Bee's Marketplace

What Bee's Marketplace does

Bee's Marketplace is an independently owned, single-location grocery retailer headquartered at 1045 S. Central St., Colorado City, Arizona. Founded in 2013 in direct response to the closure of the previous local food store in 2012, the business operates from an 8,000 square-foot multi-department facility that aggregates grocery, produce, deli, bakery, meat and seafood (Block & Tackle), dairy and frozen, floral, beer/wine/liquor, pharmacy, and guest services under a single roof. Complementary on-site operations include a Beans & Brews coffee bar with curbside pickup, the first franchised Arctic Circle fast-food restaurant in Arizona, and Ten45 — an on-site bar and rentable event venue operating 10:45 AM to 10:00 PM — plus a 24/7 fuel station with Chevron mobile-pay integration and propane exchange.

The technology and platform layer is comparatively standard for a community grocer. The Bee's Marketplace website is designed and maintained by Associated Food Stores, which also supplies the store's portfolio of 12+ exclusive house brands (Food Club, Full Circle Market, Red Button Vintage Creamery, Culinary Tours, Crav'n Flavor, Wide Awake Coffee Co., TopCare, Simply Done, Pure Harmony, Beehive Bread & Pastry Co., Tippy Toes, Sweet P's Bake Shop). E-commerce is provided through a RosieApp integration for online ordering and in-store pickup and an Instacart integration for home delivery. Customer engagement is driven by a Rewards loyalty program (one point per dollar, converting monthly to in-store wallet credit), digital coupons, weekly ads, and a recipe blog, with Google Analytics, DoubleClick, and Quantcast deployed for marketing measurement; core site infrastructure relies on SSL encryption, session and persistent cookies, GPS/location services, and reCAPTCHA.

The revenue model is multi-stream and consumer-facing: retail grocery and department sales, prescription pharmacy services (accepting Arizona and Utah Medicaid), 24/7 fuel sales, franchised fast-food commissions via Arctic Circle, bar and event-venue rentals (Salt 'N Savor Kitchen at $300/day, Deck at $200/day, Conference Room at $50/hour), and gift card sales. The customer base is overwhelmingly local consumer households in Colorado City and surrounding outlying communities — the firmographics record states 6 employees with no headcount roster, and there are no named enterprise or commercial accounts. The company is privately held with no disclosed institutional investors, no public listing, and no parent company.

Name

Bee's Marketplace

Website

https://beesmarketplace.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Bee's Marketplace is an independently owned, single-location grocery retailer in Colorado City, Arizona, serving local residents and outlying communities with a multi-department store spanning groceries, pharmacy, fuel, an on-site bar and event venue, and a franchised fast-food outlet.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Grocery and Convenience Retailers (4451)

SIC

Retail-Grocery Stores (5411), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industry

Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE)

Keywords

• Grocery retail
• Pharmacy services
• Fuel station
• Deli and bakery
• Loyalty program

Headquarters

HQ city

Colorado City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Grocery Sales: In-store sales of groceries, produce, deli items, bakery, dairy, frozen goods, and specialty items. Revenue generated through point-of-sale transactions with customers paying for merchandise at checkout.
2. Ten45 Bar and Restaurant: On-site bar and restaurant operating from 10:45 AM to 10:00 PM, serving beer, wine, and food. Venue rental for private events including deck rental, conference room, and full upstairs beer and wine garden.
3. Rewards Program: Points accumulate monthly with one point earned per dollar spent. Points convert to wallet credit redeemable in-store. This drives customer loyalty and repeat purchases.
4. Fuel Sales: 24/7 fuel station with propane exchange, generating revenue from gasoline and diesel sales alongside convenience store purchases.
5. Pharmacy Services: Prescription fulfillment accepting most insurance plans including Utah and Arizona Medicaid. Immunizations, medication packing, and over-the-counter medication sales.
6. Gift Card Sales: Sale of gift cards for store use, noted in return policy exclusions

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Bee's Marketplace is an independent, single-location grocery store operating from an 8,000 square-foot facility in Colorado City, Arizona. It sells groceries, produce, deli and bakery items, meat and seafood, dairy and frozen foods, floral, beer/wine/liquor, and OTC pharmacy products, alongside a pharmacy, an in-store coffee shop, an Arctic Circle fast-food franchise, a bar and event venue (Ten45), and a 24/7 fuel station. The store also runs a Rewards loyalty program with points-based wallet credit and offers online ordering for pickup via RosieApp and delivery via Instacart.

Product overview

Bee's Marketplace is a traditional grocery retailer offering a unified in-store and online shopping experience. The core product is the physical grocery store with multiple departments (Grocery, Produce, Deli, Bakery, Block & Tackle/Meat & Seafood, Dairy & Frozen, Floral, Beer/Wine/Liquor, Guest Services, Pharmacy, and food service venues). The company operates exclusive brands including Food Club, Full Circle Market, Red Button Vintage Creamery, Culinary Tours, Crav'n Flavor, Wide Awake Coffee Co., TopCare, Simply Done, Pure Harmony, Beehive Bread & Pastry Co., Tippy Toes, and Sweet P's Bake Shop. Additional services include a Rewards loyalty program, digital coupons, online shopping via Instacart, pharmacy services, and on-site food venues (Beans & Brews coffee shop, Arctic Circle fast food, Ten45 bar).

Differentiator

Problem solved

Functional benefit

Products and services

• Grocery Department General grocery offerings including case orders available year-round; WIC and SNAP approved; serves household shoppers in Colorado City and outlying communities.
• Produce Department Fresh produce including house-made salsa, fresh-cut fruits and vegetables, and fresh-squeezed juice, for local shoppers and travelers.
• Delicatessen Department Daily deli specials (Meatloaf Monday, Chinese Tuesday, Wellness Wednesday, Tex-Mex Thursday, Fryday, Smoked Saturday, Chef's Choice Sunday), sushi, pizza, salad/soup bar, and specialty meats and cheeses including the local Finney Farms brand.
• Bakery Department Fresh baked donuts daily, housemade bread (wheat and white), custom cakes (24-hour advance notice), and seasonal desserts.
• Block & Tackle (Meat & Seafood) Ready-to-cook meals, custom meat cuts, and seafood offerings for local shoppers.
• Dairy & Frozen Department Dairy and frozen products including local raw milk (Sunset Farms), local yogurt (Finney Farms), dairy-free products, gluten-free products, and keto-friendly items.
• Floral Department Bouquets, balloons, live plants, and custom floral orders.
• Beans & Brews In-store coffee shop offering curbside pickup, bean grinding services, and seasonal beverage offerings for walk-in customers and curbside orders.
• Arctic Circle Fast Food Fast-food franchise (the first Arctic Circle in Arizona) serving burgers and other menu items inside the store.
• Ten45 Bar and Venue On-site bar and kitchen open 10:45 AM to 10:00 PM, serving craft beers, wines, and food, plus rentable event spaces (Salt 'N Savor Kitchen from $300/day, Deck $200/day, Conference Room $50/hour, and the full upstairs beer and wine garden).
• Beer, Wine, and Liquor Department Kegs for sale, wide variety of alcoholic beverages, and custom ordering available for adult consumers.
• Pharmacy Prescription fulfillment accepting most insurance plans including Utah and Arizona Medicaid, COVID-19 and flu immunizations, automated refill system, monthly medication packing, pharmacist consultation, and OTC medications and supplements.
• 24/7 Fuel Station and Guest Services 24/7 fuel pumps accepting mobile payment via the Chevron app, propane exchange, and convenience services including lottery, faxes/copies, notary (Monday-Friday), stamps, and ATM.
• Rewards Loyalty Program Loyalty rewards program offering discounts, points per dollar spent (converted to wallet credit monthly), exclusive offers, birthday surprises, and digital coupons for registered customers.
• Digital Coupons Hundreds of digital coupons loadable to a Rewards account for instant in-store savings, sortable by category, brand, or expiration date, redeemable in-store only.
• Online Grocery Shopping and Delivery Online ordering, delivery, and pickup service powered by Instacart with department-by-department collections including Produce, Dairy & Eggs, Beverages, Meat & Seafood, Snacks & Candy, Frozen, Bakery, Deli, Prepared Foods, and Dry Goods.
• Gift Cards

