BAUHAUS Bulgaria

What BAUHAUS Bulgaria does

BAUHAUS Bulgaria is a privately held Bulgarian limited liability company (БАУХАУС България ЕООД Търговски център за Работилницата, Дома и Градината КД) that operates as the local subsidiary of German BAUHAUS AG, headquartered in Mannheim. It runs a DIY retail business for workshop, home, and garden products, offering 120,000+ SKUs across 15 departments through both physical retail stores (with at least one confirmed location in Sofia at bul. "Istoriya Slavyanobalgarska" 17) and a national e-commerce platform at bauhaus.bg. The company serves individual DIY consumers, professional tradespeople (craftsmen, builders, gardeners), and small/medium businesses such as contractors, supported by a Profi Depot service counter offering machine rental, chain sharpening, paint mixing, key cutting, and robot mower installation.

The underlying technology is a conventional Ruby on Rails / Spree-based e-commerce stack with Google Analytics for site traffic and user-behavior measurement, OAuth-based social login via Google and Facebook, and standard payment-processing integrations (Borica for card payments, ePay, EasyPay for cash payments, ProCredit Bank for bank transfers). There are no proprietary technical features, custom AI/ML components, or differentiated platform architecture; the technology layer functions as a transactional storefront rather than a technology-driven product.

The business model is revenue-diversified but retail-anchored: the majority of revenue comes from one-time product sales priced in both EUR and BGN, supplemented by usage-based machine rental fees, fees for ancillary professional services, and (separately) free in-store DIY workshops that drive footfall and product sales. Customer acquisition is multi-channel — website, email newsletter, printed and digital brochure, organic content/SEO via DIY tips, and physical stores — while revenue capture is supported by installment financing through partner bank Eurobank Bulgaria. Pricing is per-unit retail with no disclosed enterprise volume tiers, and the customer base is structurally distributed across B2C and B2B segments with no named anchor accounts.

Name

BAUHAUS Bulgaria

Legal name

БАУХАУС България ЕООД Търговски център за Работилницата, Дома и Градината КД

Website

https://bauhaus.bg

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

BAUHAUS Bulgaria operates a DIY retail chain for workshop, home, and garden products, serving individual consumers, professional tradespeople, and small contractors through physical stores and the bauhaus.bg e-commerce platform, with supplementary machine rental and installation services.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

General Merchandise Retailers (455)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Craft, DIY & Value Variety Stores (CRAEAGAC)

Keywords

• DIY retail stores
• Home improvement products
• Garden and tools
• Building materials
• Hardware retail

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: BAUHAUS generates the majority of its revenue through direct retail sales of hardware, building materials, tools, garden equipment, bathroom/kitchen products, and home improvement goods across 15 departments from physical store locations and its e-commerce platform.
2. Machine Rental (Profi Depot): Rents out professional-grade equipment including garden tools, construction equipment, interior renovation machines, and cleaning machines on a daily/weekly basis from dedicated Profi Depot counters in BAUHAUS stores.
3. Service Fees: Revenue from ancillary services including paint mixing/toning, key cutting, chain sharpening, robot mower installation, and event/workshop participation.
4. Events and Workshops: BAUHAUS organizes free DIY workshops and events at its stores, attracting customers and driving product sales; participation is free and not tied to purchases.

Pricing tiers

Distribution channels5 records

Marketing channels6 records

Core offering

BAUHAUS Bulgaria operates retail centers and an e-commerce platform (bauhaus.bg) selling DIY products across 15 departments covering workshop, home, and garden categories. The retailer complements its 120,000+ product range with in-store services including machine rental, paint mixing, chain sharpening, robot lawn mower installation, key cutting, and installment financing for purchases.

