Beaufort Hotel NC

What Beaufort Hotel NC does

Beaufort Hotel NC is a privately held boutique waterfront hotel that opened April 12, 2019 on a 10-acre parcel overlooking Taylor Creek in Beaufort, North Carolina, on the Crystal Coast. The property sits on the former site of a menhaden processing fishery that closed in 2005 and was redeveloped with reclaimed local materials (including Hart Cotton Mill wood) into a LEED-certified building. The hotel operates as a member of the Ascend Hotel Collection under Concord Hospitality management and is recognized as Carteret County's First Full-Service Green Hotel. Approximately 23 direct employees staff the operation, with additional support flowing through Concord's management infrastructure.

The hotel offers accommodations across roughly 60 rooms spanning multiple categories (Urban, Pool View, Water View, Premium Waterfront, Suite, and ADA-compliant variants), the on-site 34° North Restaurant serving coastal Southern cuisine for breakfast, lunch, dinner, and weekend brunch with 150+ whisky selections, and more than 10,000 square feet of meeting and event venues including the 4,738 sq ft Rachel Carson Ballroom (up to 500 guests), smaller salons, the Marlin Room, Shackleford Room, Board Room, Outdoor Pavilion, and Front Lawn (up to 1,000 guests). Adjacent Boathouse Marina dock slips extend waterfront access. Technology stack is a standard hotel PMS integrated with TravelClick for reservations; no proprietary technology or AI/ML capabilities are disclosed.

The business model combines four revenue streams: (1) guest room rentals as the primary recurring revenue source, with seasonal/AAA/AARP/advance-booking discounts; (2) restaurant and banquet F&B revenue from 34° North and event catering; (3) wedding and corporate event venue rentals supported by dedicated sales, event management, and catering sales staff; and (4) vacation packages (Romantic Getaway, Cape Lookout, Shackleford Banks, Bed & Breakfast, Pet Friendly) plus ancillary fees (valet, golf cart rentals, laundry, boat docking). Distribution runs through direct website, phone reservations, and TravelClick; customer segments are diffuse — leisure travelers (primary), wedding parties, corporate/meeting planners, and local community event users — yielding low customer concentration but high exposure to Crystal Coast tourism cycles.

Name

Beaufort Hotel NC

Legal name

Beaufort Hotel NC

Website

https://beauforthotelnc.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Beaufort Hotel NC is a privately held, ~60-room boutique waterfront hotel on 10 acres overlooking Taylor Creek in Beaufort, North Carolina, operating under Concord Hospitality's Ascend Hotel Collection and serving leisure travelers, wedding parties, and corporate groups with on-site dining and events.

Ownership category

akta.pro rank

Product category

Boutique Hotel / Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Boutique hotel services
• Waterfront accommodations
• Wedding and event venues
• Hotel dining services
• Meeting and conference spaces

Headquarters

HQ city

Beaufort

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Guest Room Rentals: Primary revenue from hotel room rentals across multiple room categories including King Urban, Queen Urban, King Pool View, Queen Pool View, King Water View, Queen Water View, King Water View Corner, King Premium Waterfront, King Suite Premium Waterfront, and King Hospitality Suite rooms.
2. 34° North Restaurant: On-site restaurant serving coastal Southern cuisine with breakfast, lunch, dinner, and weekend brunch. Features live music events, wine club tastings, and whisky dinners.
3. Events and Catering: Revenue from wedding venues, meeting spaces, conferences, and private events. Multiple venue options including Rachel Carson Ballroom, outdoor pavilion, and various meeting rooms.
4. Vacation Packages: Bundled packages including romantic getaways, Cape Lookout excursions, Shackleford Banks wild horse tours, bed & breakfast, and pet-friendly packages.
5. Meeting and Event Space Rental: Rental of meeting venues including Rachel Carson Ballroom (4,738 sq ft), Shackleford Room, Board Room, Marlin Room, Pavilion, and outdoor lawn spaces for up to 500-1000 guests.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Beaufort Hotel NC is a boutique waterfront hotel in Beaufort, North Carolina that sells overnight guest accommodations, on-site dining at 34° North Restaurant, indoor and outdoor event space for weddings and corporate meetings, and curated vacation/hospitality packages. The property is operated by Concord Hospitality and affiliated with Choice Hotels' Ascend Hotel Collection, targeting leisure travelers, couples, wedding parties, and small-to-mid-sized corporate or social group bookings.

