BETTER GO SOUTH
Better Go South is a Berlin- and Stuttgart-based contemporary art gallery and consultancy, founded in 2022 by Nina and Michael Preuss, serving private collectors, institutions, and corporate clients through exhibitions, artist residencies, and art consulting.
- Company typePrivate
- Founded2022
- HeadquartersStuttgart, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What BETTER GO SOUTH does
Better Go South is a contemporary art gallery and art consultancy founded in 2022 by Nina Preuss (Gallery Owner and Consultant) and Michael Preuss (Gallery Owner and Curator), operating as a division of PREUSSUNDPREUSS GmbH in Germany. The company runs physical gallery spaces in Berlin (Brunnenstr. 25B) and Stuttgart (Rotebühlstr. 175/1), complemented by an appointment-only PopUpSpace in Berlin, and lists works for sale on the Artsy online marketplace. Its programming spans over 100 national and international artists, with realized exhibitions at 40+ since founding across its own locations and through cooperation partners in Baden-Baden, Munich, Basel, Madrid, and Zurich.
The core service lines are gallery exhibitions (often paired with Berlin-based artist residencies culminating in a solo show), art consulting for institutions, companies, and private collections (including custom-made art projects and panel talks), and artist residency programs. Distribution combines physical showroom traffic with Artsy as a digital sales channel, while marketing relies on Instagram, a "Keep Me Posted" newsletter, and earned media in outlets such as The Guardian, Artforum, monopol, Zeitmagazin, SWR Kultur, and Stuttgarter Zeitung. Pricing is transaction-based: gallery commissions on artwork sales (illustrative prices for emerging artist JAK range €2,900–€3,500) and project-based fees for consulting and residencies, with most artwork prices available on inquiry.
The business is founder-owned with no external investors, VC, or PE involvement disclosed, and a headcount of roughly five people across the two co-founders and supporting staff. Revenue is generated through three streams: art sales (transaction fees), art consulting (professional services), and artist residency programs (professional services). Customer segments span emerging artists and art students (as supply), private collectors, corporate clients, and art institutions (as demand), with horizontal segmentation across all four. There is no proprietary technology, API, or AI component to the offering; the moat is rooted in curatorial brand, the founder network, and ecosystem relationships with academies and institutions.
BETTER GO SOUTH firmographics
Firmographics- Name
- BETTER GO SOUTH
- Legal name
- PREUSSUNDPREUSS GmbH
- Website
- https://bettergosouth.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Better Go South is a Berlin- and Stuttgart-based contemporary art gallery and consultancy, founded in 2022 by Nina and Michael Preuss, serving private collectors, institutions, and corporate clients through exhibitions, artist residencies, and art consulting.
- Ownership category
- akta.pro rank
BETTER GO SOUTH industry classification
Industry- Product category
- Art Gallery Services
- NAICS
- Art Dealers (459920)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where BETTER GO SOUTH is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
BETTER GO SOUTH business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Art Sales: Sales of artworks from represented artists through gallery exhibitions and via Artsy marketplace. Gallery earns commission on sales.
- Art Consulting Services: Consulting services for institutions, companies, and private collections. Includes custom-made art projects and panel talks.
- Artist Residency Programs: Artist residency programs in Berlin (and future Stuttgart) combined with solo exhibitions, providing platform for emerging artists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Individual artwork sales with varying price points |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
BETTER GO SOUTH product offering
Product offeringCore offering
Better Go South operates a contemporary art gallery and art consultancy, providing physical exhibition space in Berlin and Stuttgart for emerging and established artists, typically combined with artist residencies. The gallery sells artworks from represented artists through its showrooms and the Artsy online marketplace, and offers art consulting services to institutions, companies, and private collectors including panel talks and custom-made art projects.
Product overview
BETTER GO SOUTH is a gallery and art consultancy founded by Nina and Michael Preuss in 2022, specializing in contemporary 21st-century art. The company operates as a gallery with physical exhibition spaces in Berlin and Stuttgart, offering a platform for emerging and established artists to exhibit work—typically combined with artist residencies and solo shows. Services include gallery exhibitions, art consulting for institutions and private collectors, and artist residency programs. The company maintains an online sales presence through Artsy. The program encompasses over 100 national and international artists across multiple locations including Berlin, Stuttgart, and international cooperation partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Gallery Exhibitions
- Art Consulting Services
- Artist Residency Program
- Artsy Online Shop
Quantifiable outcome
- Over 40 exhibitions realized since 2022
- +1 more outcomes
Companies that use BETTER GO SOUTH
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
BETTER GO SOUTH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BETTER GO SOUTH partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered parent_company and minor.
