BETTER | Certified B Corp

What BETTER | Certified B Corp does

BETTER Sp. z o.o. is a Warsaw-based ESG and sustainability consulting boutique serving enterprise and mid-market organizations in Central and Eastern Europe (CEE). Founded around the sustainability advisory practice of CEO Paweł Niziński — who has worked in sustainability consulting since 2007 and previously in marketing communications since 1992 — the firm is the first certified B Corporation among consulting firms in CEE (B Impact Assessment score of 119.3/200) and a co-founder of the B Corp movement in Poland. Niziński served as Polish Country Partner of B Lab EU from 2019 to 2024. The firm offers eight integrated service modules: Stakeholder Mapping, ESG Maturity Assessment, Social Consultations, Materiality Analysis (Double Materiality under CSRD), Greenwashing-free Communication, Future Leadership, ESG Reporting (CSRD, EU Taxonomy), and ESG Technologies, plus B Corp Certification Support.

The firm's principal technology asset is BETTER Involver, a proprietary stakeholder mapping and engagement methodology built on the AA1000 standard and refined since 2010. It is positioned as the starting point for Double Materiality Assessment, a platform for social consultation, and a knowledge repository of stakeholder relationship history. Beyond Involver, the firm operates the BETTER Deep Dive event series (five editions between 2024 and April 2026 covering greenwashing, governance, intergenerational stakeholders, resilient leadership, and Impact Business Models), publishes whitepapers and guides through betterdeepdive.pl, and runs webinars on stakeholder relations to support lead generation. The core team is approximately nine named professionals supplemented by a project-based network of external experts.

BETTER generates revenue through project-based consulting engagements priced per scope, with multi-year contracts and no publicly disclosed pricing. The firm targets organizations pursuing B Corp certification, CSRD/EU Taxonomy compliance, ESG transformation, and stakeholder engagement, plus a secondary segment of infrastructure companies and local governments requiring social consultation, and a third segment of organizations seeking Resilience Institute–certified leadership resilience programs. The firm is privately held with no disclosed institutional investors and operates as a Polish Sp. z o.o. limited liability company with offices at ul. Wiślana 8/3 and a registered address at ul. Imbirowej 6k, both in Warsaw.

Name

BETTER | Certified B Corp

Legal name

BETTER Sp. z o.o.

Website

https://b-better.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BETTER Sp. z o.o. is a Warsaw-based ESG and sustainability consulting boutique serving enterprise and mid-market organizations in Central and Eastern Europe with B Corp certification, CSRD reporting, stakeholder engagement, and ESG strategy advisory.

Ownership category

akta.pro rank

Product category

Sustainability and ESG Advisory Services

NAICS

Management, Scientific, and Technical Consulting Services (5416), Environmental Consulting Services (54162), Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

akta.pro secondary industries

Sustainability & ESG Reporting (GRI/SASB/ISSB/CSRD) (EUAHAJAB), ESG Governance, Sustainability Reporting & Assurance Advisory (BPAHAFAJ), ESG Data Platforms, Controls & Audit Readiness (Data quality, internal controls) (EUAHAJAN)

Keywords

• ESG advisory services
• Sustainability consulting
• B Corp certification
• Stakeholder engagement
• CSRD reporting services

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. ESG Advisory and Consulting Services: BETTER provides professional consulting services across the ESG and sustainability spectrum, including B Corp certification support, CSRD reporting, stakeholder mapping (Involver), ESG maturity assessments, double materiality analyses, greenwashing prevention, resilience leadership, and strategic sustainability planning. Revenue is generated through project-based consulting engagements tailored to client needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

BETTER is a Certified B Corp sustainability and ESG consulting firm that delivers project-based advisory engagements to enterprise and mid-market organizations in Poland and the CEE region. Its offering spans B Corp certification support, CSRD/EU Taxonomy reporting, double materiality assessments, ESG maturity evaluation, stakeholder mapping via the proprietary BETTER Involver tool (AA1000-based), social consultation, greenwashing prevention, and resilience leadership development grounded in the Resilience Institute methodology. Revenue is earned through custom consulting mandates scoped per client need, supported by an expert-per-project delivery model.

