BAT

What BAT does

BAT (비에이티) is a Seoul-based private brand scaleup company founded in 2016, providing integrated branding and marketing services to enterprise brands, K-beauty companies, and emerging SMB clients. The company employs 180+ advertising and branding specialists across 30+ job functions and has completed 400+ brand projects for 125+ corporate clients including Kurly, Kakao Webtoon, Toss, Bithumb, CJ Olive Young, K Bank, Naver Vibe, CJ The Market, Wrtn Labs, SSG.COM, and Melon. BAT operates dedicated divisions across Branding, Marketing, Performance (via the BAT PERFORMANCE sub-brand), and Global services, with revenue of approximately 850억 KRW (~$63M USD) in 2024.

The company's core technology stack centers on AEer (에어), a proprietary integrated workspace that combines database integration, AI-powered creative insights, automated reporting, and Marketing Mix Modeling built on Meta's Robyn API. AEer is paired with a self-developed AI Agent for media operation automation. BAT holds official partner agency status with 8 major Korean advertising platforms — Naver, Meta, Google, Kakao, Toss, Danggeun Market, and CJ Olive Young — providing preferential access to platform products and client referral pipelines. GTM motion combines enterprise field sales with platform channel partnerships; revenue is generated primarily through custom-negotiated professional services fees on multi-year enterprise contracts. Beyond services, BAT is moving into owning consumer brands through data-driven Private Brand (PB) launches and has established BAT FAV (March 2026), a US K-beauty joint venture with Post FAV, as its primary cross-border commerce vehicle.

Name

BAT

Legal name

비에이티 주식회사

Website

https://batcrew.co.kr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

BAT is a Seoul-based brand scaleup company founded in 2016, providing integrated branding, marketing, and AI-enabled performance services to 125+ enterprise and SMB clients across Korea, with US K-beauty expansion via its BAT FAV joint venture.

Ownership category

akta.pro rank

Headquarters

HQ city

SEOUL

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Brand Strategy & Consulting: Brand strategy consulting, identity design, and brand development services for enterprise clients
2. Advertising Campaign Services: Integrated advertising campaigns including TVC, digital, and social media campaigns
3. Performance Marketing: Performance-based marketing services including paid media operations, app performance marketing, and e-commerce solutions
4. Social Media & Content Operations: SNS channel operation, content marketing, and community management services
5. Global Market Services: Global branding and marketing services including US market entry through BAT FAV JV

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels5 records

Core offering

BAT is a Korea-based brand scaleup company providing integrated branding and marketing services for enterprise and mid-market clients. Its core offerings combine brand strategy, identity design, integrated marketing campaigns, and performance-based digital advertising across platforms such as Naver, Meta, Google, Kakao, and Toss. The company operates dedicated divisions for branding, performance marketing, social media, and global market entry for K-beauty brands.

Product overview

BAT (비에이티) is a brand scale-up company providing integrated branding and marketing services including brand strategy, identity design, campaign execution, and performance marketing across domestic and global markets. The core proprietary technology platform is AEer (에어), an integrated workspace combining database integration, AI-powered creative insights, automated reporting, and Marketing Mix Modeling (MMM). AEer is enhanced by BAT's proprietary algorithm-based AI Agent for media operation automation and efficiency. BAT PERFORMANCE operates as a dedicated performance marketing sub-brand via batperformance.co.kr. The company serves small and medium brands through its SMB Group and marketing acceleration service, operates industry media brand BISCIT (비스킷) hosting the M/KT Conference and M/KT Insight Week seminars, and maintains official platform partnerships across Naver, CJ Olive Young, Toss, Meta, Google, Kakao, and Danggeun. Founded in 2016, BAT has approximately 180+ advertising and branding professionals and has completed 400+ brand projects.

Differentiator

Problem solved

Functional benefit

Brands

• BAT PERFORMANCE: Performance marketing division specializing in digital advertising and campaign optimization
• BISCIT (비스킷)

Products and services

• BAT PERFORMANCE Dedicated performance marketing service covering paid media operations, app performance marketing, web performance marketing, and growth consulting for enterprise and mid-market brand clients.
• Brand Strategy & Identity Development Brand strategy consulting, identity design, and brand development services for enterprise clients, including comprehensive branding and rebranding engagements.
• Integrated Advertising Campaign Services Integrated advertising campaign services spanning TVC, digital, and social media campaigns for enterprise brands.
• Performance Marketing Services Performance-based marketing services including paid media operations, app performance marketing, and e-commerce solutions with data-driven ROAS optimization.
• Social Media & Content Operations SNS channel operations, content marketing, and community management services for brand clients across platforms such as Instagram, Naver, and Kakao.
• BAT FAV (비에이티파브) Joint venture with US e-commerce specialist Post FAV providing K-beauty brands with full-funnel US market entry services including Amazon and TikTok Shop setup, advertising, influencer seeding, logistics integration, and MoCRA compliance.
• SMB Marketing Group Services Dedicated team providing small and medium brand clients with advertising operations, data analysis, and customer communications under a single integrated structure, applying BAT's brand scale-up methodology to smaller brands.
• Marketing Accelerating Service for Startups and Small Brands Performance marketing acceleration service for startups and small brands covering initial performance marketing setup, performance improvement, sales growth, and new media testing.

