Hưng Thịnh Land

What Hưng Thịnh Land does

Hung Thinh Land (Hưng Thịnh Land) is a privately held Vietnamese real estate development, marketing, and distribution company operating as a member of Hung Thinh Corporation (Tập đoàn Hưng Thịnh). It serves owner-occupiers and property investors through apartments, landed housing, shophouses, villas, and condotels in Ho Chi Minh City and multiple provinces. The portfolio also includes mixed-use and tourism-resort developments, and the company reports supplying more than 8,000 products to the market annually.

Commercially, the company sells individual units through project-specific prices rather than a recurring subscription or contract model. Its MT Eastmark City offering lists apartments at VND 52–55 million per square meter, officetels at VND 40 million per square meter, and shophouses at VND 68 million per square meter. It reaches buyers through eight trading floors, a project website, telephone and Zalo consultation, and outreach to households outside Ho Chi Minh City. No proprietary software, patents, or AI systems are disclosed; the operating infrastructure consists of project assets, legal documentation, approximately 1,200 personnel, and a nationwide distribution network.

Name

Hưng Thịnh Land

Legal name

Công ty Cổ phần Đầu tư Kinh doanh Địa ốc Hưng Thịnh

Website

https://batdongsanhungthinh.com.vn

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Hung Thinh Land (Hưng Thịnh Land) develops, markets, and distributes apartments, landed housing, villas, shophouses, and condotels to owner-occupiers and real-estate investors across Ho Chi Minh City and multiple Vietnamese provinces through trading floors and digital consultation channels.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (2361)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Residential real estate development
• Apartment project sales
• Landed property marketing
• Beach villa development
• Condotel distribution

Headquarters

HQ city

District 3, Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Phân phối bất động sản: Hoạt động tiếp thị và phân phối bất động sản thông qua hệ thống sàn giao dịch quy mô, cung ứng ra thị trường khoảng hơn 8.000 sản phẩm từ trung cấp đến cao cấp hằng năm.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hưng Thịnh Land develops, markets, and distributes residential real estate projects — including apartments, landed property plots, townhouses, beach villas, condotels, and shophouses — through its 8 trading floors and own e-commerce site across Ho Chi Minh City and provinces nationwide. The company supplies approximately 8,000+ residential units per year spanning mid-range to premium segments, with flexible bank-financing arrangements and full legal documentation (sổ hồng) on flagship projects.

Product overview

Hưng Thịnh Land (Bất động sản Hưng Thịnh) is a real estate development and marketing company operating as a member unit of Hung Thinh Group. The company operates a multi-category portfolio spanning residential apartments (căn hộ), landed properties (đất nền, nhà phố), beach villas (biệt thự biển), resort/tourist properties (condotel, nghỉ dưỡng), and shophouses across Ho Chi Minh City and multiple provinces. The portfolio includes flagship projects such as: (1) MT Eastmark City — completed apartment project on Vành Đai 3 with 100% individual land titles; (2) Golden Bay Cam Ranh — a 60–79 ha model urban resort project at North Cam Ranh Peninsula with themed sub-zones; (3) Q7 Saigon Riverside Complex — award-winning premium apartment complex; (4) MerryLand Quy Nhơn — a large-scale tourism-resort project; and (5) Biên Hòa Universe Complex — the group's first smart apartment project. Additional projects span District 12 (Pi City), District 5 (Charmington Dragonic), Bình Dương (New Galaxy, Lavita Thuận An), Bà Rịa – Vũng Tàu (Hồ Tràm Complex, Bà Rịa City Gate), Quy Nhơn (Grand Center, Richmond Quy Nhơn, Quy Nhơn Melody, MerryLand), Đà Lạt, Vĩnh Long, and Lâm Đồng. The company distributes through its Sàn Giao Dịch Hưng Thịnh network of 8 trading floors with ~1,200 staff across TP.HCM and provinces.

Differentiator

Problem solved

Functional benefit

Products and services

• Bất động sản Hưng Thịnh (Hưng Thịnh Land) — Residential Real Estate Portfolio
• MT Eastmark City

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tập đoàn Hưng ThịnhcoreStrategic or Co-development PartnerBất động sản Hưng Thịnh là đơn vị thành viên của Tập đoàn Hưng Thịnh - Tập đoàn đầu tư kinh doanh và phát triển bất động sản lớn mạnh hàng đầu trên thị trường. Tiếp nối sứ mệnh cùng tầm nhìn chiến lược của Tập đoàn, công ty tiếp tục mang đến những sản phẩm chất lượng cho thị trường.

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Novaland: One of Vietnam's largest real estate developers, focused on residential apartments, landed housing, and integrated townships primarily in HCMC and southern Vietnam. Competes directly with Hung Thinh in the same geographies, price tiers, and product segments.
• Empire Group: Vietnamese real estate developer named alongside Hung Thinh in the BCI Asia Top 10 Developers. Develops residential and mixed-use projects in HCMC, directly comparable in tier, product, and competitive positioning.
• Đất Xanh Group: Vietnamese real estate developer and brokerage with a similar integrated developer-distributor model. Operates a nationwide sales network and develops residential projects in southern Vietnam — closely analogous business model to Hung Thinh Land.
• Nam Long Group: Vietnamese real estate developer with Ehome, A-share, and Flora branded product lines spanning apartments, townhouses, and villas. Operates across multiple provinces with a horizontal segmentation strategy similar to Hung Thinh Land.
• Vinhomes: Real estate development subsidiary of Vingroup, Vietnam's largest conglomerate. Develops and sells residential apartments, villas, and mixed-use projects across Vietnam with strong brand recognition — directly comparable to Hung Thinh Land in primary market, product mix, and target customers.
• Phát Đạt Corporation: Vietnamese real estate developer active in HCMC and key provinces with residential and mixed-use projects. Comparable geographic footprint and target customer base, competing in similar mid-to-premium tiers.
• Hưng Lộc Phát Group: Vietnamese real estate developer active in HCMC and surrounding provinces with residential and township projects. Comparable in scale, geographic focus, and product positioning to Hung Thinh Land.
• Khang Điền House: Vietnamese real estate developer focused on landed housing and townhouses in HCMC and surrounding provinces. Directly comparable in product mix (residential landed) and target customer segments (mid-to-high end HCMC buyers).

Emerging players

• BIM Group: Vietnamese conglomerate with significant resort real estate exposure (e.g., InterContinental Phú Quốc, Wyndham Grand). Overlaps with Hung Thinh in the resort/villa segment though smaller in scale and focused on hospitality-branded projects.

Broad incumbents

• Sun Group: Major Vietnamese conglomerate with significant resort and tourism real estate (Sun World, Sun Group resorts). Overlaps with Hung Thinh in the resort/villa segment but is broader in scope including entertainment, infrastructure, and energy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hungthinhland

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hưng Thịnh Land