Yellow Brick Place Cancer Support Center

What Yellow Brick Place Cancer Support Center does

Yellow Brick Place Cancer Support Center is a 501(c)(3) nonprofit, non-medical cancer support organization headquartered in Youngstown, Ohio. Founded in 2015 by two cancer survivors, Donna Detwiler and Anna Aey, the organization provides free services designed to nourish cancer patients, survivors, caregivers, and children of patients across Mahoning, Trumbull, and Columbiana counties in Ohio and Western Pennsylvania. The organization describes itself as the only cancer wellness center in the Mahoning Valley.

The organization's core service portfolio spans six product areas: Wigs and Your Beauty Program (free brand-new wigs plus makeup consultations for treatment-related hair loss and skin changes), multiple Support Groups (Multiple Myeloma, Prostate, Caregiver, and All-Cancer, some in-person and some virtual via Zoom), Wellbeing Programs (Chair Yoga, Tai Chi, Tapping, Reiki, Sound Therapy, Art Therapy), one-on-one Individual Consultations, Caregiver Resources (including a monthly caregiver support group and one-on-one phone calls), Children's Resources (a specialized library and activities), and a volunteer-managed onsite library. Delivery occurs primarily at the facility at 2959 Canfield Road, which occupies multiple suites for different programs, with hybrid virtual attendance for select groups.

Yellow Brick Place is funded entirely through charitable giving and fundraising rather than commercial revenue. Streams include individual donations (one-time, monthly, quarterly, QCDs from IRAs), foundation grants (Community Foundation of the Mahoning Valley, Youngstown Foundation, Edward M. Barr Charitable Foundation, Trumbull Memorial Health Foundation), planned giving (bequests, retirement plan and life insurance beneficiaries, donor-advised funds, endowed gifts, cryptocurrency, real estate), corporate sponsorships (Window World, Avalon Golf and Country Club for the Golf Outing), and two major annual fundraising events (Spring Raffle and Golf Outing). The paid staff is small (executive director, associate director, administrative coordinator) and operations are heavily supported by a volunteer base and a Board of Directors with professional backgrounds in oncology, social work, accounting, education, and communications.

Name

Yellow Brick Place Cancer Support Center

Legal name

Yellow Brick Place

Website

https://yellowbrickplace.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Yellow Brick Place is a Youngstown, Ohio-based nonprofit providing free, non-medical cancer support services including wigs, beauty consultations, support groups, wellbeing therapies, and caregiver resources to patients, survivors, and families in the Mahoning Valley region.

Ownership category

akta.pro rank

Product category

Cancer Support Services

NAICS

Other Individual and Family Services (624190), Other Individual and Family Services (62419)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

akta.pro secondary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Cancer support services
• Non-medical wellness programs
• Peer support groups
• Caregiver resources
• Community cancer wellness

Headquarters

HQ city

Youngstown

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Personal donations accepted as one-time, monthly, or quarterly contributions. Monthly giving programs allow donors to provide ongoing support with greater long-term impact.
2. Qualified Charitable Distributions (QCDs): Tax-free donations from Individual Retirement Accounts (IRA) for donors aged 70½ or older, with 2025 annual limits of $108,000 per person or $216,000 for married couples filing jointly.
3. Fundraising Events: Major annual events including Spring Raffle (virtual raffle with cash prizes) and Golf Outing (10th Annual in 2026). Corporate sponsorships and foursome registrations provide revenue.
4. Planned Giving and Legacy Gifts: Estate planning options including bequests through wills or trusts, retirement plan beneficiaries, life insurance beneficiaries, donor advised funds, endowed gifts, cryptocurrency donations, and real estate gifts.
5. Foundation Grants: Support from charitable foundations including Community Foundation of the Mahoning Valley, Youngstown Foundation, and Edward M. Barr Charitable Foundation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Yellow Brick Place provides free, non-medical cancer support services to individuals battling cancer, survivors, caregivers, and children affected by a loved one's diagnosis. Core offerings include free wigs and beauty consultations, multiple peer support groups, holistic wellbeing therapies (yoga, reiki, tai chi, sound therapy, art therapy), one-on-one consultations, caregiver and children's resources, and a borrowable wellness library — all delivered at no cost to clients.

