Bee friendly

What Bee friendly does

Bee friendly UG (haftungsbeschränkt) is a Wiesloch, Baden-Württemberg-based biodiversity company founded in 2020 that helps corporations, educational institutions, and event organizers create and measure wild bee habitats and meet corporate sustainability obligations. The company operates three interlocking lines: physical products (customizable bee hotels crafted by disability-employment workshops, climate-positive bee seed packets, fair-trade honey and chocolate, and curated gift boxes), professional services (CSRD/ESRS E4 biodiversity consulting, on-site team-building workshops, and €249 keynotes), and a proprietary technology offering, the Insector, a solar-powered AI camera that monitors insect diversity at client sites and produces reportable data for CSRD disclosures.

The technology backbone is the Insector monitoring system, which uses computer vision to classify insects and outputs structured biodiversity data, visualizations, and action recommendations. Bee friendly has invested in proprietary AI research, including eyetracking experiments comparing human and machine insect recognition to improve model accuracy. Reporting methodologies are aligned with CSRD/ESRS E4, DGNB, DIN SPEC 91475, and Bee friendly's own scientific expertise, positioning the company as a specialist for SME sustainability managers responding to EU reporting requirements.

Commercial activity is dominated by enterprise field sales to corporate CSR, HR, and sustainability functions (named customers include B&B Hotels Germany, Henkel, AbbVie Ludwigshafen, and ewimed), supplemented by direct e-commerce, partner channels (ESRS Services, Teambuildingnow), and a community-led stream of free and paid workshops at schools and social-pedagogical institutions via the IB Stiftung partnership. Pricing is largely transaction-based (workshops €550–€2,350 net; keynotes €249 net) with newer subscription and multi-year contract structures for Insector monitoring and biodiversity reports. The company ships products domestically in Germany and internationally across nine European countries; it remains privately held by its three co-founders with no external institutional capital.

Name

Bee friendly

Legal name

Bee friendly UG (haftungsbeschränkt)

Website

https://beefriendly-earth.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bee friendly is a Wiesloch-based biodiversity company that helps German and European corporations create and measure wild bee habitats through physical products (bee hotels, seed packets), workshops, and the Insector AI insect-monitoring system for CSRD/ESRS E4 sustainability reporting.

Ownership category

akta.pro rank

Product category

Corporate Biodiversity Services

NAICS

Apiculture (112910), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Services-Commercial Physical & Biological Research (8731), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Beekeeping Equipment Manufacturing & Supply (Hives, Frames, Tools, PPE) (AFAEAHAI)

akta.pro secondary industries

Beekeeping Training, Education & Advisory Services (AFAEAHAO), Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM)

Keywords

• Corporate biodiversity services
• Wild bee conservation
• CSRD ESRS E4 reporting
• AI insect monitoring
• Sustainable team building

Headquarters

HQ city

Wiesloch

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Products – Bee Hotels, Bee Seed Packets, Giveaways: Bee friendly sells manufactured and distributed products including bee hotels (crafted at Diakoniewerkstätten Rhein-Neckar), bee seed packets (packaged at Lebenshilfe Wiesloch Kurpfalz-Werkstatt), fair-trade honey, chocolate, and curated gift boxes. Products are customizable with client logos. Revenue is one-time per transaction, with products shipped domestically (Germany) and internationally (EU and non-EU).
2. Workshops & Team-building Events: Bee friendly delivers custom team-building workshops on biodiversity topics, including bee hotel construction, wildflower meadow creation, and resilience training. Pricing starts at €550 net for the Waben-Workshop (5–10 people, 2.5–3 hours) and €2,350 for a 3-hour Bee Hotel Workshop (5–10 people). Events are priced per engagement and conducted on-site at client locations or at the Mannheim teaching garden.
3. Biodiversitäts-Report (CSRD/ESRS E4 Consulting): Bee friendly provides biodiversity reporting services including site assessment, biodiversity analysis aligned with CSRD (ESRS E4), DIN standards, DGNB, and DIN SPEC 91475, plus action recommendations. This service supports corporate sustainability reporting obligations and is delivered as a consulting engagement following an on-site visit.
4. Keynote Speaking: Bee friendly founders and team members deliver keynote presentations on biodiversity, conservation, and sustainability. Keynote sessions (German/English, 30–60 minutes) are priced at €249 net and serve as an entry point for enterprise sales conversations.
5. Newsletter and E-book Lead Magnet: Free e-book 'Welche Wildbiene ist das?' (Which wild bee is that?) is offered in exchange for newsletter sign-up. The newsletter delivers news, promotions, and inspiration. Newsletter is used as a customer acquisition and retention channel.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Bee friendly sells and delivers corporate biodiversity products and services, including customizable bee hotels, climate-positive seed-packet giveaways, fair-trade gift boxes, on-site team-building workshops, and the Insector AI-powered insect monitoring system. Its services also include CSRD/ESRS E4-aligned biodiversity reporting and consulting for companies seeking evidence-based sustainability disclosures.

Product overview

Bee friendly is a biodiversity-focused company offering a portfolio of products and services centered around wild bee conservation and corporate sustainability reporting. The core product is the Insector, an AI-powered insect monitoring system for tracking biodiversity. Physical products include Bee Hotels (customizable nesting shelters) and Bee Seed Packets (sustainable giveaways made from grass paper), along with fair-trade honey and chocolate. Services encompass biodiversity consulting with CSRD/ESRS E4 compliant reporting, and hands-on workshops including bee hotel construction and teambuilding events. The company operates both direct product sales and a partner platform marketplace.

Differentiator

Problem solved

Functional benefit

Brands

• Insector: Automated AI-powered insect monitoring system with solar-powered camera that tracks insect diversity at company sites and generates CSRD-compliant biodiversity reports.

Products and services

• Insector AI Insect Monitoring System Automated solar-powered AI camera system installed at customer sites that continuously tracks insect abundance and diversity and delivers regular reports with visualizations and action recommendations, including CSRD-ready outputs. Targeted at corporate customers needing measurable biodiversity evidence.
• Bee Hotels High-quality wooden nesting shelters for wild bees, hand-crafted from locally sourced wood by partner workshops employing people with disabilities, durable, weather-resistant, and customizable with company logos for facades, gardens, schoolyards, and corporate grounds.
• Sustainable Giveaways (Seed Packets, Honey, Chocolate, Gift Boxes) Curated sustainable giveaway products including climate-positive wildflower seed packets in grass-paper packaging, fair-trade honey and chocolate, and customizable gift boxes designed for corporate events, CSR initiatives, and employee gifts.
• Workshops & Team-Building Events Hands-on biodiversity workshops including modular bee hotel construction (Waben-Workshop), classic bee hotel team-building, wildflower meadow creation, and resilience training, delivered on-site at client locations or at Bee friendly's Mannheim teaching garden for corporate, kindergarten, and school audiences.
• Biodiversity Reports (CSRD/ESRS E4) Biodiversity consulting service producing CSRD-compliant (ESRS E4) reports that include on-site assessments, standardized biodiversity scoring, and prioritized action recommendations for corporate sustainability disclosure and land management.
• Keynote Speaking 30–60 minute keynote presentations (German or English, €249 net) on the biodiversity crisis, species extinction, and ecosystem collapse, used as an entry point for enterprise sales conversations, with a minimum of 10 attendees.