Quantifiable outcome

• 平均 연매출 증가율 100% 초과 for client base
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core.

• Google (구글)coreGTM or Marketing Partner · 1 June 2026Official agency partner for Google advertising platform, providing clients access to Google's advertising ecosystem and technical capabilities.
• Kakao (카카오)coreGTM or Marketing Partner · 1 June 2026Official agency partner for Kakao advertising platform including KakaoTalk, KakaoPage, and KakaoWebtoon marketing services.
• Danggeun Market (당근마켓)coreGTM or Marketing Partner · 1 June 2026Official agency partner (promoted from preliminary to official status) for Danggeun Market advertising platform.
• Post FAV (포스트파브)coreStrategic or Co-development Partner · 27 March 2026Joint venture 'BAT FAV' established for K-beauty brands entering US market. Combines BAT's 400+ brand scaleup projects with Post FAV's US localization expertise (100% beauty brand references, 980% ROAS track record). Covers Amazon, TikTok Shop account setup, advertising, influencer seeding, logistics, and MoCRA compliance.
• MetacoreGTM or Marketing Partner · 1 January 2026Official partner under 'Meta Agency First Program 2025', enabling advanced Facebook/Instagram advertising solutions and collaboration on client campaigns.
• UD IMPACT (유디임팩트)coreStrategic or Co-development Partner · 27 October 2025MOU signed for digital transformation and ESG support for small business owners. Collaboration includes branding/marketing education, AI-based AX execution support, and joint development of practical ESG programs. UD IMPACT has cultivated 20,000+ entrepreneurs through Underdogs startup education program.
• Naver (네이버)coreGTM or Marketing Partner · 1 January 2025Official partner agency status with Naver advertising platform, providing access to latest advertising technology, training programs, and technical support for client campaigns.
• Toss (토스)coreGTM or Marketing Partner · 1 January 2025Recognized as 'H2 2025 Excellent Agency' for Toss advertising, demonstrating expertise in Toss platform advertising operations.
• CJ올리브영 (Olive Young)coreGTM or Marketing Partner · 1 January 2025Partner agency for CJ Olive Young's 'Collaboration Advertising Solution', supporting PB brand growth on the platform with performance marketing.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Hakuhodo Korea: Korean operations of Japan's second-largest advertising agency. Comparable broad incumbent with Korean brand strategy, creative, and digital marketing capabilities for enterprise clients.
• Dentsu Korea: Korean operations of Dentsu Group, one of the world's largest agency holding companies. Comparable as a broad incumbent offering the full spectrum of brand, creative, media, and performance services to Korean enterprise clients.
• Publicis Groupe Korea: Korean operations of Publicis Groupe, one of the four global advertising holding companies. Comparable broad incumbent with full-service brand and performance offerings for Korean enterprise clients across multiple verticals.

Direct peers

• Innocean Worldwide: Hyundai Motor Group-affiliated global advertising agency headquartered in Korea. Comparable as a full-service Korean agency with brand strategy, digital, performance, and global market entry capabilities for enterprise brands.
• Cheil Worldwide: Largest Korean integrated brand and advertising agency, Samsung-affiliated. Directly comparable as a full-service Korean agency offering branding, creative, performance, and global expansion services to enterprise clients across the same verticals BAT serves.
• HS Ad (HSAD): LG Group's integrated marketing communications agency. Comparable as a major Korean full-service agency competing for the same enterprise brand clients with similar branding-to-performance integrated offerings.
• DDB Korea: Korean operations of DDB Worldwide (Omnicom). Comparable global creative agency with Korean presence offering integrated brand and performance services to enterprise clients including CPG, fintech, and tech.
• Serviceplan Korea: Korean operations of Germany's largest independent agency group. Comparable as a mid-to-large Korean agency offering integrated brand strategy, digital, and performance marketing with cross-border execution capability.
• TBWA\Korea: Korean arm of TBWA\Worldwide (Omnicom). Comparable as a global creative network with Korean operations delivering brand strategy, creative campaigns, and digital/performance marketing to enterprise clients.
• Wunderman Thompson Korea: Korean arm of WPP's Wunderman Thompson, focused on data-driven creative, digital transformation, and commerce. Comparable as a global-network Korean agency offering integrated brand strategy and performance marketing with technology-enabled execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/batworldwide

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAT