Akademie für Neue Medien Bildungswerk

What Akademie für Neue Medien Bildungswerk does

Akademie für Neue Medien Bildungswerk (legal entity: Akademie für Neue Medien (Bildungswerk) e.V.) is a nonprofit educational association founded in 1987 and headquartered in the historic Langheimer Amtshof in Kulmbach, Upper Franconia, Bavaria. The organization delivers vocational training and continuing education programs for journalism, media, and public relations, serving aspiring journalists, PR and communications professionals, corporate communications teams, and job seekers funded via government Bildungsgutschein vouchers. Its flagship programs are the AZAV-certified 'Kompaktausbildung Crossmedia-Journalist*in' (90-day hybrid, €8,262) and 'Kompaktkurs Social Media Manager' (9-week hybrid, €2,316.60), complemented by an IHK-certified Corporate Relations Manager program and over 50 shorter seminars covering topics such as multimedia content with AI, GEO (Generative Engine Optimization), online writing, interviews, social media journalism, and local radio.

The academy operates a hybrid learning platform combining in-person instruction in 300 sqm of seminar space with Zoom-delivered webinars and online workshops, supported by two professional radio studios, video editing stations, and digital video cameras. Curriculum is delivered by practicing journalists and instructors drawn from the German media industry, including alumni now working at outlets such as Bayerischer Rundfunk, Antenne Bayern, Frankenpost, Bild, Red Bull Media House, and N24/Welt. The academy claims a 90-100% job placement rate for its Crossmedia-Journalist graduates and over 800 alumni working in German media since founding.

Revenue is generated through tuition for flagship compact programs, individual seminars and webinars (€90-€750), customized Inhouse corporate training delivered at client sites, and ticketed public events (Sommerakademie, Winterakademie, Chefgespräche). AZAV certification enables government-funded participation via Agentur für Arbeit and Jobcenter Bildungsgutschein. Distribution operates through the academy's own website (bayerische-medienakademien.de), social media channels (Facebook, Instagram, YouTube), email newsletter, industry events (Medientage München/Nürnberg), and direct sales to corporate clients, with structural support from Bayerische Staatskanzlei, Oberfrankenstiftung, Bayerische Landeszentrale für neue Medien, IHK chambers, and university partners (Bayreuth, Bamberg).

Name

Akademie für Neue Medien Bildungswerk

Legal name

Akademie für Neue Medien (Bildungswerk) e.V.

Website

https://bayerische-medienakademien.de

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Akademie für Neue Medien Bildungswerk is a nonprofit journalism, media, and PR vocational training academy in Kulmbach, Bavaria, founded in 1987, offering AZAV-certified compact programs, IHK credentials, and short seminars for aspiring journalists, communications professionals, and corporate clients across the German-speaking region.

Ownership category

akta.pro rank

Product category

Vocational Media Education

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAAAEAL

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs

Education/Adult & Continuing Education/Continuing Education (Noncredit) & Lifelong Learning Programs

Keywords

• Journalism training programs
• Crossmedia education
• Media production courses
• Public relations seminars
• Vocational media training

Headquarters

HQ city

Kulmbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vocational Training Courses: Comprehensive fee-based programs including the Crossmedia-Journalist compact training (€8,262) and Social Media Manager course (€2,316.60). These represent the primary revenue stream with participants eligible for government Bildungsgutschein funding.
2. Individual Seminars and Webinars: Shorter professional development offerings ranging from €90 to €750 per seminar, covering topics such as SEO, podcasting, video production, journalism techniques, and PR communications. Delivered both in-person and online.
3. Inhouse Corporate Training: Customized training programs delivered at client companies' premises across the German-speaking region. Pricing and scope tailored to each organization's requirements.
4. Public Events: Revenue from paid events such as Sommerakademie (€39 per person) and other professional development gatherings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Akademie für Neue Medien Bildungswerk e.V. is a non-profit vocational education institution that delivers certified training programs in journalism, crossmedia, social media, and public relations. Its flagship offerings are the AZAV-certified "Kompaktausbildung Crossmedia-Journalist*in" (90-day hybrid compact training) and the "Kompaktkurs Social Media Manager" (9-week course), supplemented by 50+ specialized seminars, webinars, and in-house corporate training programs for organizations.