Product overview

Beaufort Hotel NC is a boutique waterfront hotel offering a comprehensive hospitality experience centered around its 60-room hotel property. The core product portfolio includes (1) accommodations featuring diverse room types from standard urban views to premium waterfront suites and ADA-compliant rooms; (2) 34° North Restaurant providing full-service coastal dining with extensive whisky and wine programming; (3) meeting and event venues spanning over 10,000+ sq. ft. of flexible indoor and outdoor space; (4) award-winning wedding venues; (5) vacation packages including romantic getaways, adventure excursions, and pet-friendly options; and (6) live entertainment and local event programming. The hotel operates as part of the Ascend Hotel Collection and is managed by Concord Hospitality.

Differentiator

Problem solved

Functional benefit

Brands

• Menhaden Whisky Society: A whisky club at 34° North Restaurant that explores, tastes, and honors Beaufort's maritime legacy through monthly themed events and spirited conversations.

Products and services

• Beaufort Hotel Guest Accommodations Waterfront guest rooms and suites marketed to leisure travelers, couples, and small groups visiting the Beaufort, NC coast. Bookable through the hotel website, phone, and the Choice Hotels / Ascend Hotel Collection distribution network.
• 34° North Restaurant On-site waterfront restaurant at Beaufort Hotel NC serving breakfast, lunch, dinner, and beverages to hotel guests and outside diners, anchored by an Executive Chef-led kitchen.
• Wedding Venue & Catering Full-service wedding venue combining indoor and outdoor event space, on-site catering, dedicated event coordination, and overnight guest room blocks for wedding guests, targeted at couples and wedding planners.
• Meeting & Corporate Event Space Dedicated meeting and event space for corporate meetings, retreats, and association events, including group room blocks, A/V, and on-site catering, sold to corporate and association meeting planners.
• Vacation Packages & Special Offers Promotional bundles combining overnight accommodations with dining credits, on-property experiences, or seasonal promotions, targeted at leisure travelers and couples.
• Live Events & Entertainment Ticketed and non-ticketed live entertainment events hosted at the hotel, including music, seasonal, and themed events aimed at both hotel guests and the local community.