Quantifiable outcome

• 20,831 bee-seed bags distributed to customers and conservation programs
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Lebenshilfe Wiesloch – Kurpfalz-WerkstattcoreStrategic or Co-development Partner · 1 January 2021The Kurpfalz-Werkstatt of Lebenshilfe Wiesloch (employing ~200 people with disabilities) processes Bee friendly's bee seed packets — handling packaging, filling, and labeling. This partnership enables social impact through inclusive employment while keeping Bee friendly's production regional and sustainable. The partnership has been active since 2021.
• Diakoniewerkstätten Rhein-NeckarcoreStrategic or Co-development PartnerDiakoniewerkstätten Rhein-Neckar crafts Bee friendly's bee hotels from locally sourced wood. People with disabilities perform the manufacturing work, aligning with Bee friendly's social sustainability values. The workshops produce durable, weather-resistant, and customizable bee hotels.
• ESRS ServicesmajorGTM or Marketing PartnerESRS Services is an information platform for sustainability managers from SMEs. Bee friendly is featured in the platform's biodiversity hub, which serves as the central contact point for companies seeking to integrate biodiversity as a strategic and operational topic. This provides Bee friendly with access to a targeted audience of CSRD-obligated sustainability managers.
• TeambuildingnowmajorChannel Partner/ Reseller/ DistributorTeambuildingnow is a marketplace for sustainable teambuilding events offering 30+ themes across Germany. Bee friendly's workshops are listed on the platform, providing referral traffic and channel distribution for corporate team-building sales.
• Linio VerdaminorStrategic or Co-development PartnerLinio Verda produces grass paper packaging for Bee friendly's products. Grass paper production uses significantly less energy, CO₂, and water than conventional paper, and Linio Verda's products are climate-positive (200% CO₂ offset through recognized climate protection projects). This partnership ensures Bee friendly's packaging is sustainable and bee-friendly.
• FairantwortungminorGTM or Marketing PartnerFairantwortung is a nonprofit entrepreneur initiative aligned with the UN Sustainable Development Goals (SDGs). It serves as a co-marketing partner that connects Bee friendly with sustainability-oriented companies and amplifies its visibility in the CSR and social entrepreneurship community.
• birds & bees (Lebenshilfe Bruchsal-Bretten)minorStrategic or Co-development Partnerbirds & bees is a project of Lebenshilfe Bruchsal-Bretten that manufactures bird nesting boxes, insect hotels, and bee hotels as commissioned work for companies and institutions. They cut, assemble, and engrave customer logos on wood products. Combines social (disability employment) and ecological (biodiversity) aspects.
• IB Stiftung (Internationaler Bund Stiftung)coreStrategic or Co-development PartnerIB Stiftung and Bee friendly co-deliver biodiversity workshops at socially-pedagogical institutions for disadvantaged children and youth. The workshops are completely free for participating institutions, funded by a social-ecological network of sponsors and supporters. IB Stiftung's institutional network provides distribution for Bee friendly's educational mission.
• Imkerei Johann DengelminorStrategic or Co-development PartnerRegional beekeeper providing honey and bee products for Bee friendly's product line. Dengel's honey meets the quality standards of the German Beekeepers Association (DIB). Products sourced from the Donau Ries region, supporting local beekeeping and short supply chains.
• BridgingIT GmbHminorStrategic or Co-development PartnerBridgingIT collaborated with Bee friendly and the City of Heidelberg on the installation of a bee hotel and biodiversity hotspot at a city sports facility in November 2022. The project demonstrated corporate-technology-civil-society collaboration for urban biodiversity.
• City of HeidelbergminorStrategic or Co-development PartnerThe City of Heidelberg partnered with Bee friendly and BridgingIT to create a bee hotel and biodiversity hotspot at a city sports facility. Heidelberg's Environment Office (Umweltamt) and Sports Office (Sportamt) participated in the project, generating positive press coverage in November 2022.
• MIYA forest e.V.minorStrategic or Co-development PartnerMIYA forest e.V. operates Tiny Forests in urban settings. Bee friendly's Insector monitoring system was deployed at MIYA's Eberswalde site to scientifically measure whether Tiny Forests genuinely promote urban biodiversity, generating case study content and validating the ecological impact of urban forest interventions.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sphera: Global enterprise ESG and sustainability software platform covering CSRD reporting, carbon, and operational sustainability. Broad incumbent offering overlapping with Bee friendly's CSRD/ESRS E4 biodiversity reporting service, but at vastly greater scale and as part of a wider ESG suite.
• Anthesis Group: Global sustainability consultancy delivering ESG strategy, CSRD advisory, and nature/biodiversity services to multinational corporates. Comparable to Bee friendly's CSRD biodiversity consulting motion but operating at significantly larger scale and broader scope.
• South Pole: Major climate and sustainability solutions provider offering corporate ESG, carbon, and increasingly nature/biodiversity advisory. Comparable to Bee friendly's CSRD-aligned biodiversity consulting but as part of a much larger sustainability portfolio serving global enterprises.
• Workiva: Cloud platform for ESG, sustainability, and regulatory reporting used by large enterprises for CSRD and SEC disclosure. Overlaps with Bee friendly's CSRD/ESRS E4 reporting workflow but is a broad, scale platform rather than a biodiversity specialist.

Direct peers

• NatureMetrics: UK-based biodiversity monitoring company specializing in environmental DNA and nature-data analytics for corporate ESG reporting. Directly comparable to Bee friendly's Insector AI monitoring and CSRD/ESRS E4-aligned biodiversity reporting service in the EU/UK regulatory market.
• Insect Respect: German brand combining certified bee/insect products with biodiversity research partnerships, including insect hotels and seed products for corporate clients. Comparable to Bee friendly's integrated product-and-impact-measurement approach for enterprise CSR and sustainability buyers.
• Wildbiene & Partner: German specialist in wild bee and insect conservation products, including bee hotels and educational offerings for companies and municipalities. Directly comparable to Bee friendly's bee hotel product line and corporate CSR workshop motion within the same German market.

Emerging players

• Watershed: Climate and sustainability reporting platform expanding from carbon accounting into broader nature/biodiversity disclosure. Emerging competitor in the same CSRD-aligned enterprise reporting space as Bee friendly, focused on software scale rather than on-site monitoring.

Others

• ESRS Services: German information platform and biodiversity hub for SME sustainability managers navigating CSRD obligations. Bee friendly is featured as a partner; comparable indirectly via shared buyer segment (CSRD-obligated sustainability managers) rather than direct product overlap.
• Teambuildingnow: German marketplace for sustainable team-building events where Bee friendly's workshops are listed as a channel partner. Ecosystem participant that distributes Bee friendly's workshop offering rather than competing with it.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/beefriendlyearth
• Facebookfacebook.com/beefriendlyearth
• LinkedInlinkedin.com/company/bee-friendly-ug

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bee friendly