BECQUET
BECQUET is a French direct-to-consumer e-commerce retailer specializing in home textiles, including bed linens, bath linens, curtains, decorative cushions, bedding, and sleepwear. It serves individual consumers across France and Belgium via its website, print catalogs, and an 18,000+ pickup point delivery network.
- Company typePrivate
- Founded-
- HeadquartersLa Chapelle-d'Armentières, Nord-Pas-de-Calais, France
- Headcount51–100
- GTM typeB2C
- OfferingServices
What BECQUET does
BECQUET is a French direct-to-consumer e-commerce retailer and creator ("Créateur en linge de maison") of home textiles, headquartered in La Chapelle-d'Armentières in the Nord-Pas-de-Calais region. The company offers a comprehensive portfolio across bed linens (percale, cotton, flannel, satin), bath linens, table linens, curtains and voilages, decorative cushions and throws, bedding (mattresses, pillows, duvets, mattress toppers), and sleepwear. It serves individual consumers in France (metropolitan and overseas departments) and Belgium through multiple channels: its website becquet.fr, a dedicated Belgium storefront becquet.be, print catalogs, telephone orders, and mail orders, with delivery supported by a network of 18,000+ La Poste/Colissimo pickup points. Brand recognition is reinforced by Capital magazine awards for best home linens website and best bed linens brand.
The company operates a standard e-commerce platform with SSL-encrypted checkout, Algolia-powered site search, iAdvize live chat support, and digital payment methods including Apple Pay, Google Pay, and credit cards. BECQUET is structured as a SASU (single-member simplified joint-stock company) under the DOMOTI Group with €914,400 in share capital, registered with RCS Lille Métropole, and employs 51-100 people. Stéphane Dervaux serves as Directeur Général.
Revenue is generated primarily through one-time retail product sales at unit prices ranging from approximately €9.90 to €299.90, with the business heavily reliant on promotional mechanics including 35-70% discounts, BOGO and tiered bundle offers, free delivery over €110, and outlet/flash sales. Ancillary monetization includes a points-based loyalty program (1 point per €1.50 spent, redeemable for vouchers up to €100), a co-branded Carte 4 étoiles revolving credit card with Cofidis enabling installment payments from €15/month, and a €30 newsletter-acquisition discount on first orders above €99.
BECQUET firmographics
Firmographics- Name
- BECQUET
- Legal name
- BECQUET
- Website
- https://becquet.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BECQUET is a French direct-to-consumer e-commerce retailer specializing in home textiles, including bed linens, bath linens, curtains, decorative cushions, bedding, and sleepwear. It serves individual consumers across France and Belgium via its website, print catalogs, and an 18,000+ pickup point delivery network.
- Ownership category
- akta.pro rank
Where BECQUET is headquartered
LocationHeadquarters
- HQ city
- La Chapelle-d'Armentières, Nord-Pas-de-Calais
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
BECQUET business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: One-time retail sales of home textile products including bed linens, bathroom linens, table linens, curtains, textile décor, and home decoration items. Products are sold at various price points with frequent promotional discounts. Customers can also purchase fabric by the meter.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional discounts |
| Transaction based/ take rate | Pay-as-you-go | Loyalty program with points redemption |
| Transaction based/ take rate | Monthly | Cofidis 4 étoiles credit card financing |
| Subscription | Pay-as-you-go | Newsletter subscriber discount |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
BECQUET product offering
Product offeringCore offering
BECQUET is a French creator and direct-to-consumer retailer of home textiles, selling bed linens, bath linens, table linens, curtains, cushions, throws, bedding, and sleepwear primarily through its e-commerce website (www.becquet.fr), print catalogs, telephone orders, and mail orders. The company offers private-label home textile collections alongside a loyalty program and a co-branded installment credit card (Carte 4 étoiles) in partnership with Cofidis.
Product overview
BECQUET is a French home linens creator (Créateur en linge de maison) offering a comprehensive portfolio of textile products for the home. The product range centers on core home textile categories: bed linens (linge de lit), bath linens (linge de toilette), table linens (linge de table), window treatments (rideaux et voilages), decorative cushions and throws (coussins et plaids), and bedding/literie including mattresses, pillows, and duvets. The company also offers sleepwear and loungewear. BECQUET operates through multiple channels: an e-commerce platform (www.becquet.fr), paper catalog, and interactive digital catalog. Supporting services include a loyalty program (Programme de fidélité) offering points-based gift vouchers, and the Carte 4 étoiles credit card for flexible payment options (monthly installments, pay-at-time, 3x interest-free). The brand collaborates with influencers such as Rachel Styliste for curated collections, and sources products with features like memory foam (Qualigel), organic cotton, and specialized bedding protection technologies.
