Squla
Squla is a Netherlands-based direct-to-consumer edtech platform that delivers curriculum-aligned, gamified K-12 learning content to children and families through web and iOS/Android apps, operating primarily in the Netherlands and Poland under FutureWhiz Media.
- Company typePrivate
- Founded2019
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Squla firmographics
Firmographics- Name
- Squla
- Legal name
- Squla
- Website
- https://squla.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Squla is a Netherlands-based direct-to-consumer edtech platform that delivers curriculum-aligned, gamified K-12 learning content to children and families through web and iOS/Android apps, operating primarily in the Netherlands and Poland under FutureWhiz Media.
- Ownership category
- akta.pro rank
Squla industry classification
Industry- Product category
- Online Education Technology (EdTech)
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (611710), Other Schools and Instruction (6116)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Adaptive Learning & Personalized Instruction Software (EDAJAMAE)
- akta.pro secondary industries
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG), K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA)
Keywords
Where Squla is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Squla business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Educational Platform Subscriptions: Squla operates as a consumer-facing educational app platform, likely utilizing subscription-based revenue model typical for children's educational apps targeting families and households
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Squla product offering
Product offeringCore offering
Squla is an online adaptive learning platform for K-12 pupils that delivers core curriculum content through interactive games, quizzes, and activities aligned with school curricula. It is accessible via web and iOS/Android apps, serving children and families in the Netherlands and Poland.
Differentiator
Problem solved
Functional benefit
Products and services
- Squla An online educational platform for children providing interactive learning activities, games, and quizzes across various subjects aligned with school curricula. Accessible via web and mobile apps, it targets K-12 pupils and their families in the Netherlands and Poland.
Companies that use Squla
Customer profileSegments1 record
Ideal customer profiles1 record
Squla technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Squla partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FutureWhiz MediacoreFutureWhiz Media is the developer of Squla, creating and operating the educational platform. The relationship indicates strategic development and ownership of the Squla brand and product.
Scale indicators1 record
Squla competitors and assessment
Company assessmentDirect peers
- Brainly: Brainly is a peer-to-peer learning and homework-help platform with strong roots in Poland and broad European reach. It is comparable to Squla because both are consumer-facing, locally adapted learning platforms serving school-age children in the same European markets with a subscription business model.
- Lingokids: Lingokids is a subscription-based, gamified early-learning app for kids aged 2-8. It is directly comparable to Squla because both target families with young children, use a gamified learning UX, and monetize through recurring consumer subscriptions.
- Quizlet: Quizlet is a consumer-facing study and practice platform with adaptive learning features. It is comparable to Squla because both serve K-12 students and families with self-paced practice content, quizzes, and a freemium/subscription model.
- GoStudent: GoStudent is a European online tutoring platform for K-12 students. It is comparable to Squla because both serve the same European parent and student segments with paid supplementary K-12 educational services delivered online.
Broad incumbents
- IXL Learning: IXL is a leading K-12 adaptive learning platform with curriculum-aligned practice in math, English, science, and social studies. It is comparable to Squla because both deliver core-curriculum, adaptive K-12 practice via subscription, though IXL operates at much larger global scale and also serves schools.
- Duolingo: Duolingo is a gamified, consumer-subscription language-learning platform that pioneered the freemium D2C model in learning apps. It is comparable to Squla because of its gamified, mobile-first learning experience, D2C subscription monetization, and primary use by children and families.
- Aleks (McGraw Hill): ALEKS is an established adaptive K-12 math and learning platform from McGraw Hill. It is comparable to Squla because of its adaptive, core-curriculum learning model for K-12 students, though it primarily sells to schools rather than directly to consumers.
Emerging players
- Smartick: Smartick is an AI-driven, daily math adaptive-learning platform for children. It is comparable to Squla because both use adaptive personalization, target families with primary-school-aged children, and monetize through consumer subscriptions.
Regional players
- Junior Einstein: Junior Einstein is a Dutch K-12 practice and test-preparation website for primary school students. It is comparable to Squla because both target Dutch families with online practice content aligned to the Dutch primary school curriculum, making them direct regional competitors.
Others
- Khan Academy: Khan Academy provides free K-12 educational content and adaptive practice globally. It is comparable to Squla in terms of curriculum coverage and adaptive practice, but its free model makes it more of a competitive threat / adjacent player than a direct paid competitor.
Market position
Customer concentration
Squla social profiles
Digital presenceSqula financial estimates
Financial estimateRevenue estimate
Valuation estimate
Squla leadership team
Management profileNumber of profiles
Profiles4 records
Squla funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Squla M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Squla
What does Squla do?
Squla is an online adaptive learning platform for K-12 pupils that delivers core curriculum content through interactive games, quizzes, and activities aligned with school curricula. It is accessible via web and iOS/Android apps, serving children and families in the Netherlands and Poland.
Is Squla a public or private company?
Squla is a private company. It is classified as private equity controlled and is currently operating.
When was Squla founded?
Squla was founded in 2019. It employs 11 to 50 people.
Where is Squla based?
Squla is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Squla make money?
One revenue line is on record: educational Platform Subscriptions.
Who are Squla's main competitors?
Direct peers on record are Brainly, Lingokids, Quizlet and GoStudent. Broad incumbents are IXL Learning, Duolingo and Aleks (McGraw Hill). Smartick is listed as an emerging player. Junior Einstein is listed as a regional player. Khan Academy is listed as an others.
Does Squla have an API?
No public API is recorded for Squla.
What industry is Squla in?
Squla's product category is Online Education Technology (EdTech). Its primary akta.pro industry code is EDAJAMAE, Adaptive Learning & Personalized Instruction Software, with a secondary code of EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms. Its NAICS code is 611691 and its SIC code is 8200.