Preuss und Preuss
Preuss und Preuss is a German boutique creative agency (Stuttgart/Berlin, ~25 staff, est. 2008) that delivers award-winning integrated communication campaigns and curated art-brand collaborations for enterprise clients across automotive, retail, cultural, political, and nonprofit sectors, supported by its in-house gallery BETTER GO SOUTH.
- Company typePrivate
- Founded2008
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Preuss und Preuss does
Preuss und Preuss GmbH is a Berlin/Stuttgart-based creative communication agency founded in 2008 by Nina Preuss and Michael Preuss. The firm operates with a team of approximately 25 experts across two German offices (Stuttgart headquarters at Rotebühlstraße 175/1 and Berlin office at Brunnenstr. 25B) and positions itself as Germany's only creative agency with its own gallery and art consultancy, BETTER GO SOUTH, which has hosted over 30 exhibitions and 100 international artist collaborations since 2022.
The company's core offering is divided into two product lines: (1) Advertising & Communication Services, comprising award-winning integrated 360° campaigns delivered across OOH, social media, print, TV, radio, and digital channels for enterprise clients, and (2) Art × Brand, a curated artist-brand collaboration service supported by the in-house BETTER GO SOUTH gallery that converts brands into cultural statements. The firm also publishes ULTRA Magazine as a content marketing vehicle. Core technology is the integrated creative production stack rather than any proprietary software platform; there are no disclosed AI/ML capabilities, patents, or API products.
Revenue is generated through project-based agency fees and retainers negotiated per client, with no publicly disclosed pricing. The customer base is enterprise-weighted and spans automotive (Mercedes-Benz, Porsche), retail (Aldi, Kaufland), political organizations (Bündnis 90/Die Grünen), cultural institutions (Jüdisches Museum Berlin, DSO Berlin, MDBK Leipzig), and NGOs/nonprofits (Amnesty International, NOAH, BFF). The agency does not disclose financials, has not raised external funding, and remains founder-led and privately held.
Preuss und Preuss firmographics
Firmographics- Name
- Preuss und Preuss
- Legal name
- Preuss und Preuss GmbH
- Website
- https://preussundpreuss.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Preuss und Preuss is a German boutique creative agency (Stuttgart/Berlin, ~25 staff, est. 2008) that delivers award-winning integrated communication campaigns and curated art-brand collaborations for enterprise clients across automotive, retail, cultural, political, and nonprofit sectors, supported by its in-house gallery BETTER GO SOUTH.
- Ownership category
- akta.pro rank
Preuss und Preuss industry classification
Industry- Product category
- Creative Advertising Agency
- NAICS
- Indoor and Outdoor Display Advertising (541850), Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)
- akta.pro secondary industries
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB), Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE), Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH)
Keywords
Where Preuss und Preuss is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Preuss und Preuss business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Creative Agency Services: Project-based agency fees for campaign development, brand communication, and creative services. Revenue generated through retainer relationships and individual project engagements with major brands across automotive, retail, cultural, and political sectors.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Preuss und Preuss product offering
Product offeringCore offering
Preuss und Preuss is a German creative communication agency that develops award-winning advertising campaigns and brand experiences across OOH, social media, print, TV, and radio. It uniquely fuses strategy, art, and cultural impact through curated artist-brand collaborations supported by its in-house gallery and art consultancy BETTER GO SOUTH.
Product overview
Preuss und Preuss is Germany-based creative agency offering a dual offering: Advertising & Communication Services (award-winning creative campaigns and brand experiences across all media channels) and Art × Brand (curated artist collaborations turning brands into cultural statements). The agency operates its own ultra contemporary art gallery and art consultancy called BETTER GO SOUTH, which serves as a strategic differentiator and creative engine for artist-brand partnerships. The agency also publishes ULTRA Magazine as a showcase of their creative philosophy. Founded over 15 years ago with 25 experts across Berlin and Stuttgart, the agency has earned over 100 creative awards including Cannes Lions and consecutive IAA Automotive Agency of the Year titles.
Differentiator
Problem solved
Functional benefit
Brands
- BETTER GO SOUTH: Ultra contemporary art gallery and art consultancy connecting artists, brands and communities, based in Berlin and Stuttgart, with over 30 exhibitions and 100 international collaborations since 2022
Products and services
- Advertising & Communication Services Award-winning creative campaigns and brand experiences blending strategic clarity with bold creativity, delivered across all media channels including OOH, Social Media, Print, TV, and Radio, for major brands, retailers, cultural institutions, and political organizations.
- Art × Brand Curated artist collaborations that open new spaces for cultural expression, turning brands into cultural statements through partnerships with artists, supported by the in-house gallery and art consultancy BETTER GO SOUTH.
- BETTER GO SOUTH Ultra contemporary art gallery and art consultancy operating from Berlin and Stuttgart, connecting artists, brands and communities through exhibitions and international collaborations since 2022.