Product overview

Akademie für Neue Medien Bildungswerk (e.V.) is a non-profit educational institution founded in 1987, offering vocational training and continuing education for journalism, media, and communications. Its core offerings are the AZAV-certified 'Kompaktausbildung Crossmedia-Journalist*in' (hybrid, 90 days) and the 'Kompaktkurs Social Media Manager' (hybrid, 9 weeks), both of which blend online and in-person instruction. Around these flagship programs, the institution provides 50+ specialized seminars (e.g., 'Multimedia-Content mit KI', 'GEO – Generative Engine Optimization', 'Interviews führen auf allen Kanälen', 'Lokalradio mit KI', 'Social Media – Journalismus auf allen Kanälen', 'Online texten') and an IHK-certified 'Corporate Relations Manager' program. Delivery formats include in-person seminars at the Langheimer Amtshof in Kulmbach, synchronous webinars via Zoom, and customized in-house training for organizations. The institution also produces media content (videos, podcasts, livestreams) and maintains a venue hosting public events.

Differentiator

Problem solved

Functional benefit

Products and services

• Kompaktausbildung Crossmedia-Journalist*in AZAV-certified 90-day hybrid compact training program covering crossmedia journalism, combining online and in-person instruction with hands-on production in the academy's radio and video studios. Designed for aspiring journalists and career changers, often funded through Agentur für Arbeit Bildungsgutscheine.
• Kompaktkurs Social Media Manager 9-week compact course in social media management, covering strategy, content creation, platform mechanics, and analytics. Designed for individuals moving into or advancing within social media management roles.
• Zweitägige Seminare (Two-day Seminars) Catalog of 50+ specialized two-day seminars covering targeted media and communications topics, sold individually to working professionals for continuing education.
• Webinare (Webinar Series) Webinar series delivered via Zoom covering media and communications topics, allowing remote participation by working professionals and learners outside the Kulmbach region.
• Inhouse-Seminare (In-house Corporate Training) Customized training programs tailored to the needs of companies, media organizations, and institutions, delivered on-site or at the academy facility for staff groups.
• Seminar: Multimedia-Content mit KI Specialized seminar on creating multimedia content using AI tools, part of the seminar catalog for working professionals.
• Seminar: Interviews führen Specialized seminar on conducting journalistic interviews, covering preparation, technique, and follow-up.
• Seminar: Online texten Specialized seminar on writing for online media, covering style, structure, SEO/GEO considerations, and digital publishing practices.
• Seminar: Social Media Journalism Specialized seminar on journalistic practices for social media platforms, covering sourcing, verification, and platform-specific news formats.
• Seminar: Redaktions- und Zeitmanagement Specialized seminar on editorial workflow and time management for journalists and editors.
• Seminar: GEO (Generative Engine Optimization) Specialized seminar on optimizing content for generative AI search engines, addressing emerging SEO/GEO practices.
• Seminar: Lokaljournalismus mit KI Specialized seminar on AI-assisted local journalism, covering tools and workflows for small newsrooms.
• Podcast-Projekt (Podcast Project) Podcast production project supporting students and graduates in producing professional podcast content using the academy's studio facilities.
• Bildungsakademie Online (Subscription Platform) Online subscription platform offering on-demand access to Bildungsakademie content and learning resources for ongoing professional development.

