Damart
Damart is a French multi-channel fashion retailer (founded 1953, Roubaix) selling apparel, footwear, and home textiles to men, women, and children across 90+ French boutiques, five-country e-commerce, and a growing concession channel, anchored by proprietary Thermolactyl and related textile technologies.
- Company typePrivate
- Founded1953
- HeadquartersRoubaix, France
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Damart does
Damart is a French multi-channel fashion retailer founded in 1953 and headquartered in Roubaix, France, operating as a subsidiary of Damartex Group. The company sells women's, men's, and children's apparel, footwear, and home textiles through 90+ proprietary boutiques in France, e-commerce storefronts serving five European countries (France, Belgium, United Kingdom, Switzerland, Luxembourg), catalog ordering, and a growing concession-store channel. Its commercial positioning is built around a portfolio of branded proprietary textile technologies: Thermolactyl (thermal underwear across five warmth levels), Climatyl (cooling comfort), Perfect Fit (stretch denim with sculpting), Amortyl (footwear cushioning), Piedical (foot health), and Evolutyl (adaptive fit). Pricing is unit-based, ranges roughly from €4.79 to €89.99, with frequent seasonal promotions of up to 70% off, interest-free 3x/4x installments via Alma, 60-day free returns, and uniform pricing across inclusive sizes 36-60. Target customers are mid-market adult consumers across all ages prioritizing comfort, fit, thermal protection, and value, with secondary segments in children, sports, and home/wellness.
The business model is direct-to-consumer retail with diversified channels rather than wholesale-dependent. Revenue mechanics rely on high-volume unit sales across ready-to-wear, underwear, nightwear, lingerie, shoes, accessories, and a Damart Maison home-textiles line, supplemented by a value-tier 'Prix Doux' assortment and a Damart Sport technical apparel range. Marketing is multi-channel: national TV and digital campaigns produced in partnership with THG Studios ('It starts with Damart' AW 2025; 'We do the details. You do you' 2024), an in-house 'Cosy' podcast, live shopping events, paid social and search, and an inspiration blog. Sustainability and circular-economy initiatives (partnerships with Les Réparables for repair and Le Relais for textile recycling) and an accessibility partnership with Acceo extend the brand's ecosystem. The company has no disclosed AI/ML capabilities and is recognized by FEVAD with a Silver Medal for Best E-commerce Site of the Year 2026 in the Fashion & Clothing category.
Damart firmographics
Firmographics- Name
- Damart
- Legal name
- Damart
- Website
- https://damart.fr
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Damart is a French multi-channel fashion retailer (founded 1953, Roubaix) selling apparel, footwear, and home textiles to men, women, and children across 90+ French boutiques, five-country e-commerce, and a growing concession channel, anchored by proprietary Thermolactyl and related textile technologies.
- Ownership category
- akta.pro rank
Where Damart is headquartered
LocationHeadquarters
- HQ city
- Roubaix
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Damart business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Apparel Sales: Damart generates revenue through direct sales of clothing and accessories to consumers through its network of 90+ retail boutiques in France, e-commerce platforms (damart.fr and country-specific sites for Belgium, UK, Switzerland, Luxembourg), and catalog orders. The company operates seasonal sales promotions with discounts up to 70%.
- E-commerce: Online retail sales through proprietary e-commerce platforms serving multiple European markets.
- Catalog Sales: Traditional catalog ordering service for customers who prefer to browse and order by mail.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing across all product categories |
| Unit Pricing | Pay-as-you-go | Sales and promotional pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Damart product offering
Product offeringCore offering
Damart is a French multi-channel retailer that designs, sources, and sells ready-to-wear apparel, underwear, sleepwear, shoes, and accessories for women, men, and children, along with home textiles and personal well-being products. Its assortment is differentiated by proprietary textile technologies such as Thermolactyl (thermal insulation), Climatyl (cooling/freshness), Perfect Fit (stretch and sculpting), Amortyl (footwear cushioning), Piedical (foot care), and Evolutyl (adaptive fit), supported by inclusive sizing (36-60) with uniform pricing.
Product overview
Damart is a French multi-channel fashion retailer offering clothing and home goods for women, men, and children. The product portfolio is organized around two core pillars: a full ready-to-wear and underwear assortment (women, men, children) sold through physical boutiques and e-commerce, and a proprietary set of material innovations branded as Thermolactyl (thermal/insulation), Perfect Fit (stretch/sculpting denim and jersey), Climatyl (freshness/climate control), Amortyl (footwear cushioning), Piedical (foot health), and Evolutyl (adaptive fit). These technology sub-brands run across the entire Damart product range. Supplementary offerings include Damart Sport (technical sportswear), Damart Maison (home linens and well-being products), a live shopping channel, and the Cosy podcast. A notable circular economy initiative is the Damart X Les Réparables repair partnership. The e-commerce platform (Magento-powered) supports 3x/4x installment payments, live shopping, and a loyalty program, alongside over 90 physical stores in France.
Differentiator
Problem solved
Functional benefit
Brands
- Thermolactyl: Thermal underwear technology providing warmth and comfort
- Perfect Fit
- Amortyl
- Climatyl
- Piedical
- Evolutyl
Products and services
- Damart Women collection Women's ready-to-wear, underwear, nightwear, lingerie, shoes, accessories, and sport clothing covering dresses, skirts, tops, pants, swimwear, pullovers, jackets, and coats. Sizes 36-60 and up to 3XL with uniform pricing across sizes.
