Stonewood Homes
Stonewood Homes is a Queensland-based franchise home builder founded in 1987, designing and constructing 270+ customisable residential house plans and integrated house-and-land packages for individual buyers, families, and lifestyle purchasers across regional Queensland via local franchise owners.
- Company typePrivate
- Founded1987
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What Stonewood Homes does
Stonewood Homes Pty Ltd is a private, Queensland-based residential home builder founded in 1987, operating a franchise model across multiple Australian locations including Townsville, Toowoomba, and Sunshine Coast, with announced expansion to Ipswich and Gold Coast North. The company sells customisable house designs (270+ plans ranging from 150m² to 400m²+) and integrated house-and-land packages, including its own 46-lot Claybrook Estate development in Meringandan West (Toowoomba region). Customers are individual home buyers — first-home buyers, families, acreage/lifestyle purchasers, and property investors — served through local franchise owners acting as dedicated New Home Consultants via a structured 15-step build journey.
The technology layer centres on HOMEi, a proprietary real-time 3D design studio that lets customers configure floor plans and fixtures while receiving live cost updates; this is paired with the third-party Buildertrend customer portal for build tracking. The product portfolio is tiered across three inclusion packages (Essential, Classic, Luxe) covering entry-level through premium finishes, and is supported by virtual and physical display homes plus a downloadable Plan Book.
Revenue is generated primarily from one-time sale of house and land packages, supplemented by ongoing franchise fees and royalties paid by franchise operators (BK Ball Industries, Carrie Builders, Sunshine Coast Building CO). Pricing is project-based: build budgets are segmented into four bands from $350K to $650K+, while integrated house-and-land packages at Claybrook Estate range from approximately $1.1M to $1.5M+. Distribution is domestic only (Australia/Queensland), targeting SMB and individual consumer segments via direct field sales, inside sales (national toll-free and online enquiry), and display-home channels. The company has built 8,000+ homes since inception and is QBCC-licensed, HIA- and Master Builders Queensland-affiliated, with no external funding rounds or investor ownership disclosed.
Stonewood Homes firmographics
Firmographics- Name
- Stonewood Homes
- Legal name
- Stonewood Homes Pty Ltd
- Website
- https://stonewoodhomes.com.au
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Short description
- Stonewood Homes is a Queensland-based franchise home builder founded in 1987, designing and constructing 270+ customisable residential house plans and integrated house-and-land packages for individual buyers, families, and lifestyle purchasers across regional Queensland via local franchise owners.
- Ownership category
- akta.pro rank
Stonewood Homes industry classification
Industry- Product category
- Residential Home Building
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115), New Housing For-Sale Builders (236117)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industry
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
Keywords
Stonewood Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- House and Land Package Sales: Stonewood Homes generates the majority of its revenue from the sale of customisable house and land packages. Customers purchase a completed home design (from 250+ options) built on their own land or on land sold through Stonewood's Claybrook Estate. Packages are offered across three inclusion tiers (Essential, Classic, Luxe) with varying levels of finishes, fixtures, and pricing.
- Franchise Fees and Royalties: Stonewood Homes operates a franchise model with local operators running regional offices (e.g., Townsville, Toowoomba, Sunshine Coast, Ipswich, Gold Coast). Franchisees pay fees to operate under the Stonewood brand, access proprietary software (HOMEi), marketing support, and the company's 270+ home design library.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Build budget tiers for customers selecting a Stonewood home |
| Unit Pricing | Multi-year contract | Claybrook Estate land-only allotments |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Stonewood Homes product offering
Product offeringCore offering
Stonewood Homes designs, customises, and constructs residential houses across Queensland, Australia through a franchise network. The company offers 250+ award-winning fully customisable home designs across single storey, double storey, and dual occupancy configurations, sold as standalone builds or combined with land through house-and-land packages including its own Claybrook Estate development. Customers personalise their build using the proprietary HOMEi real-time 3D design studio and are supported through a structured 15-step build journey by local franchise owners.
Product overview
Stonewood Homes is a Queensland-based residential home building company operating a franchise model across multiple Australian locations. The company offers a unified home building platform anchored by its proprietary HOMEi™ design studio, which provides real-time 3D visualisation and instant pricing for customising over 270 home designs. The product portfolio consists of core offerings (home designs, house & land packages, display homes, and a downloadable Plan Book) complemented by three tiers of inclusion packages (Essential, Classic, and Luxe) that tier the quality of finishes, fixtures, and features. The company also operates the Claybrook Estate development offering acreage lots, and provides franchise opportunities across Queensland including Toowoomba, Sunshine Coast, Townsville, Ipswich, and Gold Coast locations.
Differentiator
Problem solved
Functional benefit
Brands
- HOMEi: Innovative design studio platform that allows clients to customise every detail of their home, from floor plans to fixtures, while visualising changes in a 3D model in real time. Also provides instant pricing updates.
- Claybrook Estate
Quantifiable outcome
- 8,000+ homes built since 1987
- +3 more outcomes
Companies that use Stonewood Homes
Customer profileNamed customers4 records
Segments3 records
Stonewood Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Stonewood Homes partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Stonewood Homes competitors and assessment
Company assessmentDirect peers
- Metricon Homes: Australia's largest privately held home builder, offering project and custom homes across multiple states with extensive design libraries and display home networks — directly comparable to Stonewood's custom home model and franchise/dealer-style regional presence.
- Henley Properties: Large Victorian-based residential home builder offering customisable house-and-land packages with broad design portfolios — comparable to Stonewood's house-and-land and customisable design strategy.
- BGC Australia: Vertically integrated Western Australian residential home builder with house-and-land packages, in-house software tools, and a large design range — comparable business model and target customer to Stonewood.
- ABN Group: Western Australia's largest residential construction group covering home building, commercial construction, and property development — comparable vertical integration and franchise/dealer-like regional structure to Stonewood.
- Porter Davis Homes: Victorian-based volume builder offering customisable home designs and house-and-land packages across multiple states — comparable product model and franchise-style sales consultant network.
- Rawson Homes: NSW/ACT-based custom home builder with an extensive design range and display home network — comparable custom home positioning and design library approach to Stonewood.
- Eden Brae Homes: Large NSW-based home builder offering customisable designs and house-and-land packages — comparable customer segment (owner-occupiers and first-home buyers) and design-tiered offering.
- Simonds Homes: Victorian-based residential builder with display home networks and customisable house designs — comparable mid-market custom home offering and franchise-style regional model.
- Carlisle Homes: Melbourne-based residential builder offering customisable home designs with multiple inclusion tiers — directly comparable tiered inclusions (Standard/Premium/Luxury) approach to Stonewood's Essential/Classic/Luxe model.
- Masterton Homes: NSW-based custom home builder with display homes and a broad design range — comparable custom home focus and mid-to-premium market positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Stonewood Homes social profiles
Digital presenceStonewood Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stonewood Homes leadership team
Management profileNumber of profiles
Stonewood Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stonewood Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stonewood Homes
What does Stonewood Homes do?
Stonewood Homes designs, customises, and constructs residential houses across Queensland, Australia through a franchise network. The company offers 250+ award-winning fully customisable home designs across single storey, double storey, and dual occupancy configurations, sold as standalone builds or combined with land through house-and-land packages including its own Claybrook Estate development. Customers personalise their build using the proprietary HOMEi real-time 3D design studio and are supported through a structured 15-step build journey by local franchise owners.
Is Stonewood Homes a public or private company?
Stonewood Homes is a private company. It is currently operating.
When was Stonewood Homes founded?
Stonewood Homes was founded in 1987.
How does Stonewood Homes make money?
Two revenue lines are on record. House and Land Package Sales are the primary driver. The others are franchise Fees and Royalties.
Who are Stonewood Homes's main competitors?
Direct peers on record are Metricon Homes, Henley Properties, BGC Australia, ABN Group, Porter Davis Homes, Rawson Homes, Eden Brae Homes, Simonds Homes, Carlisle Homes and Masterton Homes.
Does Stonewood Homes have an API?
No public API is recorded for Stonewood Homes.
What industry is Stonewood Homes in?
Stonewood Homes's product category is Residential Home Building. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMAFABAE, Residential Design-Build & Renovation-Integrated Builders. Its NAICS code is 236115 and its SIC code is 1520.