Beatriders

What Beatriders does

Beatriders (legally The Beat ApS, Danish CVR 44104741) operates a single boutique fitness studio at Njalsgade 181 in Copenhagen's Islands Brygge neighborhood, offering four workout concepts — Ride (indoor cycling), Lift (strength training), Form (Megaformer/Lagree), and Stretch (recovery, launched 2025) — plus a six-space sauna, a Beat Bar serving protein shakes and Kontra Coffee, changing rooms, a co-working lounge, and a retail section, all under one roof. A co-founder (Konstantin, also an active instructor selected for Ride The World 2026 in Mexico) and a roster of 17+ named coaches deliver a music-driven, nightclub-inspired class experience across multiple daily slots, with a dedicated 30-minute safety protocol and structured rules governing participation.

The studio is built on a proprietary mobile app available on iOS App Store and Google Play, which handles class booking, schedule management, spot reservations, credit balance tracking, and account administration. The app integrates with Apple Health for opt-in fitness data sharing and is distributed alongside the company-owned booking flow (app.arketa.co/beatriders), with parallel distribution via the ClassPass marketplace. Underlying the customer experience is a unified credit system — a recent simplification that replaced a prior dual Regular/Mega structure — under which one credit type grants access to every concept, simplifying pricing navigation and cross-concept upsell.

Beatriders monetizes through prepaid credit packs (1, 5, 10, 20, and 50 classes at DKK 135.98–189.00 per class), tiered monthly subscriptions (Pink 8 classes, Ivory 12, Ice 30, Cobalt 45, plus a Student tier at DKK 1,099/month), a first-timer 3-pack at DKK 299, digital gift cards, on-site shake/coffee/retail sales, private sauna hire (DKK 899/60 min for up to 8), corporate and private events, merchandise, and a destination fitness retreat (Fuerteventura, September–October 2026 at DKK 12,999). The company serves primarily Copenhagen-based fitness enthusiasts aged 18+, with secondary segments in university students (under 26 with student ID) and corporate/social groups booking private hire. Distribution is direct-to-consumer via app and website, supplemented by ClassPass and a Refer-a-Friend program offering 100 DKK to both referrer and referee; marketing relies on Instagram, TikTok, Facebook, Strava, and curated Spotify playlists rather than paid acquisition.

Name

Beatriders

Legal name

The Beat ApS

Website

https://beatriders.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Beatriders is a single-location Copenhagen boutique fitness studio offering cycling, strength, Lagree, and stretch classes plus sauna, served via a unified credit and membership model through a proprietary iOS/Android app and targeting local fitness enthusiasts, students, and corporate event clients.

Ownership category

akta.pro rank

Product category

Boutique Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Tour Operators (56152)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cycling/Spin Classes (HSADABAE)

akta.pro secondary industries

Functional Fitness / Cross-Training Groups (HSADABAH), Fitness & Performance Retreats (Bootcamps, Sports Conditioning) (THAGAMAH), Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)

Keywords

• Boutique fitness studio
• Indoor cycling classes
• Strength training classes
• Lagree megaformer
• Guided stretch recovery

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Class Credit Packs: Prepaid credits sold in packs (1, 5, 10, 20, 50 classes) with pricing tiers. Credits valid 1-9 months depending on pack size. First-timer 3-pack available for new customers.
2. Monthly Memberships: Recurring monthly subscriptions with tiered credit allowances: Pink (8 classes), Ivory (12 classes), Ice (30 classes), Cobalt (45 classes), and Student (unlimited under 26). Includes guest passes based on tier.
3. Beat Bar (Shakes and Coffee): Post-workout refreshments including protein shakes, coffee, and healthy snacks. Local Kontra Coffee sourced. Customers can pre-order for pickup.
4. Gift Cards: Digital gift cards sold in variable amounts, redeemable for credits, memberships, shakes, and retail merchandise.
5. Private Hire and Corporate Events: Exclusive studio rental for private groups and corporate team-building events. Includes customized fitness classes, bar access, and event planning.
6. Sauna Sessions: Private sauna hire (899 DKK for 60 minutes, up to 8 people) or single spots in open sessions using regular class credits.
7. Destination Fitness Retreats: Travel packages combining fitness classes, accommodation, meals, and activities. Fuerteventura trip (September 2026) priced at 12,999 DKK including flights, hotel, 21 classes, and activities.
8. Merchandise and Retail: Curated fitness apparel and accessories sold at reception. Loyalty program points can be used for merchandise purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Beatriders is a single-location boutique fitness studio in Copenhagen offering indoor cycling (Ride), strength training (Lift), Lagree/Megaformer (Form), and guided stretch (Stretch) classes under a unified credit-and-membership system. The offering extends to sauna recovery sessions, private studio hire for corporate events, destination fitness retreats, gift cards, an in-studio Beat Bar with shakes and coffee, and curated retail merchandise, all bookable through a proprietary mobile app or website.

