Bebek Goreng Pak Ndut

What Bebek Goreng Pak Ndut does

Bebek Goreng Pak Ndut is a Singapore-headquartered, halal-certified Indonesian casual-dining restaurant chain founded in 2015 by an Indonesian founder who introduced bebek goreng (fried duck) to the Singapore market at a time when ayam penyet was the dominant Indonesian concept. The company operates four dine-in outlets across Singapore — Lucky Plaza (Orchard), Westgate (Jurong East), SingPost Centre (Paya Lebar), and Sengkang Grand Mall (Sengkang) — each open daily from 11am to 9.30pm. Operations have been extended to Malaysia and Thailand, making the business a multi-country Southeast Asian restaurant operator.

The product is centered on a signature Original Crispy Fried Duck marinated for 24 hours and offered at multiple spice levels, supported by ancillary menu items including Smashed Fried Chicken (Ayam Penyet), Grilled Chicken, Oxtail Soup (Sop Buntut), and Fried Egg & Tofu. There is no proprietary technology stack; the differentiator is culinary process and brand heritage. Revenue is generated through in-restaurant dine-in transactions and food delivery orders placed via Grab, Foodpanda, and the direct ordering platform iMakan, with free delivery offered for orders above SGD 200. Marketing is conducted through the company website, social media, and earned media coverage across both Singapore and Indonesian outlets.

The business model is a classic multi-unit casual-dining operator targeting the horizontal consumer segment of individual diners and families seeking affordable, authentic halal Indonesian cuisine. The company is privately held with no disclosed institutional investors, parent entity, or funding rounds, and appears to remain founder-owned more than a decade after incorporation. Pricing is not publicly disclosed on the website, and revenue, headcount, and ownership detail are not available in the public source material.

Name

Bebek Goreng Pak Ndut

Website

https://bebekgorengpakndut.com.sg

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Bebek Goreng Pak Ndut is a Singapore-founded, halal-certified Indonesian restaurant chain established in 2015, operating four dine-in outlets across Singapore with additional branches in Malaysia and Thailand, serving individual diners and families seeking affordable authentic Indonesian cuisine centered on a 24-hour marinated signature crispy fried duck.

Ownership category

akta.pro rank

Headquarters

HQ city

238863

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Restaurant Sales: Revenue generated from customers dining at the company's physical restaurant locations across Singapore. Customers pay for menu items including signature crispy fried duck, grilled chicken, oxtail soup, and other Indonesian dishes.
2. Food Delivery Orders: Revenue from delivery orders placed through third-party platforms (Grab, Foodpanda) and direct website ordering. The company offers free delivery for orders above $200.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Bebek Goreng Pak Ndut operates a chain of halal Indonesian restaurants serving authentic cuisine centered on its signature bebek goreng (crispy fried duck) marinated for 24 hours, alongside other dishes such as smashed fried chicken, grilled chicken, oxtail soup, and fried egg tofu. The chain serves dine-in customers across four Singapore branches and reaches additional diners through delivery partnerships with Grab, Foodpanda, and iMakan, with regional locations in Malaysia and Thailand.

