BEAMexperience

What BEAMexperience does

BEAMexperience, operated by Untangled Pte Ltd, is a Singapore-based professional services firm specialising in event content curation, experience design, hosted buyer programmes, and people development for the business events (MICE) industry. The company serves corporate clients (including Accor, CWT Meetings & Events, AMEX GBT, SongDivision, East West Planners), government tourism bodies (Thailand Convention & Exhibition Bureau, Tourism Tropical North Queensland), and industry associations (ICCA, PCMA, AIME, TICA) across Singapore, Thailand, Australia, and selected Middle East markets including Oman.

The company operates six interconnected core services: Event Content Curation, People Development Workshops, Lead Generation (hosted buyer programmes), Keynote Speaking and Facilitation (led personally by founder El Kwang), Event Design and Management, and Photography and Videography. All services are grounded in Positive Psychology principles codified in the proprietary 'BEAM Forces' five-pillar framework (People, Connection, Engagement, Meaning, Purpose), derived from the work of Martin Seligman. The methodology is applied consistently across service lines to design event experiences intended to drive engagement, team alignment, and commercial outcomes, with the company self-reporting 60% efficiency improvements and 35% cost synergy for its lead generation work bridging Eastern and Western markets.

BEAMexperience monetises through project-based professional service engagements with quote-based, non-public pricing. The go-to-market combines direct enterprise sales, channel partnerships with industry associations, and a self-serve 'Become a Buyer' community subscription programme. The firm maintains offices in Singapore (headquarters) and Bangkok (regional), is founder-controlled by El Kwang, reports no external institutional funding or parent company, and claims over two decades of operating history in the business events industry.

Name

BEAMexperience

Legal name

Untangled Pte Ltd

Website

https://beamexp.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BEAMexperience is a Singapore-based professional services firm that curates event content, designs experiences, runs hosted buyer programmes, and delivers keynotes for the MICE industry. It serves corporate, government tourism, and association clients across Southeast Asia, Australia, and the Middle East using a Positive Psychology-based methodology.

Ownership category

akta.pro rank

Product category

Business Events Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Theming, Mood Boards & Concept Design (HSACAOAH)

Keywords

• Event content curation
• Hosted buyer programmes
• Business events services
• Positive psychology events
• Event design management

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Event Content Curation: Fee-based professional services for curating event content, including conference themes, programme architecture, speaker selection and management, and keynote facilitation. Delivered as project-based engagements.
2. Professional Services - Event Design & Management: End-to-end event design and management services, including photography and videography. Charged as professional service engagements for experience design and execution.
3. Lead Generation Services: Hosted buyer programmes and buyer engagement services that connect destinations and suppliers with qualified buyers. Includes buyer qualification, appointment scheduling, and conversion support.
4. Keynote Speaking & Facilitation: Speaking and facilitation services delivered by founder El Kwang at conferences, panel discussions, and leadership sessions.
5. People Development Workshops: Team development workshops using Positive Psychology practices such as strengths identification, mindset reframing, and meaning-making. Delivered in half-day or full-day formats.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

BEAMexperience curates and delivers business events services for corporate clients, tourism boards, and associations across Southeast Asia and Australia. Its offerings include event content curation, people development workshops, hosted buyer lead generation programmes, keynote speaking and facilitation, end-to-end event design and management, and event photography and videography. All services are unified by a Positive Psychology-grounded "BEAM Forces" framework (People, Connection, Engagement, Meaning, Purpose).

Product overview

BEAMexperience is a service-based business offering event content curation and related professional services grounded in Positive Psychology principles. The company operates as a unified offering with six interconnected core services: Event Content Curation, People Development Workshops, Lead Generation (hosted buyer programmes), Keynote Speaking and Facilitation (delivered by Founder El Kwang), Event Design and Management, and Photography and Videography. These services are designed to help organisations connect with their audiences through content, experiences and people development. The company maintains offices in Singapore and Bangkok.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Content Curation Curates event content with energy, meaning, and psychological depth using Positive Psychology principles, including conference themes and programme architecture, speaker selection and management, and keynote speaking. Targeted at conference organisers, associations, and corporate event teams.
• People Development Workshops Experiential team development workshops using Positive Psychology practices such as strengths identification, mindset reframing, and meaning-making, delivered in half-day or full-day formats to realign collective team energy. Targeted at corporate teams and leadership groups.
• Lead Generation (Hosted Buyer Programmes) Hosted buyer programmes and engagement services including procurement management, in-destination appointments, roadshows and campaigns, and social media influencing. Connects destinations and suppliers with qualified buyers across Southeast Asia and Australia. Targeted at tourism boards, DMCs, event agencies, and venues.
• Keynote Speaking and Facilitation Keynotes and facilitation delivered by founder El Kwang that energise thinking, create clarity, and move people into action. Grounded in Positive Psychology with topics including Courageous Intrapreneurship, Contentment: The Competitive Advantage, and The Intentional Edge. Targeted at conference organisers, associations, and corporate event teams.
• Event Design and Management Experience design and management services grounded in Positive Psychology that shape how people feel, connect, and engage, from single touchpoints to entire programmes. Combines human insight with seamless execution. Targeted at organisations hosting conferences, brand events, and corporate gatherings.
• Photography and Videography Captures energy, emotion, and authenticity with a focus on meaningful moments, storytelling, and lasting emotional recall, grounded in Positive Psychology principles. Targeted at event organisers, brands, and associations seeking event coverage.

