BAUMHAUS GmbH Raumbegrünung Pflanzenpflege

What BAUMHAUS GmbH Raumbegrünung Pflanzenpflege does

BAUMHAUS GmbH Raumbegrünung Pflanzenpflege is a German specialist in professional interior greening and plant care, founded in 1977 in Wiesbaden and operating under the 'Ambius/Baumhaus' brand since its June 2024 acquisition by Rentokil Initial Gruppe Deutschland. The company serves corporate offices, public institutions, and commercial real estate with a B2B service model centered on the 'Easy Rent' plant rental program (36–60 month terms), bundled maintenance, custom container supply, vertical green walls, preserved moss installations, plant-based room dividers, and a seasonal Christmas decoration service. Core technology is hydroculture (Hydrokultur) — plants grown in clay-pebble substrate with controlled water and nutrient delivery — combined with automated irrigation systems and preserved moss products certified to FLL standards under the Qualitätszeichen Deutsche Hydrokultur held since 2006. The business is structured around long-duration recurring rental and care contracts delivered through 35+ service locations across all 16 German federal states, supported by qualified Gartenbauingenieure, Gärtnermeister, and field-service technicians; revenue is generated via monthly plant rental, per-visit care billing, one-time plant/container sales, and seasonal services, with 1,000+ enterprise customers including CBRE, Union Investment, KfW, Continental, Solarisbank, HUK Coburg, and Verivox.

Name

BAUMHAUS GmbH Raumbegrünung Pflanzenpflege

Legal name

BAUMHAUS GmbH

Website

https://baumhaus.de

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

BAUMHAUS GmbH is a Wiesbaden-based B2B specialist in indoor greening and plant care for corporate offices, public institutions, and commercial real estate across Germany, delivering hydroculture plant rental, maintenance, moss walls, and seasonal decoration services under the Ambius/Baumhaus brand within Rentokil Initial Group.

Ownership category

akta.pro rank

Product category

Commercial Indoor Greening Services

NAICS

Landscaping Services (56173)

akta.pro primary industry

Tree Care & Arborist Services (BPABADAD)

akta.pro secondary industry

Environmental Control & Climate Systems (HVAC, CO₂, Ventilation, Dehumidification) (AFAAAHAB)

Keywords

• Indoor plant rental
• Commercial plant care
• Office greening services
• Interior landscaping
• Hydroculture plants

Headquarters

HQ city

Wiesbaden

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Plant Rental (Pflanzenmiete): Rental of plants, containers, and accessories under 3-year contracts (auto-renewing for 1 year). Plants remain property of BAUMHAUS. Monthly rental paid in advance. Includes regular maintenance service.
2. Plant Care/Maintenance Service (Pflanzenpflege): Regular plant care including watering, pruning, cleaning, fertilizing, pest prevention. Billed per service visit. Separate from rental contracts but can include customer-owned plants.
3. Plant and Container Sales (Kauf): One-time purchase of plants and modern containers in various materials, colors, and forms. Custom manufacturing available.
4. Christmas Decoration Service (Adventszeitservice): Annual rental service for decorated Christmas trees, wreaths, and festive arrangements. Includes delivery, installation, decoration, removal, and storage. Real Nordmann firs from Odenwald or fire-retardant artificial trees.
5. Planning and Consulting (Beratung & Planung): Professional consultation for greening concepts, site analysis, plant selection, and container recommendations. Free initial consultation with custom concept development.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

BAUMHAUS is a German specialist in professional indoor greening (Raumbegrünung) and plant care (Pflanzenpflege) for corporate offices, public institutions, and commercial properties. The company rents and sells office plants in hydroculture systems, designs and installs moss walls and green walls, and provides recurring professional plant maintenance services including watering, pruning, fertilizing, and pest control across more than 35 service locations in Germany.

