Bageterie Boulevard

What Bageterie Boulevard does

Bageterie Boulevard is an express-gourmet fast-casual restaurant chain headquartered in Praha 9, Czech Republic, operating under the legal entity Crocodille ČR, spol. s r.o. The company generates revenue primarily through direct restaurant sales of sandwiches, wraps, salads, soups, breakfast items, desserts, drinks, and rotating international Chef Menu creations, augmented by corporate catering (BBBOX office delivery), drive-through (BB Drive), and franchise fees. Its core technology is a mobile ordering and loyalty application (iOS and Android) integrated with the bbdomu.cz own-delivery platform and a digital loyalty card with theater/cinema partner discounts. The chain operates 74 restaurants across 27 cities in Czech Republic and Slovakia through a hybrid company-owned and franchised model, supported by a foodtruck unit for events.

The business model centers on QSR transaction revenue at the store level (consumer walk-in, drive-through, delivery), supplemented by B2B catering revenue and ongoing franchise royalties and product supply. Customer segments span individual consumers seeking quick gourmet alternatives to fast food, corporate clients purchasing catering for offices and events, and students accessing discounted pricing. The Chef Menu concept features time-limited menus curated by guest chefs from Greece, the Basque country, Scotland, Italy, Slovenia, France, Sardinia, Ireland, Istanbul, and Catalonia, functioning as a content engine for repeat visits and brand differentiation. Sub-brands (BBBOX, BB Drive, BB Foodtruck, Be Balanced, Chef Menu) extend the core offer into office delivery, drive-through, event catering, and health-conscious positioning without diluting the parent brand.

The company is privately held, shows no disclosed external funding, and reported 136 employees. Distribution channels include owned retail storefronts, drive-throughs, foodtruck, a franchise program (bb-fransiza.cz), the bbdomu.cz e-commerce site, marketplace apps, and theater/cinema cultural partnerships that serve as cross-promotional marketing channels.

Name

Bageterie Boulevard

Legal name

Crocodille ČR, spol. s r. o.

Website

https://bb.cz

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Bageterie Boulevard is a Czech express-gourmet fast-casual chain operating 74 restaurants across 27 cities in Czech Republic and Slovakia, serving consumers and corporate clients with sandwiches, wraps, rotating international Chef Menus, catering, and a hybrid franchise model.

Ownership category

akta.pro rank

Product category

Fast-Casual Restaurants

NAICS

Limited-Service Restaurants (722513), Caterers (722320), Mobile Food Services (72233), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Sandwiches & Wraps Fast Casual (THAFABAG)

akta.pro secondary industries

Breakfast & Brunch Fast Casual (THAFABAL), All-Day Dining Restaurants (THAFACAJ), Food Trailers & Towable Kitchens (THAFAHAB)

Keywords

• Fast-casual restaurants
• Express gourmet dining
• Franchise restaurant chain
• Corporate catering services
• Sandwich and wrap meals

Headquarters

HQ city

Praha 9

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Sales: Direct restaurant sales of sandwiches, wraps, boxes, breakfast items, potatoes, quick meals, soups, salads, drinks, desserts, and crepes to consumers
2. Catering Services: Corporate catering services for events and business customers
3. Franchise Fees: Revenue from franchise partners operating Bageterie Boulevard locations

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Bageterie Boulevard operates a chain of 74 express-gourmet fast-casual restaurants across 27 cities in the Czech Republic and Slovakia, selling freshly prepared sandwiches (bagetas), wraps, breakfast items, soups, salads, Patatas sides, crêpes, desserts, and drinks to individual consumers. The chain complements its core menu with rotating international Chef Menu collaborations, a Be Balanced health-conscious line, and ancillary services including corporate catering (BBBOX), delivery (bbdomu.cz), a loyalty program, a mobile app, drive-through outlets, and a franchise program.

Product overview

Bageterie Boulevard is a Czech express-gourmet fast-casual restaurant chain operating 74 restaurants across 27 cities in 2 countries (Czech Republic and Slovakia). The company offers a unified fast-casual dining platform centered on freshly baked sandwiches (bagetas), wraps, and specialty items organized into core menu categories: Snídaně (breakfast), Bagety (sandwiches), Wrapy (wraps), Boxy/BBBOX (catering meals), Chef menu (rotating international specialty menus), Be Balanced (health-conscious), Patatas (sides), Rychlovky (quick items), Polévky (soups), Saláty (salads), Nápoje (drinks), Dezerty (desserts), and Crêpes. Supporting services include a loyalty program, corporate catering via BBBOX, mobile app ordering, franchise opportunities, and a food truck. The Chef Menu program features rotating limited-time menus created by international guest chefs representing various cuisines.

