Bangladesh Honda Private Limited

What Bangladesh Honda Private Limited does

Bangladesh Honda Private Limited (BHL) is a private limited joint venture between Honda Motor Company Limited, Japan and Bangladesh Steel and Engineering Corporation (BSEC), a state-owned corporation under Bangladesh's Ministry of Industry. Incorporated on December 4, 2012 with commercial production commencing November 1, 2013, BHL manufactures, assembles, and distributes Honda-branded motorcycles and scooters under license in Bangladesh. The company operates from a registered manufacturing facility at the Abdul Monem Economic Zone in Gazaria, Munshiganj, and a corporate headquarters at Monem Business District, Dhaka.

BHL's product portfolio spans 11 distinct models across the 100cc to 184cc displacement range, including entry-level commuters (Shine 100, Shine 100 DX, Dream 110), mid-range commuters (Livo, SP 125, SP 160), premium streetfighters (XBlade, Hornet 2.0), the Dio scooter, and higher-end offerings (NX200 adventure, CBR 150R sports). These vehicles incorporate Honda's proprietary technologies — PGM-FI fuel injection, eSP (Enhanced Smart Power), Combi Brake System (CBS), ABS, HSTC traction control, and DOHC engines. Pricing ranges from BDT 111,000 for the entry Shine 100 to BDT 650,000 for the CBR 150R. The supporting service ecosystem includes Honda-branded genuine spare parts, Pro Honda engine oil, and an accessories line (helmets, front pipes, body covers).

BHL generates revenue primarily through one-time motorcycle sales via its exclusive Honda Exclusive Authorized Dealer (HEAD) 4S network (Sales, Service, Spare Parts, Safety) covering all divisions of Bangladesh, with recurring revenue from after-sales service, genuine parts, and consumables. Go-to-market includes continuous dealer expansion, bank-financing partnerships (BRAC Bank, The City Bank Limited), seasonal cashback campaigns, and a mix of digital marketing and event participation. The company announced entry into the export business in September 2024, marking its first geographic expansion beyond Bangladesh after more than a decade of domestic-only operations.

Name

Bangladesh Honda Private Limited

Legal name

Bangladesh Honda Private Limited

Website

https://bdhonda.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Bangladesh Honda Private Limited is a Honda Motor Japan and Bangladesh government joint venture that manufactures, assembles, and distributes Honda-branded motorcycles and scooters in Bangladesh through an exclusive nationwide authorized dealer network, serving mass-market commuters, urban riders, and adventure/sports segments.

Ownership category

akta.pro rank

Product category

Motorcycle Manufacturing

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Scooter & Moped Manufacturing (ICE) (IMACAEAC)

akta.pro secondary industry

Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)

Keywords

• Motorcycle manufacturing
• Two-wheeler assembly
• Scooter distribution
• Automotive after-sales
• Genuine auto parts

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Motorcycle and Scooter Sales: Primary revenue stream from manufacturing/assembling and selling Honda-branded motorcycles and scooters across Bangladesh. Products range from 98cc to 184cc displacement across multiple models (Shine 100, Dream 110, Livo, CB Shine SP, SP 125, SP 160, XBlade, Hornet 2.0, NX200, CBR 150R, Dio). Revenue generated through one-time purchase transactions at dealer showrooms across the country.
2. After-Sales Service and Spare Parts: Revenue from maintenance services, genuine spare parts, engine oil (Pro Honda brand), and accessories (helmets, front pipes, body covers, grip covers, etc.) sold through the dealer network. Honda Service centers provide periodic maintenance under warranty and paid services post-warranty.
3. Genuine Accessories: Sale of Honda-branded accessories including helmets (priced BDT 1,900 to BDT 13,000), front pipes (BDT 1,050 to BDT 1,200), and other motorcycle accessories. Accessories are model-specific (e.g., X-Blade FI front pipe at BDT 1,200).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Bangladesh Honda Private Limited manufactures, assembles, and distributes Honda-branded motorcycles and scooters in Bangladesh through an exclusive network of Honda Exclusive Authorized Dealers (HEAD). The company offers 11 vehicle models ranging from entry-level 100cc commuters to 200cc adventure bikes, plus the Dio scooter, supported by after-sales service, genuine spare parts, Pro Honda engine oil, and branded accessories.

Product overview

Bangladesh Honda Private Limited (BHL) operates as a joint venture between Honda Motor Company Limited, Japan and Bangladesh Steel and Engineering Corporation. The company manufactures, assembles, and distributes Honda brand motorcycles and scooters in Bangladesh. The product portfolio consists of 11 distinct motorcycle models ranging from entry-level 100cc commuters (Shine 100, Shine 100 DX) to 110cc economy bikes (Dream 110, Livo), 125cc-160cc mid-range commuters (SP 125, SP 160, XBlade, Hornet 2.0), 200cc adventure bikes (NX200), and 150cc sports bikes (CBR 150R), plus the Dio scooter. All products are backed by Honda's service network offering maintenance, warranty, genuine parts, engine oil, and accessories through authorized dealers across Bangladesh.

