Big Brothers Big Sisters of the Midlands

What Big Brothers Big Sisters of the Midlands does

Big Brothers Big Sisters of the Midlands is a 501(c)(3) nonprofit organization and a local chapter of the national Big Brothers Big Sisters of America network, operating in the Omaha/Council Bluffs and Lincoln markets of Nebraska. Its mission is to create and support one-to-one mentoring relationships that ignite the power and promise of youth. The organization pairs adult volunteer mentors ("Bigs") with youth ages 6-18 ("Littles"), currently serving 520 active matches in Omaha/Council Bluffs and 168 program participants in Lincoln, with a combined waitlist of 118 youth awaiting a mentor. Services are provided free of charge to youth and families.

The core program portfolio includes Community-Based Mentoring (the standard one-to-one model offered in both markets), MentorU (a structured workplace-based mentoring program that partners with corporate employers including Mutual of Omaha, Union Pacific, Kiewit, Fiserv, and TD Ameritrade), Big Couples (couples-based team mentoring), and a Special Populations Program targeting Latino youth and foster children. The organization runs three signature fundraising events (Bowl for Kids' Sake in Omaha and Lincoln, Fore Potential at Topgolf, and the Bigger Together Luncheon) and four donation channels (one-time gifts, Match Makers monthly recurring giving, Corporate Impact Giving, and Planned Giving). No proprietary technology platform is disclosed; program delivery is community-based and supported by a website, social media presence, and the Qgiv event ticketing platform.

The business model is a diversified nonprofit revenue stack combining individual donations, corporate sponsorships, planned giving, and event-based fundraising. Marketing and volunteer recruitment run through a multi-channel approach including the bbbsmidlands.org website, Facebook, Instagram, LinkedIn, and YouTube, plus community events and word-of-mouth referrals from schools, families, and partner organizations. The organization employs staff and is governed by a Board of Directors, operating as a private entity under the Big Brothers Big Sisters of America umbrella.

Name

Big Brothers Big Sisters of the Midlands

Legal name

Big Brothers Big Sisters of the Midlands

Website

https://bbbsomaha.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Big Brothers Big Sisters of the Midlands is a Nebraska 501(c)(3) nonprofit affiliate of Big Brothers Big Sisters of America, providing one-to-one youth mentoring between adult volunteers and youth ages 6-18 across Omaha/Council Bluffs and Lincoln, funded through donations and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Youth Mentoring Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

akta.pro secondary industry

Student Mentoring & Peer Support Programs (EDAJALAL)

Keywords

• Youth mentoring services
• One-to-one mentoring
• Volunteer mentor matching
• School-based mentoring
• Nonprofit youth programs

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: The organization generates revenue through individual donations (one-time and recurring monthly giving through Match Makers program), corporate Impact Giving partnerships, planned giving, and event-based fundraising including Bowl for Kids' Sake and the Bigger Together Luncheon.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Big Brothers Big Sisters of the Midlands operates one-to-one youth mentoring programs that pair screened adult volunteer mentors ("Bigs") with youth ("Littles") ages 6-18 across Nebraska and western Iowa. Service delivery occurs through three program models: Community-Based Mentoring, School-Based Mentoring, and Site-Based Mentoring, with matches supported by agency staff and sustained through ongoing monitoring. The organization is a 501(c)(3) nonprofit affiliate of Big Brothers Big Sisters of America, serving the Omaha metropolitan area and surrounding communities.

Product overview

Big Brothers Big Sisters of the Midlands operates as a youth mentoring nonprofit organization offering multiple program types. The core offerings include one-to-one Community-Based Mentoring in both Omaha/Council Bluffs and Lincoln locations, the MentorU structured program, Big Couples team mentoring, and Special Populations programs serving Latino youth and foster children. The organization also runs fundraising events including Bowl for Kids' Sake, Fore Potential, and the Bigger Together Luncheon. Donation programs include Give Once, Match Makers monthly giving, Corporate Impact Giving, and Planned Giving options. The organization serves youth in the Nebraska Midlands region with 688 total program participants across both service areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Community-Based Mentoring

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

28 partnerships are on record, tiered minor and core.

