BazarMedia

What BazarMedia does

BazarMedia Productions BV is a privately held Dutch family entertainment production company headquartered in Ouderkerk aan de Amstel, Netherlands, operating with a small core team of approximately nine employees supplemented by interns. The company produces multi-format entertainment for children aged 3-16 and their families, spanning touring theater musicals, family films, TV programs, arena-scale concerts, and digital content. Its portfolio combines proprietary IP (the Het Feest van Tante Rita film franchise, which won a Gouden Film award, the Slijmmusical franchise, and De Eindmusical which has aired for seven seasons on NPO Zapp) with licensed-IP productions such as Peppa Pig Live and De Zoete Zusjes Theatershow.

The underlying production capability is conventional media production — cinematography, editing, post-production, and live event production — executed by two producers, two production leaders, and an AV specialist, with impresario support from Impact Entertainment and distribution support from WW Entertainment. There is no proprietary technology platform; distribution and ticketing run through third-party partners: PayLogic/SeeTickets for theater tickets across 60+ Dutch venues, Netflix, Pathé Thuis, Amazon Prime Video, and Videoland for films, and NPO Zapp, RTL Telekids, and KRO-NCRV for broadcast TV.

The business model is a multi-stream licensing and ticketing operation: theater ticket revenue from touring productions across 60+ venues is the primary driver, supplemented by film licensing royalties through streaming platforms and TV production licensing royalties through Dutch broadcasters. Pricing is transaction-based for theater tickets with variable seating tiers and per-venue differentiation, while film and TV revenue flow through standard licensing arrangements with named IP licensors (Avrotros for De Eindmusical and Junior Songfestival, NewBe for the Slijmmusical franchise). The end customer is the Dutch family consumer; the immediate commercial counterparties are a concentrated set of broadcasters, streaming platforms, ticketing partners, and IP licensors.

Name

BazarMedia

Legal name

BazarMedia Productions BV

Website

https://bazarmedia.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BazarMedia Productions BV is a privately held Dutch family entertainment production company that creates and distributes theater musicals, films, TV programs, and arena concerts for Dutch children aged 3-16 and their families, relying on licensed and proprietary IP distributed across 60+ theaters and major streaming and broadcast partners.

Ownership category

akta.pro rank

Product category

Family Entertainment Production

NAICS

Motion Picture and Video Production (512110), Theater Companies and Dinner Theaters (71111), Other Performing Arts Companies (71119)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Scripted TV Series Production (Live-Action) (MPADABAB)

akta.pro secondary industries

Live-Action TV Movies, Miniseries & Specials Production (MPADABAD), Finished Program Sales & Window Licensing (Domestic/International) (MPABANAB)

Keywords

• Family entertainment production
• Theater productions
• Children's musicals
• Family films
• Live event production

Headquarters

HQ city

Ouderkerk aan de Amstel

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Theater Ticket Sales: Primary revenue stream from touring theater productions and live concerts. Tickets sold through PayLogic/SeeTickets ticketing platform across 60+ Dutch theaters.
2. Film Distribution: Films distributed via streaming platforms including Netflix, Pathé Thuis, Amazon Prime Video, Videoland, and physical DVD sales through MediaMarkt and Bol.com.
3. TV Production: TV programs produced for broadcasters including RTL Telekids, NPO Zapp, and KRO-NCRV.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

BazarMedia Productions BV is a Dutch entertainment production company that develops, produces and distributes family-oriented theatrical shows, feature films, television programs and live events. Their work spans stage musicals (such as De Slijmmusical, Het Feest van Tante Rita and Peppa Pig Live), films, TV broadcasts on Dutch public channels, and online video series aimed at children and families in the Netherlands.