Differentiator

Problem solved

Functional benefit

Brands

• Shine 100: 100cc commuter motorcycle with eSP technology, tubeless tyres, and CBS braking
• Shine 100 DX
• Dream 110
• Livo
• SP 125
• SP 160
• XBlade
• Hornet 2.0
• NX200
• CBR 150R
• Dio

Products and services

• Honda Shine 100 Entry-level 100cc commuter motorcycle with eSP technology, tubeless tyres, CBS braking, and 5-step adjustable suspension. Features 100kg kerb weight, 4-speed gearbox, and halogen headlamp. Targeted at mass-market commuters in Bangladesh.
• Honda Shine 100 DX Premium 100cc commuter motorcycle with eSP (Enhanced Smart Power) technology, Combi Brake System (CBS), alloy wheels with tubeless tyres, fully digital meter, and 5-step adjustable suspension. Features 101kg kerb weight and 168mm ground clearance.
• Honda Dream 110 110cc commuter motorcycle designed for Bangladesh with low seat height (775mm), 74 kmpl mileage (Honda test mode), HET BS-IV engine, sealed chain, tubeless tyres, and 5-step adjustable twin spring rear suspension.
• Honda Livo Advanced 110cc stylish commuting motorcycle with Combi Brake System (CBS), disc front brake, HET engine, digital analogue meter, MF battery, viscous filter, and low rolling resistance tubeless tyres.
• Honda SP 125 Advanced 125cc motorcycle with PGM-FI technology, eSP technology, BS-VI compliance, LED headlamp with DRL, M-shaped LED tail lamp, combi brake system, and side stand engine cut off. Features silent start with ACG starter.
• Honda SP 160 160cc motorcycle featuring PGM-FI technology, sporty design with dynamic tank, LED headlamp, sporty split alloy wheels, and 5-step adjustable rear suspension.
• Honda XBlade Street all-rounder 160cc motorcycle with PGM-FI engine (13.9 PS @ 8000 rpm, 14.7 Nm torque), LED headlamp, dual petal disc brakes with ABS, hazard light, monoshock suspension, and 130mm wide rear tyre. Features 60 kmpl fuel efficiency.
• Honda Hornet 2.0 160cc sporty motorcycle with assist & slipper clutch and PGM-FI technology. Features aggressive styling and advanced braking systems.
• Honda NX200 Adventure motorcycle with 184.4cc PGM-FI engine (16.5 PS @ 8500 RPM), dual channel ABS, HSTC (Honda Selectable Torque Control), TFT meter, USB Type-C charging port, upside-down suspension, and assist & slipper clutch. Features knuckle guard and tall wind visor.
• Honda CBR 150R Sports motorcycle with 149.16cc DOHC 4-valve engine (17.1 PS @ 9000 RPM), 6-speed gearbox, inverted front suspension, assist/slipper clutch, hydraulic disc brakes with ABS, emergency stop signal, and sporty LED headlight.
• Honda Dio First moto scooter in Bangladesh with 109.19cc BS-IV engine (8.11 PS @ 7000 RPM), LED headlamp, automatic headlamp on (AHO), CBS with equalizer, 18L under-seat storage, signature gold rim, and full digital meter with eco speed indicator.
• Honda CB Shine SP CBS 125cc motorcycle with Combi Brake System (CBS), 65 kmpl fuel efficiency with HET engine, trendy graphics, sealed chain, tubeless tyres, MF battery, and viscous air filter. Available in three colors with 2 years or 20,000 km warranty.
• Honda After-Sales Service Comprehensive after-sales service including periodic maintenance, warranty support, and paid post-warranty services delivered through Honda Service centers at the authorized dealer network.
• Honda Genuine Parts Genuine Honda spare parts and components supplied for all Honda motorcycle models through the authorized dealer network.
• Pro Honda Engine Oil Genuine Honda-branded engine oil product line with two engine oil variants launched in Bangladesh and sold through the dealer network.
• Honda Helmets and Accessories Range of Honda-branded helmets (S1, CBR, Shifter, Elite Super, Marshal, and child helmets) and motorcycle accessories such as front pipes and body covers, priced BDT 1,050 to BDT 13,000.

Quantifiable outcome

• Dream 110 delivers 74 kmpl fuel efficiency (Honda test mode)
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core, minor and flagship.

