Beautique Day Spa and Salon

What Beautique Day Spa and Salon does

Beautique Day Spa & Salon is a family-owned, multi-generational full-service beauty and wellness business operating from a single 22,000 sq ft facility at 5520 Weslayan St. in the West University area of Houston, Texas. Founded by Frank and Ginny Burge in August 1956 and relocated to its current site after a 2023 fire at the original Rice Village location, the company is now led by second-generation owners Frank Burge Jr. and Susan Finn following Frank Sr.'s passing in April 2024. The business serves individual consumers across two integrated divisions — a salon offering haircuts, color, texturizing treatments (Brazilian Blowout, Keratin), Bellami hair extensions, and professional treatments using Kérastase, Olaplex, Milbon, and K18 products; and a spa offering tiered facials (Spa, Signature, Ultimate, Advanced), HydraFacial in three tiers, massage, waxing and threading, lash and brow services, body treatments, and professional makeup — supplemented by a small retail line of branded skincare products and trial kits.

The underlying technology stack is intentionally lean: the Phorest salon management platform handles booking, client management, and point-of-sale; branded iOS and Android apps enable self-serve appointment scheduling; a website-based online booking portal and e-commerce storefront extend the sales surface; and the BeautiPoints loyalty program plus BeautiQ Referral program provide retention and viral acquisition mechanics. No proprietary technology, AI/ML capabilities, patents, or third-party integrations beyond Phorest are disclosed.

The business model is overwhelmingly transactional and service-driven: pay-as-you-go unit pricing with tiered rates keyed to stylist or therapist seniority, ranging from $15 hair treatment add-ons to $1,500-$2,500 hair extension investments and $345+ HydraFacial Platinum treatments. Revenue is split across three streams — professional services (the core), retail product sales (in-store and online), and gift cards (valid three years at the West University location). All revenue is generated in a single Houston submarket with no online-only or geographic diversification, and the customer base is entirely individual consumers with no enterprise or institutional accounts.

Name

Beautique Day Spa and Salon

Legal name

Beautique Day Spa & Salon

Website

https://beautiquewestu.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Beautique Day Spa & Salon is a family-owned, multi-generational full-service beauty and wellness business in Houston's West University area, operating a 22,000 sq ft flagship offering hair services, facials, massage, body treatments, and retail products to individual consumers, founded in 1956 and now led by second-generation owners.

Ownership category

akta.pro rank

Product category

Day Spa and Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

akta.pro primary industry

Day Spas (HSALAFAA)

akta.pro secondary industries

Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH), Everyday Makeup Application (HSALAHAA), Brow & Lash Growth Treatments / Conditioning (Serums/In-Salon) (HSALAIAK)

Keywords

• Day spa services
• Hair salon services
• Beauty and wellness
• Professional skincare
• Massage therapy

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Professional Services: Core revenue from hair services (cuts, color, treatments, styling), spa services (facials, massage, body treatments), waxing, threading, and makeup services. Services are priced per appointment with various tier levels based on stylist/therapist experience.
2. Retail Products: Sale of professional skincare, haircare, and beauty products including trial kits, serums, and retail items. Products available in-store and through their e-commerce shop.
3. Gift Cards: Gift cards sold in any dollar amount, valid for three years, usable for services and retail products at the West University location only.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Beautique Day Spa & Salon operates a 22,000-square-foot beauty destination in West University, Houston, providing full-spectrum salon and spa services. The salon side offers hair cut & style, coloring, smoothing/texturizing treatments (Brazilian Blowout, Keratin), and Bellami hair extensions. The spa side delivers tiered facials (Spa, Signature, Ultimate, Advanced), HydraFacial, massage therapy, body treatments (Wood Therapy, Cupping), waxing and threading, lash and brow services, and professional makeup. The company also sells retail skincare products, gift cards, and operates a loyalty program.

Product overview

Beautique Day Spa & Salon is a full-service beauty destination offering a unified portfolio of spa and salon services across two integrated divisions. The salon side provides hair services (cut & style, color, texturizing treatments including Brazilian Blowout and Keratin, hair extensions via Bellami, and professional hair treatments using Kérastase, Olaplex, Milbon, and K18 products). The spa side delivers skincare via tiered facial categories (Spa, Signature, Ultimate, and Advanced facials) using professional brands FarmHouse Fresh, Guinot, Sothys, and SkinCeuticals; HydraFacial in three tiers; massage (Beautique Massage, Heated Bamboo, Lymphatic, and Reflexology); waxing & threading; body treatments (Wood Therapy, Cupping); lash & brow services; and makeup. A retail division sells trial kits and skincare products. The BeautiPoints loyalty program, gift cards, and an Associate in-training program round out the offering. All services operate out of one West University, Houston location and are delivered by a team of 50+ W2 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Cut & Style Services

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• European Wax Center: National waxing services chain with a membership model. Overlaps with Beautique's waxing and threading services and competes for similar customer segments, though Beautique offers a broader integrated experience.

Direct peers

• Frédéric Fekkai: Luxury salon and spa brand with locations in premium markets. Comparable high-end service tier, prestige positioning, and full-service salon/spa model to Beautique, particularly on the hair side.
• Hand & Stone Massage and Facial Spa: Large national chain of massage and facial spa locations with a membership-driven model. Comparable service menu and customer demographic, though typically positioned at a slightly more accessible price point than Beautique.
• Spavia Day Spa: Membership-based day spa franchise offering facials, massage, and body treatments at premium price points. Closely comparable business model and service breadth to Beautique's spa offerings.
• Warren Tricomi: Luxury salon and spa known for celebrity clientele and high-end services. Comparable in premium pricing, full-service offering, and brand prestige positioning to Beautique's upscale operations.
• Woodhouse Spa: National day spa chain offering facials, massage, and body treatments in a premium full-service format. Directly comparable on service mix, pricing tier, and customer demographic to Beautique's spa side.
• Mario Tricoci Salon & Day Spa: Chicago-based luxury salon and day spa offering full-service hair, skin, and body services. Comparable premium positioning, comprehensive service portfolio, and customer demographic to Beautique.

Broad incumbents

• Salon Lofts: National chain of salon suite locations where independent stylists rent their own space. Competes indirectly for stylist talent and high-end clients in the Houston market, although the operating model differs from a full-service salon.

Regional players

• Massage Heights: San Antonio-based massage and facial spa franchise with multiple Houston-area locations. Comparable service tier and local market overlap make it a direct regional competitor for spa services and share-of-wallet.

Others

• SkinCeuticals (skincare brand): Professional skincare brand used in Beautique's facial treatments. Relevant as a supplier/ecosystem partner rather than a direct competitor; relevant for understanding how Beautique positions within the premium skincare ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/beautiquehouston
• LinkedInlinkedin.com/company/beautiquewestu

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beautique Day Spa and Salon