Product overview

BAUMHAUS GmbH is a professional indoor greening service provider offering a comprehensive portfolio centered around renting and caring for office plants in Germany. The core offering combines the Easy Rent plant rental service with professional plant care maintenance. The product portfolio includes various plant types (Monstera, Ficus, Schefflera, Sanseviera, Dracaena, Croton), plant containers in diverse materials and styles, moss walls and decorative elements, vertical green walls, and plant-based room dividers. Supporting services include professional consultation and planning, regular plant care (watering, cutting, fertilizing, pest control), and seasonal Christmas decoration services. The company operates exclusively with hydroponic systems and maintains over 35 service locations across Germany, with headquarters in Wiesbaden.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Greening (Innenraumbegrünung) End-to-end indoor greening service for offices, public institutions, and commercial facilities covering consultation, planning, plant and container supply, delivery, installation, and ongoing professional care.
• Plant Rental - Easy Rent (Pflanzen mieten) Subscription-based rental of plants, containers, and accessories for businesses on 3-year auto-renewing contracts. Includes monthly professional plant care; plants remain BAUMHAUS property.
• Office Plants (Büropflanzen) Sale and rental of specimen office plants in hydroculture, selected and positioned to enhance workspace environments.
• Moss Walls (Mooswände) Preserved moss walls, moss pictures, moss spheres, and custom moss logos for office decoration. Requires no water or sunlight and retains fresh appearance for years.
• Plants & Containers (Pflanzen & Gefäße) Sale of modern plant containers in ceramic, bronze, stainless steel, and other materials with various colors, surfaces, and forms, including custom manufacturing, floor and table vessels, and hanging elements.
• Plants as Room Dividers (Pflanzen als Raumtrenner) Plant-based space dividers including vertical moss walls and multi-level plant modules providing acoustic improvement, natural climate control, and flexible space segmentation for offices.
• Green Walls (Begrünte Wände) Vertical wall greening solutions using hydroponic systems, available as complete wall greening, wall art, and single or double-sided room dividers for commercial interiors.
• Consulting & Planning (Beratung & Planung) Free initial consultation and custom concept development for greening projects, including spatial analysis, plant selection, container recommendations, and maintenance interval optimization.
• Advent Season Service (Adventszeitservice) Annual rental of decorated real Nordmann fir or fire-retardant artificial Christmas trees (up to 7m), wreaths, and festive arrangements with delivery, installation, decoration, removal, and storage included.
• Plant Care / Green Care (Pflanzenpflege / Grünpflege) Regular recurring plant care including watering, cutting, cleaning, fertilizing, and pest prevention and control, performed by qualified, in-house uniformed staff across 35+ service locations in Germany.

Quantifiable outcome

• 15% productivity increase with office plants (Cardiff University study)
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Rentokil Initial Gruppe DeutschlandcoreStrategic or Co-development Partner · 28 June 2024Acquisition by Rentokil Initial Group Germany on June 28, 2024. BAUMHAUS now operates as part of the Rentokil Initial family, enhancing the group's interior greening activities. Frank Reisgies is Managing Director of Rentokil Initial Germany. Yven Eisenmann (former third-generation owner) continues as Category Director Ambius/Baumhaus. The acquisition secures the future of the company while maintaining brand identity.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Interior Plantscape: North American interior plant rental and maintenance company serving commercial offices, healthcare, and institutional clients with recurring service contracts and biophilic design offerings. Directly comparable business model with on-site horticultural care.
• Tropical Plant Rentals: Long-established interior plant rental and maintenance company serving corporate offices, hotels, and commercial properties in the United States. Comparable subscription rental model, on-site maintenance service, and broad portfolio of tropical specimen plants and decorative containers.
• Plantscape Inc. US-based interior plant rental and living wall provider serving offices, healthcare, hospitality, and retail customers. Mirrors BAUMHAUS's combined plant rental plus professional maintenance offering, including green wall installations and seasonal decoration services.
• Ambius: Global indoor landscaping and plant rental brand under Rentokil Initial, now operating as a sister brand to BAUMHAUS post-acquisition. Direct overlap in plant rental, green walls, moss installations, and workspace biophilic design across multiple geographies, with shared service infrastructure and customer base.
• Ehrlich Raumbegrünung: German indoor greening specialist offering plant rental, plant care, and moss/vertical green walls to corporate and public-sector customers. Closest direct competitor in the German market with comparable product portfolio, hydroculture expertise, and recurring rental-plus-maintenance model.

Regional players

• Nurture Landscapes: UK provider combining interior plant rental with exterior grounds maintenance for commercial property portfolios. Overlaps with BAUMHAUS on the interior greening side and provides a benchmark for diversification into full-service grounds care.
• Greenscape Interior Landscaping: UK-based interior landscaping provider offering plant rental, maintenance, and living walls to corporate clients. Comparable service model and target customer base, but operates primarily in the United Kingdom rather than Germany.

Emerging players

• Living Green Design: German provider specializing in vertical green walls, moss installations, and biophilic design for offices and commercial spaces. Directly comparable on the moss wall and vertical greening product lines that BAUMHAUS added in 2020.
• McCaren Designs: Mid-size interior plant and living wall provider serving corporate and hospitality clients in North America. Smaller scale than BAUMHAUS but operates a comparable model with a focus on biophilic design and green wall installation.

Broad incumbents

• Rentokil Initial plc (parent): Multinational hygiene and wellbeing services group that acquired BAUMHAUS in June 2024. Operates the Ambius brand globally for indoor landscaping and provides the platform through which BAUMHAUS's capabilities can scale internationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BaumhausWiesbaden
• Instagraminstagram.com/baumhaus_gmbh
• LinkedInlinkedin.com/company/baumhaus-gmbh-raumbegr%C3%BCnung-pflanzenpflege

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAUMHAUS GmbH Raumbegrünung Pflanzenpflege