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Thailand Convention & Exhibition Bureau (TCEB)coreStrategic or Co-development PartnerTCEB has partnered with BEAMexperience for multiple years on content strategy, MICE supplier development, and business network building in Thailand. BEAM has played a pivotal role in fostering indigenous MICE suppliers and crafting marketing campaigns. BEAM Thailand operates as a key partner for TCEB's regional initiatives.
• PCMA (Professional Convention Management Association)coreStrategic or Co-development PartnerBEAMexperience has a longstanding relationship with PCMA, with founder El Kwang consistently elevating industry dialogue at PCMA Convening APAC events. The partnership focuses on shaping commercially relevant, forward-thinking content for the business events community.
• AIME (Asia Pacific Incentives and Meetings Event)coreStrategic or Co-development PartnerEl Kwang has been a regular presence at AIME's Knowledge Monday stage for four editions, bringing humour, sharp insight, and engaging facilitation. He contributes to the platform's high-impact dialogue delivery.
• ICCA (International Congress and Convention Association)coreStrategic or Co-development PartnerBEAMexperience delivered facilitation for ICCA's global hybrid event - Association Expert Seminar AES Live 2020 at Marina Bay Sands. El Kwang brought 'soul and passion' to the session through his knowledge and facilitation skills.
• AMEX GBT Meetings & EventsminorStrategic or Co-development PartnerRegional Operations Director Luther Low has acknowledged BEAMexperience's instrumental role in propelling business growth in Thailand, navigating challenges and devising strategic plans together.
• Tourism Tropical North QueenslandminorGTM or Marketing PartnerEngaged by TTNQ & CCC to deliver a three-day schedule of qualified sales appointments and networking lunches to reconnect with the Singapore Business Events industry.
• CWT Meetings & EventsminorStrategic or Co-development PartnerPetrina Goh has recognised BEAM as delivering must-attend events with attendees' wellbeing and growth at the core. Forces of Change was cited as a prime example of industry collaboration.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GES (Global Experience Specialists): Global event marketing agency offering event design, content, and exhibition services. Comparable to BEAMexperience's event content and experience design but with broader geographic and service coverage.
• Freeman: Global event experience and production company offering event design, content, and logistics at scale. Comparable to BEAMexperience's event design and content services but as a much larger full-service incumbent.
• BCD Meetings & Events: Global MICE agency with strong presence in APAC offering strategic meetings management and event services. Comparable to BEAMexperience's enterprise event offering but as a broader global incumbent.
• AMEX GBT Meetings & Events: Major global meetings and events division of American Express GBT serving multinational clients. Comparable to BEAMexperience in destination events and MICE services but operates at global enterprise scale.
• CWT Meetings & Events: Global MICE business under CWT with extensive APAC presence offering meeting and event management services. Comparable to BEAMexperience's enterprise event services but at significantly larger scale and broader portfolio.

Others

• SongDivision: Team building and music-based event services company that partners with BEAMexperience in APAC. Comparable as an adjacent event services provider that occasionally collaborates with BEAM through partnership arrangements.

Direct peers

• inVOYAGE: Boutique events agency specializing in luxury incentive travel and hosted buyer programmes. Directly comparable to BEAMexperience's hosted buyer and lead generation services for the luxury MICE segment.
• Events Travel Asia Group: Asia-based event management agency providing creative event design and production services. Comparable to BEAMexperience's event design and content curation offerings in the regional MICE market.
• East West Planners: Singapore-based event planning agency that bridges Eastern and Western markets, offering event management and production services. Directly comparable to BEAMexperience's regional MICE positioning and cross-cultural event expertise.
• Zadro: Australian-based event and experiential agency offering event design, content, and production services. Directly comparable to BEAMexperience in providing creative event design and content production for enterprise clients in the APAC region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@beamexp
• Facebookfacebook.com/beamexp.co
• LinkedInlinkedin.com/company/beamexp
• Instagraminstagram.com/beamexp.co

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEAMexperience