The Bathurst Estate
The Bathurst Estate is a privately held family estate in Cirencester, England, operating Cirencester Park, 4,000+ hectares of farmland, 3,000 acres of woodlands, 250+ rental properties, holiday cottages, weddings, and a 2,350-home development. It serves local residents, visitors, tenants, and enterprise customers through park access, property, agriculture, and hospitality.
- Company typePrivate
- Founded-
- HeadquartersCirencester, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Bathurst Estate does
The Bathurst Estate is a privately held family estate founded in 1695 and currently owned by the 9th Earl and Countess Bathurst, operating a diversified portfolio of land-based businesses centered on Cirencester, Gloucestershire, England. The estate encompasses Cirencester Park (3,000 acres of Grade I listed historic parkland), over 4,000 hectares of farmland managed by Bathurst Estate Farming, 3,000 acres of woodlands (Oakley, Hailey, and Overley Woods), and a portfolio of more than 250 residential, commercial, and agricultural properties. Core revenue streams include direct-to-consumer park access (Community, Annual, Student, and Day Passes), residential and commercial property lettings, self-catered holiday cottages, weddings and venue hire at The Mansion and The Old Kennels, sustainable firewood sales, and agricultural output comprising 3.2 million litres of milk annually and approximately 12,000 tonnes of cereals and oilseeds. The estate is also pursuing a long-horizon property development pipeline through Bathurst Development Limited, including The Steadings master development of 2,350 new homes with HarperCrewe.
Operational technology is oriented toward sustainable land management rather than customer-facing software: GPS-guided crop protection and direct drilling, a 300kWh anaerobic digestion plant (powering the equivalent of ~900 homes annually), and approved solar arrays including a 49.9MW farm capable of powering up to 14,441 homes. Distribution is direct-to-consumer via the website, The Old Kennels visitor hub, estate office enquiries, and partner tenants (Roots+Seeds Kitchen Garden, Corinium Ales, Cattivo Pizza, Cirencester Saddlers). The dairy output is processed by Arla and supplied to Sainsbury's under Red Tractor assurance, and the woodlands carry Grown in Britain certification. The customer base is hybrid, serving local residents (Community Passes), regional visitors, equestrian users, holiday guests, wedding and corporate clients, property tenants, and enterprise customers in dairy retail. The Hailey Wood Sawmill closed in March 2025 after nearly 30 years, representing a small defensive restructuring offset by ongoing expansion into development, hospitality, and renewable energy.
The Bathurst Estate firmographics
Firmographics- Name
- The Bathurst Estate
- Legal name
- The Bathurst Estate
- Website
- https://bathurstestate.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Bathurst Estate is a privately held family estate in Cirencester, England, operating Cirencester Park, 4,000+ hectares of farmland, 3,000 acres of woodlands, 250+ rental properties, holiday cottages, weddings, and a 2,350-home development. It serves local residents, visitors, tenants, and enterprise customers through park access, property, agriculture, and hospitality.
- Ownership category
- akta.pro rank
The Bathurst Estate industry classification
Industry- Product category
- Heritage Estate Management
- NAICS
- Nature Parks and Other Similar Institutions (712190), Land Subdivision (2372), Landscaping Services (561730)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Land Subdividers & Developers (No Cemeteries) (6552), Investors, Nec (6799)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
- akta.pro secondary industry
- National Park & Protected Area Tours (THAJAIAA)
Keywords
Where The Bathurst Estate is headquartered
LocationHeadquarters
- HQ city
- Cirencester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The Bathurst Estate business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Park Entry Passes & Tickets: Revenue from Day Passes, Community Passes (with deposit), Annual Passes, and Riding in the Park memberships for access to Cirencester Park and woodlands.
- Property Lettings: Residential, commercial, and agricultural properties available to let across Cirencester and surrounding villages. Portfolio includes over 250 properties.
- Firewood Sales: Sustainable hardwood firewood produced from estate woodlands, sold in various load sizes to domestic and commercial customers.
- Venue Hire & Weddings: The Mansion and grounds available for private events, weddings, corporate hire, and filming locations.
- Holiday Cottages: Self-catered holiday cottages in Cotswold locations, including Clover Barn, Thameshead Barn, and Keeper's Barn.