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Associated Food StorescoreTechnology or IntegrationAssociated Food Stores handles design and maintenance of the Bee's Marketplace website. They provide the technical infrastructure and platform supporting the online presence and e-commerce operations.
• InstacartcoreTechnology or IntegrationInstacart provides the delivery platform enabling Bee's Marketplace customers to order groceries online and receive home delivery. The store appears on the Instacart marketplace for same-day delivery services.
• Arctic CirclecoreOEM/ Whitelabel/ Licensing PartnerArctic Circle operates as a franchise within Bee's Marketplace, marking the first Arctic Circle location in Arizona. The franchise provides fast food service including burgers and menu items under the Arctic Circle brand.
• RosieAppcoreTechnology or IntegrationRosieApp provides the online grocery ordering platform integrated into Bee's Marketplace's e-commerce website, enabling customers to browse by department and place pickup orders.
• Food ClubminorChannel Partner/ Reseller/ DistributorExclusive brand offering food and beverage pantry staples. Part of Associated Food Stores' proprietary brand portfolio sold exclusively at member stores.
• Full Circle MarketminorChannel Partner/ Reseller/ DistributorExclusive brand for evolving dietary needs and lifestyle choices, offering products with clean and simple ingredients at affordable prices.
• Red Button Vintage CreameryminorChannel Partner/ Reseller/ DistributorExclusive brand bringing back classic childhood taste with premium ice cream and pies.
• Wide Awake Coffee Co.minorChannel Partner/ Reseller/ DistributorExclusive coffee brand offered through Beans & Brews department, providing distinctive high quality coffee in bagged, pod, and ready-to-drink formats.
• Hormel FoodsminorGTM or Marketing PartnerPromotional partner for in-store giveaways including Zero Gravity Lounge Set sweepstakes (July 8-28, 2026). Customers buying qualifying Hormel products are entered to win prizes.
• Beehive Bread & Pastry CompanyminorChannel Partner/ Reseller/ DistributorExclusive artisan bakery brand bringing fresh baked bread and pastries with wholesome ingredients to the store's bakery section.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Harmons Grocery: Utah-based regional independent grocer with strong community focus, multiple departments (including pharmacy, floral, prepared foods), and a similar small-town store footprint. Highly comparable to Bee's Marketplace in operating model and customer orientation.
• Ridley's Family Markets: Regional independent grocery chain serving smaller communities in the Intermountain West with full-service grocery, pharmacy, and fuel. Comparable to Bee's as a multi-department community grocer in a rural/small-market setting.
• Bashas': Family-owned Arizona grocery chain operating multiple banners across the state. Directly comparable on geography (Arizona retail), format (full-service grocery), and customer base (community-focused shoppers in smaller Arizona markets).
• AJ's Fine Foods: Bashas' upscale banner offering a small-format, premium grocery experience with expanded prepared foods, bakery, floral, and specialty departments — closely mirroring Bee's multi-department strategy and one-stop-shop positioning.
• Natural Grocers: Specialty natural and organic grocery chain focused on health-oriented, GMO-free, and dietary-specific assortments. Comparable to Bee's on the natural foods and dietary accommodation (gluten-free, keto, dairy-free) merchandising approach.
• Sprouts Farmers Market: Specialty natural and organic grocery retailer emphasizing fresh produce, bulk foods, and health-oriented assortments. Comparable to Bee's in its focus on natural, organic, gluten-free, and locally-sourced items.

Broad incumbents

• Trader Joe's: National smaller-format grocery chain with curated assortment, private-label focus, and community-oriented store experience. Overlaps with Bee's on format, private-label depth, and customer experience focus, though at far greater scale.
• Kroger: Largest pure-play U.S. grocery operator with multi-format banners, loyalty programs (Boost), pharmacy, and fuel. Indirect comparable as a structural competitor and as the parent of Fry's Food Stores in Arizona.
• Fry's Food Stores: Arizona supermarket banner operated by Kroger with full-line grocery, pharmacy, fuel, and online ordering. Represents the larger incumbent competitor Bee's faces in the broader Arizona market.
• Whole Foods Market: Amazon-owned natural and organic grocer emphasizing premium fresh, prepared, and specialty items. Comparable on natural/organic assortment and prepared food offerings, but operates at national scale and in larger trade areas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bee's-marketplace

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bee's Marketplace