- ULTRA Magazine Agency publication showcasing creativity, art, and the ideas that drive the company's work, available by direct request.
Quantifiable outcome
- Over 95% capacity utilisation and 120% more subscriptions achieved for DSO Berlin
- +3 more outcomes
Companies that use Preuss und Preuss
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Preuss und Preuss technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Preuss und Preuss partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- BETTER GO SOUTHcoreIn-house gallery and art consultancy operated by Preuss und Preuss. Based in Berlin and Stuttgart, BETTER GO SOUTH focuses on 21st-century ultra contemporary art, connecting artists, brands, and communities. Since 2022, the gallery has hosted over 30 exhibitions and facilitated over 100 international artist collaborations that feed into client brand campaigns.
- creative-residence.deminorFemale empowerment platform co-founded by Nina Preuss, focusing on supporting women in the creative industry. Nina Preuss serves as consultant coach and co-founder.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Preuss und Preuss competitors and assessment
Company assessmentDirect peers
- HEIMAT: Berlin-based creative agency within the TBWA network, known for campaigns for Hornbach, Tesla, and Adidas. Comparable as a premium German creative agency with similar award-driven positioning and integrated campaign capabilities.
- Scholz & Friends: Hamburg-headquartered independent creative agency with strong automotive (Volkswagen Group) and FMCG client portfolio. Comparable as a German creative agency competing in similar verticals with similar campaign-led business model.
- Antoni: Berlin-based creative agency known for bold, socially-driven campaigns with clients including Mercedes-Benz, Zalando, and BMW. Comparable as a premium German creative boutique with similar scale and cultural-marketing emphasis.
- Jung von Matt: Hamburg-based leading German independent creative agency with a strong reputation for award-winning campaigns and premium brand work (e.g., Mercedes-Benz, BMW, Lufthansa). Directly comparable as a German creative agency of similar premium positioning serving enterprise clients.
- Grabarz & Partner: Hamburg-based creative agency known for integrated campaigns and cultural relevance, with clients including Volkswagen, Lufthansa, and Otto. Directly comparable in size, German footprint, and creative award pedigree.
- Kolle Rebbe: Hamburg-based creative agency with strong FMCG and retail client portfolio (e.g., Lidl, Bosch). Comparable as a German creative boutique of similar size serving enterprise clients across multiple verticals.
- Thjnk: Hamburg-based independent creative agency with clients including Audi, Vodafone, and Rewe. Comparable in size, German footprint, and creative-led model targeting enterprise brands.
Broad incumbents
- Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich, with full-service offerings across creative, media, digital, and tech. Comparable as a major German creative agency serving enterprise clients, but significantly larger and broader in scope.
- DDB Germany: German arm of global DDB network (Omnicom), serving clients like Volkswagen, McDonald's, and Deutsche Telekom. Comparable as a creative agency competing for the same German enterprise brand budgets, but with global network backing.
- BBDO Germany: German operations of BBDO Worldwide (Omnicom), with clients including Mercedes-Benz, PepsiCo, and Bayer. A direct competitor for Mercedes-Benz agency business, with global network scale advantages.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Preuss und Preuss social profiles
Digital presencePreuss und Preuss financial estimates
Financial estimateRevenue estimate
Valuation estimate
Preuss und Preuss leadership team
Management profileNumber of profiles
Profiles5 records
Preuss und Preuss subsidiaries and ownership
Company hierarchySubsidiaries1 record
Preuss und Preuss funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Preuss und Preuss M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Preuss und Preuss
What does Preuss und Preuss do?
Preuss und Preuss is a German creative communication agency that develops award-winning advertising campaigns and brand experiences across OOH, social media, print, TV, and radio. It uniquely fuses strategy, art, and cultural impact through curated artist-brand collaborations supported by its in-house gallery and art consultancy BETTER GO SOUTH.
Is Preuss und Preuss a public or private company?
Preuss und Preuss is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Preuss und Preuss founded?
Preuss und Preuss was founded in 2008. It employs 11 to 50 people.
Where is Preuss und Preuss based?
Preuss und Preuss is headquartered in Berlin, Germany, in the Europe region.
How does Preuss und Preuss make money?
One revenue line is on record: creative Agency Services.
Who are Preuss und Preuss's main competitors?
Direct peers on record are HEIMAT, Scholz & Friends, Antoni, Jung von Matt, Grabarz & Partner, Kolle Rebbe and Thjnk. Broad incumbents are Serviceplan Group, DDB Germany and BBDO Germany.
Does Preuss und Preuss have an API?
No public API is recorded for Preuss und Preuss.
What industry is Preuss und Preuss in?
Preuss und Preuss's product category is Creative Advertising Agency. Its primary akta.pro industry code is BPAFAAAI, Out-of-Home (OOH), DOOH & Ambient Advertising, with a secondary code of MPAAAKAB, Digital Out-of-Home (DOOH) Advertising. Its NAICS code is 541850 and its SIC code is 7311.