• Access PeriodminorOthersCommunity partner organization listed on the partner page, serving the Omaha area
• Carol Joy Holling CampminorOthersCommunity partner organization serving youth through camping experiences
• CASA For ChildrenminorOthersPartner organization advocating for children in the court system
• University of Nebraska OmahacoreOthersMajor educational institution partner in the Omaha community, supporting youth programs and mentoring initiatives
• University of Nebraska LincolncoreOthersMajor educational institution partner serving the Lincoln community
• StarbucksminorOthersCorporate partner supporting the organization
• T-MobileminorOthersCorporate partner providing support
• Mutual of OmahaminorOthersCorporate sponsor based in Omaha supporting the organization
• Union PacificminorOthersMajor employer and corporate partner in the Omaha area
• KiewitminorOthersEngineering and construction company corporate partner
• BlueCross BlueShieldminorOthersHealthcare insurance corporate sponsor
• FiservminorOthersTechnology and financial services corporate partner
• TD AmeritrademinorOthersFinancial services corporate partner
• HDRminorOthersEngineering and architecture firm corporate partner
• Leo A DalyminorOthersArchitecture and engineering firm corporate partner
• Omaha SteaksminorOthersOmaha-based corporate partner and employer
• Oriental Trading CompanyminorOthersCorporate partner based in Omaha area
• Pinnacle BankminorOthersRegional bank corporate sponsor
• Bank of the WestminorOthersBanking services corporate partner
• COX CommunicationsminorOthersCommunications and media corporate partner
• TenaskaminorOthersEnergy company corporate partner
• Girl Scouts of NebraskaminorOthersYouth organization partner in the Nebraska community
• YMCAminorOthersCommunity organization partner serving youth and families
• Mentor NebraskacoreOthersStatewide mentoring network partner coordinating mentoring initiatives across Nebraska
• Inclusive CommunitiesminorOthersCommunity organization promoting inclusion and diversity
• CEDARSminorOthersYouth services organization partner
• Keep Omaha BeautifulminorOthersCommunity environmental organization partner
• Henry Doorly ZoominorOthersMajor Omaha attraction and community partner for youth experiences

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Big Brothers Big Sisters of America: National umbrella organization of which BBBS of the Midlands is a local affiliate. Operates the same one-to-one youth mentoring model, sets brand standards, and channels national funding and training to local chapters.

Direct peers

• Boys & Girls Clubs of the Midlands: Direct competitor for youth engagement, volunteer mentors, and corporate donations across the same Omaha service area. Runs club-based youth development programs targeting similar school-age populations.
• Girl Scouts of Nebraska: Listed community partner serving Nebraska youth. Competes for the same youth and adult volunteer pipeline, donor base, and corporate sponsorships in the Midlands region.
• Boys & Girls Club of Lincoln: Direct youth-development competitor in the Lincoln market, operating the same club-based model and competing for the same corporate sponsors and volunteer mentors.
• CEDARS Youth Services: Listed partner organization providing youth services including residential and community-based support. Competes for similar at-risk youth populations and for limited local philanthropic dollars.
• Mentor Nebraska: Statewide mentoring network partner that coordinates mentoring initiatives across Nebraska. Competes and collaborates for mentor pipeline, training resources, and state-level grant funding.
• YMCA of Greater Omaha: Major youth-serving nonprofit in the same geographic market offering afterschool programs, mentoring, and youth development. Competes for corporate sponsorships and volunteer engagement.
• CASA for Children (Douglas County): Court Appointed Special Advocates program serving children in the court system, overlapping with BBBS Special Populations foster-youth work. Competes for volunteer advocates and funding.

Others

• United Way of the Midlands: Regional funder that aggregates corporate donations and distributes grants to nonprofits including BBBS of the Midlands. Acts as a funding intermediary rather than a direct service competitor.

Emerging players

• Junior Achievement of Nebraska: Provides youth mentoring and career-readiness programming across Nebraska, with partial overlap to BBBS MentorU's workplace/career mentorship tracks. Targets overlapping corporate funders.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/jpbenson
• Facebookfacebook.com/bbbsmidlands
• LinkedInlinkedin.com/company/big-brothers-big-sisters-of-the-midlands
• Instagraminstagram.com/bbbsmidlands

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Brothers Big Sisters of the Midlands