MAXMAT LIMITED

Name

MAXMAT LIMITED

Legal name

MaxMat

Website

https://maxmat.pt

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Home Improvement & Construction Materials Retail

NAICS

Home Centers (444110), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Small-Format / Neighborhood Mass Merchandisers (CRAGABAD)

akta.pro secondary industry

Extreme Value General Merchandise Discounters (CRAEAAAE)

Keywords

• Construction materials retail
• DIY home improvement
• Bathroom kitchen supplies
• Garden outdoor products
• Hardware tools store

Headquarters

HQ city

Porto Carreiro

HQ country

Portugal

HQ region

Europe

Offices29 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail Product Sales: MaxMat generates revenue through direct retail sales of construction materials, DIY products, tools, and garden equipment. Products are sold at fixed retail prices through physical store locations and online store. The company positions itself as a low-price retailer ('Os Profissionais dos Preços Baixos').

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

MaxMat operates a discount retail chain and online store selling construction materials, DIY and home improvement products, bathroom, kitchen, garden, lighting, hardware, plumbing, paints, machines, tools, and electrical/smart home goods. The company combines a network of 30+ physical stores across mainland Portugal and the islands (Madeira and Azores) with an e-commerce platform offering Click & Collect and delivery, targeting both DIY consumers and professional builders under a low-price positioning ('Os Profissionais dos Preços Baixos').

Product overview

Maxmat is a Portuguese retail company specializing in construction materials, DIY (bricolage), and garden products. The company operates as a broad e-commerce platform offering an extensive catalog organized across 16 main product categories: Aquecimento e Climatização (Heating and Air Conditioning), Banho (Bathroom), Canalização (Plumbing), Construção (Construction), Cozinhas (Kitchens), Eletricidade e Smart Home (Electricity and Smart Home), Ferragens (Hardware), Iluminação (Lighting), Jardim (Garden), Madeiras (Woods), Máquinas e Ferramentas (Machines and Tools), Mobiliário e Arrumação (Furniture and Storage), Pavimentos e Revestimentos (Flooring and Wall Coverings), Portas, Janelas e Escadas (Doors, Windows and Stairs), and Tintas, Drogaria e Limpeza (Paints, Hardware and Cleaning). The platform features both private-label products (under the MAXMAT brand) and products from third-party brands including Jocel, Bestway, Rodi, Teka, Candy, Titan, V33, Robbialac, Barbot, Hammerite, and Tintas 2000. Maxmat also provides services including delivery service, a paint color studio, wood cutting, customer support, battery collection, and a 3D kitchen project simulator.

Differentiator

Problem solved

Functional benefit

Brands

• MaxMat: The company's own private label brand for various products including paints (Tinta Piscinas MAXMAT, Tinta Master, Tinta Decor Maxmat), enamels (Esmalte Antioxidante MAXMAT), and other construction/DIY products.

Products and services

• Heating and Air Conditioning (Aquecimento e Climatização)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• AKI Bricolage: Portuguese bricolage chain offering construction materials, DIY, tools, and garden products across multiple stores — directly comparable to MaxMat in both format (medium-box retail parks) and category mix, competing for the same DIY and professional customer base.
• Bricomart: Spanish large-format home improvement chain specializing in construction materials, bathroom, kitchen, and tools for professionals and serious DIYers — the Iberian equivalent of MaxMat's discount bricolage positioning with similar category breadth and trade customer focus.
• Leroy Merlin Portugal: Portuguese arm of the French home improvement giant Leroy Merlin, operating large-format bricolage stores with construction, DIY, kitchen, bath, garden, and tools assortment — the most direct competitor to MaxMat in the same product categories and customer base.
• Brico Dépôt Portugal: Portuguese branch of the Kingfisher-owned discount DIY chain, focused on low prices across construction, tools, and home improvement — competes head-on with MaxMat's "Os Profissionais dos Preços Baixos" positioning for price-sensitive DIY and trade customers.
• Mr. Bricolage: French-headquartered independent bricolage and home improvement chain with franchise model across European markets — comparable mid-sized DIY retailer with similar multi-category assortment and small-to-medium box retail park footprint.
• Hornbach: German-headquartered DIY superstore chain with Portuguese locations, combining construction materials, garden, tools, and home improvement — directly comparable large-format bricolage retailer with similar product breadth and professional consumer targeting.
• Bauhaus Portugal: Portuguese operations of the German/Swiss DIY specialist chain offering tools, hardware, garden, and home improvement products across workshop, construction, and household categories — comparable bricolage format with broad multi-category assortment.

Emerging players

• IKEA Portugal: Swedish home furnishings giant with growing Portuguese presence, overlapping MaxMat in kitchen, bathroom, lighting, and furniture categories — adjacent competitor that captures share of the same renovation and home outfitting budgets.
• ManoMano: French-headquartered online-only DIY and home improvement marketplace with Portuguese operations — emerging digital-native competitor offering broader assortment and lower prices in many of the same categories without physical retail overhead.

Broad incumbents

• Kingfisher: UK-listed pan-European home improvement group operating Brico Dépôt, Castorama, and Screwfix — broader incumbent whose Portuguese Brico Dépôt footprint directly competes with MaxMat, providing the parent-group perspective on Iberian DIY scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maxmatpt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAXMAT LIMITED