Product overview

BazarMedia Productions is a Dutch film and theater production company that creates high-quality family entertainment for children aged 3-16. The company operates a multi-format portfolio spanning theater musicals (including adaptations of TV properties like De Eindmusical and Het Grote Junior Songfestival Concert), family films distributed via Netflix and other streaming platforms (such as the Het Feest van Tante Rita franchise), live touring shows (Peppa Pig Live, De NÓG Grotere Slijmmusical, De Zoete Zusjes Theatershow), television programs (De Afvalrace, 5MinutenShow, Nationale Opblijfavond series), and interactive digital content. The company licenses popular IP including Peppa Pig and De Zoete Zusjes, produces original family content, and organizes live concert events like Het Grote Junior Songfestival Concert at major Dutch venues like Rotterdam Ahoy.

Differentiator

Problem solved

Functional benefit

Products and services

• De Slijmmusical (The Slime Musical)

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, strategic and supporting.

• WW EntertainmentcoreChannel Partner/ Reseller/ DistributorWW Entertainment serves as the distributor for Het Feest van Tante Rita film.
• SqulastrategicGTM or Marketing PartnerSqula is the educational platform partner for 5MinutenShow, distributing content on their platform alongside BazarMedia's own YouTube channel.
• Impact EntertainmentsupportingChannel Partner/ Reseller/ DistributorImpact Entertainment serves as the impresario/impressariaat for Social Squad production.
• PayLogic | SeeTicketscoreTechnology or IntegrationPayLogic/SeeTickets is the ticketing partner for ticket sales across BazarMedia productions including Het Grote Junior Songfestival Concert.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Nickelodeon: Nickelodeon is a global children's entertainment brand (Paramount) producing kids TV, films, and live touring shows. Comparable to BazarMedia in family/kids content production, though Nickelodeon operates globally and at network scale.
• AVROTROS: AVROTROS is a Dutch public broadcaster and BazarMedia's licensing partner for De Eindmusical and Junior Songfestival. Comparable as a co-producer and commissioner of family entertainment programming, though AVROTROS operates at broadcaster scale.
• Disney Theatrical Group: Disney Theatrical Group produces family theatrical adaptations of Disney properties globally. Comparable to BazarMedia in adapting licensed IP for family theatrical productions, though operating at vastly greater scale and brand power.
• RTL Nederland: RTL Nederland is a major Dutch commercial broadcaster and BazarMedia's broadcast partner for RTL Telekids children's content. Comparable as a buyer/commissioner of family TV production, though RTL operates at network scale rather than as an independent producer.
• Banijay Benelux (Endemol Shine): Banijay is the largest independent TV production group globally with Benelux operations producing entertainment, reality, and scripted content. Comparable to BazarMedia's TV production partnerships with Dutch broadcasters, though operating at far greater scale across multiple genres.

Direct peers

• Studio 100: Studio 100 is a Belgian-Dutch family entertainment company producing children's TV, films, live shows, and theme parks anchored by brands like K3 and Plop. Highly comparable to BazarMedia's family-focused, multi-format (TV + film + live) production model.
• Stage Entertainment: Stage Entertainment is a major Dutch/German musical theater production company producing family-friendly musicals across European venues. Directly comparable to BazarMedia's theater production and touring model, with similar audience demographics but materially larger scale.
• NewBe: NewBe is a Dutch children's content IP owner and licensor of the Slijmmusical franchise to BazarMedia. Comparable in Dutch kids entertainment production and IP development, with NewBe positioned as both a licensor and an adjacent producer in the same market.
• V&V Entertainment (Van den Ende Foundation): V&V Entertainment is a Dutch musical theater producer producing large-scale family musicals. Comparable to BazarMedia in Dutch theatrical production, target demographic, and touring model, with significantly larger production budgets.

Regional players

• Woestijnvis: Woestijnvis is a Belgian TV and live-show production company producing scripted series and live entertainment. Comparable to BazarMedia's scripted TV + live event production mix, though primarily serving the Flemish/Belgian market rather than Dutch.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@5MinutenShow
• Facebookfacebook.com/bazarmediaproductions
• Instagraminstagram.com/bazarmediaproductions
• TikToktiktok.com/@bazarmediaproductions
• LinkedInlinkedin.com/company/bazarmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BazarMedia