Product overview

Yellow Brick Place Cancer Support Center is a non-profit organization in Northeast Ohio providing non-medical support to anyone battling cancer. The organization offers a unified portfolio of free programs centered on nourishing the mind, body, and spirit during the cancer journey. Core services include the Wigs and Your Beauty Program (providing free wigs and makeup consultations), Support Groups (Multiple Myeloma, Prostate, Caregiver, and All-Cancer), Wellbeing Programs (Chair Yoga, Tai Chi, Reiki, Sound Therapy, Art Therapy), Individual Consultations, Caregiver Resources, Children's Resources, an Onsite Library, and Fundraising Events. All services are provided free of charge to clients in Mahoning, Trumbull, and Columbiana Counties in Ohio and Western Pennsylvania.

Differentiator

Problem solved

Functional benefit

Products and services

• Wigs and "Your Beauty Program"
• Support Groups
• Wellbeing Programs
• Individual Consultation
• Caregiver Resources
• Children's Resources
• Onsite Library
• Fundraising Events

Quantifiable outcome

• 10 years of service to the Mahoning Valley community since 2015
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Avalon Golf and Country Club at Squaw CreekminorGTM or Marketing Partner · 10 July 2026Golf venue hosting the 10th Annual Yellow Brick Place Golf Outing. Located at 761 Youngstown Kingsville Rd SE #8615, Vienna, OH 44473.
• Area Cancer Medical CenterscoreStrategic or Co-development PartnerYellow Brick Place collaborates with all cancer medical centers in the Mahoning Valley area to ensure all cancer patients have access to their services. Medical centers provide referrals to YBP programs.
• 898 MarketingminorGTM or Marketing PartnerDigital marketing agency that created and maintains the Yellow Brick Place website. Credit acknowledged in website footer.
• Local Knitters and CraftersminorGTM or Marketing PartnerLocal makers donate handmade knitted knockers (breast prosthesis) and port pillows for car seatbelts to distribute to clients at no cost.

Scale indicators2 records

Recent moves8 records

Expansion highlights2 records

Direct peers

• Look Good Feel Better: National program (founded by the Personal Care Products Council and American Cancer Society) offering free beauty and cosmetics consultations to women in cancer treatment. Highly comparable to Yellow Brick Place's "Wigs and Your Beauty Program" service line.

Emerging players

• CaringBridge: Nonprofit platform providing free personal websites for cancer patients and families to share health updates and receive support. Partial overlap with Yellow Brick Place's emotional/community support mission but delivered digitally rather than in-person.
• Cleaning for a Reason: National nonprofit providing free house cleaning services to cancer patients. Adjacent nonprofit cancer support model — free services funded by donations and corporate partnerships — though narrower service scope than Yellow Brick Place.

Broad incumbents

• Cancer Support Community: National nonprofit operating a network of 175+ locations providing free cancer support services including support groups, educational workshops, and wellness programs. Direct operational model match to Yellow Brick Place — community-based, free, non-medical cancer support — but operates at vastly greater scale and geographic reach.
• Gilda's Club: Now part of the Cancer Support Community network, Gilda's Club historically operated local clubhouses offering free social and emotional support to cancer patients and families. Closest direct model match to Yellow Brick Place's free, community-rooted cancer support model.
• LIVESTRONG: National nonprofit providing free cancer survivor support services, navigation, and resources. Comparable mission and free service model to Yellow Brick Place, though operated at national scale rather than community-anchored.
• Hope Lodge (American Cancer Society): American Cancer Society program offering free lodging to cancer patients traveling for treatment. Comparable community-based, donation-funded free cancer support model, but residential lodging rather than wellness/support programming.

Others

• National Cancer Institute - Cancer Support Services: Federal government resource that catalogs free cancer support services and resources nationally. Not a direct peer but a complementary ecosystem participant that drives traffic and standards for community cancer support organizations like Yellow Brick Place.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yellowbrickplace
• LinkedInlinkedin.com/company/yellowbrickplace
• Instagraminstagram.com/yellowbrickplace2015

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellow Brick Place Cancer Support Center