Quantifiable outcome

• USA Today #1 Best Boutique Hotel 2022 and 2023
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Misplaced MuttsminorGTM or Marketing Partner · 15 May 2026The hotel partners with Misplaced Mutts, a Carteret County 501(c)(3) animal rescue organization, for their Puppy Brunch events. Tito's Handmade Vodka donates $1 per cocktail sold (up to $2,500) to Misplaced Mutts. Misplaced Mutts has adopted out over 3,000 animals since becoming a nonprofit in 2017.
• Tito's Handmade VodkaminorGTM or Marketing Partner · 15 May 2026Vodka brand partnership for Puppy Brunch events. For every Tito's Handmade Vodka cocktail sold from May 15 – October 31, the brand donates $1 to Misplaced Mutts up to $2,500.
• Brasstown ChocolateminorStrategic or Co-development Partner · 5 February 2026Artisan chocolate partnership for wine and chocolate pairing events. Brasstown Chocolate (founded in Winston-Salem by Rom Still and Barbara Price) provides handcrafted truffles for events at 34° North Restaurant, featuring fair-trade cacao selections.
• Tryon DistributingminorStrategic or Co-development Partner · 6 August 2025Wine distributor partnership for guided wine tastings. Tim Becker of Tryon Distributing leads monthly wine tastings at 34° North Restaurant, including featured wines from the Guigal family winery (Rhône Valley).
• Trinchero Family Estates - Heritage CollectionminorStrategic or Co-development PartnerWine partnership featuring wines from family-owned artisanal wineries represented by Anna Simons, Regional Manager for NC/SC with CSW, Sommelier, and WSET Level 3 certifications.
• Concord HospitalitycoreOthersHotel management company operating the Beaufort Hotel as an Ascend Hotel Collection member. Concord Hospitality recognized the hotel as Property of the Year (2021) and awarded the Sales Team of the Year (2025).
• Beaufort Pet ProvisionsminorChannel Partner/ Reseller/ DistributorLocal pet supply partner providing biscuits for the Puppy Brunch 'Sit, Stay, Snack!' canine canapés at 34° North Restaurant.
• Big Rock Blue Marlin TournamentminorGTM or Marketing PartnerThe Beaufort Hotel serves as the Billfish Sponsor for the Big Rock Tournament, a major annual fishing tournament in Morehead City with significant prize money (over $7.7 million expected for 2026).
• Boathouse MarinacoreOthersAdjacent marina managing dock slips along Taylor's Creek for boat access to the hotel. Contact: (252) 838-1524. Overnight slips at $4 per foot per night.
• Beaufort Historic SiteminorGTM or Marketing PartnerHistoric preservation site partnership for events like the Old Homes Tour and Mardi Gras celebration.
• Beaufort Business AssociationminorGTM or Marketing PartnerLocal business association partnership for community events including Mardi Gras Celebration and street carnival.
• NC Maritime FriendsminorGTM or Marketing PartnerFriends group partnership for Maritime Day events at the NC Maritime Museum, featuring wooden boat activities and public events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Choice Hotels International (Ascend Hotel Collection): The parent franchisor of the Ascend Hotel Collection soft-brand under which Beaufort Hotel operates, providing reservation distribution, loyalty program access, and brand standards — a broad incumbent enabling reach disproportionate to a 60-key boutique.
• The Sanctuary at Kiawah Island Golf Resort: A luxury oceanfront resort on Kiawah Island, SC with extensive F&B, spa, and large-scale event space — a broader incumbent in the Southeast luxury coastal resort category, comparable in wedding/group positioning but at substantially larger scale.

Others

• Concord Hospitality: The third-party management company that operates Beaufort Hotel NC as an Ascend Hotel Collection property. Concord manages 170+ hotels across North America and provides the operating platform, brand affiliation, and corporate infrastructure that the hotel leverages.

Direct peers

• Shell Island Resort: Shell Island Resort is an all-suite oceanfront resort on Wrightsville Beach, NC with meeting space, restaurant, and event venues — comparable in mid-scale coastal NC resort positioning and group/event capabilities.
• Sanderling Resort: Sanderling Resort is an upscale boutique waterfront/beachfront resort in Duck, NC on the Outer Banks, with ~123 rooms, on-site dining, and event space — directly comparable in coastal NC boutique resort positioning, though at slightly larger scale.
• Blockade Runner Beach Resort: Blockade Runner is an independently operated beachfront resort in Wrightsville Beach, NC with full-service amenities, marina access, and meeting/event capabilities — a direct peer in the coastal NC full-service boutique resort category.

Regional players

• DoubleTree by Hilton Atlantic Beach Oceanfront: An oceanfront resort property on the Crystal Coast near Atlantic Beach, NC with event space and on-site dining — a regional competitor addressing the same leisure and meeting demand in the immediate Beaufort/Morehead City market.
• The Carolina Inn: A historic boutique hotel in Chapel Hill, NC affiliated with Destination Hotels — comparable as a North Carolina boutique heritage property with event/wedding capabilities and strong regional brand recognition.

Emerging players

• Hotel Indigo Old Town Alexandria: A boutique waterfront hotel with strong local storytelling, F&B programming, and event capabilities — comparable in upscale boutique positioning with differentiated sense-of-place branding, though in a different geography.
• 1 Hotel Hanalei Bay: A luxury eco-resort in Kauai, Hawaii with strong sustainability positioning (LEED targeting, wellness programming, locally-sourced F&B) — comparable in sustainability-led luxury boutique positioning and waterfront resort experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BeaufortHotelNC
• YouTubeyoutube.com/@beauforthotelnc
• Facebookfacebook.com/BeaufortHotelNC
• LinkedInlinkedin.com/company/beaufort-hotel-nc-an-ascend-hotel-collection-member
• Instagraminstagram.com/Beaufort_Hotel_NC

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beaufort Hotel NC