Beall's Outlet Stores, Inc.

What Beall's Outlet Stores, Inc. does

Bealls Inc. (operating as Bealls, Bealls Outlet Stores, and affiliated brands) is a privately held, Florida-anchored off-price retail corporation that sells branded and private-label apparel, footwear, accessories, home goods, beauty products, and gifts through both a regional physical-store footprint and a nationwide e-commerce platform at bealls.com. The company operates a multi-brand portfolio, including Bealls (main banner), Bealls Florida (apparel and footwear), and Home Centric (home goods), each with its own digital storefront, serving value-conscious consumers across women, men, juniors, plus, petite, big men's, and kids demographics.

The business runs a traditional retail margin model on opportunistic, off-price/closeout merchandise sourcing, pricing through unit pricing with comparable-value markdown displays and recurring promotional/clearance events. Distribution is dual-channel: physical stores concentrated in Florida paired with direct-to-consumer online shipping (free standard shipping over $99). Go-to-market relies on email and SMS marketing, social media presence on Facebook and Instagram, seasonal campaigns (e.g., back-to-school, vacation, Americana), and the Bealls Rewards loyalty program. A branded store credit card issued through Comenity Bank provides customer financing and supports repeat purchase economics. Gift cards ($25-$200 denominations) are sold both digitally and physically.

No proprietary technology, AI/ML capabilities, patents, certifications, or external funding events are disclosed in the source material. The company appears to be family- or founder-owned with no public listing, no parent company, and no recent M&A activity identified. Revenue, headcount, and store count are not disclosed; the source indicates only ongoing operations through 2026 and an active Florida retail and e-commerce presence.

Name

Beall's Outlet Stores, Inc.

Legal name

Bealls Inc.

Website

https://beallsoutlet.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Bealls Inc. is a privately held, Florida-anchored off-price retailer selling apparel, footwear, home goods, beauty products, and gifts through Florida-based physical stores and a nationwide e-commerce platform (bealls.com), serving value-conscious consumers across multiple demographic and size categories.

Ownership category

akta.pro rank

Product category

Off-Price Family Retail

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Family Clothing Stores (5651)

akta.pro primary industry

Off-Price Luxury / Designer Resale & Discount Boutiques (CRAEABAE)

Keywords

• Off-price retail
• Family apparel
• Outlet stores
• Home goods
• Discount fashion

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Merchandise Sales: Bealls generates revenue through direct retail sales of apparel, footwear, accessories, home goods, beauty products, and gifts through physical store locations and e-commerce channel. The company operates on a traditional retail margin model, selling branded merchandise at competitive price points with regular promotional pricing and clearance offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Bealls Outlet Stores, Inc. operates a chain of off-price retail outlets and the bealls.com e-commerce site selling branded and private-label clothing, shoes, accessories, home goods, beauty products, and gifts at discounted price points. The retailer carries apparel and footwear for women, men, juniors, plus, petite, big men's, and kids, plus toys, baby essentials, and seasonal merchandise. Supporting offerings include Bealls Rewards loyalty program, gift cards, and a branded credit card issued through Comenity Bank.

Product overview

Bealls Outlet Stores, Inc. operates a traditional retail-e-commerce platform offering a wide assortment of consumer goods across multiple categories. The core product is the online retail platform (bealls.com) which sells clothing, shoes, home goods, beauty products, handbags, and accessories. Supporting products include the Bealls Rewards loyalty program, Gift Cards, and a store credit card. The company also operates sister brands including Bealls Florida (beallsflorida.com) and Home Centric (homecentric.com). The business operates on a physical store footprint with online shopping integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Bealls Outlet Retail Store and E-commerce Shopping Multi-category retail destination offering clothing, shoes, home goods, beauty products, handbags, accessories, and gifts across women's, men's, juniors', plus, petite, big men's, and kids departments, plus toys and baby essentials. Operates both as physical outlet stores in Florida and the bealls.com e-commerce site.
• Bealls Gift Cards Bealls-branded gift cards available in denominations from $25 to $200, redeemable in-store and online. Sold to consumers for gifting purposes.
• Bealls Inc. Credit Card Co-branded store credit card issued and serviced by Comenity Bank, available to Bealls customers for in-store and online purchases, with account management and bill payment through Comenity's platform.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Nordstrom Rack: Nordstrom Rack is the off-price division of Nordstrom, offering discounted apparel and home goods. Comparable on off-price format and multi-category assortment, though skews more brand-name/fashion than Bealls.
• Burlington Stores: Burlington is a national off-price retailer of apparel and home goods. Closely comparable to Bealls on off-price positioning, family-focused assortment, and broad demographic reach.
• TJX Companies: TJX (TJ Maxx, Marshalls, HomeGoods) is the largest U.S. off-price apparel and home retailer. Directly comparable to Bealls on off-price model, broad assortment across apparel/home, and value-conscious customer base.
• Ross Stores: Ross Dress for Less operates an off-price apparel and home goods chain targeting value-conscious shoppers — directly comparable business model and customer to Bealls.

Emerging players

• Dollar Tree: Dollar Tree operates extreme-value retail stores offering a wide assortment of consumables and discretionary goods. Comparable to Bealls on value-conscious customer base and broad low-price assortment across categories.
• Five Below: Five Below is a value-priced specialty retailer targeting families and teens with discretionary products under $5. Comparable to Bealls on value positioning and family demographic, though narrower assortment and smaller basket size.

Broad incumbents

• Macy's: Macy's operates department stores carrying apparel, home, and beauty for the whole family. Overlaps with Bealls on multi-category family-focused merchandise, though operates at full price with a national footprint.
• Walmart: Walmart is the largest U.S. mass merchant with extensive apparel, home, and general merchandise offerings. Comparable to Bealls on value-conscious customer base and broad family-focused assortment, though at vastly larger scale.
• Target: Target is a mass-market general merchandise retailer with strong apparel, home, and beauty categories. Overlaps with Bealls on broad assortment and value positioning across family demographics.
• Kohl's: Kohl's is a national mid-tier department store focused on value-priced apparel, home, and beauty. Comparable to Bealls on value positioning and family demographic, though at a much larger national scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/bealls
• Instagraminstagram.com/beallsstores
• LinkedInlinkedin.com/company/beall's-outlet-stores-inc.

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beall's Outlet Stores, Inc.