SongDivision
- Company typePrivate
- Founded2004
- HeadquartersHonolulu, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
SongDivision firmographics
Firmographics- Name
- SongDivision
- Legal name
- SongDivision
- Website
- https://songdivision.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SongDivision industry classification
Industry- Product category
- Corporate Team Building & Entertainment Services
- NAICS
- Musical Groups and Artists (71113), Performing Arts Companies (7111), Other Performing Arts Companies (711190)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Songwriting & Composition Services (for hire) (MPAIAHAF)
- akta.pro secondary industries
- Music Producers & Production Teams (MPAIAHAB), Vocal Production & Coaching (in-studio) (MPAIAHAI), Session Musicians & Vocalists (MPAIAHAC)
Keywords
Where SongDivision is headquartered
LocationHeadquarters
- HQ city
- Honolulu
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
SongDivision business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Team Building Experiences: Project-based professional services revenue from delivering music-based team building experiences. Pricing varies by format (virtual vs in-person), group size, duration, and experience type. Virtual experiences start from $7k, in-person from $10k, with premium experiences (VIP Recording Studio, Song Slam) ranging from $25k-$27k+.
- Corporate Entertainment: Gala awards ceremonies and party band entertainment services. Gala Awards & Party Band from $17k, Rock & Roll Game Show from $15k, IntroHits from $12k.
- Leadership Development Programs: Team Harmony multi-module learning and development programs combining music with practical leadership training modules.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Virtual Team Building |
| Other | Pay-as-you-go | In-Person Team Building |
| Other | Pay-as-you-go | Song Slam Competition |
| Other | Pay-as-you-go | VIP Recording Studio Experience |
| Other | Pay-as-you-go | Gala Awards & Party Band |
| Other | Pay-as-you-go | Rock & Roll Game Show |
| Other | Pay-as-you-go | IntroHits |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
SongDivision product offering
Product offeringCore offering
SongDivision designs and delivers music-based team building, leadership development, and corporate entertainment experiences led by a network of world-class professional musicians. Its portfolio includes collaborative songwriting workshops (Core Values Song, Song Slam, Team Anthem), a six-module leadership program (Team Harmony), event enhancements (InstaHits, IntroHits), and live entertainment for galas, conferences, and awards, available in in-person, virtual, and hybrid formats for groups of 20 to 20,000+ across 30+ countries.
Product overview
SongDivision is a music-based team building and corporate entertainment service provider offering a portfolio of 20+ distinct experience products. The core offering centers on collaborative music creation experiences led by world-class professional musicians, including flagship products like Core Values Song, Song Slam®, Team Anthem, and Team Harmony® (a six-module leadership development program). Additional offerings include entertainment products (Gala Awards & Party Band, Rock & Roll Game Show, Live Band Karaoke), event enhancements (InstaHits®, IntroHits®, Summary Song), and virtual/hybrid delivery formats. All experiences are available in-person, virtual, or hybrid formats and scale from small teams of 10 to large groups of 10,000+ participants across 30+ countries. The company operates from offices in the Americas, Australia, Asia, and UK & Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- Core Values Song A 90-minute collaborative songwriting experience that transforms a company's values into an original song, helping teams understand, remember, and live core values through music creation and performance. Designed for corporate groups and conferences.
- Song Slam High-energy Battle of the Bands team building experience where teams compete to write and perform original songs inspired by company values and goals, for groups of 30 to 1,000 people.
- Team Anthem Large-scale team event that brings entire teams (up to 10,000 people) together to create an original song capturing company values, mission, purpose, and culture.
- VIP Recording Studio Experience Executive team building experience where teams of up to 30 people write, rehearse, and record an original song in a state-of-the-art recording studio over approximately 3 hours, with world-class musicians. Designed for silo-breaking and leadership alignment.
- Team Harmony Six-module leadership development and team building program combining music-based experiences with practical workshops on team cohesion, storytelling, belonging, feedback, creativity, and engagement. Developed with corporate neuroscience firm Synaptic Potential.
- Power Choir Collective singing experience that transforms teams into harmonious ensembles, bringing individual voices together into a unified chorus for groups of 10 to 10,000 people.
- Gala Awards & Party Band World-class live band performance for gala awards ceremonies and celebrations, providing custom soundtracks, award presentation music, and party entertainment for 60-minute to multi-day events.
- General Session Band Live soundtrack provided during conferences and events, featuring musical transitions between speakers and custom IntroHits walk-on songs for presenters.
- Rock & Roll Game Show High-energy music-inspired competition featuring rounds like 'Name That Tune', 'Music Trivia', and 'Karaoke Challenge', hosted by MCs and backed by a live band for 15-minute to multi-day events.
- Virtual Happy Hour Music-fueled virtual variety show combining music trivia, interactive songwriting, and live virtual performances over 60 minutes, designed for remote and distributed teams.
- InstaHits Personalized mini-songs created for event attendees in 3 minutes flat, featuring spontaneous songwriting and performance at trade shows, receptions, or corporate events.
