Brown & Brown Insurance
Brown & Brown, Inc. (NYSE: BRO) is a publicly traded insurance brokerage and risk management firm serving individuals, businesses, and multinational enterprises across the US, Canada, UK, and Ireland through P&C, Employee Benefits, Personal Lines, and a multidisciplinary consulting practice.
- Company typePublic
- Founded-
- HeadquartersDaytona Beach, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Brown & Brown Insurance does
Brown & Brown, Inc. is a publicly traded insurance brokerage and risk management firm (NYSE: BRO) headquartered in Daytona Beach, Florida, with operations across the United States, Canada, the United Kingdom, and Ireland. The company serves customers ranging from individuals and families to highly complex multinational enterprises, with industry-specific programs spanning 21 verticals including Agriculture, Construction, Healthcare, Financial Services, Hospitality, Marine, Aviation, and Entertainment. Its product portfolio is organized around four core pillars: Property & Casualty Insurance (workers' compensation, general liability, cyber, environmental, executive liability, captive insurance, surety, trade credit), Employee Benefits (administration, compliance, pharmacy benefits, population health, voluntary benefits), Personal Lines (homeowners, auto, umbrella, private client/family office), and Consulting Services. The consulting arm, formed in January 2023 as Brown & Brown Consulting, provides multidisciplinary advisory including actuarial, healthcare claims audit, health and welfare, pharmacy, retirement benefits, and M&A consulting, staffed by actuaries, clinicians, health economists, pharmacists, and data scientists. A proprietary analytics platform — QEC (Quality Efficacy & Cost) — underpins healthcare cost containment by auditing clinical outcomes, utilization patterns, and payment integrity. Revenue is generated through two primary streams: insurance brokerage commissions earned by placing coverage with carriers on behalf of clients (recurring, across P&C, Employee Benefits, Personal Lines, and specialty coverages), and fee-based professional services from the consulting practice. Go-to-market is sales-led via a distributed regional office network supported by national and global resources, with marketing conducted through content publishing, social channels, events, and webinars; pricing is customized and quote-based, with annual billing cadence for enterprise engagements.
Brown & Brown Insurance firmographics
Firmographics- Name
- Brown & Brown Insurance
- Legal name
- Brown & Brown, Inc.
- Website
- https://bbinsurance.com
- Company type
- Public
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brown & Brown, Inc. (NYSE: BRO) is a publicly traded insurance brokerage and risk management firm serving individuals, businesses, and multinational enterprises across the US, Canada, UK, and Ireland through P&C, Employee Benefits, Personal Lines, and a multidisciplinary consulting practice.
- Ownership category
- akta.pro rank
Brown & Brown Insurance industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
Keywords
Where Brown & Brown Insurance is headquartered
LocationHeadquarters
- HQ city
- Daytona Beach
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Brown & Brown Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Insurance Brokerage Commissions: Brown & Brown operates as an insurance brokerage earning commissions from insurance carriers for placing coverage on behalf of clients. Revenue is generated through commissions on property & casualty insurance, employee benefits, personal lines, and specialty insurance products.
- Consulting Services: Fee-based consulting services including actuarial services, healthcare claims audits, health and welfare consulting, pharmacy consulting, retirement benefits consulting, and mergers & acquisitions advisory. Services are delivered through a multidisciplinary team approach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing for large organizations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Brown & Brown Insurance product offering
Product offeringCore offering
Brown & Brown is an insurance brokerage and risk management firm that places property & casualty, employee benefits, and personal lines coverage on behalf of commercial and consumer clients. It also delivers fee-based consulting, claims management, and loss-control services, supported by proprietary analytics (QEC) that guide carrier selection and program design.
Product overview
Brown & Brown Insurance operates as a diversified insurance brokerage and risk management firm offering a unified platform of insurance, risk management, and employee benefits solutions. The core portfolio consists of Property & Casualty Insurance, Employee Benefits, Personal Lines Insurance, and Consulting Services. The Property & Casualty division encompasses captive insurance, cyber insurance, environmental liability, executive liability, multinational liability, surety bonds, and trade credit risk solutions. The Employee Benefits platform includes administration, compliance support, data analytics (via the proprietary QEC Analytics Platform), population health, pharmacy benefits, and voluntary benefits. The Consulting Services arm provides specialized offerings including actuarial services, healthcare claims audit services, health and welfare consulting, mergers and acquisitions consulting, pharmacy consulting, and retirement benefits consulting. Together, these products and services enable Brown & Brown to serve as a comprehensive risk management partner for businesses and individuals.
Differentiator
Problem solved
Functional benefit
Brands
- Brown & Brown Consulting: A multidisciplinary consulting entity providing actuarial services, healthcare claims audit services, health and welfare consulting, pharmacy consulting, and retirement benefits consulting.