Differentiator
Problem solved
Functional benefit
Brands
- BECQUET CRÉATION: Private label home textiles brand for bed linens, curtains, table linens, and decorative items sold exclusively through Becquet.
- Carte 4 Étoiles
Products and services
- Bed Linens (Linge de lit)
- Bath Linens (Linge de toilette)
- Table Linens (Linge de table)
- Curtains and Voilages (Rideaux et voilages)
- Cushions and Throws (Coussins et plaids)
- Bedding (Literie)
- Sleepwear (Pyjamas et nuisettes)
- Bedding Protection (Protections literie)
- Carte 4 étoiles Credit Card
- Loyalty Program (Programme de fidélité)
- Rachel Styliste Collection
Companies that use BECQUET
Customer profileSegments1 record
Ideal customer profiles1 record
BECQUET technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
BECQUET partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- La Poste / ColissimocorePartnership for order delivery and returns through La Poste's network of over 18,000 pickup points across France.
- Rachel Styliste (Rachel Coppens)coreInfluencer collaboration with Rachel Coppens (@rachelstyliste on YouTube and Instagram). She curates a selection of BECQUET products for her audience with a dedicated landing page featuring her recommendations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
BECQUET competitors and assessment
Company assessmentDirect peers
- Linvosges: French heritage home textile specialist selling bed linens, bath linens, table linens, and home décor through its own DTC channels. Closest product-overlap competitor to BECQUET's core linge de maison offering.
- Camif: French direct-to-consumer home furniture and textile retailer with a catalog and e-commerce model historically similar to BECQUET, serving the same French household customer with comparable category breadth across linens and home décor.
- Blancheporte: French catalog and e-commerce retailer covering home textiles, fashion, and lifestyle products for the French household. Highly comparable multi-channel DTC structure and target demographic to BECQUET.
- Carré Blanc: French home textile retailer specializing in bed, bath, and table linens through DTC and a French retail footprint. Direct overlap with BECQUET's product portfolio and target consumer (French households seeking design-led home textiles).
- Damart: French mail-order and e-commerce retailer with a strong catalog heritage covering apparel and home textiles. Comparable multi-channel DTC model, French customer base, and long operational history to BECQUET.
- Descamps: Premium French home textile brand offering bed linens, bath, and tableware through DTC and select retail. Comparable to BECQUET in core category (linge de maison) with a more luxury positioning.
- Vivaraise: French home textile brand selling bed, bath, table, and decorative linens through DTC and specialty retail. Direct competitor in design-led home linens with overlapping customer profile in France.
Broad incumbents
- La Redoute: Major French DTC retailer covering fashion and home textiles, including a substantial bed/bath/curtain assortment. Significantly larger and broader than BECQUET but overlapping in home textile categories and French household customer base.
- Amazon France: Dominant French e-commerce marketplace selling home textiles from third-party sellers and its own brands. Represents the structural competitive backdrop for BECQUET's DTC home textile sales in France.
- Casa: European home décor and household textile retailer with physical stores and e-commerce across multiple countries. Overlaps with BECQUET in decorative cushions, throws, curtains, and table linens but with broader category scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
BECQUET social profiles
Digital presenceBECQUET financial estimates
Financial estimateRevenue estimate
Valuation estimate
BECQUET leadership team
Management profileNumber of profiles
Profiles1 record
BECQUET funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BECQUET M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BECQUET
What does BECQUET do?
BECQUET is a French creator and direct-to-consumer retailer of home textiles, selling bed linens, bath linens, table linens, curtains, cushions, throws, bedding, and sleepwear primarily through its e-commerce website (www.becquet.fr), print catalogs, telephone orders, and mail orders. The company offers private-label home textile collections alongside a loyalty program and a co-branded installment credit card (Carte 4 étoiles) in partnership with Cofidis.
Is BECQUET a public or private company?
BECQUET is a private company. It is classified as corporate owned and is currently operating.
When was BECQUET founded?
BECQUET was founded in -1. It employs 51 to 100 people.
Where is BECQUET based?
BECQUET is headquartered in La Chapelle-d'Armentières, Nord-Pas-de-Calais, France, in the Europe region.
How does BECQUET make money?
One revenue line is on record: product Sales.
Who are BECQUET's main competitors?
Direct peers on record are Linvosges, Camif, Blancheporte, Carré Blanc, Damart, Descamps and Vivaraise. Broad incumbents are La Redoute, Amazon France and Casa.
Does BECQUET have an API?
No public API is recorded for BECQUET.