Product overview

Beatriders is a boutique fitness studio operating from a single location in Copenhagen's Islands Brygge area. The company offers four core workout concepts—RIDE (indoor cycling), LIFT (strength training), FORM (Megaformer/Lagree), and Stretch (recovery)—all unified under a single credit and membership system that provides full access to every class type. The offering extends to a sauna (Heat), private event hire, annual destination retreats, and a shake bar. The company operates on a credit-pack and membership subscription model accessible via a proprietary mobile app for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• RIDE Indoor Cycling Classes High-energy, beat-driven indoor cycling classes combining rhythm, intervals, and cardio. Includes RIDE 45 (45-minute signature ride), RIDE 60 (60-minute endurance ride), and themed rides with curated music genres, taught by music-savvy coaches.
• LIFT Strength Training Classes Beat-driven strength training classes using heavy weights and controlled movements. LIFT 50 is a 50-minute full-body class with monthly rotating programs designed for progressive strength building.
• FORM Lagree/Megaformer Classes Megaformer/Lagree-based low-impact, high-intensity classes. FORM 45 is a 45-minute signature class combining slow-controlled movements with core activation, strength, endurance, balance, and flexibility training.
• Stretch Recovery Classes 50-minute guided deep stretch and recovery classes targeting hips, hamstrings, back, and shoulders. Designed to improve flexibility, reduce soreness, and activate the parasympathetic nervous system for relaxation.
• Sauna / Heat Recovery Post-workout sauna recovery with 6 spaces for open sessions and private hire for up to 8 people. Sessions can be booked with class credits or as private 60-minute exclusive hire for 899 DKK.
• Private Hire and Corporate Events Exclusive studio hire for team-building events, birthday parties, bachelorette parties, and corporate wellness retreats. Includes customized fitness classes, access to coffee and shake bar, and personalized event planning.
• Fuerteventura Destination Fitness Retreat Week-long destination fitness experience (September 29 – October 6, 2026) at Playitas Resort in Fuerteventura. Includes round-trip flights, accommodation, 21 Beatriders classes, meals, activities, and goodie bag for DKK 12,999.
• Beatriders Gift Cards Digital gift cards in customizable amounts, redeemable for credit packs, memberships, shakes, and retail merchandise via the Beatriders app or website.
• Beat Bar (Shakes and Coffee) In-studio bar serving fresh protein shakes, coffee (sourced from local Kontra Coffee), and healthy snacks. Functions as a post-workout refueling and social space with a lounge area for pre and post-class gathering.
• Curated Fitness Apparel and Merchandise Curated fitness apparel and accessories sold at the studio's reception. Loyalty program points can be applied toward merchandise purchases.

Quantifiable outcome

• Classes available to book 3 weeks in advance with membership priority access

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SoulCycle: US-based boutique indoor cycling brand built around music-driven, instructor-led ride experiences. Highly comparable to Beatriders' Ride concept in positioning, pricing model, and community-driven value proposition.
• F45 Training: Functional training franchise combining cardio, strength, and conditioning in a group setting. Comparable to Beatriders' Lift and Form offerings and multi-concept subscription model.
• CycleBar: US boutique indoor cycling franchise with premium studio environments and tiered membership pricing. Most directly comparable on the Ride/spin side, including credit-pack and subscription model alignment.
• Lagree Fitness / Lagree Method Studios: Network of Megaformer/Lagree studios offering low-impact, high-intensity strength classes. Directly comparable to Beatriders' Form 45 offering and core target of Lagree-certified enthusiasts.
• 1Rebel: London-based boutique fitness brand combining ride, strength, and barre classes with a music-driven, premium aesthetic. Closely comparable to Beatriders' multi-concept, atmosphere-led positioning.
• Barry's Bootcamp: Global boutique fitness brand combining high-intensity cardio (treadmill/cycling) with strength training in a single class format. Closely comparable to Beatriders' multi-concept Ride + Lift approach and nightclub-style studio atmosphere.

Regional players

• Fitness World: Denmark-headquartered low-cost fitness chain with broad club network. Comparable as a Denmark-anchored fitness operator competing for the same Copenhagen customer base, though at a contrasting price point.

Emerging players

• Peloton: Connected fitness brand spanning cycling, strength, and yoga. Comparable to Beatriders' modality mix and music-driven positioning, though distribution is at-home rather than studio-based — a partial rather than full overlap.

Others

• ClassPass: Multi-studio fitness subscription aggregator that Beatriders already integrates with. Comparable as a channel partner that drives incremental customer acquisition into Beatriders' studio.

Broad incumbents

• SATS: Leading Nordic fitness chain operating hundreds of clubs across Scandinavia. Comparable as the dominant incumbent in Beatriders' home market, though its offering is broader and lower-priced rather than boutique-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Beatridersstudios
• Instagraminstagram.com/beatridersstudios
• TikToktiktok.com/@beatridersstudios
• LinkedInlinkedin.com/company/beatriders

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beatriders