BCBS of SC
BlueCross BlueShield of South Carolina is a private BCBS licensee and the state's largest health insurance provider, offering Medicare Supplement, Medicare Advantage, and Prescription Drug Plans to South Carolina residents aged 65 and older through retail, agent, phone, and online channels.
- Company typePrivate
- Founded1940
- HeadquartersColumbia, South Carolina, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What BCBS of SC does
BlueCross BlueShield of South Carolina (BCBS of SC) is a private, state-licensed health insurance company operating as a licensee of the Blue Cross Blue Shield Association and headquartered in Columbia, South Carolina. Founded in the 1940s, the company is the state's largest health insurance provider and has served South Carolinians for over 70 years. Its core product suite is centered on Medicare insurance, including 17 BlueCare and Blue Select Medicare Supplement plans (notably the rate-stable Plan F), Medicare Advantage Plans, and standalone Medicare Part D Prescription Drug Plans. The company also offers the Silver&Fit wellness program as a no-cost value-added benefit to members.
Distribution is omnichannel, combining direct phone sales (800-760-3690) staffed by licensed counselors, a network of licensed insurance agents, company-owned South Carolina BLUE retail centers, and an online self-service quote and enrollment portal powered by GuidewellConnect. Pricing is subscription-based on monthly premiums that vary by plan, geography, age, and health status, with the Blue Select tier priced up to 20% below BlueCare in exchange for network hospital usage on non-emergency inpatient care. Multiple discounts (New-to-Medicare, Non-Tobacco, Automatic Monthly Draft, Household) are available and the exclusive geographic focus is South Carolina.
Revenue is generated entirely through recurring monthly premiums from Medicare Supplement, Medicare Advantage, and Prescription Drug Plan members. The customer base is exclusively Medicare-eligible individuals aged 65 and older in South Carolina. The company operates under state insurance regulation and CMS oversight for its Medicare products, with ownership structure typical of Blue Cross Blue Shield affiliates (non-profit or mutual). No public revenue, headcount (51-100 reported, likely a segment figure), funding, M&A, or leadership change data is disclosed in the available input.
BCBS of SC firmographics
Firmographics- Name
- BCBS of SC
- Legal name
- BlueCross BlueShield of South Carolina
- Website
- https://bcbssc.com
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BlueCross BlueShield of South Carolina is a private BCBS licensee and the state's largest health insurance provider, offering Medicare Supplement, Medicare Advantage, and Prescription Drug Plans to South Carolina residents aged 65 and older through retail, agent, phone, and online channels.
- Ownership category
- akta.pro rank
BCBS of SC industry classification
Industry- Product category
- Medicare Health Insurance
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Medicare Supplement (Medigap) Plans (FSAIAGAB)
- akta.pro secondary industries
- Medicare Advantage (MA) Plans (FSAIAGAA), Medigap Member Support & Care Navigation (Advocacy/Concierge) (HLAEADAH), Medigap Marketing, Lead Gen & Compliance (CMS/Do-Not-Call/TPMO) (HLAEADAE)
Keywords
Where BCBS of SC is headquartered
LocationHeadquarters
- HQ city
- Columbia, South Carolina
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BCBS of SC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Medicare Supplement Insurance Premiums: Recurring premium payments from members enrolled in BlueCare and Blue Select Medicare Supplement plans. Members pay monthly premiums for coverage that fills gaps in Medicare coverage.
- Medicare Advantage Plan Premiums: Monthly premium payments from Medicare Advantage plan enrollees, providing integrated healthcare coverage including hospital, medical, and often prescription drug benefits.
- Prescription Drug Plan (PDP) Premiums: Separate prescription drug plan premiums for Medicare beneficiaries seeking standalone drug coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | BlueCare Medicare Supplement Plans |
| Subscription | Monthly | Blue Select Medicare Supplement Plans |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
BCBS of SC product offering
Product offeringCore offering
BlueCross BlueShield of South Carolina provides Medicare insurance products to South Carolinians, centered on Medicare Supplement plans (17 BlueCare and Blue Select options including the popular Plan F), Medicare Advantage Plans, and standalone Medicare Part D Prescription Drug Plans. The company complements these with value-added wellness benefits such as the Silver&Fit Exercise and Healthy Aging Program, hearing and vision products, and prescription drug savings at no additional cost to members.
Product overview
BlueCross BlueShield of South Carolina offers a unified portfolio of Medicare insurance products centered around Medicare Supplement plans. The core offering consists of BlueCare Plans and Blue Select Plans (including the comprehensive Plan F) which provide supplemental coverage to fill gaps in Medicare. These are complemented by Prescription Drug Plans and Medicare Advantage Plans. The company also offers the Silver&Fit wellness program as an added-value benefit. The product portfolio is designed to serve Medicare beneficiaries with varying coverage needs and budget preferences, ranging from comprehensive unrestricted plans to more affordable network-based options.
Differentiator
Problem solved
Functional benefit
Brands
- BlueCare®: Medicare Supplement plans offering treatment at any doctor or hospital that accepts Medicare without worrying about networks, referrals or boundaries.
- Blue Select®
Products and services
- BlueCare Medicare Supplement Plans Medicare Supplement plans offering treatment at any doctor or hospital that accepts Medicare without network restrictions, referrals, or geographic boundaries. Available to Medicare beneficiaries in South Carolina across 17 plan options including the comprehensive Plan F.
