Generation
Generation is a French insurance brokerage specializing in delegated administration of collective and individual health and provident insurance, serving enterprises, brokers, risk carriers, and 2.8 million insured members across France and Portugal.
- Company typePrivate
- Founded1996
- HeadquartersQuimper, France
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Generation does
Generation is a France-based insurance brokerage and delegated administrator specializing in collective and individual health (santé) and provident (prévoyance) insurance. Founded in December 1996 and headquartered in Quimper, the company serves four user constituencies through dedicated digital portals: insured members (Espace Adhérent), enterprises and HR teams (Espace Entreprise), partner brokers (Espace Partenaire), and healthcare professionals (Espace Professionnel de santé). Coverage spans 2.8 million health beneficiaries and 1.3 million provident insureds, processing €1.9 billion in annual benefits and handling 38,000 daily web and mobile connections (~13.8 million annually).
The platform integrates teletransmission, electronic third-party payment (tiers payant), and the Gwen AI-powered virtual assistant for round-the-clock member support. Security and compliance are anchored by ORIAS registration, ACPR oversight, and ISO 27001 and HDS (Health Data Hosting) certifications; RGAA accessibility compliance reaches 76%. Generation also publishes the proprietary Baromètre Santé, a quarterly research product leveraging anonymized consumption patterns of its 2.8 million insured members. Operationally, the company runs six sites across France (Quimper HQ, Saint-Nazaire, Caen/Hérouville-Saint-Clair) and Portugal (Lisbon since 2015, Leiria, Coimbra opened 2025), with the Caen site targeting 200 employees by 2028.
Revenue derives from commissions and management fees on health and provident contracts administered on behalf of insurance carriers, mutuelles, and institutions de prévoyance, plus managed-services fees for both collective enterprise regimes and individual policies. Distribution combines direct enterprise sales with delegated-administration channels via partner brokers and risk carriers, supported by the reseller partnership ecosystem with Santéclair, Itelis, Carte Blanche, Kalixia, and Sévéane. Generation is a wholly-owned subsidiary of Groupe Adelaïde, a 1933-founded family-owned brokerage group whose five entities generated €495M of combined revenue in 2025 across France, the United Kingdom, Switzerland, Portugal, and Italy with 3,100 employees.
Generation firmographics
Firmographics- Name
- Generation
- Legal name
- SAS Génération
- Website
- https://generation.fr
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Generation is a French insurance brokerage specializing in delegated administration of collective and individual health and provident insurance, serving enterprises, brokers, risk carriers, and 2.8 million insured members across France and Portugal.
- Ownership category
- akta.pro rank
Where Generation is headquartered
LocationHeadquarters
- HQ city
- Quimper
- HQ country
- France
- HQ region
- Europe
Offices6 records
Markets served
Generation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Courtage et gestion d'assurances santé/prévoyance: As an insurance broker (courtier), Génération earns commissions and management fees for administering health insurance and provident contracts on behalf of insurance companies, mutuelles, and institutions de prévoyance. The company manages 1.9 billion euros in benefits paid annually on behalf of risk carriers.
- Gestion de régimes collectifs et individuels: Revenue generated from managing both collective (entreprise) and individual health/prudent insurance regimes. Growth of +10% in 2025 to 134M€ revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B insurance management services for enterprises |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Generation product offering
Product offeringCore offering
Génération is an insurance brokerage firm (courtier) that manages health and provident insurance contracts on behalf of enterprises, brokers, insurance carriers, and individual policyholders. The company administers claims processing, reimbursements, third-party payment, and provides digital self-service portals (member, business, partner, healthcare professional). It serves as an outsourced policy administrator for collective and individual health/prévoyance regimes, managing 1.9 billion euros in benefits annually for 2.8 million beneficiaries.
Product overview
Génération is an insurance brokerage platform offering comprehensive health and provident insurance management services. The core offerings include Gestion Santé (health insurance management) and Gestion Prévoyance (provident insurance management), supported by multi-channel digital platforms. The product architecture comprises four self-service portals (Espace Adhérent for members, Espace Entreprise for businesses, Espace Partenaire for brokers, and Espace Professionnel de santé for healthcare professionals) that enable contract management, claims processing, and coverage verification. Analytics capabilities are provided through Bilans et Reportings tools for contract performance monitoring. The company publishes the Baromètre Santé research based on its 2.8 million insured members. Additional service modules cover prevention, customer relationship management, and compliance/security. Generation operates as part of the Adelaïde Group with 6 sites across France and Portugal.
