baumann group
Baumann Group is a third-generation, family-owned German kitchen and bathroom furniture manufacturer founded in 1917. With 1,200 employees across two facilities, it produces 140,000 kitchens and 16,000 bathrooms annually under its BAUFORMAT, burger, badea, and BURG brands, sold via a trade-partner network.
- Company typePrivate
- Founded1917
- HeadquartersLöhne, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What baumann group does
Baumann Group is a third-generation, family-owned German manufacturer of kitchen and bathroom furniture headquartered in Löhne, Nordrhein-Westfalen, with operations dating to 1917. The group operates a four-brand portfolio — BAUFORMAT and burger for kitchen furniture across the entry-level to premium spectrum, badea for bathroom furniture, and BURG for electrical appliances — collectively marketed under the 'the kitchen family' umbrella. The company employs 1,200 people and runs two production facilities in Löhne and Burg (near Magdeburg), with a stated annual capacity of 140,000 kitchens and 16,000 bathrooms, equating to roughly 650 kitchens per day.
Production combines modern automated assembly (including a new flexible line installed in Löhne in 2023 and the new Halle 14 production hall opened in Burg in October 2022) with traditional craftsmanship for customized furniture. Supporting infrastructure includes the mediaHub digital asset management platform, the Baumann Academy training system with practical seminars in Germany and the UK, a Matterport-powered virtual 3D tour of the Haus Beck showroom, and a Yumpu-based digital catalog system, all oriented toward the trade-partner channel.
Commercially, Baumann Group sells through a B2B2C dealer network rather than direct-to-consumer, with brand-specific websites routing catalog requests to local trade partners and the Haus Beck exhibition center in Löhne serving as a flagship showroom and training venue. Export operations have been active since 1953, with current reach into the Netherlands, the United Kingdom, Hungary, and other European markets, and the company holds multiple certifications including Goldene M, Blue Angel, GS Mark, Möbel Made in Germany (2023-2025), and CARB2/TSCA Title VI compliance, supporting both premium domestic positioning and cross-border competitiveness. The legal entity is Bauformat Küchen GmbH & Co. KG, with current managing directors Michael Assner and Sabine Brockschnieder alongside third-generation owner Delf Baumann.
baumann group firmographics
Firmographics- Name
- baumann group
- Legal name
- Bauformat Küchen GmbH & Co. KG
- Website
- https://baumann-family-group.de
- Company type
- Private
- Founded year
- 1917
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Baumann Group is a third-generation, family-owned German kitchen and bathroom furniture manufacturer founded in 1917. With 1,200 employees across two facilities, it produces 140,000 kitchens and 16,000 bathrooms annually under its BAUFORMAT, burger, badea, and BURG brands, sold via a trade-partner network.
- Ownership category
- akta.pro rank
baumann group industry classification
Industry- Product category
- Kitchen & Bathroom Furniture Manufacturing
- NAICS
- Wood Kitchen Cabinet and Countertop Manufacturing (337110), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Major Household Appliance Manufacturing (33522)
- SIC
- Wood Household Furniture, (No Upholstered) (2511)
- akta.pro primary industry
- Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)
Keywords
Where baumann group is headquartered
LocationHeadquarters
- HQ city
- Löhne
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
baumann group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Kitchen Furniture Sales: Manufacture and sale of customized kitchen furniture under BAUFORMAT and burger brands, covering entry-level to premium market segments. Products are sold through trade partners and brand-specific sales channels.
- Bathroom Furniture Sales: Production and sale of bathroom furniture under the badea brand, positioning as individual and high-quality bathroom furniture.
- Appliance Sales: Sale of electrical appliances under the BURG brand, positioned as best quality appliances to complement the kitchen offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Entry-level kitchen models under burger brand |
| One time/ perpetual license | Multi-year contract | Premium kitchen segment under BAUFORMAT brand |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
baumann group product offering
Product offeringCore offering
Baumann Group manufactures and sells customized kitchen furniture (under BAUFORMAT and burger brands spanning entry-level to premium), high-quality bathroom furniture (under badea), and kitchen electrical appliances (under BURG). Production takes place across two facilities in Löhne and Burg, with 1,200 employees producing approximately 140,000 kitchens and 16,000 bathrooms per year. Products reach end consumers primarily through a dedicated trade partner/dealer network, supported by brand-specific websites, the Haus Beck showroom, and the Baumann Academy training platform.
Product overview
Baumann Group is a German kitchen and bathroom furniture manufacturer operating under a four-brand strategy. The portfolio includes BAUFORMAT and burger (kitchen brands spanning entry-level to premium segments), Badea (bathroom furniture), and BURG (electrical appliances). The company also operates Baumann Academy (training platform) and mediaHub (digital asset management) as supporting services. Founded in 1917, the third-generation family business produces approximately 140,000 kitchens and 16,000 bathrooms annually across two production facilities in Löhne and Burg, employing 1,200 people.
Differentiator
Problem solved
Functional benefit
Brands
- BAUFORMAT: Kitchen furniture brand covering entry-level to premium segment, manufactured in Löhne
- Burger
- BURG
- Badea
- baumann academy
Products and services
- BAUFORMAT Kitchens Premium-segment kitchen furniture brand covering mid-range to high-end market, manufactured in Löhne, sold to trade partners and end consumers through dealers and the BAUFORMAT brand website.
- burger Kitchens Kitchen furniture brand offering entry-level to mid-range models, manufactured in Burg (near Magdeburg), sold through the burger trade partner network and brand website.
- Badea Bathroom Furniture Brand for individual and high-quality bathroom furniture, known for modern and premium bathroom solutions; sold through badea trade partner network and brand website.
- BURG Kitchen Appliances Appliance brand providing electrical devices in best quality, integrated into the kitchen offering to complement the BAUFORMAT and burger furniture brands.
- Baumann Academy Training and education platform offering seminars, workshops, and e-Learning programs for trade partners to develop sales expertise and product knowledge; practical seminars in Löhne, Burg, and Burnley (UK) plus online e-Academy.
- mediaHub Digital Asset Management
Companies that use baumann group
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
baumann group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
baumann group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- mediaHubcoreIT partnership for digital media asset management. mediaHub provides digital ordering system for product images, decor options, handles, PDF sales materials, videos, and logos. Available in German, English, French, and Spanish through the company extranet for BAUFORMAT, burger, and badea brands.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
baumann group competitors and assessment
Company assessmentDirect peers
- ALNO Group: German kitchen manufacturer historically serving mid-market segments via dealer networks; comparable product category and channel model, though operating under different corporate circumstances.
- Pino Küchen: German kitchen manufacturer (part of XXXLutz group) competing in entry to mid-range segments with trade-partner and large-retailer distribution similar to Baumann's burger brand positioning.
- Nolte Küchen: Major German kitchen manufacturer with similar custom kitchen product portfolio, German manufacturing footprint, and trade-partner distribution across Europe.
- Häcker Kitchens: German family-owned kitchen manufacturer with comparable trade-partner go-to-market, segmented brand portfolio, and German production footprint. Operates at similar mid-market premium positioning.
- Schüller Kitchens: German kitchen furniture manufacturer serving trade partners with mid-to-premium kitchen lines. Comparable in product category, manufacturing model, and dealer-channel distribution.
- Rational Küchen: German kitchen manufacturer producing customized kitchens with comparable Made-in-Germany positioning and dealer-channel distribution. Mid-tier competitor in the German market.
- Nobilia: Germany's largest kitchen furniture manufacturer with similar customized kitchen offerings, trade-partner distribution model, and Made-in-Germany positioning. Closest direct comparable in scale and segment coverage.
Others
- Blum (Julius Blum GmbH): Austrian manufacturer of furniture fittings (hinges, drawer runners) supplied into the kitchen and bathroom furniture industry. Adjacent supplier whose components are integrated into products comparable to Baumann's kitchens and badea bathroom furniture.
Broad incumbents
- Duravit: German manufacturer of bathroom furniture, ceramics, and wellness products. Comparable as a premium European bathroom-furniture brand targeting similar trade-partner channels.
- Villeroy & Boch: European incumbent manufacturer of bathroom ceramics, bathroom furniture, and kitchen sinks. Broadly comparable as a German/European bathroom and kitchen brand with premium positioning and dealer network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
baumann group social profiles
Digital presencebaumann group compliance and trust
Trust signalCompliance8 records
baumann group financial estimates
Financial estimateRevenue estimate
Valuation estimate
baumann group leadership team
Management profileNumber of profiles
Profiles3 records
baumann group subsidiaries and ownership
Company hierarchySubsidiaries4 records
baumann group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
baumann group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about baumann group
What does baumann group do?
Baumann Group manufactures and sells customized kitchen furniture (under BAUFORMAT and burger brands spanning entry-level to premium), high-quality bathroom furniture (under badea), and kitchen electrical appliances (under BURG). Production takes place across two facilities in Löhne and Burg, with 1,200 employees producing approximately 140,000 kitchens and 16,000 bathrooms per year. Products reach end consumers primarily through a dedicated trade partner/dealer network, supported by brand-specific websites, the Haus Beck showroom, and the Baumann Academy training platform.
Is baumann group a public or private company?
baumann group is a private company. It is classified as family owned and is currently operating.
When was baumann group founded?
baumann group was founded in 1917. It employs 11 to 50 people.
Where is baumann group based?
baumann group is headquartered in Löhne, Germany, in the Europe region.
How does baumann group make money?
Three revenue lines are on record. Kitchen Furniture Sales are the primary driver. The others are bathroom Furniture Sales and appliance Sales.
Who are baumann group's main competitors?
Direct peers on record are ALNO Group, Pino Küchen, Nolte Küchen, Häcker Kitchens, Schüller Kitchens, Rational Küchen and Nobilia. Blum (Julius Blum GmbH) is listed as an others. Broad incumbents are Duravit and Villeroy & Boch.
Does baumann group have an API?
No public API is recorded for baumann group.
What industry is baumann group in?
baumann group's product category is Kitchen & Bathroom Furniture Manufacturing. Its primary akta.pro industry code is CRAIAFAG, Kitchen & Bath Design-Build & Remodeling Showrooms. Its NAICS code is 337110 and its SIC code is 2511.