- Blue Select Medicare Supplement Plans Medicare Supplement plans offering the same comprehensive benefits as BlueCare with rates up to 20 percent lower. Requires use of Blue Select network hospitals for inpatient non-emergency care while outpatient and emergency care are covered at any Medicare-accepting provider.
- Prescription Drug Plans (PDP) Medicare Part D prescription drug coverage plans offered by BlueCross BlueShield of South Carolina for Medicare beneficiaries in South Carolina seeking standalone drug coverage.
- Medicare Advantage Plans Medicare Advantage health plans offered by South Carolina Blues providing an alternative way to receive Medicare benefits with integrated hospital, medical, and often prescription drug coverage.
Companies that use BCBS of SC
Customer profileSegments2 records
Ideal customer profiles1 record
BCBS of SC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BCBS of SC partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Silver&FitminorSilver&Fit Exercise and Healthy Aging Program partnership provides members with tools and resources including interactive programs, no-cost fitness center memberships, and home fitness programs. This is a value-added benefit offered at no additional cost to members.
- GuidewellConnectcoreGuidewellConnect provides the online sales and quote platform technology powering the Medicare Supplement and Prescription Drug Plan online enrollment experience at medicare.scbluecross.websales.guidewellconnect.com.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
BCBS of SC competitors and assessment
Company assessmentBroad incumbents
- Humana: One of the largest national Medicare Advantage and Medicare Supplement carriers, competing for the same SC Medicare beneficiaries with broader national scale and deeper benefits. Major competitive threat in MA.
- Elevance Health (Anthem): Operates multiple BCBS-licensed state plans and a national Medicare business. Functions as both a peer (BCBS multi-state licensee) and a broad incumbent across Medigap and MA product lines.
- Aetna (CVS Health): Major national Medicare Advantage and Medicare Supplement carrier with deep retail-clinic integration through CVS. Significant competitive overlap in the SC Medicare market.
- Cigna: National carrier with Medicare Advantage, Medicare Supplement, and PDP offerings. Competes with BCBS of SC across the full Medicare product suite in SC.
- UnitedHealthcare: Largest U.S. health insurer and dominant Medicare Advantage player with AARP-branded Medigap products. Direct competitor across all three of BCBS of SC's Medicare product lines.
Direct peers
- Mutual of Omaha: National Medicare Supplement specialist with strong Medigap distribution and brand recognition. Competes head-to-head for Medigap shoppers in SC alongside BCBS of SC's BlueCare and Blue Select plans.
- Blue Cross Blue Shield of Alabama: Another BCBS state licensee with comparable Medicare Supplement and Medicare Advantage offerings and a similar brand-licensed, state-anchored distribution model. Mirror-image peer for BCBS of SC.
- Blue Cross Blue Shield of North Carolina: Neighboring BCBS state affiliate offering a similar Medicare-focused product portfolio (Medigap, MA, PDP) to a regional customer base. Closest structural and product analog to BCBS of SC.
Emerging players
- ManhattanLife: Specialized carrier with a strong Medicare Supplement focus and growing agent distribution. A niche Medigap competitor targeting similar demographics through independent agents.
Regional players
- Blue Cross Blue Shield of Georgia: BCBS licensee in a neighboring Southeast state with similar Medigap-led Medicare portfolio. Operates in a separate licensed territory but with comparable product mix and customer profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BCBS of SC social profiles
Digital presenceBCBS of SC financial estimates
Financial estimateRevenue estimate
Valuation estimate
BCBS of SC leadership team
Management profileNumber of profiles
BCBS of SC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BCBS of SC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BCBS of SC
What does BCBS of SC do?
BlueCross BlueShield of South Carolina provides Medicare insurance products to South Carolinians, centered on Medicare Supplement plans (17 BlueCare and Blue Select options including the popular Plan F), Medicare Advantage Plans, and standalone Medicare Part D Prescription Drug Plans. The company complements these with value-added wellness benefits such as the Silver&Fit Exercise and Healthy Aging Program, hearing and vision products, and prescription drug savings at no additional cost to members.
Is BCBS of SC a public or private company?
BCBS of SC is a private company. It is classified as unknown and is currently operating.
When was BCBS of SC founded?
BCBS of SC was founded in 1940. It employs 51 to 100 people.
Where is BCBS of SC based?
BCBS of SC is headquartered in Columbia, South Carolina, United States, in the North America region.
How does BCBS of SC make money?
Three revenue lines are on record. Medicare Supplement Insurance Premiums are the primary driver. The others are medicare Advantage Plan Premiums and prescription Drug Plan (PDP) Premiums.
Who are BCBS of SC's main competitors?
Broad incumbents on record are Humana, Elevance Health (Anthem), Aetna (CVS Health), Cigna and UnitedHealthcare. Direct peers are Mutual of Omaha, Blue Cross Blue Shield of Alabama and Blue Cross Blue Shield of North Carolina. ManhattanLife is listed as an emerging player. Blue Cross Blue Shield of Georgia is listed as a regional player.
Does BCBS of SC have an API?
No public API is recorded for BCBS of SC.
What industry is BCBS of SC in?
BCBS of SC's product category is Medicare Health Insurance. Its primary akta.pro industry code is FSAIAGAB, Medicare Supplement (Medigap) Plans, with a secondary code of FSAIAGAA, Medicare Advantage (MA) Plans. Its NAICS code is 52411 and its SIC code is 8000.