- Development Projects: The Steadings development project creating 2350 new homes, three employment areas, new primary school, and healthcare facilities in partnership with Bathurst Development Limited.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Community Pass - Free access for local residents |
| Subscription | Annual | Annual Riding Pass - Unrestricted riding access |
| Usage-based | Pay-as-you-go | Day Pass Riding - Individual riding visits |
| Other | One time/ perpetual license | Decorative Home & Salvage Show Admission |
| Unit Pricing | Pay-as-you-go | Part-Seasoned Firewood Logs |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
The Bathurst Estate product offering
Product offeringCore offering
The Bathurst Estate is a heritage family-owned landed estate in Cirencester, England, managing over 3,000 acres of Grade I listed parkland, 4,000+ hectares of farmland, 3,000 acres of woodlands, and 250+ residential, commercial, and agricultural properties. Core offerings include park visitor access passes, wedding and event venue hire at The Mansion, property lettings, holiday cottages, sustainable firewood sales, and diversified agricultural operations spanning dairy, arable, renewable energy, and property development.
Product overview
The Bathurst Estate is a diverse heritage estate operating primarily as a hospitality and land management business. Its product portfolio centers on Cirencester Park (a Grade I listed historic parkland offering visitor access), The Mansion (a private event and wedding venue), and The Old Kennels (a visitor hub with dining and retail). Supporting services include holiday cottages, residential and commercial property rentals, firewood sales, agricultural farming operations, and woodlands management. The estate also offers various entry passes, venue hire services, filming locations, and property development projects. The offerings are distributed across distinct business lines rather than a unified software platform architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Cirencester Park Historic Grade I listed private parkland in the Cotswolds offering visitor access with walking routes, follies, woodlands, and family attractions including play areas and fairy trails, open daily from 8am to 5pm.
- Park Passes & Tickets Various entry options for Cirencester Park including Community Pass (free for local residents in GL7 postcodes), Annual Pass, Student Pass, Day Pass, and Riding Pass.
- The Mansion Venue Hire Grade II* listed stately home available for private weddings, celebrations, corporate events, and filming, featuring historic portraits, state rooms, and grounds.
- Venue Hire Services Event venue rental services including The Mansion, outdoor spaces in Cirencester Park, and The Old Kennels courtyard for weddings, corporate events, and private gatherings.
- Holiday Cottages Self-catering holiday accommodations including Clover Barn (sleeps 6), Thameshead Barn (sleeps 4), and Keeper's Barn (sleeps 2+1) in Cotswold locations near Cirencester and Tetbury.
- Residential Property Lettings Long-term residential rental properties in Cirencester and surrounding villages, managed by the estate with over 250 properties in the portfolio.
- Commercial Property Lettings Commercial office and business units ranging from 500 to 3,000 sq ft in Cirencester and surrounding villages, including converted barns at College Farm.
- Firewood Sales Sustainable hardwood firewood produced from estate woodlands, certified 'Ready to Burn' with moisture content below 20%, available in domestic and commercial load sizes (2 cubic metres) with free delivery within Cirencester.
- Bathurst Estate Farming Agricultural operations managing over 4,000 hectares producing winter wheat, oil seed rape, barley, maize, and beans, plus dairy farming with 300 cows producing 3.2 million litres of milk annually supplied to Sainsbury's via Arla.
- Woodlands Management Management of over 3,000 acres of ancient semi-natural woodlands including Oakley, Hailey, and Overley Woods, with conservation, biodiversity enhancement, sustainable timber production, and Grown in Britain certification.
- Riding in the Park Horse riding access to permitted routes in Cirencester Park woodlands, offering annual membership at £123 and day passes at £12 with horse box parking at Overley Stables.
- Filming & Photography Locations Film and photography location hire services for productions ranging from small-scale TV series to large-scale period dramas, utilizing historic Cotswold buildings, follies, and parkland.
- The Steadings Development Property development project creating an integrated new neighbourhood for Cirencester with 2,350 new homes (30% affordable), three employment areas, a new primary school, healthcare facilities, and over 100 acres of green space, delivered via Bathurst Development Limited and HarperCrewe.
Quantifiable outcome
- 900 homes powered annually through biogas plant
- +5 more outcomes
Companies that use The Bathurst Estate
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles6 records
The Bathurst Estate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Bathurst Estate partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered minor and core.
- Cattivo PizzaminorSourdough pizza restaurant at The Old Kennels celebrating locally sourced produce and Italian ingredients. Opened Easter 2024.
