What Baumann Dekor USA does

Baumann Dekor USA operates as the US distribution arm of Baumann, an Austrian textile manufacturer, running a New York City showroom at 979 Third Avenue (Suite 518) that doubles as its headquarters and primary sales channel. The company wholesale-distributes premium Austrian decorative and upholstery fabrics under the "Fine Austrian Fabrics" positioning, targeting interior designers, hospitality operators, and commercial project buyers across contract and residential segments. Its footprint extends beyond the United States through partner offices in Europe (Baumann, Austria), India (Consilio Resources), and the Middle East and Rest of World (Warps and Wefts), with inventory held in Dubai to support regional fulfillment.

The product portfolio comprises approximately 4,201 fabric variants across Decorative and Upholstery categories, of which roughly 2,768 are upholstery SKUs. Goods are organized along a Decorative-versus-Upholstery and Contract-versus-Residential matrix, marketed through named collections including Elements, Matrix, Petit-Petit, and Patterne Scene. The associated brand stack encompasses the parent Baumann Dekor, the value-oriented VFM Design line, and Draperis (focused on decorative textiles). Functional specifications emphasize flame retardancy, blackout/dimout light control, and easy-care performance — properties tailored to contract and hospitality specification requirements that define the company's primary segment.

Revenue is generated through one-time B2B wholesale transactions priced on a quote basis, with no public pricing disclosed. Sales are executed via showroom consultations at the New York location or through direct project engagement with regional partners, supported by an organic social presence across Facebook, LinkedIn, Instagram, Twitter, and Pinterest. No funding rounds, M&A activity, named customer logos, headcount, or revenue figures appear in the source data, reflecting both the private subsidiary structure under Austrian parent Baumann and the limited public disclosure typical of B2B textile distribution.

Name

Baumann Dekor USA

Legal name

Baumann Dekor USA

Website

https://baumanndekorusa.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Baumann Dekor USA is the US distribution arm of Austrian textile maker Baumann, operating a New York showroom to wholesale premium decorative and upholstery fabrics to interior designers and hospitality and commercial project buyers, supported by international partner offices in Europe, the Middle East, and India.

Ownership category

akta.pro rank

Product category

Commercial Textiles

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Upholstery & Drapery Fabric Retail (CRALADAI)

Keywords

• Decorative fabrics
• Upholstery textiles
• Contract fabrics
• Hospitality textiles
• Austrian fabric distribution

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Textile/Fabric Sales: Wholesale distribution of premium Austrian decorative and upholstery fabrics to contract and residential interior design markets. Products are sold through showroom consultations and direct project engagement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Baumann Dekor USA distributes and sells premium Austrian-manufactured decorative and upholstery fabrics for interior design applications. The company serves contract/hospitality projects (hotels, offices, restaurants, public spaces) and residential interiors through its New York showroom and an international partner network covering Europe, India, and the Middle East. Its catalog spans approximately 4,201 SKUs across collections such as Elements, Matrix, Petit-Petit, and Patterne Scene, with associated brands Baumann Dekor VFM Design and Draperis.

Product overview

Baumann Dekor USA is a textile company offering Fine Austrian Fabrics as a unified portfolio of contemporary decorative and upholstery fabrics. The company provides products across two main categories—Decorative and Upholstery—serving both Contract and Residential market segments. Their associated brands include Baumann Dekor VFM Design and Draperis, with collections spanning Contract Blackouts, Contract Dimouts, and numerous named collections such as Elements, Matrix, Petit-Petit, and Patterne Scene. The total product catalog comprises approximately 4,201 individual fabric SKUs across multiple collections.

Differentiator

Problem solved

Functional benefit

Brands

• Baumann Dekor: Primary brand for fine Austrian fabrics
• VFM Design
• Draperis
• Contract
• Residential

Products and services

• Contract Decorative Fabrics Decorative fabric collection designed for contract and hospitality applications such as hotels, offices, restaurants, and public spaces. Targets interior designers and commercial specifiers.
• Contract Upholstery Fabrics Performance upholstery fabrics for contract and hospitality use, suited to heavy-traffic commercial seating and furniture applications. Targets interior designers and commercial projects.
• Residential Decorative Fabrics Decorative fabrics intended for residential interior projects including drapery, cushions, and decorative applications. Targets interior designers and homeowners.
• Residential Upholstery Fabrics Upholstery fabrics for residential furniture and seating applications, with contemporary design and quality construction. Targets interior designers and homeowners.
• Contract Blackouts Blackout fabric collection providing full light control for contract and hospitality applications such as hotel guestrooms and meeting spaces.
• Contract Dimouts Dimout fabric collection providing partial light control for contract applications requiring light filtering and privacy.
• Elements Collection Contemporary textile collection featuring design-forward patterns and colors within the Baumann Dekor fine fabrics portfolio.
• Matrix Collection Modern textile collection with geometric design elements within the Baumann Dekor fine fabrics portfolio.
• Petit-Petit Collection Specialized fabric collection developed for decorative applications, part of the Baumann Dekor fine fabrics portfolio.
• Patterne Scene Collection Pattern-focused textile collection for interior design applications within the Baumann Dekor fine fabrics portfolio.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Baumann Dekor (Austria)coreStrategic or Co-development PartnerParent company and brand origin based in Austria. The US entity serves as the American distribution arm for Austrian-manufactured fine fabrics.
• VFM DesignminorChannel Partner/ Reseller/ DistributorAssociated brand partner offering complementary design collections within the Baumann Dekor ecosystem.
• Warps and Wefts (Middle East & International)coreChannel Partner/ Reseller/ DistributorRegional distribution partner handling Middle East and Rest of World markets. The company maintains stock in Dubai for quick delivery to Middle East clients.
• Consilio Resources (India)minorChannel Partner/ Reseller/ DistributorRegional partner for India market distribution and client support.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kvadrat: Danish premium textile manufacturer with strong design credibility and global contract/residential reach. Directly comparable as a European premium textile brand with similar Austrian-heritage-style positioning to Baumann Dekor.
• Camira Fabrics: UK-based contract textile manufacturer serving commercial interiors globally. Comparable as a European-rooted, performance-focused textile supplier competing for the same hospitality and commercial specification projects.
• KnollTextiles: Knoll's in-house textile brand offers contract-grade and residential upholstery and drapery fabrics with strong design heritage. Closely comparable product mix and customer overlap with Baumann Dekor USA's contract and residential segments.
• Maharam: Major US contract and residential textile distributor with deep designer relationships and a broad product portfolio. Directly comparable to Baumann Dekor USA as a premium fabric source serving the same interior design and contract markets.
• Designtex: US contract-focused surface materials company offering textiles for healthcare, hospitality, and workplace. Comparable to Baumann Dekor USA's contract segment in serving performance-driven commercial specifications.
• Carnegie Fabrics: US-based textile manufacturer focused on commercial and hospitality applications including performance fabrics. Comparable contract product offering and specification-driven sales motion.
• Robert Allen Contract: US fabric brand with both residential and contract lines, distributed through designer showrooms. Directly comparable customer base and product applications to Baumann Dekor USA's dual-segment model.
• Brentano Fabrics: US textile company offering contract and residential fabrics with strong design-forward positioning. Comparable to Baumann Dekor USA in designer-targeted showroom distribution and product breadth.
• Pollack Fabric: US-based premium textile brand with strong residential and contract designer following. Comparable product mix, customer base, and showroom-led distribution model.
• Kravet: One of the largest US fabric distributors to interior designers with multi-brand portfolio including Lee Jofa and GP & J Baker. Directly comparable to Baumann Dekor USA in serving designers via showroom and wholesale channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/BaumannDekorUSA
• Facebookfacebook.com/baumann.dekor.3
• LinkedInlinkedin.com/company/bdusallc
• Instagraminstagram.com/baumanndekor_usa
• Pinterestpinterest.com/BaumannDekor_USA

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baumann Dekor USA