PIC
PIC Corporation is a third-generation, family-owned manufacturer and distributor of consumer pest control hardware — including patented electric bug zappers, solar-powered insect killer torches, glue traps, and licensed Raid and Ortho Home Defense products — sold through mass, grocery, hardware, pharmacy, and e-commerce retailers across the United States and Canada.
- Company typePrivate
- Founded1953
- HeadquartersLinden, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What PIC does
PIC Corporation is a third-generation, family-owned manufacturer and distributor of consumer pest control hardware and chemical solutions, founded in 1953 and headquartered in Linden, New Jersey. The company designs, manufactures, and distributes electric bug zappers, solar-powered insect killer torches, glue traps, bait stations, lanterns, and chemical-free repellents under its core PIC brand and sub-brands including Bugables (citronella-based remedies) and Homeplus (ant and roach solutions). It also manufactures and distributes licensed product lines for two major CPG partners — Raid branded flying insect solutions under license from S.C. Johnson & Son, and Ortho Home Defense ant and roach products under license from The Scotts Company.
The product portfolio is anchored on patented hardware technology. The Solar Insect Killer Torch with Flame Effect is a first-of-its-kind LED device that delivers bug-zapping efficacy with torch aesthetics and zero open flame. Underlying technical components include 3000-volt electric killing grids with up to one-acre coverage, Blue UV Light attraction systems, a Mosquito Octenol Lure System providing 30-day slow-release mosquito attractant emission, photo sensor activation, weatherproof outdoor enclosures, and solar-powered operation. Registered trademarks protect the PIC, Bugables, and Homeplus brands, while product design patents protect the Flame Effect bug zapper line.
PIC operates a pure hardware-sales revenue model with no subscription or service component. Distribution is omnichannel and North American, spanning national mass merchants (Walmart, Target, Costco, Amazon, BJ's, Sam's Club, Dollar General, Dollar Tree, Five Below), home improvement (Home Depot, Lowe's, Ace Hardware, True Value, Menards), grocery (Kroger, Safeway, Albertson's, Publix, Wegmans, HEB), farm and agriculture (Tractor Supply, Rural King), pharmacy (CVS, Walgreens), specialty discount (Bed Bath & Beyond, Big Lots), and PIC's own direct e-commerce storefront. Unit pricing ranges from approximately $29.99 for portable zappers to $149.99 for advanced flying insect trap systems. The GTM motion is product-led, emphasizing patented design, multi-decade brand heritage, and broad shelf presence rather than direct sales, professional services, or recurring revenue contracts. The company operates three US offices in Linden (NJ), Clark (NJ), and Vernon (CA) and employs 11–50 people, with current CEO Eric Rubel leading the third generation of family ownership.
PIC firmographics
Firmographics- Name
- PIC
- Legal name
- PIC Corporation
- Website
- https://pic-corp.com
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PIC Corporation is a third-generation, family-owned manufacturer and distributor of consumer pest control hardware — including patented electric bug zappers, solar-powered insect killer torches, glue traps, and licensed Raid and Ortho Home Defense products — sold through mass, grocery, hardware, pharmacy, and e-commerce retailers across the United States and Canada.
- Ownership category
- akta.pro rank
PIC industry classification
Industry- Product category
- Consumer Pest Control Products
- NAICS
- Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Small Electrical Appliance Manufacturing (335210)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Insect Traps & Lures (Sticky, Light, Pheromone) (CRAJAHAC)
- akta.pro secondary industries
- Mosquito Control Products (Larvicides, Dunks, Foggers) (CRAJAHAI), Mosquito Control (Misting Systems, Barrier Sprays) (HSAIANAA), Insect Baits & Gel Baits (Ant, Roach, etc.) (CRAJAHAB), Insect & Pest Control (Indoor/Outdoor Insecticides, Repellents, Traps) (CRADAKAJ)
Keywords
Where PIC is headquartered
LocationHeadquarters
- HQ city
- Linden
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
PIC business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Hardware Product Sales: Direct sales of pest control hardware products including bug zappers, torches, lanterns, traps, repellents, and related accessories through retail and e-commerce channels.
- Licensed Brand Products (Raid): PIC manufactures and sells Raid branded pest control products under license from S.C. Johnson & Son Inc., including fly ribbons, fly sticks, window fly traps, fruit fly traps, disposable fly traps, wasp traps, and moth traps.