Product overview

BAUHAUS Bulgaria is a DIY retail chain operating as a Specialist for Workshop, Home, and Garden, offering a comprehensive product assortment of over 120,000 quality products across 15 trade departments under one roof. The company operates as a single unified retail platform combining physical store locations with online e-commerce capabilities. The product portfolio spans multiple categories including Garden & Outdoor Living (irrigation systems, pools, outdoor kitchens, outdoor furniture, garden planters), Bathroom & Plumbing (shower screens, sanitary ware), Kitchen, Hardware (insect screens, fasteners), Tools & Machines (ladders, pressure washers, power tools), Electrical & Lighting, Heating & Air Conditioning, Flooring & Tiles, Paints & Wallpapers, Cleaning & Household, Interior & Decoration, Windows/Doors/Stairs, Building Materials, and Auto/Bike. The business model integrates both product sales and value-added services including machine rental, paint mixing, robot lawn mower installation, chain sharpening, locksmith services, and installment financing. The company is part of the larger BAUHAUS European chain with over 290 trade centers across 19 European countries, founded in Germany in 1960.

Differentiator

Problem solved

Functional benefit

Brands

• BAUHAUS Profi Depot: A specialized service center within BAUHAUS offering professional tools, equipment rental, chain sharpening, key cutting, and other professional-grade services.
• Profi Depot

Products and services

• Machine Rental Service Service allowing customers to rent machines and tools from BAUHAUS stores for DIY and construction projects, serving both homeowners and tradespeople.
• Robot Lawn Mower Installation Professional installation service for robotic lawn mowers purchased at BAUHAUS, including boundary wire setup and initial programming for customers.
• Paint Mixing Service In-store custom paint mixing service that produces tinted paint to customer-specified colors for home improvement and decoration projects.
• Chain Sharpening Service In-store sharpening service for chainsaw and other cutting chains, helping customers maintain their garden and workshop tools.
• Locksmith and Key Cutting Service In-store key cutting and locksmith services for standard and security keys, supporting household and workshop lock needs.
• Installment Purchase Financing Consumer financing program that allows customers to pay for larger purchases in monthly installments through partner financial institutions.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

One partnership is on record.

• Borica (Борика)coreTechnology or IntegrationBorica processes credit and debit card payments for BAUHAUS Bulgaria's online checkout. Customers are automatically redirected to Borica's secure payment page to enter card details and confirm payment for orders placed on bauhaus.bg.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bricoman: Pro-focused DIY retailer (part of ADEO Group) serving tradespeople and serious DIYers. Closely comparable to BAUHAUS's Profi Depot concept, with professional-grade tools, equipment rental, and construction materials focus.
• Mr. Bricolage: French-headquartered DIY retail chain with presence across multiple European countries. Direct competitor to BAUHAUS in home improvement, garden, and tools categories with similar neighborhood/mid-size store format.
• OBI: Major European DIY retail chain offering comprehensive home improvement assortments. Directly comparable to BAUHAUS in category coverage, store format, and target DIY consumer base.
• Praktiker: Pan-European DIY retail chain offering workshop, home, and garden products across multiple countries. Directly competes with BAUHAUS in the same big-box DIY category with similar broad assortment and target customers.
• Hornbach: German-headquartered DIY warehouse chain operating across Europe with a similar big-box format. Directly comparable to BAUHAUS in workshop, home, and garden product categories and customer segments.

Regional players

• Maxmat: Bulgarian DIY retail chain operating in Bulgaria with home improvement, tools, and construction materials. Direct regional competitor to BAUHAUS Bulgaria in the local market, focused on the same DIY and home category.
• JYSK: Nordic-headquartered retail chain with established presence in Bulgaria selling home goods, furniture, mattresses, and garden products. Overlaps with BAUHAUS in home and garden categories but with a different assortment focus and Scandinavian positioning.

Broad incumbents

• Leroy Merlin: Global DIY home improvement giant (ADEO Group) operating across Europe with massive scale. Overlaps significantly with BAUHAUS in DIY categories but with broader geographic footprint and more aggressive omnichannel investments.
• IKEA: Global home furnishings giant with stores across Europe. While focused on ready-to-assemble furniture rather than raw DIY materials, IKEA overlaps with BAUHAUS in home category and competes for home improvement and household project wallet share.
• Hagebau: German DIY retail cooperative with broad product assortment across home improvement categories. Comparable to BAUHAUS in DIY category focus and European presence, though organized as a cooperative of independent retailers.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bauhaus-bulgaria

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAUHAUS Bulgaria