Product overview

BETTER is a Certified B Corp consulting firm providing ESG and sustainability advisory services. The core offering consists of ESG consulting services organized into eight service modules: Stakeholder Mapping (BETTER Involver platform), ESG Maturity Assessment, Social Consultations, Materiality Analysis, Greenwashing-free Communication, Future Leadership, ESG Reporting, and ESG Technologies. The portfolio also includes B Corp Certification Support and the BETTER Deep Dive event series. The BETTER Involver proprietary tool serves as the primary technology platform for stakeholder engagement, while advisory services provide hands-on consulting support across all ESG dimensions.

Differentiator

Problem solved

Functional benefit

Brands

• BETTER Deep Dive: Event series for boards and leaders on ESG strategy, responsible business, and sustainability topics, featuring expert panels, workshops, and publications (guides/whitepapers).
• BETTER Involver

Products and services

• BETTER Involver Proprietary stakeholder mapping and engagement tool based on the AA1000 standard and Community-Centered Design methodology. Supports organizations in identifying stakeholders, designing dialogue, planning ESG-aligned actions, conducting social consultation, building long-term community engagement, organizing stakeholder knowledge, and serving as a starting point for Double Materiality Assessment (DMA).
• Stakeholder Mapping (Mapowanie interesariuszy) Consulting service that guides organizations through identification and analysis of key stakeholder groups and their influence on the business, enabling more effective relationship building, risk management, and ESG strategy grounded in dialogue.
• ESG Maturity Assessment (Dojrzałość w ESG) Assessment service that evaluates an organization's advancement in environmental, social, and governance management, identifying gaps and recommending concrete steps to increase regulatory compliance and ESG effectiveness.
• Social Consultations (Konsultacje społeczne) Consulting service that supports companies in stakeholder dialogue, helping them understand social expectations and potential impacts of their actions, and designing transparent consultations aligned with local community needs and ESG regulations.
• Materiality Analysis (Analizy istotności) Double materiality assessment service compliant with CSRD requirements, determining both the financial consequences of ESG factors for the company and the company's impact on environment and society, supporting risk management and ESG reporting.
• Greenwashing-free Communication (Komunikacja bez greenwashingu) Advisory service that analyzes marketing messages, identifies greenwashing risks, and advises clients on avoiding misleading claims while building authentic and credible brand image.
• Future Leadership (Przywództwo przyszłości) Program that builds a community of leaders shaping the future economy, supporting the development of competencies needed for managing organizations during ESG transformation through events and knowledge sharing.
• ESG Reporting (Raportowanie ESG) Advisory service supporting ESG reporting processes to meet regulatory requirements such as CSRD and EU Taxonomy, including indicator selection, report structure, and data integration.
• ESG Technologies (Technologie ESG) Advisory service supporting implementation and use of technology tools for ESG reporting, indicator monitoring, and automation of sustainability-related processes, enabling effective data management and informed decision-making.
• B Corp Certification Support End-to-end consulting that guides organizations through the complete B Corp certification process, including B Impact Assessment completion, evidence gathering for audit, and practice implementation to improve scores.