- IntroHits Custom walk-up songs for presenters, providing 30-second musical introductions based on presenter facts, available pre-recorded or performed live.
- Summary Song Captures key points of conferences or events in a memorable song that helps audiences retain information through music.
- Custom Songs Bespoke original songs crafted to communicate brand messages and capture the essence of companies or events.
Quantifiable outcome
- 72% higher employee engagement in companies with strong cultures (Gallup research)
- +3 more outcomes
Companies that use SongDivision
Customer profileNamed customers22 records
Segments3 records
Ideal customer profiles3 records
SongDivision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
SongDivision partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hard Rock InternationalcoreStrategic partnership at major trade shows including IMEX America and IMEX Frankfurt. SongDivision exhibits at Hard Rock International booth (stand F530 at IMEX Frankfurt, Bayside/F1041 at IMEX America) to showcase music-based team building to event planners and meeting professionals.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
SongDivision competitors and assessment
Company assessmentDirect peers
- TeamBonding: TeamBonding operates a broad portfolio of corporate team-building programs for enterprise clients across the US. Comparable as a direct competitor in the corporate team-building procurement category, with overlapping buyer profiles and event-led delivery.
- Drum Cafe: Drum Cafe delivers music-based corporate team-building and experiential events for enterprise clients globally. Closely comparable to SongDivision's music-driven team engagement model, with a similar emphasis on rhythm/percussion and large-group facilitation.
- The Go Game: The Go Game provides virtual and in-person corporate team-building events, game shows, and scavenger hunts for Fortune 500 clients. Comparable on buyer (HR/L&D/event planners), enterprise GTM, and event-led delivery model, though less music-centric.
- Wildly Different: Wildly Different provides corporate entertainment and team-building events, including game shows and interactive experiences. Comparable in the live-event entertainment category with Fortune 500 clients and similar mid-to-premium price points.
- Outback Team Building: Outback Team Building provides corporate team-building events, keynote speakers, and virtual experiences to enterprise clients. Comparable buyer segment (HR/L&D and event planners) and pricing structure, focused on hands-on group activities rather than music.
- Catalyst Global: Catalyst Global designs team-building and leadership development programs delivered globally through a partner network. Closely comparable to SongDivision's leadership-adjacent product (Team Harmony), with similar enterprise targeting and facilitator-network delivery model.
- Skyline Events: Skyline Events produces large-scale corporate team-building events and custom musical experiences. Comparable on enterprise targets, live music facilitation, and event-led delivery, particularly for large groups.
- One Such Creative: One Such Creative designs music- and performance-driven corporate team events and content. Closely comparable niche — music-led creative team-building for Fortune 500 — with overlapping buyers and premium per-engagement pricing.
Broad incumbents
- ITA Group: ITA Group is a large, established incentive travel and engagement solutions provider serving global enterprise customers. Comparable enterprise buyer base and engagement-event product line, though broader in scope than SongDivision's music-led niche.
- BI WORLDWIDE: BI WORLDWIDE is a large global engagement and loyalty solutions provider covering events, incentives, and recognition. Overlaps in the enterprise engagement/event buyer pool, with a far broader portfolio than SongDivision's music-led team-building focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
SongDivision social profiles
Digital presenceSongDivision financial estimates
Financial estimateRevenue estimate
Valuation estimate
SongDivision leadership team
Management profileNumber of profiles
Profiles11 records
SongDivision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SongDivision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SongDivision
What does SongDivision do?
SongDivision designs and delivers music-based team building, leadership development, and corporate entertainment experiences led by a network of world-class professional musicians. Its portfolio includes collaborative songwriting workshops (Core Values Song, Song Slam, Team Anthem), a six-module leadership program (Team Harmony), event enhancements (InstaHits, IntroHits), and live entertainment for galas, conferences, and awards, available in in-person, virtual, and hybrid formats for groups of 20 to 20,000+ across 30+ countries.
Is SongDivision a public or private company?
SongDivision is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SongDivision founded?
SongDivision was founded in 2004. It employs 11 to 50 people.
Where is SongDivision based?
SongDivision is headquartered in Honolulu, United States, in the North America region.
How does SongDivision make money?
Three revenue lines are on record. Team Building Experiences are the primary driver. The others are corporate Entertainment and leadership Development Programs.
Who are SongDivision's main competitors?
Direct peers on record are TeamBonding, Drum Cafe, The Go Game, Wildly Different, Outback Team Building, Catalyst Global, Skyline Events and One Such Creative. Broad incumbents are ITA Group and BI WORLDWIDE.
Does SongDivision have an API?
No public API is recorded for SongDivision.
What industry is SongDivision in?
SongDivision's product category is Corporate Team Building & Entertainment Services. Its primary akta.pro industry code is MPAIAHAF, Songwriting & Composition Services (for hire), with a secondary code of MPAIAHAB, Music Producers & Production Teams. Its NAICS code is 71113 and its SIC code is 7900.