- PREUSSUNDPREUSS GmbHparent_companyBetter Go South is a company of PREUSSUNDPREUSS GmbH, which operates the gallery and art consultancy business.
- Cooperation Partners (Baden-Baden, Munich)minorRegional cooperation partners in Baden-Baden and Munich for exhibitions and artist showcases.
- International Partners (Basel, Madrid, Zurich)minorInternational cooperation partners in Basel, Madrid, and Zurich for exhibitions and artist representation.
- Art Academies and SchoolsminorCollaborations with art academies and schools for educational exchange and artist development programs.
- Institutions and CompaniesminorArt consulting services maintain contacts with various institutions, companies, and private collections for panel talks and custom-made art projects.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
BETTER GO SOUTH competitors and assessment
Company assessmentDirect peers
- Esther Schipper: Berlin-based contemporary art gallery representing established international conceptual and post-conceptual artists. Comparable in contemporary art focus and Berlin location, with a more established roster.
- Galerie Neu: Berlin contemporary art gallery representing international emerging and established artists. Directly comparable in the Berlin contemporary art scene with similar curatorial positioning and program structure.
- Galerie Max Hetzler: Berlin-based contemporary art gallery with multi-decade history representing international artists. Directly comparable as a contemporary gallery operating in the same Berlin market targeting collectors and institutions.
- Galerie Meyer Riegger: Karlsruhe/Berlin contemporary art gallery representing emerging and established international artists. Comparable German contemporary gallery with similar program focus on emerging international practice.
- Galerie Barbara Weiss: Berlin-based contemporary art gallery with a strong emerging-artist program. Comparable as a Berlin gallery focused on contemporary practice at similar scale and curatorial positioning to Better Go South.
Broad incumbents
- Hauser & Wirth: Global contemporary and modern art gallery with locations in Zurich, London, New York, Los Angeles, and Hong Kong. Broader incumbent in international contemporary art representation with mega-gallery scale and a globally distributed collector base.
- Perrotin: International contemporary art gallery with locations across Paris, New York, Hong Kong, Tokyo, Shanghai, and Dubai. Operates in the same contemporary art representation space at mega-gallery scale.
- Sprüth Magers: Major Berlin gallery with locations in Berlin, London, Los Angeles, and New York, representing international contemporary artists. Operates in the same contemporary-art category as Better Go South but at significantly greater scale and international footprint.
- Galerie Thaddaeus Ropac: International contemporary art gallery with locations in Salzburg, Paris, Milan, and London. Broader incumbent overlapping in the international contemporary art representation business with substantially greater scale.
- König Galerie: Prominent Berlin gallery with iconic exhibition spaces including the former St. Agnes church. Broader incumbent in the Berlin contemporary art scene with substantially larger footprint, roster, and collector network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
BETTER GO SOUTH social profiles
Digital presenceBETTER GO SOUTH financial estimates
Financial estimateRevenue estimate
Valuation estimate
BETTER GO SOUTH leadership team
Management profileNumber of profiles
Profiles2 records
BETTER GO SOUTH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BETTER GO SOUTH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BETTER GO SOUTH
What does BETTER GO SOUTH do?
Better Go South operates a contemporary art gallery and art consultancy, providing physical exhibition space in Berlin and Stuttgart for emerging and established artists, typically combined with artist residencies. The gallery sells artworks from represented artists through its showrooms and the Artsy online marketplace, and offers art consulting services to institutions, companies, and private collectors including panel talks and custom-made art projects.
Is BETTER GO SOUTH a public or private company?
BETTER GO SOUTH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BETTER GO SOUTH founded?
BETTER GO SOUTH was founded in 2022. It employs 1 to 10 people.
Where is BETTER GO SOUTH based?
BETTER GO SOUTH is headquartered in Stuttgart, Germany, in the Europe region.
How does BETTER GO SOUTH make money?
Three revenue lines are on record. Art Sales are the primary driver. The others are art Consulting Services and artist Residency Programs.
Who are BETTER GO SOUTH's main competitors?
Direct peers on record are Esther Schipper, Galerie Neu, Galerie Max Hetzler, Galerie Meyer Riegger and Galerie Barbara Weiss. Broad incumbents are Hauser & Wirth, Perrotin, Sprüth Magers, Galerie Thaddaeus Ropac and König Galerie.
Does BETTER GO SOUTH have an API?
No public API is recorded for BETTER GO SOUTH.
What industry is BETTER GO SOUTH in?
BETTER GO SOUTH's product category is Art Gallery Services. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 459920.