- Licensed Brand Products (Ortho Home Defense): PIC manufactures and sells Ortho Home Defense branded ant and roach solutions under license from The Scotts Company.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level portable bug zapper products |
| Unit Pricing | Pay-as-you-go | Mid-range electric and solar bug zapper products |
| Unit Pricing | Pay-as-you-go | Premium and bundled product offerings |
| Unit Pricing | Pay-as-you-go | Advanced flying insect trap systems |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels8 records
PIC product offering
Product offeringCore offering
PIC manufactures and distributes a broad range of consumer pest control hardware products, including electric bug zappers, patented solar-powered insect killer torches with flame effect designs, glue traps and ribbons, rodent control devices, mosquito repellents (coils, candles), and citronella-based products. In addition to its own family of brands (PIC Flame Effect, PIC Powered Pest, Bugables, Homeplus), PIC manufactures fly ribbons, fly sticks, window fly traps, fruit fly traps, wasp traps, and moth traps under the Raid brand (licensed from S.C. Johnson & Son), and ant and roach solutions under the Ortho Home Defense brand (licensed from The Scotts Company).
Differentiator
Problem solved
Functional benefit
Brands
- PIC Flame Effect: Patented flame effect bug zappers providing the efficacy of a bug zapper with the ambiance of an oil burning torch.
- PIC Powered Pest Control
- PIC Crawling Insects
- PIC Rodent Solutions
- PIC Flying Insect Solutions
- PIC Mosquito
- Bugables
- Homeplus
- Raid (licensed)
- Ortho Home Defense (licensed)
Products and services
- PIC Solar Insect Killer Torch Patented first-of-its-kind solar-powered outdoor torch combining the ambiance of a flickering flame LED (no open flames or noise) with bug-zapping efficacy, providing weatherproof, energy-efficient mosquito and insect control for patios, decks, and yards.
- PIC Electric Bug Zappers Electric bug zappers delivering up to 3000 volts across a 40-Watt system with up to 1 acre of attraction radius, featuring Blue UV Light Technology and weatherproof outdoor construction for residential flying insect control.
- Mosquito Octenol Lure Slow-release strip that emits mosquito attractant for 30 days, compatible with all traditional zappers and traps via a universal lure clip, designed to increase the effectiveness of mosquito and biting fly control devices.
- Raid Branded Flying Insect Products (licensed) PIC-manufactured non-insecticide flying insect solutions sold under the Raid brand by license from S.C. Johnson & Son, including Fly Ribbon, Fly Stick, Window Fly Trap, Fruit Fly Trap, Disposable Fly Trap, Disposable Wasp Trap, Pantry Moth and Clothing Moth Traps.
- Ortho Home Defense Ant and Roach Solutions (licensed) PIC-manufactured ant and roach solutions sold under the Ortho Home Defense brand by license from The Scotts Company, including Ortho Home Defense Ant Killer, Ant Bait, and Roach Glue Traps for indoor and outdoor use.
- Homeplus Indoor and Outdoor Ant and Roach Solutions PIC-owned brand offering ant and roach solutions for indoor and outdoor residential use, marketed as the company's own-label alternative in the crawling insect category.
- Bugables Citronella and Essential Oil Products Family-friendly PIC sub-brand offering citronella and essential oil based pest repellent remedies for households seeking non-chemical insect control options.
- PIC Glue Traps and Ribbons Adhesive-based traps and ribbons for capturing flies, roaches, mice, rats, and other crawling or flying insects in residential settings.
- PIC Rodent Solutions Products for mice and rat management including glue traps, wood-based snap traps, and humane options for indoor and outdoor residential rodent control.
- Mosquito Coils and Candles Traditional mosquito repelling products including coils and candles, available for drive-in theaters, agricultural settings, and residential outdoor use, drawing on PIC's heritage as a mosquito coil importer.
- PIC Flying Insect Trap (Advanced) Advanced premium flying insect trap system positioned at $149.99, targeted at higher-efficacy residential and light commercial use.
Quantifiable outcome
- Solar Insect Killer Torch can replace up to 90 refills of torch fuel, reducing air pollutants and eliminating fuel replacement needs
- +1 more outcomes
Companies that use PIC
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
PIC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
PIC partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- S.C. Johnson & Son Inc.corePIC Corporation manufactures and sells Raid branded pest control products under license from S.C. Johnson & Son Inc. Products include Raid Fly Ribbon, Fly Stick, Window Fly Trap, Fruit Fly Trap, Disposable Fly Trap, Disposable Wasp Trap, Pantry Moth and Clothing Moth Traps. Raid is a registered trademark of S.C. Johnson & Son, Inc. used under license.