- Farming in Protected Landscapes (FiPL)coreDefra-administered grant programme providing part-funding for Phase II b of Broad Avenue Restoration project.
- Polygon Pets LtdminorProvides self-service dog wash facility at The Old Kennels with warm water, shampoos, and blow dry function for visiting dogs.
- St James's PlaceminorContributed to Jubilee Community Arboretum spades and tools for community planting initiative as part of Queen's Green Canopy.
- Roots + Seeds Kitchen GardencoreRestaurant and dining hub at The Old Kennels offering sustainable, home-grown, locally sourced food. Partnership provides visitor amenities and dining experience within the estate.
- Corinium AlescoreAward-winning micro-brewery with tap room and courtyard located at The Old Kennels. Provides alcoholic beverages and venue space for events.
- Cirencester SaddlersminorRetail shop at The Old Kennels offering saddles, horse accessories, professional saddle fitting, alterations, and repairs.
- Royal Agricultural UniversitycorePartnership enables student farm tours and access to farm data for analysis. Supports education of next generation of land managers.
- Sainsbury'scoreMilk produced by dairy herd (3.2 million litres annually) is processed by Arla and supplied directly to Sainsbury's.
- Gloucestershire Butterfly ConservationcoreCollaboration to protect Pearl Bordered Fritillary butterfly colonies through conservation work including coppicing and habitat management.
- Robinson Wild FoodsminorPartnership for sustainable deer management. Professional chef and deer manager Mike Robinson leads conducted stalking to maintain healthy deer population.
- ArlacoreProcesses dairy milk from Bathurst Estate Farming's dairy herd. Milk is Red Tractor assured.
- Into Nature CICminorRuns Forest School in Hailey Wood providing opportunities for children, families, and individuals to access community, education, play and wellbeing in nature.
- HarperCrewecoreMaster developer for The Steadings. HarperCrewe is marketing and selling new homes in the first phase of the 2350-home development.
- Bathurst Development Limited (BDL)coreMaster developer for The Steadings development project creating integrated new neighbourhood for Cirencester with 2350 homes.
- Stonewood HomesminorPartnered for Hullasey Grove barn conversion and new build project between villages of Tarlton and Kemble.
- Cirencester Cricket ClubminorFounded 1842, set in Cirencester Park. One of the most picturesque cricket venues in the country.
- Cirencester Park Polo ClubminorEstablished 1894, oldest polo ground in Britain. Located within Cirencester Park on the Bathurst Estate.
- Cirencester Tennis ClubminorTennis club welcoming players of all standards and ages in the beautiful surroundings of Cirencester Park.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
The Bathurst Estate competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Bathurst Estate social profiles
Digital presenceThe Bathurst Estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Bathurst Estate leadership team
Management profileNumber of profiles
Profiles6 records
The Bathurst Estate subsidiaries and ownership
Company hierarchySubsidiaries7 records
The Bathurst Estate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Bathurst Estate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Bathurst Estate
What does The Bathurst Estate do?
The Bathurst Estate is a heritage family-owned landed estate in Cirencester, England, managing over 3,000 acres of Grade I listed parkland, 4,000+ hectares of farmland, 3,000 acres of woodlands, and 250+ residential, commercial, and agricultural properties. Core offerings include park visitor access passes, wedding and event venue hire at The Mansion, property lettings, holiday cottages, sustainable firewood sales, and diversified agricultural operations spanning dairy, arable, renewable energy, and property development.
Is The Bathurst Estate a public or private company?
The Bathurst Estate is a private company. It is classified as family owned and is currently operating.
When was The Bathurst Estate founded?
The Bathurst Estate was founded in -1. It employs 11 to 50 people.
Where is The Bathurst Estate based?
The Bathurst Estate is headquartered in Cirencester, United Kingdom, in the Europe region.
How does The Bathurst Estate make money?
Six revenue lines are on record. Park Entry Passes & Tickets are the primary driver. The others are property Lettings, firewood Sales, venue Hire & Weddings, holiday Cottages and development Projects.
Does The Bathurst Estate have an API?
No public API is recorded for The Bathurst Estate.
What industry is The Bathurst Estate in?
The Bathurst Estate's product category is Heritage Estate Management. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily), with a secondary code of THAJAIAA, National Park & Protected Area Tours. Its NAICS code is 712190 and its SIC code is 6531.