Baygon

What Baygon does

Baygon is a consumer packaged goods brand specializing in household insect control products, owned and operated by S.C. Johnson & Son, Inc., a privately-held, family-owned global consumer goods company headquartered in the United States. The brand has been in operation for over 65 years, with a founding date traceable to approximately 1959, and focuses on developing and marketing solutions that protect residential households from nuisance and disease-carrying insects.

The company's product portfolio spans seven distinct delivery formats: aerosols, baits, chalk, coils, liquid triggers, mats, and paper-based products. These formats collectively address insects including mosquitoes, flies, crickets, ants, and clothes moths, covering use cases from outdoor mosquito repellent (coils) to indoor residual control (aerosols, chalk) and passive trapping (baits, paper). Underlying technology centers on insecticidal formulations and delivery systems rather than software or digital platforms. The brand also operates a Bug Identification educational tool on its Philippines website to help consumers diagnose infestations and select appropriate products.

Baygon generates revenue through consumer hardware sales of its insect control products, distributed via retail channels (supermarkets, convenience stores, general merchandise retailers) and a direct-to-consumer e-commerce storefront at baygon.com.ph. Its primary customer segment is residential households in the Philippines, where it maintains a digital marketing presence including a Facebook page (BaygonPhilippines). The brand's GTM motion is direct-to-consumer packaged goods, supported by brand awareness built over multiple decades. As a brand entity within the S.C. Johnson portfolio, Baygon benefits from the parent's manufacturing scale, distribution infrastructure, and corporate resources, but no standalone financial, funding, or M&A information is disclosed for the Baygon brand specifically.

Name

Baygon

Legal name

Baygon (brand of S.C. Johnson & Son, Inc.)

Website

https://baygon.mx

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Baygon is a 65-year-old consumer packaged goods brand owned by S.C. Johnson & Son, Inc., selling household insect control products including aerosols, baits, chalk, coils, liquid vaporizers, mats, and paper to residential consumers, primarily in the Philippines.

Ownership category

akta.pro rank

Product category

Consumer Pest Control Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Insect & Pest Control (Indoor/Outdoor Insecticides, Repellents, Traps) (CRADAKAJ)

akta.pro secondary industries

Household Insecticide Aerosols & Sprays (CRAJAHAA), Mosquito Control Products (Larvicides, Dunks, Foggers) (CRAJAHAI), Insect Baits & Gel Baits (Ant, Roach, etc.) (CRAJAHAB), Insect Repellents (Topical & Spatial) (CRAJAHAD)

Keywords

• Consumer insecticides
• Household pest control
• Insect control products
• Mosquito repellents
• Aerosol insecticides

Headquarters

HQ city

Not specified

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Consumer Insect Control Products: Baygon generates revenue through the sale of consumer insect control products including aerosols, baits, chalk, coils, liquid triggers, mats, and paper products. The products are sold directly to consumers through retail channels and the company's website.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Baygon manufactures and sells consumer insect control products for residential households, targeting mosquitoes, flies, crickets, ants, and clothes moths. Its product portfolio spans multiple delivery formats including aerosols, baits, insecticidal chalk, mosquito coils, liquid vaporizer triggers, vaporizer mats, and fly paper/sticky traps. The brand is owned and operated by S.C. Johnson & Son, Inc. and distributed through retail stores and a direct e-commerce storefront in the Philippines.

Product overview

Baygon is a specialized consumer brand for insect control products, owned by S.C. Johnson & Son, Inc. The product portfolio consists of multiple distinct product forms designed for different insect types and application scenarios: Aerosols (spray insecticides), Bait (roach/insect traps), Chalk (insecticidal chalk for cracks and crevices), Coil (mosquito coils for outdoor/repellent use), Liquid Trigger (electric vaporizer systems), Mats (insecticidal mats for vaporizers), and Paper (fly paper/sticky traps). These products work together as a comprehensive insect management solution, covering various insects including mosquitoes, flies, crickets, ants, and clothes moths.

Differentiator

Problem solved

Functional benefit

Products and services

• Baygon Aerosols Baygon Aerosols are spray insecticides for residential consumers, used to control insects in homes.
• Baygon Bait Baygon Bait includes roach and insect traps for residential consumers, used to attract and eliminate crawling insects in homes.
• Baygon Chalk Baygon Chalk is insecticidal chalk for residential consumers, applied to cracks and crevices to control insects such as cockroaches.
• Baygon Coil Baygon Coil includes mosquito coils for residential consumers, used for outdoor or repellent-based mosquito control.
• Baygon Liquid Trigger Baygon Liquid Trigger refers to liquid vaporizer products used with electric vaporizer systems for residential insect control.
• Baygon Mats Baygon Mats are insecticidal mats designed for use with electric vaporizer systems, used by residential consumers for indoor insect control.
• Baygon Paper Baygon Paper includes fly paper and sticky traps for residential consumers, used to physically capture flying insects.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• S.C. Johnson & Son, Inc.coreOthersBaygon is owned and operated by S.C. Johnson & Son, Inc., a global consumer goods company. S.C. Johnson provides corporate infrastructure, manufacturing, distribution, and brand management for the Baygon insect control brand.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Reckitt Benckiser: Global CPG conglomerate that owns Mortein and competes in household insecticides as part of a much broader health, hygiene, and nutrition portfolio — directly relevant as the largest direct rival's parent.
• SC Johnson & Son: Parent conglomerate with a broad CPG portfolio spanning insecticides, cleaning, air care, and home storage — Baygon sits as one specialized insect-control sub-brand within this much larger diversified household products company.

Others

• PIC Corporation: Specialty pest-control products maker covering traps and repellent devices; not a CPG scale player but adjacent to Baygon's bait and paper category from a category-led product perspective.

Direct peers

• Hit: SC Johnson's aerosol insecticide brand sold across Asia and Latin America — closely comparable aerosol-led offering competing with Baygon's aerosol SKU for shelf and consumer attention.
• OFF!: Another SC Johnson insecticide brand focused on repellents; overlaps with Baygon's coil and repellent positioning and competes within the same parent-company portfolio allocation.
• Godrej Consumer Products (All-Out, Good Knight): Godrej's household insecticide portfolio (All-Out refill, Good Knight coils) is a leading Asia-wide competitor to Baygon with very similar product formats and insect-control target use cases.
• Raid: Sister brand under S.C. Johnson offering household insecticides (aerosols, baits, traps) with overlapping formats and target consumer — competes with Baygon on the same Philippines and broader regional shelves.
• Mortein: Reckitt's flagship household insecticide brand covering aerosols, coils, and vaporizers — a direct head-to-head competitor to Baygon across Southeast Asia, including Philippines retail.

Regional players

• Fumakilla: Japanese insecticide specialist (vaporizers, mats, coils) with strong Asia presence; comparable product formats to Baygon though it is a stronger incumbent in Japan and broader Asia rather than Philippines specifically.
• Enesis Group (HIT Indonesia): Indonesia-based consumer health and household brand group strong in aerosol insecticides across Southeast Asia; comparable to Baygon in formats and distribution, though centered on Indonesia rather than Philippines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BaygonPhilippines
• LinkedInlinkedin.com/company/baygon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baygon