What Honda Philippines does

Honda Philippines, Inc. (HPI) is the leading motorcycle manufacturer in the Philippines and a wholly-owned subsidiary of Honda Motor Co., Ltd. (Japan). Founded in 1973 and headquartered at the First Philippine Industrial Park in Tanauan City, Batangas, the company manufactures and distributes motorcycles, power products, and marine engines through a multi-tier dealer network including Honda 3S Shops (Sales, Service, Spare Parts), Honda Big Wing/Flagship stores, authorized dealers, and Honda Exclusive Shops. In February 2026, HPI completed a merger with Honda Parts Manufacturing Corporation (HPMC) effective April 1, 2026, consolidating vehicle assembly and parts manufacturing under a single entity. HPI achieved 12 million cumulative unit sales by April 2026 and recorded 1,041,237 retail units and 1,044,510 wholesale units in 2025, with December 2025 marking the highest single-month retail record of 114,772 units.

HPI's product portfolio spans entry-level scooters (NAVi at PHP 59,000, Click125, BeAT), premium urban scooters (PCX160, Giorno+, ADV160), underbone motorcycles (XRM125, Winner X, TMX125 Alpha), and a premium big bike lineup (CB650R, NX500, X-ADV, Africa Twin, Rebel1100, Goldwing, CBR1000RR-R Fireblade SP). Core technology centers on Honda's PGM-FI eSP/eSP+ fuel-injected engines delivering 45-50 km/L fuel efficiency, combined with safety systems (CBS, ABS, HSTC) and connected features (Honda RoadSync via 5-inch TFT). In June 2026, HPI launched the WN7, its first full-size electric motorcycle, and began exporting the Click125 to Cambodia and Laos through N.C.X. Co., Ltd.

The business model is hardware sales of mass-market commuter motorcycles (the dominant revenue driver) supplemented by premium big bikes, power products (generators, water pumps), marine outboard motors, and after-sales service. Revenue is generated primarily through one-time unit sales distributed via authorized dealers and direct-to-consumer through branded retail formats. HPI serves multiple customer segments: Urban Commuters, Work and Business Riders, Premium and Enthusiast Riders, Racing/Competitive Riders, and Young/First-Time Riders, with event-driven engagement through motorsports sponsorships, rider conventions, and CSR programs. The company has no external funding, is wholly Japanese-owned through Honda Motor Co., Ltd., and operates without disclosed venture capital or private equity backing.

Name

Honda Philippines

Legal name

Honda Philippines, Inc.

Website

https://hondaph.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Honda Philippines, Inc. is the No. 1 motorcycle manufacturer in the Philippines, producing scooters, underbone motorcycles, and big bikes for Filipino commuters, business riders, and enthusiasts. A wholly-owned subsidiary of Honda Motor Co., Ltd., it sells over one million units annually through an extensive dealer network and exports to Cambodia and Laos.

Ownership category

akta.pro rank

Product category

Motorcycle Manufacturing

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Scooter & Moped Manufacturing (ICE) (IMACAEAC)

akta.pro secondary industries

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Motorcycle manufacturing
• Scooter production
• Power products
• Marine outboard motors
• Big bikes

Headquarters

HQ city

Batangas

HQ country

Philippines

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Motorcycle Sales: Honda Philippines generates primary revenue through manufacturing and selling motorcycles including scooters (Click125, BeAT, ADV160, PCX160, Giorno+, NAVi), underbone motorcycles (XRM125, Winner X), and big bikes (CB650R, NX500, WN7 EV). The company achieved 1,041,237 retail units and 1,044,510 wholesale units in 2025.
2. Power Products: Sales of Honda power products including EU inverter generators, EM generators, water pumps, and lawn equipment
3. Marine Engines: Sales of Honda BF series outboard motors for marine applications
4. Export Business: Export of motorcycles (Click125) to Cambodia and Laos through N.C.X. Co., Ltd, marking international expansion of Philippine-made motorcycles
5. Service and Maintenance: Service and maintenance through authorized Honda 3S Shops and dealers nationwide

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Honda Philippines, Inc. manufactures, distributes, and services Honda-branded motorcycles, big bikes, power products, and marine outboard motors in the Philippines. Its product range spans commuter scooters (Click125, BeAT, NAVi, Giorno+), adventure scooters (ADV160, PCX160), underbone motorcycles (XRM125, Winner X, TMX125), and premium big bikes (CB650R, NX500, WN7 EV, X-ADV, Africa Twin, Rebel1100, Goldwing, CBR1000RR-R Fireblade SP), supported by an extensive 3S dealership network and export operations to Cambodia and Laos.

