What Агрохолдинг Белая Дача does

Агрохолдинг Белая Дача (Belaya Dacha Agroholding) is a Russian fresh-produce and ready-to-eat salad manufacturer headquartered in Kotelniki, Moscow Oblast. Founded in 1917 as a small cooperative (artel) and operating today under the Belaya Dacha Group of Companies as a privately held Joint Stock Company (АО), the company runs four factories across Moscow Oblast, Stavropol Krai, Novosibirsk, and the Volga/Southern Russia regions, producing more than 105 tons of finished product per day. Its core offering is pre-washed ready-to-eat salad greens and leaf vegetables — a category in which it holds the #1 position in Russia with 24% brand awareness in fresh-cut vegetables (FROV) and 43% in greens per Ipsos Brand Stretch 2024.

The product portfolio spans flagship washed salads, twelve-plus named salad-mix sub-brands (Bosfor, Bravo, Korsika, Neapol, Tango, Alicante, Cesar, Capri, Dijon, Leon, Toscana, La-Mansh), a premium BOTANICUM specialty line, plant-based pesto sauces, vegetable snacks, Sous-vide cooked vegetables, fermented/pickled sauerkraut variants, and a HoReCa B2B supply line. Core proprietary capabilities include washed ready-to-eat processing (pioneered by the company in Russia since 1990), Sous-vide vacuum-pack cooking technology, FSSC 22000 food safety certification, and Global G.A.P agricultural production certification. The website also highlights a direct consumer feedback program branded «Патруль Свежести» (Freshness Patrol).

The business operates a dual-channel go-to-market: B2C distribution through Russian retail chains for individual consumers, and a B2B HoReCa model supplying chain restaurants since 1990 via a dedicated business ordering portal. Multi-brand architecture (master Belaya Dacha brand plus Салаты Белая Дача, BOTANICUM, and the «Патруль Свежести» quality program) is supported by an active content-marketing presence on VK, YouTube, Telegram, and Yandex Zen, anchored by an extensive recipe database. Ownership is held within the diversified Belaya Dacha Group, which controls a horizontally integrated structure of regional agricultural and processing subsidiaries; no external private equity, venture capital, or public-market participation is disclosed.

Name

Агрохолдинг Белая Дача

Legal name

Акционерное общество «Агрохолдинг Белая Дача»

Website

https://bdsalads.ru

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

101–250 employees

Short description

Агрохолдинг Белая Дача is a Russian ready-to-eat salad and fresh-produce manufacturer operating four factories producing 105+ tons/day, serving both B2C retail consumers and B2B HoReCa restaurant chains under its #1-position Belaya Dacha brand in the Russian washed-salads category.

Ownership category

akta.pro rank

Product category

Ready-to-Eat Salads and Fresh-Cut Vegetables

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA)

akta.pro secondary industry

Prepared salads, sandwiches & wraps manufacturing (AFAKAHAE)

Keywords

• Ready-to-eat salads
• Fresh-cut vegetables
• Plant-based foods
• Horeca food supply
• Salad processing

Headquarters

HQ city

Kotel'niki

HQ country

Russia

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Consumer Packaged Goods (B2C): Sale of packaged salads, vegetables, and prepared foods through retail channels to individual consumers
2. Horeca/B2B Supply: Supply of salads and vegetables to restaurant chains and food service businesses since 1990

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Agroholding Belaya Dacha produces and sells ready-to-eat washed and cut salads, leafy mixes, premium vegetable products under the BOTANICUM brand, plant-based pestos, fermented and sous-vide cooked vegetables, and healthy snacks. Manufacturing is carried out across four factories with combined daily capacity above 105 tons, supplying both retail chains for end consumers and the Horeca (restaurant/foodservice) channel since 1990. The company is the category-leading producer of ready-to-eat washed salads in Russia.

