Batteries Expert
Batteries Expert is a 100% Canadian e-commerce and franchise retailer selling batteries, renewable energy systems, and power conversion equipment. It serves Canadian consumers and commercial buyers across automotive, marine, motorsports, off-grid, and household use cases.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Batteries Expert does
Batteries Expert is a 100% Canadian e-commerce and franchise retailer specializing in batteries, energy storage, and power solutions. The company operates from Salaberry-De-Valleyfield, Quebec, and serves both consumer and commercial customers across Canada through a bilingual (English/French) website and a franchise retail network. The product catalog spans automotive, marine, motorsports, golf, commercial, and household batteries, plus solar panels, wind turbines, residential energy storage systems (ESS), inverters, UPS, generators, portable power stations, chargers, jump starters, 12V and propane appliances, lighting, and installation supplies. The legal entities disclosed on the site are B.E. franchise inc. and BE FRANCHISES INC. & TRANS-CANADA ENERGIES.
The company's core technology is a horizontally organized battery and energy storage retail platform — a product catalog with online ordering, store pickup and delivery, a free energy needs calculator tool (OTONOMI-DX), and virtual solar consultation services. The business model is primarily hardware sales with product markups across multiple battery chemistries (lead-acid, AGM, lithium LiFePO4), solar equipment, and associated accessories. Pricing is publicly disclosed in Canadian dollars, with featured products ranging from approximately CA$24.95 to CA$884.95. Revenue is diversified across multiple customer segments including automotive owners, marine operators, motorsports enthusiasts, golf and electric mobility users, and renewable energy / off-grid customers.
The go-to-market combines direct-to-consumer e-commerce with a franchise retail model that expands physical presence across Canada. Distribution partnerships with recognized brands — EcoFlow, Victron Energy, Canadian Solar, Noco, GP Batteries, Einhell, Enerwatt, and Bolt — anchor the catalog without proprietary manufacturing. Marketing is multi-channel, including YouTube video advertising, SEO-driven e-commerce, email newsletter, and franchise opportunity marketing. The company also offers equipment rental services for temporary power needs. Reported headcount is 15 employees; no revenue, funding, or M&A signals are disclosed.
Batteries Expert firmographics
Firmographics- Name
- Batteries Expert
- Legal name
- BE FRANCHISES INC. & TRANS-CANADA ENERGIES
- Website
- https://batteriesexpert.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Batteries Expert is a 100% Canadian e-commerce and franchise retailer selling batteries, renewable energy systems, and power conversion equipment. It serves Canadian consumers and commercial buyers across automotive, marine, motorsports, off-grid, and household use cases.
- Ownership category
- akta.pro rank
Batteries Expert industry classification
Industry- Product category
- Battery and Energy Solutions Retail
- NAICS
- Outdoor Power Equipment Retailers (44423), All Other Consumer Goods Rental (532289)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG)
Keywords
Batteries Expert business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Battery and accessory sales: One-time sale of batteries for automobiles, marine, motorsports, golf carts, RVs, commercial vehicles, and specialty applications. Revenue generated through product markups on diverse battery chemistries including lead-acid, AGM, and lithium (LiFePO4).
- Solar and renewable energy systems: Complete solar energy solutions including panels, inverters, charge controllers, battery storage systems (ESS), and portable power stations for off-grid and on-grid applications.
- Chargers and power conversion equipment: Sales of battery chargers, jump starters, inverters, generators, UPS systems, voltage converters, and portable power solutions.
- Professional services (solar consultation): Virtual consultation services for solar project evaluation and design assistance.
- Equipment rental: Equipment rental services offered for temporary power needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer batteries and accessories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Batteries Expert product offering
Product offeringCore offering
Batteries Expert is a 100% Canadian retailer selling batteries, energy storage systems, and power solutions through an e-commerce platform and a franchise retail store network. The company offers a comprehensive product range covering automotive, marine, motorsports, golf cart, commercial vehicle, RV, and household batteries across chemistries including lead-acid, AGM, and lithium LiFePO4, plus solar panels, inverters, hybrid inverters, residential energy storage systems, portable power stations, chargers, jump starters, lighting, and 12V/propane appliances. The company also provides virtual solar consultation services, a free energy needs calculator (Otonomi-DX), and equipment rental to support both retail consumers and commercial customers across Canada.
Product overview
Batteries Expert is a 100% Canadian e-commerce retailer specializing in batteries, energy storage, and power solutions. The company offers a comprehensive product portfolio organized across multiple categories: (1) Vehicle batteries including automotive, motorsports, marine cranking, commercial, and golf batteries; (2) Lithium and deep cycle batteries including LiFePO4 technology; (3) Small household and specialty batteries including button cells and replacement batteries; (4) Renewable energy systems including solar panels, wind turbines, and residential energy storage systems (ESS); (5) Power conversion equipment including inverters, inverter/chargers, solar inverters, hybrid inverters, UPS, generators, and portable power stations; (6) Chargers, jump starters, and testing equipment; (7) 12V and propane appliances including water heaters, heaters, pumps, and outdoor equipment; (8) Lighting and flashlights; and (9) Installation supplies and tools. The company also provides complementary services including solar project design consultations, a free energy needs calculator tool (Otonomi), and equipment rental. Notable product brands carried include EcoFlow, Victron Energy, Canadian Solar, Noco, GP Batteries, Einhell, Enerwatt, and Bolt. The company operates a franchise model and serves both retail consumers and commercial customers across Canada.
Differentiator
Problem solved
Functional benefit
Companies that use Batteries Expert
Customer profileSegments8 records
Ideal customer profiles3 records
Batteries Expert technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Batteries Expert partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and secondary.
- EcoFlowcoreEcoFlow portable power stations, solar panels, and portable solar solutions are sold through Batteries Expert retail and e-commerce channels as featured products. EcoFlow branding prominently featured in product carousel and promotional materials.
- Victron EnergycoreVictron Energy inverters, solar charge controllers, and energy systems distributed through Batteries Expert as a brand partner. Featured in renewable energy product category.
- Canadian SolarcoreCanadian Solar solar panels distributed through Batteries Expert retail locations and website. Featured as brand partner with dedicated brand page.
- EinhellsecondaryEinhell power tools and garden equipment batteries and chargers sold through Batteries Expert as a brand partner.
- GP BatteriessecondaryGP Batteries consumer batteries (AA, AAA, rechargeable) and USB power banks distributed through Batteries Expert.
- NocosecondaryNoco battery chargers, jump starters, and Genius smart chargers sold through Batteries Expert product catalog.
- EnerwattsecondaryEnerwatt brand products distributed through Batteries Expert, featuring in alternative energy and power conversion categories.
- BoltsecondaryBolt brand batteries and products sold through Batteries Expert e-commerce platform.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Batteries Expert competitors and assessment
Company assessmentDirect peers
- Batteries Plus: US-based specialty battery and lighting retailer with a comparable franchise/store model. Like Batteries Expert, Batteries Plus sells automotive, marine, commercial, and specialty batteries plus chargers, and is the closest direct category-specialist peer to Batteries Expert in North America.
- Battery Mart: US-based online battery specialist retailer with an e-commerce catalog covering consumer, industrial, and replacement batteries. Highly comparable to Batteries Expert's online-first direct-to-consumer motion and SKU breadth, though Battery Mart lacks the renewable-energy/solar stack Batteries Expert has built.
Broad incumbents
- AutoZone: North American auto parts retailer with a strong battery, charger, and diagnostic tester assortment. Competes with Batteries Expert on automotive battery replacement, jump starters, and charger categories, and operates omnichannel (online + physical stores) much like Batteries Expert's franchise model.
- Lowe's Canada: Canadian home improvement retailer carrying batteries, generators, solar, and outdoor power equipment. Overlaps with Batteries Expert on solar/ESS, generators, and DIY battery categories and competes on price, assortment, and store footprint.
- NAPA Auto Parts: Major Canadian automotive parts distributor whose battery category (covering automotive, marine, commercial, and powersports) competes directly with Batteries Expert's core automotive and motorsports segments. A broad auto-parts incumbent rather than a battery specialist.
- Home Depot Canada: Major Canadian home improvement retailer selling automotive batteries, generators, inverters, solar panels, and portable power stations. Competes with Batteries Expert on the solar/ESS/backup-power categories and on commodity battery SKUs, with vastly greater scale and buying power.
- Princess Auto: Canadian retailer carrying batteries, chargers, power tools, generators, propane heaters, and outdoor equipment - a meaningful overlap with Batteries Expert's broader accessories, RV, and outdoor categories. Serves a comparable Canadian DIY/trades customer base.
- Canadian Tire: Iconic Canadian general merchandise retailer that competes with Batteries Expert across automotive batteries, marine, RV accessories, generators, and outdoor power equipment. A broad incumbent rather than a specialist, but the most consequential direct competitor in the Canadian battery retail market.
- Costco Canada: Canadian warehouse club retailer selling automotive and marine batteries, generators, and increasingly portable power stations at aggressive price points. A structural price competitor on the commodity side of Batteries Expert's assortment.
Regional players
- Battery World: Australian battery specialty retailer with a comparable franchise/store model and broad battery, charger, and solar offering. Highly analogous business model to Batteries Expert but operating exclusively in Australia rather than competing in the Canadian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Batteries Expert social profiles
Digital presenceBatteries Expert financial estimates
Financial estimateRevenue estimate
Valuation estimate
Batteries Expert leadership team
Management profileNumber of profiles
Batteries Expert funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Batteries Expert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Batteries Expert
What does Batteries Expert do?
Batteries Expert is a 100% Canadian retailer selling batteries, energy storage systems, and power solutions through an e-commerce platform and a franchise retail store network. The company offers a comprehensive product range covering automotive, marine, motorsports, golf cart, commercial vehicle, RV, and household batteries across chemistries including lead-acid, AGM, and lithium LiFePO4, plus solar panels, inverters, hybrid inverters, residential energy storage systems, portable power stations, chargers, jump starters, lighting, and 12V/propane appliances. The company also provides virtual solar consultation services, a free energy needs calculator (Otonomi-DX), and equipment rental to support both retail consumers and commercial customers across Canada.
Is Batteries Expert a public or private company?
Batteries Expert is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Batteries Expert founded?
Batteries Expert was founded in -1. It employs 11 to 50 people.
How does Batteries Expert make money?
Five revenue lines are on record. Battery and accessory sales are the primary driver. The others are solar and renewable energy systems, chargers and power conversion equipment, professional services (solar consultation) and equipment rental.
Who are Batteries Expert's main competitors?
Direct peers on record are Batteries Plus and Battery Mart. Broad incumbents are AutoZone, Lowe's Canada, NAPA Auto Parts, Home Depot Canada, Princess Auto, Canadian Tire and Costco Canada. Battery World is listed as a regional player.
Does Batteries Expert have an API?
No public API is recorded for Batteries Expert.
What industry is Batteries Expert in?
Batteries Expert's product category is Battery and Energy Solutions Retail. Its primary akta.pro industry code is CRACATAG, Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs). Its NAICS code is 44423 and its SIC code is 3600.