Differentiator
Problem solved
Functional benefit
Products and services
- Gestion Santé (Health Insurance Management) Comprehensive health insurance contract management for enterprises, brokers, risk carriers, and insured members, including claims processing, reimbursement, and third-party payment services.
- Gestion Prévoyance (Provident Insurance Management) Expert management of provident insurance contracts covering death, disability, and incapacity benefits, with dedicated teams and digital tools.
- Espace Adhérent (Member Portal) Online self-service portal for insured members to view guarantees and reimbursements, request hospital coverage, manage contracts, and update personal information.
- Espace Entreprise (Business Portal) Digital platform for businesses and HR managers to manage complementary insurance contracts independently, declare work stoppages, and access reporting.
- Espace Partenaire (Partner Portal) Comprehensive partner space for brokers to access dashboards, analyze programs, view indicators by population and care type, with export and analysis capabilities.
- Espace Professionnel de santé (Healthcare Professional Portal) Portal for healthcare professionals to simulate or request optical coverage, verify insured coverage rights, and view reimbursements via teletransmission.
- Mobile Application Mobile application providing insured members access to their accounts, reimbursements, and third-party payment certificates.
- Bilans et Reportings (Balance and Reporting) Data analysis tools providing detailed snapshots of contract activity, key management indicators, utilization tracking, and personalized analyses for brokers and clients.
- Affiliation en ligne (Online Affiliation) Online service enabling digital contract subscription and affiliation process for new members.
- Agent conversationnel (Chatbot) Conversational agent available 24/7 providing real-time reimbursement information, hospital pre-authorization, and sending attestations.
Quantifiable outcome
- 94/100 gender equality index (Index Égalité Professionnelle 2025)
- +4 more outcomes
Companies that use Generation
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Generation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
Generation partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- SantéclaircoreHealthcare network partnership providing insured persons access to quality care at negotiated rates. Santéclair supports 10+ million beneficiaries with health services platform integrated into Génération contracts.
- IteliscoreHealthcare network providing optical, dental, and audio services with negotiated rates for Génération insured members.
- Carte BlanchecoreHealthcare network partnership offering access to quality care services across France for Génération policyholders.
- KalixiacoreHealthcare network specializing in audio and optical care with negotiated pricing for insured members.
- SévéanecoreHealthcare network providing comprehensive care access with preferential rates for Génération insured persons.
- EcoVadisminorESG assessment platform that evaluated and awarded Génération the Silver Medal in 2026 with a score of 72/100, ranking in the Top 15% globally.
- SantéclaircoreStrategic partner providing the MySantéclair platform integrated into Génération health contracts. Conducts studies on health behaviors and needs to develop adapted services.
- Suicide ÉcouteminorMental health awareness partnership. Association providing anonymous listening hotline 24/7, collecting 23,000+ calls annually. Source for health content articles on mental health topics.
- Cap EmploicorePartnership for employment of people with disabilities. Includes workplace accessibility adaptations, equipment support, and '1 jour, 1 métier' discovery program.
- France Travail (formerly Pole Emploi)coreSimulation Recruitment Method (MRS) partnership identifying candidates with potential without prior experience. Collaborative employer recognizing equal opportunities actions.
- CREPI FinistèreminorAssociation engaged in employment for people facing difficulties. Partnership supporting diversity and inclusion in recruitment.
- Energie Jeunesminor42 Génération collaborators volunteer against school dropout through Energie Jeunes program, providing mentorship and educational support.
- Caen la mercoreUrban community partnership supporting local economic development. President Nicolas Joyau officially welcomed Génération's new site, promising support for their needs.
- Groupe AdelaïdecoreParent company - French family-owned insurance brokerage group founded 1933, with 5 companies: Verlingue, Génération, Cocoon, Dune, Angelus. 2024 revenue of 450M€, 2,900 employees, operations in 5 countries.