- Damart Men collection Men's ready-to-wear including T-shirts, polos, shirts, pullovers, jackets, pants, shorts, bermudas, and sleepwear, plus underwear and shoes.
- Damart Children collection Children's underwear, nightwear, and sport clothing including Thermolactyl thermal base layers.
- Damart Maison (Home & Well-being) Home linens including bed linen (duvet covers, fitted and flat sheets, pillowcases), bedding (quilts, pillows, blankets, mattress protectors), household items, and personal well-being products.
- Damart Sport Technical sportswear line for women, men, and children with technical underwear, tops, jackets, fleece, windbreakers, parkas, down jackets, and sport pants, integrating Thermolactyl and Climatyl technologies for sport-specific performance.
Quantifiable outcome
- Silver medal for Best E-commerce Site of the Year 2026 - FEVAD
- +1 more outcomes
Companies that use Damart
Customer profileSegments5 records
Ideal customer profiles3 records
Damart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
Damart partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- THG StudiosminorCreative production partnership for advertising. THG Studios supported Damart's Yorkshire operation with TV and digital advertising production for the 'It starts with Damart' national campaign Autumn/Winter 2025.
- Friends of Myrtle ParkminorLocal community partnership with Friends of Myrtle Park charitable organization for ongoing community engagement.
- Les RéparablescoreCircular economy partnership focused on clothing repair and recycling. Damart X Les Réparables initiative represents a step forward in the circular economy, extending the life of clothing products through repair services.
- Le RelaiscoreClothing collection partnership for textile recycling. Damart X Le Relais program allows customers to donate old clothing for recycling.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Damart competitors and assessment
Company assessmentDirect peers
- La Redoute: La Redoute is a French multi-channel fashion and home retailer operating both e-commerce and catalog, serving women, men, and home customers — directly comparable to Damart's positioning, channel mix, and target geographies.
- Vertbaudet: Vertbaudet is a French fashion retailer focused on children's, maternity, and family apparel. Comparable to Damart on French DTC model, multi-channel distribution, and Damartex's portfolio overlap (Vertbaudet is also a Damartex brand).
- Camaïeu: Camaïeu (in restructuring/relaunch) was a French women's fashion retailer with broad physical and online presence. Comparable to Damart on French women-focused fashion retail with mid-market positioning.
- Kiabi: Kiabi is a major French affordable family fashion retailer with strong omnichannel presence, including physical stores and e-commerce. Comparable to Damart on French-market DTC, mid-market positioning, and broad family sizing.
- N Brown Group (Simply Be, Jacamo): N Brown is a UK-listed apparel retailer specializing in size-inclusive and mature-fit clothing through sub-brands such as Simply Be and Jacamo. Closely comparable to Damart on inclusive sizing, comfort positioning, and online-led DTC model.
- Promod: Promod is a French women's fashion retailer with a multi-channel European footprint. Comparable to Damart on French-DTC heritage, women-led assortment, and brick-and-mortar plus e-commerce distribution.
Broad incumbents
- Zalando: Zalando is Europe's largest online fashion platform, serving multiple categories and countries. A broad incumbent that competes with Damart for online apparel share across France, BE, CH, and LU.
- L.L.Bean: L.L.Bean is a US heritage multi-channel retailer focused on outdoor and comfort apparel. Comparable to Damart on heritage brand strength, proprietary product technologies (Thermolactyl vs. L.L.Bean fabrics), and catalog-to-digital evolution.
- Lands' End: Lands' End is a US-based multi-channel apparel and home retailer with strong catalog heritage and digital growth. Comparable to Damart on catalog legacy, comfort-apparel positioning, and wholesale-plus-DTC distribution.
Emerging players
- Boden: Boden is a UK-based DTC apparel retailer known for inclusive sizing and distinctive brand identity across women, men, and children. Comparable to Damart on size-inclusive, comfort-focused DTC apparel with multi-country European reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Damart social profiles
Digital presenceDamart compliance and trust
Trust signalCompliance2 records
Damart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Damart leadership team
Management profileNumber of profiles
Profiles1 record
Damart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Damart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Damart
What does Damart do?
Damart is a French multi-channel retailer that designs, sources, and sells ready-to-wear apparel, underwear, sleepwear, shoes, and accessories for women, men, and children, along with home textiles and personal well-being products. Its assortment is differentiated by proprietary textile technologies such as Thermolactyl (thermal insulation), Climatyl (cooling/freshness), Perfect Fit (stretch and sculpting), Amortyl (footwear cushioning), Piedical (foot care), and Evolutyl (adaptive fit), supported by inclusive sizing (36-60) with uniform pricing.
Is Damart a public or private company?
Damart is a private company. It is classified as corporate owned and is currently operating.
When was Damart founded?
Damart was founded in 1953. It employs 501 to 1,000 people.
Where is Damart based?
Damart is headquartered in Roubaix, France, in the Europe region.
How does Damart make money?
Three revenue lines are on record. Retail Apparel Sales are the primary driver. The others are E-commerce and catalog Sales.
Who are Damart's main competitors?
Direct peers on record are La Redoute, Vertbaudet, Camaïeu, Kiabi, N Brown Group (Simply Be, Jacamo) and Promod. Broad incumbents are Zalando, L.L.Bean and Lands' End. Boden is listed as an emerging player.
Does Damart have an API?
No public API is recorded for Damart.