• The City Bank LimitedcoreChannel Partner/ Reseller/ Distributor · 12 February 2020Bangladesh Honda signed MoU with The City Bank Limited to provide motorbike financing facilities to Honda customers. This partnership enables customers to purchase Honda motorcycles through bank financing.
• BRAC Bank LimitedcoreChannel Partner/ Reseller/ Distributor · 9 May 2019Bangladesh Honda signed MoU with BRAC Bank Limited to provide motorbike financing facilities to Honda customers, enabling easier access to motorcycle ownership through bank loans.
• Grameen UNIQLO BangladeshminorGTM or Marketing Partner · 5 October 2018Collaboration with Grameen UNIQLO Bangladesh for a 'Ride With Comfort' t-shirt campaign, combining Honda's motorcycle branding with UNIQLO's retail presence for marketing purposes.
• Honda Motor Company Limited, JapanflagshipStrategic or Co-development Partner · 27 September 2012Parent company and joint venture partner. Honda Motor Co. Ltd. is the world's largest motorcycle manufacturer since 1959. The joint venture agreement was signed on September 27, 2012. BHL operates under license from Honda Motor Co. Ltd. to manufacture and assemble Honda-branded motorcycles in Bangladesh.
• Bangladesh Steel and Engineering Corporation (BSEC)flagshipStrategic or Co-development Partner · 27 September 2012Bangladesh Steel and Engineering Corporation is a state-owned corporation under the Ministry of Industry, Peoples Republic of Bangladesh. It is the local joint venture partner alongside Honda Motor Co. Ltd. BHL was incorporated on December 4, 2012 as a private limited company.
• Honda Motor Co. Ltd. (Global Operations)flagshipTechnology or IntegrationHonda Motor Co. Ltd. is a Japanese public multinational conglomerate known as a manufacturer of automobiles, aircraft, motorcycles, and power equipment. As of information provided on Honda's corporate page, Honda has been the world's largest motorcycle manufacturer since 1959 and the world's largest manufacturer of internal combustion engines by volume, producing more than 14 million engines annually. Established September 1948 with capital of 86 billion yen.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Honda Motorcycle & Scooter India (HMSI): Indian arm of Honda's motorcycle business and the closest direct peer to BHL — same global brand, same technology base (PGM-FI, CBS, eSP), same product categories (commuter motorcycles and scooters), same 4S dealer model, and a sister emerging-market Honda JV.
• Suzuki Motorcycle India: Suzuki's Indian motorcycle and scooter subsidiary distributing in Bangladesh (Gixxer, Access, Hayate). Direct overlap with BHL in 110–155cc commuter motorcycles and 110cc scooter segments.
• Runner Automobiles: Bangladesh's largest local motorcycle assembler with extensive domestic dealer coverage. Competes on price in the entry-level commuter segment where BHL's Shine 100 and Dream 110 also compete.
• Hero MotoCorp: World's largest two-wheeler manufacturer by volume and a major Bangladesh market participant (Splendor, Passion, Glamour lines). Same value-segment commuter motorcycle customer and same nationwide dealer model in Bangladesh.
• Honda Philippines (HPI): Another Asian Honda motorcycle JV serving the Philippines market with similar product lineup (BeAT, Click, ADV, CB series). Useful comparability as a sister-Honda-JV emerging market peer with the same technology platform.
• Yamaha Motor Company: Japanese motorcycle major with established Bangladesh presence (FZ, FZS, R15, Ray scooter). Directly competes in the 150–200cc sport/street segment where BHL's Hornet 2.0, XBlade, and CBR 150R are positioned.
• TVS Motor Company: Indian motorcycle and scooter manufacturer with active distribution in Bangladesh (Apache, HLX, Stryker, Scooty). Competes head-to-head with Honda across 100–200cc commuter motorcycles and scooters in the same price bands.
• Bajaj Auto: India's largest motorcycle exporter and a major competitor in Bangladesh's commuter motorcycle segment (CT, Pulsar, Platina lines). Same target customer (mass-market commuters), same product category, same price-band competition.

Regional players

• Walton Motors: Bangladesh's leading local electronics and appliance brand that has expanded into motorcycle assembly. Competes primarily in the entry-level motorcycle segment within Bangladesh only and is a direct domestic rival to BHL's mass-market commuter line.

Broad incumbents

• Honda Indonesia (AHM): Honda's largest emerging-market motorcycle JV (Indonesia) operating the same model lineup (BeAT, Vario, Supra, CBR). Larger scale Honda JV peer providing read-throughs on technology transfer, product cadence, and JV governance patterns relevant to BHL.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=oHO9mvSaLh8&list=UUnD482zr1RtBiPoDc_InE5A
• Facebookfacebook.com/bdhondaofficial
• LinkedInlinkedin.com/company/bdhonda

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bangladesh Honda Private Limited