Quantifiable outcome

• B Impact Assessment score of 119.3/200 — well above the 80-point minimum certification threshold
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Resilience InstitutecoreStrategic or Co-development PartnerBETTER partners with Resilience Institute | Certified B Corp — a global organization with over 20 years of experience in researching and developing resilience in organizations — to deliver resilience leadership programs, conduct the national resilience study of Polish leaders, and integrate resilience methodology into BETTER's advisory services. The partnership enables BETTER to offer Resilience Assessments, team dashboards, and European benchmarking to its clients.
• B Lab Europe / B Lab GlobalcoreStrategic or Co-development PartnerBETTER served as the Polish Country Partner of B Lab EU from 2019 to 2024, co-founded the B Corp movement in Poland, and continues to actively support B Corp certification for organizations in Poland and the CEE region. The firm leverages its deep B Lab relationship to guide clients through B Impact Assessment and certification.
• Akademia Leona Koźmińskiego (Kozminski University)minorStrategic or Co-development PartnerKozminski University (Akademia Leona Koźmińskiego) is a partner in BETTER Deep Dive events and a contributor to ESG thought leadership. The partnership supports academic credibility and provides a venue and audience for sustainability discussions.
• Forum Odpowiedzialnego Biznesu (FOB)minorStrategic or Co-development PartnerForum Odpowiedzialnego Biznesu (FOB) is a partner in BETTER Deep Dive events and collaborative ESG initiatives. FOB is the leading Polish sustainable business association.
• Scandinavian-Polish Chamber of Commerce (SPCC)minorGTM or Marketing PartnerSPCC co-sponsored and supported multiple BETTER Deep Dive editions, connecting BETTER with Scandinavian and Polish business leaders interested in responsible business.
• UNEP/GRID-WarszawaminorStrategic or Co-development PartnerUNEP/GRID-Warszawa has partnered with BETTER on Deep Dive events, bringing environmental and sustainability data expertise to the events and community.
• NOW PartnersminorStrategic or Co-development PartnerPaweł Niziński, BETTER's CEO, is a partner in NOW Partners — Regenerative Value Creation, connecting BETTER to a global network of regenerative business practitioners.
• VanhemminorOthersVanhem is identified as a web development partner that collaborated with BETTER on the website. This is a vendor/supplier relationship for website production.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• South Pole Group: Major climate and sustainability consultancy offering advisory on climate strategy, ESG disclosure (including CSRD-related services), and corporate transformation. Comparable as a large sustainability advisory firm serving enterprise clients across multiple jurisdictions with overlapping service modules.
• Deloitte (Sustainability & ESG practice): Global Big Four firm with a dedicated sustainability and ESG advisory practice covering CSRD reporting, materiality assessments, and stakeholder engagement. Comparable because BETTER's own team explicitly references Deloitte alumni (Ewa Suszek, Magdalena Dembińska) and offers overlapping CSRD/double-materiality services, but Deloitte operates at global scale rather than CEE boutique focus.
• Anthesis Group: Global sustainability consultancy providing ESG strategy, reporting, materiality analysis, and stakeholder engagement to enterprise clients. Comparable because Anthesis delivers overlapping CSRD-ready materiality and reporting services that compete for the same enterprise ESG transformation mandates as BETTER.
• PwC (Sustainability & ESG practice): Global Big Four firm with established ESG advisory including CSRD/EU Taxonomy reporting, double materiality, and stakeholder engagement services. Comparable because BETTER's senior ESG consultant (Magdalena Dembińska) and B Corp consultant (Elżbieta Kabara) both list PwC backgrounds, and PwC delivers overlapping CEE-region sustainability advisory work.
• EcoAct (Accenture Sustainability Services): Climate and ESG advisory firm (now part of Accenture) offering CSRD-aligned reporting, carbon accounting, and sustainability strategy. Comparable because Accenture Sustainability delivers enterprise-grade ESG transformation services overlapping BETTER's CSRD/EU Taxonomy practice at much larger scale.

Others

• B Lab Europe: The certifying body for B Corp, for which BETTER served as Polish Country Partner from 2019 to 2024. B Lab Europe is not a direct competitor but the ecosystem anchor — comparable because B Lab certification is BETTER's flagship service offering and the B Corp community is its primary referral channel.
• Schneider Electric Sustainability Advisory: Global energy management and sustainability services firm offering ESG consulting including materiality assessments and CSRD readiness. Comparable as an adjacent enabling player in the broader sustainability advisory ecosystem, though Schneider operates more in industrial energy optimization than pure stakeholder/ESG advisory.

Direct peers

• BSD Consulting: B Corp-certified strategy consultancy advising global companies on sustainability, stakeholder engagement, and B Corp certification. Closest functional peer to BETTER — both are B Corp-led sustainability advisory firms combining strategy consulting with certification and stakeholder methodology. BSD operates globally rather than CEE-focused.
• Resilience Institute: Global organization specializing in resilience research, assessments, and leadership training — a core strategic partner of BETTER. Comparable because the Resilience Institute methodology underpins BETTER's resilience leadership practice, and the partnership enables joint delivery of resilience services to overlapping enterprise client bases.

Regional players

• Forum Odpowiedzialnego Biznesu (FOB): Leading Polish sustainable business association and BETTER's partner on BETTER Deep Dive events. Comparable as a regional ESG thought-leadership and community-building organization operating in the same Polish CSR/ESG ecosystem, though FOB is membership-driven rather than fee-for-service consulting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/better.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BETTER | Certified B Corp