Product overview

Honda Philippines, Inc. (HPI) operates as the No. 1 motorcycle manufacturer in the Philippines, offering a diverse portfolio of mobility products across multiple categories. The product lineup includes: (1) Motorcycles - ranging from commuter scooters (Click125, BeAT, NAVi, Giorno+) to adventure-style scooters (ADV160, PCX160) and underbone motorcycles (XRM125 DS, Winner X, TMX125 Alpha); (2) Big Bikes - premium sport, adventure, cruiser, and touring motorcycles including CB650R, NX500, WN7 (EV), X-ADV, Africa Twin, Rebel1100, Goldwing, and CBR1000RR-R Fireblade SP; (3) Marine - BF series outboard motors; (4) Power Products - EU inverter generators, EM generators, water pumps, and lawn equipment; (5) Digital Services - MyHonda+ Philippines mobile application. HPI achieved 12 million cumulative unit sales by April 2026, with 2025 retail sales of 1,041,237 units and wholesale of 1,044,510 units. The company also exports Click125 motorcycles to Cambodia and Laos through N.C.X. Co., Ltd.

Differentiator

Problem solved

Functional benefit

Products and services

• Click125 Mid-AT sporty scooter with 125cc liquid-cooled PGM-FI eSP engine delivering 50.3 km/L fuel consumption. Available in Standard and Smart Edition variants, with CBS, front wavy disc brake, USB Type-C charger, and 18L luggage box. Targeted at urban commuters.
• ADV160 Adventure-style automatic scooter with 157cc 4-valve liquid-cooled eSP+ engine, ABS with wavy disc brakes, HSTC traction control, 5-inch TFT meter with Honda RoadSync, and 30L luggage capacity. Targeted at leisure and adventure riders.
• PCX160 Premium urban scooter with 157cc 4-valve liquid-cooled eSP+ engine delivering up to 46.0 km/L. Standard (PHP 133,500) and RoadSync (PHP 155,000) variants offer connected navigation, calls, messages, and music via Bluetooth.
• Giorno+ Modern-classic premium urban scooter with 125cc liquid-cooled eSP+ 4-valve engine, 47.0 km/L fuel efficiency, automatic V-Matic transmission, telescopic front suspension, and hydraulic front disc brake. PHP 102,900.
• NAVi Easy-to-ride scooter designed for first-time riders, with 109cc Honda Eco Technology (HET) engine achieving 48.4 km/L, automatic CVT, 30-inch low seat height, CBS braking, and integrated storage. PHP 59,000.
• BeAT Lightweight, compact, and stylish scooter popular among young and first-time riders. One of Honda Philippines' top five models in 2025 with 1,041,237 retail sales.
• TMX125 Alpha Entry-level underbone motorcycle serving work and business riders with durability, fuel efficiency, and ease of handling. One of HPI's top five selling models in 2025.
• XRM125 DS Versatile underbone motorcycle suitable for urban and rural roads. One of HPI's top five models with strong 2025 market performance.
• Winner X High-performance underbone motorcycle with sporty styling and responsive performance. Powers the Honda Winner X One Make Race in the Regional Underbone Grand Prix and serves both racing enthusiasts and daily commuters.
• WN7 (Electric Motorcycle) Full-size Honda electric vehicle motorcycle for everyday urban mobility. Delivers 18 kW rated power (50 kW peak), 100 Nm torque, 144.1 km range, 129 km/h max speed, Honda Smart Key, RoadSync connectivity, and twin projector headlights with DRL. Available June 2026 at Big Wing dealers.
• CB650R Inline-four sport bike blending modern aesthetics with dynamic performance. Features Honda E-Clutch for clutch-free gear changes, quick shifter, Honda RoadSync connectivity, and 5-inch full-color TFT display. Standard PHP 525,000; E-Clutch PHP 565,000.
• NX500 Versatile adventure motorcycle with lightweight build and confident handling. Features 5-inch TFT meter display with optical bonding, Honda RoadSync Bluetooth connectivity, and Honda E-Clutch System. PHP 419,000.
• X-ADV Premium adventure scooter blending adventure capability with urban functionality.
• CRF1100L Africa Twin Adventure touring and off-road motorcycle designed for long-distance touring.
• Rebel1100 Modern cruiser motorcycle with bold design.
• Goldwing Luxury touring motorcycle representing the pinnacle of Honda's touring lineup.
• CBR1000RR-R Fireblade SP Race-bred superbike engineered for precision, speed, and track-level performance.
• BF Series Outboard Motors Honda marine outboard motors for boats and watercraft, available in various horsepower ratings.
• EU Inverter Generators Portable inverter generators delivering clean, stable power output suitable for sensitive electronics.
• EM Generators Standard Honda generators for general power generation needs.
• Water Pumps Honda water pumps for agricultural, construction, and emergency applications.
• Lawn Equipment Honda-powered lawn mowers and related equipment for residential and commercial landscaping.
• MyHonda+ Philippines Mobile Application Smartphone application for Honda Philippines riders providing service updates, dealer locator with maps and navigation, riding statistics tracking, points collection and privilege redemption, product exploration, and service booking.