Product overview

Bebek Goreng Pak Ndut is a single-location Indonesian restaurant (with expansion to Malaysia and Thailand) offering authentic Indonesian cuisine centered on its signature crispy fried duck. The product portfolio consists of food menu items including the Original Crispy Fried Duck as the flagship offering, complemented by other Indonesian dishes such as smashed fried chicken, grilled chicken, oxtail soup, and fried egg tofu. The restaurant also provides a food delivery service accessible through third-party platforms (Grab, Foodpanda, iMakan). The company positions itself as a halal-certified, affordable Indonesian dining option.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Crispy Fried Duck (Bebek Goreng Original) Signature dish marinated for 24 hours with authentic Indonesian spices, served as crispy fried duck with multiple spice levels to suit different palates. Targeted at individual diners and families seeking authentic Indonesian cuisine.
• Smashed Fried Chicken (Ayam Penyet) Smashed fried chicken dish popular in Indonesian cuisine, offered as part of the standard menu for dine-in and delivery customers.
• Grilled Chicken Grilled chicken dish included in the menu offerings for dine-in and delivery customers.
• Oxtail Soup (Sop Buntut) Hearty oxtail soup dish offered as part of the menu for diners seeking a comforting Indonesian soup option.
• Fried Egg & Tofu Fried egg and tofu dish included in the menu offerings as an accompaniment or side option.
• Food Delivery Service Islandwide delivery service offering the full menu through Grab, Foodpanda, and iMakan platforms, with free delivery for orders above $200. Targeted at customers preferring dine-at-home options.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GrabcoreChannel Partner/ Reseller/ DistributorGrab is a primary food delivery partner for Bebek Goreng Pak Ndut, enabling islandwide delivery from Lucky Plaza, Westgate, and SingPost Centre locations. Customers can order directly through the Grab app for delivery to their doorstep.
• FoodpandacoreChannel Partner/ Reseller/ DistributorFoodpanda serves as a food delivery partner for multiple Bebek Goreng Pak Ndut locations including Westgate and SingPost Centre. The partnership enables delivery ordering through the Foodpanda platform.
• iMakanminorChannel Partner/ Reseller/ DistributoriMakan is an online ordering platform partner that provides direct ordering capabilities for Bebek Goreng Pak Ndut, offering free delivery for orders above $200.

Scale indicators4 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Jollibee: Filipino fast-food chain with Singapore presence offering fried chicken and Southeast Asian-influenced menu items. Comparable as a regional Asian QSR competing for similar cross-ethnic Southeast Asian casual dining occasions.
• 4Fingers Crispy Chicken: Singapore-headquartered fried chicken chain with multi-location footprint across the city. Directly competes for the fried chicken segment of Bebek Goreng Pak Ndut's menu and represents comparable casual dining unit economics in Singapore mall locations.
• McDonald's Singapore: Global QSR leader with deep Singapore footprint. Competes for casual dining occasions and delivery orders, representing the broad incumbent benchmark in quick-service restaurant scale and unit economics.
• Tenderfresh: Established halal fried chicken chain in Singapore with multi-outlet mall-based presence. Directly competes for halal-conscious Muslim diners and shares the multi-location casual dining model with mall footprints.
• KFC Singapore: Major global QSR chain with extensive Singapore presence. Competes in the fried chicken category and broader casual dining occasions with significantly larger scale, brand recognition, and delivery platform partnerships.

Direct peers

• Es Teler 77: Indonesian restaurant chain with presence across Indonesia and Singapore serving traditional Indonesian cuisine and beverages. Comparable as a regional Indonesian casual dining brand expanding across Southeast Asian halal-friendly markets.
• Warung Mangkok: Indonesian casual dining operator in Singapore serving traditional Indonesian fare. Comparable as a direct peer competing for the same Singapore diners seeking affordable authentic Indonesian cuisine in mall and neighborhood formats.
• Ayam Penyet Ria: Well-established Indonesian restaurant chain operating multiple locations in Singapore, serving traditional Indonesian cuisine including smashed fried chicken. Directly comparable casual dining format targeting similar Singapore diners seeking affordable authentic Indonesian food.

Regional players

• The Coconut Club: Singapore restaurant specializing in nasi lemak and authentic Southeast Asian cuisine. Comparable as a Singapore-based operator offering differentiated regional Southeast Asian cuisine in a similar casual-to-mid-scale dining format with both dine-in and delivery presence.

Emerging players

• Bonchon Singapore: Korean double-fried chicken chain with Singapore presence. Competes in the fried chicken category with a differentiated preparation method, representing an emerging player in the Asian fried chicken segment overlapping with Bebek Goreng Pak Ndut's crispy fried offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bebek-goreng-pak-ndut

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bebek Goreng Pak Ndut