Differentiator

Problem solved

Functional benefit

Brands

• BB BOX: Office delivery service offering meals for corporate customers
• BB Drive
• BB Foodtruck
• Chef Menu
• Be Balanced

Products and services

• Bagetas (Sandwiches) Freshly baked sandwiches and bagels forming the core product offering, available in multiple varieties including Gyros, Kuře Lemonato, and rotating Chef Menu creations, sold to individual consumers across restaurants and via delivery.
• Wraps Wrapped sandwiches offered as an alternative to traditional bagetas, featuring fillings such as Gyros, sold to individual consumers at restaurants and via delivery.
• BBBOX Catering Boxes Catering box meals for corporate events and group orders, providing complete meal solutions for corporate clients and group consumers.
• Chef Menu (Rotating International Chef Collections) Limited-time specialty menus created by international guest chefs representing cuisines from Greece, Basque, Scotland, Italy, Slovenia, France, Sardinia, Ireland, Istanbul, and Catalonia, offered to individual consumers across restaurants.
• Be Balanced Health-conscious menu items focused on balanced nutrition targeting wellness-oriented consumers across the chain.
• Snídaně (Breakfast) Morning breakfast menu items served from restaurant opening hours to individual consumers across the chain.
• Polévky (Soups) Soup offerings including seasonal varieties such as winter soups and cream-based options, sold to individual consumers across restaurants.
• Saláty (Salads) Fresh salad options including varieties with goat cheese, sold to individual consumers across restaurants.
• Patatas (Potato Sides) French fries and potato-based side dishes with various sauces sold to individual consumers across restaurants.
• Rychlovky (Quick Items) Quick ready-to-eat items and snacks including sweet chilli offerings, sold to individual consumers across restaurants.
• Crêpes Sweet and savory crepe offerings including banana and other fillings, sold to individual consumers across restaurants.
• Nápoje (Drinks) Beverage offerings including soft drinks and other refreshments sold to individual consumers across restaurants.
• Dezerty (Desserts) Sweet dessert offerings including muffins and other pastries sold to individual consumers across restaurants.
• Bag (Meal Bag) Convenient meal bag bundles for takeaway and delivery to individual consumers across restaurants.
• Věrnostní Program (Loyalty Program) Customer loyalty program offering points, discounts, and partner benefits with cinema and theater partnerships, targeted at individual consumers.
• Catering Services Corporate catering services for events and business meetings delivered via BBBOX format, targeted at corporate clients.
• BBBOX Delivery (Office and Courier Delivery) Office and corporate meal delivery service bringing Bageterie Boulevard products to workplaces, available to corporate clients and individual consumers via bbdomu.cz.
• Franchise Program Franchise opportunity program enabling independent operators to open Bageterie Boulevard restaurants, generating franchise fees for the parent company.
• BB Foodtruck Mobile food truck service bringing Bageterie Boulevard products to events and flexible locations, targeted at event organizers and consumer gatherings.
• BB Mobile Application Mobile application for iOS and Android enabling online ordering, loyalty program access, and coupon management, targeted at individual consumers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Divadlo v ŘeznickéminorGTM or Marketing PartnerTheater partnership offering loyalty members 80 CZK discount on tickets plus free program to performances. Loyalty cardholders receive BB 'menu for price of sandwich' coupons.
• Šaldovo divadlo v LiberciminorGTM or Marketing PartnerTheater partnership offering 20% discount on tickets purchased at theater box office for loyalty cardholders.
• Bio OkominorGTM or Marketing PartnerCinema partnership with BB 'menu for price of sandwich' coupons available with purchased tickets.
• Divadlo v DlouhéminorGTM or Marketing PartnerTheater partnership with BB 'menu for price of sandwich' coupons available with purchased tickets.
• Studio HrdinůminorGTM or Marketing PartnerTheater partnership with BB 'menu for price of sandwich' coupons available with purchased tickets.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Subway: Global sandwich-focused QSR chain that competes directly with Bageterie Boulevard on freshly-made submarine sandwiches and wraps in the Czech and Slovak markets, sharing the counter-service fast-casual customer.
• Pret a Manger: Premium fast-casual chain built around freshly prepared sandwiches, wraps, soups and salads with a 'gourmet quick service' positioning — the closest international analogue to Bageterie Boulevard's 'exprès gourmet' thesis.
• Pizza Mizza / Telepizza: European pizza-focused QSR/fast-casual chain with delivery and franchise model; comparable as a European franchise-led quick-service restaurant competing in similar dayparts and channels.

Broad incumbents

• Costa Coffee: UK-origin coffee chain with food-led menu (sandwiches, wraps, snacks) and significant Czech footprint, competing for breakfast, lunch and on-the-go occasions.
• Paul (Groupe Holder): Established French bakery-café chain with strong Central European presence, offering sandwiches, pastries and coffee — overlapping with Bageterie Boulevard's breakfast, sandwich and bakery-product categories.
• McDonald's (Czech Republic): Dominant QSR chain in the Czech market with drive-through, delivery and app-based loyalty — a benchmark for fast-food unit economics, format innovation and digital ordering that BB competes against.
• KFC (Czech Republic): Major QSR competitor in CZ with drive-through and delivery — directly competes for quick-meal occasions and franchise-driven expansion.
• Starbucks: Global coffee-plus-food chain with established Czech presence; competes with BB for breakfast, snack and on-the-go occasions and operates an industry-leading loyalty program.

Regional players

• CrossCafe: Leading Czech coffee and light-food café chain with domestic market depth, directly comparable as a regional food-and-beverage chain targeting similar quick-service dayparts.
• Ugo (salad bars): Czech fresh-food/salad-bar chain competing for the same health-conscious and quick-lunch customer through prepared salads, wraps and balanced meals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/bageterie.boulevard
• Instagraminstagram.com/bageterieboulevard
• LinkedInlinkedin.com/company/bageterie-boulevard

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bageterie Boulevard