Quantifiable outcome

• 50.3 km/L fuel consumption for Click125 (WMTC method)
• +6 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Tamang Ride PHcoreStrategic or Co-development Partner · 1 January 2025Honda Foundation, Inc. (HFI) renewed its partnership with Tamang Ride PH for 2026 road safety initiatives. The partnership began in January 2025 targeting children and beginner road users through campus events on proper road safety practices. HFI joined as a 'Road Safety Ambassador' with HSDC participating in educational material development.
• TESDA (Technical Education and Skills Development Authority)coreStrategic or Co-development Partner · 1 January 2024Partnership program with TESDA for establishing Honda-TESDA Rooms in technical schools. The second Honda-TESDA Room was inaugurated at TESDA Regional Training Center CALABARZON in Batangas City on March 25, 2026. HFI donated motorcycle training units, hybrid cars, and specialized tools. Top-performing students may qualify for OJT at HPI and Honda Cars Philippines, Inc.
• MediCard PhilippinesminorStrategic or Co-development PartnerPartnership with MediCard Philippines as part of Honda's 'Sharing the Care' initiative to deliver essential medicines and healthcare supplies to Tanauan City's marginalized sector.
• DENR (Department of Environment and Natural Resources)coreStrategic or Co-development PartnerFive-year tree-planting and livelihood program partnership with DENR under the National Greening Program. As of June 2026, the program has achieved its target of 14,000 fruit-bearing trees planted since 2024, with 2,000 trees planted in June 2026 at Barangay Magsaysay, Siniloan, Laguna.
• Magsaysay Coconut Farmers Association (MACOFA)minorStrategic or Co-development PartnerLocal partner in DENR tree-planting program at Sierra Madre Mountains, contributing to environmental preservation and community livelihood.
• N.C.X. Co., Ltd (Cambodia and Laos)coreChannel Partner/ Reseller/ DistributorN.C.X. Co., Ltd is the exclusive manufacturer, distributor, and assembler of Honda motorcycles in Cambodia and Laos. HPI exports Click125 motorcycles to these markets, marking expansion of Philippine-made motorcycles to international markets.
• F.C.C. Philippines Corp.coreGTM or Marketing PartnerTitle sponsor of F.C.C. Honda Pilipinas Dream Cup (HPDC), a premier motorcycle racing development program in the Philippines. Supports young Filipino racing talent development.
• Pro HondaminorGTM or Marketing PartnerSponsors of F.C.C. Honda Pilipinas Dream Cup supporting local motorsport talent development.
• PirelliminorGTM or Marketing PartnerTire sponsor for F.C.C. Honda Pilipinas Dream Cup motorsport program.
• HJCminorGTM or Marketing PartnerHelmet sponsor for F.C.C. Honda Pilipinas Dream Cup motorsport program.
• Honda Asia Dream Racing - Junior TeamcoreStrategic or Co-development PartnerInternational racing team under Honda's development pathway supporting Filipino rider Alfonsi Rei Daquigan in the Moto4 European Cup under FIM MotoJunior World Championship.
• SDG HARC-PRO Honda Philippines Inc. Racing TeamcoreStrategic or Co-development PartnerPhilippine racing team competing in Asia Road Racing Championship (ARRC) AP250 category, developing Filipino riders for international competition.