Products and services
- Commercial Property and Casualty Brokerage
- Employee Benefits Brokerage and Consulting
- Personal Lines Insurance Brokerage
- Risk Management and Consulting Services
- QEC Insurance Analytics Platform
Quantifiable outcome
- Studies suggest integrating medical data and pharmacy records can reduce adverse drug events by 20-25% and improve adherence by 15-20%
- +3 more outcomes
Companies that use Brown & Brown Insurance
Customer profileSegments4 records
Ideal customer profiles2 records
Brown & Brown Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature2 records
Brown & Brown Insurance partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights5 records
Brown & Brown Insurance competitors and assessment
Company assessmentDirect peers
- Lockton Companies: Lockton is the world's largest privately held insurance brokerage, offering commercial, personal, employee benefits, and risk management services. It competes with Brown & Brown for enterprise and specialty placements.
- Hub International: Hub International is a North American insurance brokerage offering commercial P&C, personal lines, employee benefits, and specialty coverage. It directly competes with Brown & Brown across regional and mid-market commercial accounts.
- Risk Strategies Company: Risk Strategies is a US specialty insurance brokerage and risk management advisor with national reach across commercial, personal, and employee benefits. It is comparable as a similarly sized US-focused brokerage competing for mid-market and specialty accounts.
- USI Insurance Services: USI is a US insurance brokerage offering property & casualty, employee benefits, personal lines, and retirement consulting. It directly competes with Brown & Brown in middle-market and enterprise commercial accounts.
- Burns & Wilcox: Burns & Wilcox is a specialty insurance wholesale brokerage and underwriting manager with expertise in surplus and specialty lines. It overlaps with Brown & Brown's specialty brokerage capabilities and carrier relationships.
- Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk management services company with a similar product mix of commercial P&C, employee benefits, personal lines, and risk consulting. It is one of the closest direct peers to Brown & Brown in scale and strategy.
Broad incumbents
- Willis Towers Watson (WTW): WTW provides insurance brokerage, reinsurance, and advisory services including actuarial and benefits consulting. It competes with Brown & Brown across P&C placement, employee benefits, and actuarial consulting for large plan sponsors.
- Marsh McLennan: Marsh McLennan is the world's largest insurance brokerage and risk advisory firm (parent of Marsh, Guy Carpenter, Mercer, Oliver Wyman). It competes with Brown & Brown across commercial P&C, employee benefits, and risk consulting for multinational clients.
- Aon plc: Aon is a global professional services firm offering risk management, insurance brokerage, reinsurance, and HR consulting. It directly competes with Brown & Brown in commercial brokerage, employee benefits, and specialty risk advisory.
Emerging players
- Segal Group: Segal is an independent employee benefits, actuarial, and HR consulting firm serving large plan sponsors. It is a comparable peer for Brown & Brown's consulting arm and employee benefits practice, particularly for public-sector and multiemployer clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks2 records
Key highlights7 records
Customer concentration
Brown & Brown Insurance social profiles
Digital presenceBrown & Brown Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brown & Brown Insurance leadership team
Management profileNumber of profiles
Profiles1 record
Brown & Brown Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brown & Brown Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brown & Brown Insurance
What does Brown & Brown Insurance do?
Brown & Brown is an insurance brokerage and risk management firm that places property & casualty, employee benefits, and personal lines coverage on behalf of commercial and consumer clients. It also delivers fee-based consulting, claims management, and loss-control services, supported by proprietary analytics (QEC) that guide carrier selection and program design.
Is Brown & Brown Insurance a public or private company?
Brown & Brown Insurance is a public company. It is classified as public and is currently operating.
When was Brown & Brown Insurance founded?
Brown & Brown Insurance was founded in -1. It employs 1 to 10 people.
Where is Brown & Brown Insurance based?
Brown & Brown Insurance is headquartered in Daytona Beach, United States, in the North America region.
How does Brown & Brown Insurance make money?
Two revenue lines are on record. Insurance Brokerage Commissions are the primary driver. The others are consulting Services.
Who are Brown & Brown Insurance's main competitors?
Direct peers on record are Lockton Companies, Hub International, Risk Strategies Company, USI Insurance Services, Burns & Wilcox and Arthur J. Gallagher & Co.. Broad incumbents are Willis Towers Watson (WTW), Marsh McLennan and Aon plc. Segal Group is listed as an emerging player.
Does Brown & Brown Insurance have an API?
No public API is recorded for Brown & Brown Insurance.
What industry is Brown & Brown Insurance in?
Brown & Brown Insurance's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 524210 and its SIC code is 6411.