- AzergominorDisability workplace adaptation partner providing specialized equipment and support services.
- AgefiphminorFrench organization supporting employment of people with disabilities, partner in workplace inclusion initiatives.
- Association SalvadorminorPortuguese disability organization partner supporting inclusion initiatives at Génération's Portugal operations.
Scale indicators15 records
Recent moves10 records
Expansion highlights5 records
Generation competitors and assessment
Company assessmentDirect peers
- Solly Azar: French insurance broker (courtier) distributing health, home, auto and provident products to individuals and small businesses. Comparable on the courtier model in France, multi-carrier portfolio administration, and growing digital/partner distribution strategy.
- Henner: French group specializing in collective health, life and disability insurance administration for corporate clients and expatriates. Directly comparable for TPA-style management of enterprise health and provident contracts and reliance on international partner networks.
- Cegema: French specialist in collective health and life insurance (gestion de régimes de protection sociale) for SMEs/mid-market enterprises. Closely matches Génération's core health-and-provident TPA offering, customer profile, and reliance on courtiers/partners as distribution layer.
- Verlingue: Sister-company broker within Groupe Adelaïde, specializing in corporate P&C and employee benefits brokerage for French SMEs and mid-market firms. Closest peer because of shared group platform, similar customer segments (entreprises, courtiers, risk carriers), and overlapping produit/mission in protection sociale.
- Verspieren: Independent French insurance broker specializing in corporate insurance, employee benefits and risk management for mid-market and large French enterprises. Comparable on B2B brokerage and outsourced benefits-administration value proposition.
- SPB: French insurance broker and program manager specialized in affinity and extended-warranty distribution, including health and provident products distributed via partners. Comparable on broker/gestionnaire model, partner-channel GTM, and digital claims-administration tools.
- Alptis: French mutuelle and brokerage group focused on health, provident and life coverage for individuals, professionals, and small businesses. Comparable on health/provident brokerage-administration model, French regulatory framework, and CRM-supported multi-channel distribution.
- April Group: Largest French insurance broker/distributor, offering health, provident, P&C and credit insurance for individuals and SMEs. Comparable on brokerage model, French health/provident product set, multi-channel distribution, and digital service portals.
Broad incumbents
- Aon France: French arm of global insurance and reinsurance broker Aon, providing health, benefits and risk advisory to large French corporates and multinationals. Comparable on health-and-benefits brokerage/administration scope, with broader scale and a wider P&C/risk portfolio.
- WTW France (Willis Towers Watson): French operations of global advisory and brokerage firm WTW, offering health benefits, risk and broking services to mid-market and large French enterprises. Comparable on enterprise health-and-benefits administration, with a more diversified global portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights8 records
Customer concentration
Generation social profiles
Digital presenceGeneration compliance and trust
Trust signalCompliance10 records
Generation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Generation leadership team
Management profileNumber of profiles
Profiles6 records
Generation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Generation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Generation
What does Generation do?
Génération is an insurance brokerage firm (courtier) that manages health and provident insurance contracts on behalf of enterprises, brokers, insurance carriers, and individual policyholders. The company administers claims processing, reimbursements, third-party payment, and provides digital self-service portals (member, business, partner, healthcare professional). It serves as an outsourced policy administrator for collective and individual health/prévoyance regimes, managing 1.9 billion euros in benefits annually for 2.8 million beneficiaries.
Is Generation a public or private company?
Generation is a private company. It is classified as corporate owned and is currently operating.
When was Generation founded?
Generation was founded in 1996. It employs 501 to 1,000 people.
Where is Generation based?
Generation is headquartered in Quimper, France, in the Europe region.
How does Generation make money?
Two revenue lines are on record. Courtage et gestion d'assurances santé/prévoyance is the primary driver. The others are gestion de régimes collectifs et individuels.
Who are Generation's main competitors?
Direct peers on record are Solly Azar, Henner, Cegema, Verlingue, Verspieren, SPB, Alptis and April Group. Broad incumbents are Aon France and WTW France (Willis Towers Watson).
Does Generation have an API?
No public API is recorded for Generation.