Quantifiable outcome

• 90-100% of Crossmedia-Journalist graduates secure a traineeship or employment in media within months of completion
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• MedienCampus BayerncoreStrategic or Co-development PartnerFounding member of the Dachverband (umbrella association) for media education in Bavaria. The academy participates in this network to ensure high-quality instruction and access to experienced instructors from across the region.
• Bayerische Landeszentrale für neue Medien (BLM)coreStrategic or Co-development PartnerInstitutional support from Bavaria's media authority. Provides ideological backing and helps ensure academy meets regulatory and industry standards for media education.
• Bayerische StaatskanzleicoreStrategic or Co-development PartnerProject-based financial support since the academy's founding in 1987, reflecting government commitment to media professional development.
• OberfrankenstiftungcoreStrategic or Co-development PartnerProject-based support for the academy's operations and equipment investments, strengthening media education in the Upper Franconia region.
• IHK für Oberfranken BayreuthmajorImplementation/ SI/ Consulting PartnerCo-development partner for IHK-certified Corporate Relations Manager program. Robert Göpel, IHK's Head of Continuing Education, actively promotes the program.
• IHK CoburgmajorImplementation/ SI/ Consulting PartnerRegional chamber of commerce partnership supporting professional training programs in the Coburg area.
• Frankenpost (Zeitungsgruppe Hof-Coburg-Suhl-Bayreuth)majorStrategic or Co-development PartnerKey media partner; Matthias Will, editor at Frankenpost, serves as 1st Chairman of the academy's Förderverein (support association).
• Universität BayreuthmajorStrategic or Co-development PartnerUniversity partnership providing academic oversight and development of the training curriculum. University professors help develop and accompany the education concept.
• Universität BambergmajorStrategic or Co-development PartnerUniversity partnership providing academic input into curriculum development and theoretical foundations for journalism training.
• Oberfranken Offensiv (BKO)minorStrategic or Co-development PartnerRegional economic development agency supporting Upper Franconia's business community initiatives.
• Agentur für ArbeitcoreChannel Partner/ Reseller/ DistributorGovernment employment agency providing AZAV certification enabling job seekers to use Bildungsgutschein for academy courses.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Deutsche Journalistenschule (DJS): Munich-based journalism school offering compact traineeship-preparation programs directly comparable to the Crossmedia-Journalist compact training. Both compete for the same cohort of aspiring German journalists and the same Volontariat placement outcome.
• Henri-Nannen-Schule: Hamburg-based journalism school with a comparable compact, intensive training model aimed at preparing graduates for editorial careers at German media outlets. Operates in the same niche of practice-oriented journalism education.
• RTL Journalistenschule: Cologne-based broadcaster-affiliated journalism school training Volontäre for RTL Germany. Competes in the same Volontariat-preparation niche with a similar compact format, though tied directly to one corporate employer.
• Institut für Journalistik (TU Dortmund): University-based journalism program at TU Dortmund offering degree-track journalism training with similar crossmedia focus. Comparable in target audience (aspiring journalists) and curriculum breadth, though delivered via an academic rather than nonprofit vocational model.
• Bayerische Akademie für Fernsehen (BAF): Munich-based television and media academy offering practical media training, including crossmedia production. Directly comparable as a Bavarian-region peer focused on hands-on broadcast and digital journalism skills.

Others

• MedienCampus Bayern: Umbrella association for media education providers in Bavaria of which the academy is a founding member. Functions as both a network/partner and an industry-recognized authority (administering the Qualitätssiegel) — relevant as an enabling ecosystem player rather than a direct competitor.

Broad incumbents

• Deutsche Welle Akademie: Bonn-based international journalism training arm of Deutsche Welle, offering professional development for media professionals globally. Comparable in curriculum scope (crossmedia, multimedia, AI in journalism) though oriented toward international development and partner audiences.

Emerging players

• Macromedia Hochschule: Private German university offering journalism, media management, and digital media degree programs with strong practical orientation. Competes for the same prospective-student pool though primarily via degree programs rather than compact vocational training.

Regional players

• SWR Medienwerkstatt: Stuttgart-based broadcaster-affiliated training initiative of Südwestrundfunk offering journalism and media training in the Baden-Württemberg/Rhineland-Palatinate region. Competes for Volontariat-prep candidates in a different geographic market.
• MDR Medienschule: Leipzig-based broadcaster-affiliated training program serving the MDR broadcasting region (Saxony, Saxony-Anhalt, Thuringia). Comparable model of broadcaster-linked journalism training but operating in a different regional geography than the Bavarian academy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOd_xoIJ_HiZCGCmYuxii0w
• Facebookfacebook.com/AkademiefuerNeueMedien
• Instagraminstagram.com/anm.kulmbach
• LinkedInlinkedin.com/company/akademie-f%C3%BCr-neue-medien-bildungswerk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Akademie für Neue Medien Bildungswerk