• Honda Foundation, Inc. (HFI)coreStrategic or Co-development PartnerHonda Foundation includes Honda Philippines, Inc. (HPI), Honda Cars Philippines, Inc. (HCPI), Honda Parts Manufacturing Corp. (HPMC), Honda Trading Philippines Ecozone Corp. (HTPE), and Honda Logistics Philippine, Inc. (HLPH). Coordinates CSR activities including road safety, environmental programs, and technical education.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Yamaha Motor Philippines: Yamaha's Philippine subsidiary manufacturing and distributing scooters (Mio, NMAX, Aerox), underbone motorcycles (Sniper, MT-15), and big bikes (R15, MT-07, MT-09). Directly competes head-to-head with Honda Philippines across virtually every segment and price tier in the local market.
• Suzuki Philippines: Suzuki's Philippine subsidiary selling scooters (Burgman Street, Address), underbone motorcycles (Raider, Smash, GSX), and big bikes (V-Strom, GSX-R, Katana). Competes directly with HPI in entry-level scooters and the small-displacement underbone segment, the highest-volume categories.
• Kawasaki Motors Philippines: Kawasaki's Philippine subsidiary offering small-displacement models (Ninja 400, Z400) and premium big bikes (Ninja ZX series, Versys, Vulcan). Competes with Honda Philippines' Big Wing lineup in the premium and big-bike segments.
• TVS Motor Company Philippines: Indian two-wheeler OEM's Philippine arm selling scooters (Jupiter, NTORQ) and motorcycles (Apache, HLX). Competes with HPI in the entry-level scooter and commuter motorcycle segments with aggressive pricing.
• Royal Enfield Philippines: Mid-displacement motorcycle brand operating in the Philippines with models like Classic, Meteor, Hunter, and Himalayan. Overlaps with HPI's premium and big-bike lineup (CB650R, NX500) for lifestyle and enthusiast riders.
• KTM Philippines: Premium Austrian brand's Philippine distributor offering Duke, RC, and Adventure models in the small-to-mid displacement segment. Directly competes with Honda's CB650R, NX500, and ADV160 for performance-oriented buyers.
• Piaggio Philippines (Vespa): Italian scooter brand operating in the Philippines through Vespa and Piaggio branded scooters (Vespa Primavera, Sprint, GTS). Competes primarily with HPI's premium scooters Giorno+ and PCX160 in the lifestyle urban scooter segment.

Broad incumbents

• Yamaha Motor Co., Ltd. Japanese parent of Yamaha Motor Philippines and Honda's largest global motorcycle competitor. Offers overlapping two-wheeler platforms (scooters, underbones, big bikes) at scale, providing product, technology, and competitive benchmarks relevant to HPI's portfolio strategy.
• Suzuki Motor Corporation: Japanese parent of Suzuki Philippines and another global Honda rival. Competes across small-displacement scooters, underbones, and big bikes; comparable technology roadmap and ASEAN manufacturing footprint to HPI's parent Honda Motor.

Emerging players

• Bajaj Auto: Indian motorcycle and three-wheeler manufacturer with growing ASEAN presence. Competes in entry-level commuter motorcycles via partnerships and exports, mirroring the value-tier pressure that Indian OEMs apply on Honda Philippines' core segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/HondaPhilippinesMotorcycle
• Facebookfacebook.com/hondaph
• Instagraminstagram.com/hondaph_mc
• TikToktiktok.com/@hondaphilippines
• Xx.com/hondaph_mc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honda Philippines