Product overview

Агрохолдинг Белая Дача is Russia's leading fresh produce and ready-to-eat salad company, operating as a diversified food holding with a multi-product portfolio anchored by its flagship washed salads (#1 market position in Russia) and salad mixes. The core offering spans pre-washed salad greens and leaf vegetables sold under multiple named sub-brands (Босфор, Браво, Корсика, Неаполь, Танго, Аликанте, Цезарь, Капри, Дижон, Леон, Тоскана, Ла-Манш), complemented by adjacent product lines including plant-based pesto sauces, healthy snacks (vegetable sticks), fermented/pickled vegetables (multiple sauerkraut varieties), Sous-vide cooked vegetables, and a specialty BOTANICUM premium line. The company also operates a B2B HoReCa division supplying chain restaurants since 1990. The portfolio is unified under the Belaya Dacha (Белая Дача) master brand, with production across 4 factories in different regions of Russia, exceeding 105 tons of finished product per day.

Differentiator

Problem solved

Functional benefit

Brands

• BOTANICUM: Tender juicy salad greens grown in Stavropol Krai region
• Патруль Свежести

Products and services

• Ready-to-eat washed salads Single-brand and mixed washed and pre-cut leafy salads sold through Russian retail chains for end consumers and through Horeca distributors for restaurants. The flagship product line and category leader in Russia.

Quantifiable outcome

• 105+ tons of finished products produced per day
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Florette: European market leader in fresh, washed, ready-to-eat salads owned by Agrial. Direct comparable in product offering (washed bagged salads, salad mixes) and supply model to retail and foodservice across multiple European countries.
• Earthbound Farm: US organic and conventional pre-washed salad brand (part of Taylor Farms). Direct comparable in washed bagged greens and salad mixes supplied to US grocery retail with a strong brand-led marketing model similar to Belaya Dacha's.
• Taylor Farms: Largest US producer of fresh-cut salads, value-added vegetables, and ready-to-eat meals. Directly comparable business model: pre-washed bagged salads, salad mixes, and fresh-cut produce supplied to retail and foodservice.
• Ready Pac Foods: US producer of fresh-cut salads, fresh vegetables, and ready-to-eat meals (Bonduel Group). Closely comparable in washed salad kits, snack packs, and B2B foodservice supply of fresh produce.
• Fresh Express: Leading North American packaged salads and fresh-cut vegetable brand (Chiquita Brands International). Closely comparable product portfolio of pre-washed greens, salad mixes, and value-added vegetable kits sold through grocery and foodservice.

Broad incumbents

• Dole plc: Global fresh fruit and vegetable producer and marketer with significant fresh-cut and packaged salad operations. Larger, multi-category incumbent that overlaps with Belaya Dacha in pre-packaged salads and value-added produce.
• Green Giant Fresh: Established North American vegetable brand (B&G Foods) with portfolio spanning canned, frozen, and fresh-cut vegetables. Broader incumbent that overlaps with Belaya Dacha's adjacent product categories (snacks, prepared vegetables).
• Bonduel Group: French fresh-produce and prepared-food conglomerate, parent of Ready Pac. Operates across fresh, canned, and frozen vegetables with broader geographic reach than Belaya Dacha but overlapping product capabilities in washed salads.

Regional players

• Ardo Group: Belgian European leader in frozen and fresh vegetables supplying retail and foodservice. Comparable in vertically integrated fresh-produce processing, but focused on frozen rather than fresh-cut washed salads; competes for similar B2B foodservice customers.

Others

• Eco-Culture Agroholding: Russian greenhouse vegetable producer (tomatoes, cucumbers, leafy greens). Adjacent domestic peer operating in Russian fresh produce with vertical integration; not a direct competitor in washed salads but a relevant Russian fresh-produce comparable for sourcing and market context.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Belayadacha
• LinkedInlinkedin.com/company/%D0%B1%D0%B5%D0%BB%D0%B0%D1%8F-%D0%B4%D0%B0%D1%87%D0%B0-%D1%82%D1%80%D0%B5%D0%B9%D0%B4%D0%B8%D0%BD%D0%B3

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Агрохолдинг Белая Дача