- The Scotts CompanycorePIC Corporation manufactures and sells Ortho Home Defense branded ant and roach solutions under license from The Scotts Company. Products include Ortho Home Defense Ant Killer, Ant Bait, and Roach Glue Traps. Ortho Home Defense is a registered trademark of The Scotts Company, used under license.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
PIC competitors and assessment
Company assessmentBroad incumbents
- Spectrum Brands: Spectrum Brands owns Cutter, Repel, and Hot Shot pest control brands, competing with PIC across repellent sprays, coils, and outdoor products via the same mass retail channels; it is a broad incumbent with a much larger portfolio.
- S.C. Johnson & Son: S.C. Johnson is the licensor of PIC's Raid products and a broad incumbent in pest control with Raid, OFF!, and Baygon; it competes indirectly while also being a key partner, making it both a peer and a counterparty to PIC.
- Henkel (Combat / Vapon): Henkel markets Combat ant and roach baits alongside its broader adhesive and consumer brands, directly competing with PIC's Homeplus ant/roach line and broader crawling insect portfolio.
Direct peers
- Flowtron Outdoor Products: Flowtron manufactures electric bug zappers and outdoor insect control devices, directly competing with PIC's electric zapper and outdoor pest control SKUs in hardware and home improvement retailers.
- Aspectek: Aspectek sells electronic bug zappers and indoor insect control devices in similar price tiers to PIC's Powered Pest line, competing primarily through online channels like Amazon.
- Woodstream Corporation: Woodstream (parent of Victor and Safer Brand) is a direct peer, manufacturing consumer pest control traps, rodent control devices, and eco-friendly insecticides sold through the same mass and hardware retail channels as PIC.
- TERRO: TERRO is a direct peer in liquid ant baits and insect control products, widely distributed in hardware and grocery channels overlapping with PIC's ant/roach offerings.
- Thermacell: Thermacell is a direct peer in outdoor mosquito repellent products (butane- and battery-powered devices), competing with PIC's Mosquito line and solar torch products for outdoor living consumers.
- Black Flag (Enforcer / United Industries): Black Flag (marketed by United Industries / Central Garden & Pet) is a direct competitor in household insecticides, bug zappers, and traps sold across the same mass retail footprint as PIC.
- DynaTrap: DynaTrap is a direct competitor in indoor/outdoor electric insect traps and bug zappers, overlapping with PIC's Powered Pest Control and Flame Effect product lines in the same retail channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PIC social profiles
Digital presencePIC financial estimates
Financial estimateRevenue estimate
Valuation estimate
PIC leadership team
Management profileNumber of profiles
Profiles1 record
PIC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PIC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PIC
What does PIC do?
PIC manufactures and distributes a broad range of consumer pest control hardware products, including electric bug zappers, patented solar-powered insect killer torches with flame effect designs, glue traps and ribbons, rodent control devices, mosquito repellents (coils, candles), and citronella-based products. In addition to its own family of brands (PIC Flame Effect, PIC Powered Pest, Bugables, Homeplus), PIC manufactures fly ribbons, fly sticks, window fly traps, fruit fly traps, wasp traps, and moth traps under the Raid brand (licensed from S.C. Johnson & Son), and ant and roach solutions under the Ortho Home Defense brand (licensed from The Scotts Company).
Is PIC a public or private company?
PIC is a private company. It is classified as family owned and is currently operating.
When was PIC founded?
PIC was founded in 1953. It employs 11 to 50 people.
Where is PIC based?
PIC is headquartered in Linden, United States, in the North America region.
How does PIC make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are licensed Brand Products (Raid) and licensed Brand Products (Ortho Home Defense).
Who are PIC's main competitors?
Broad incumbents on record are Spectrum Brands, S.C. Johnson & Son and Henkel (Combat / Vapon). Direct peers are Flowtron Outdoor Products, Aspectek, Woodstream Corporation, TERRO, Thermacell, Black Flag (Enforcer / United Industries) and DynaTrap.
Does PIC have an API?
No public API is recorded for PIC.
What industry is PIC in?
PIC's product category is Consumer Pest Control Products. Its primary akta.pro industry code is CRAJAHAC, Insect Traps & Lures (Sticky, Light, Pheromone), with a secondary code of CRAJAHAI, Mosquito Control Products (Larvicides, Dunks, Foggers). Its NAICS code is 3253 and its SIC code is 3634.