Before the Vows | Wedding & Event Planning Services
Before the Vows is a privately held wedding and event planning company in Chattanooga, Tennessee, offering full-service planning, coordination, officiant, and pre-marital coaching services to engaged couples throughout the Southeast United States.
- Company typePrivate
- Founded2019
- HeadquartersChattanooga, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Before the Vows | Wedding & Event Planning Services does
Before the Vows LLC is a privately held, founder-owned wedding and event planning company headquartered in Chattanooga, Tennessee, serving engaged couples throughout the Southeast United States. The company delivers a modular service portfolio built around two core planning tiers — Wedding Coordination (starting at $3,500) for couples managing their own planning but requiring final-stage vendor management, and Full-Service Wedding Planning + Design (starting at $10,500) covering end-to-end planning from engagement through wedding day. These core offerings are supplemented by add-on modules including Wedding Officiant services (starting at $450 in 2026), Pre-Marital Coaching (flat $950 fee), Pop the Questions! virtual office hours ($300), and ancillary event services (proposals, engagement parties, bridal showers, bachelor/bachelorette parties, rehearsal dinners, vow renewals).
The business operates on a project-based professional services revenue model with direct-to-consumer client acquisition: prospects submit inquiries through a website form, receive a complimentary 30-minute consultation within 24-48 business hours, and book an average of one year in advance with a 50% deposit to secure the date. The core technology stack relies on Aisle Planner, a third-party wedding planning software used for full-service engagements to manage checklists, budgets, vendor contacts, design plans, and contract/invoice storage; no proprietary technology or AI/ML capabilities are evident. The team of approximately 9 includes owner Jenny Lynn, lead planners, coordinators, assistant coordinators, and an officiant/pre-marital coach with a Doctor of Psychology credential — positioning the firm as a relationship-oriented, experiential service business rather than a technology or scale play.
Before the Vows | Wedding & Event Planning Services firmographics
Firmographics- Name
- Before the Vows | Wedding & Event Planning Services
- Legal name
- Before the Vows LLC
- Website
- https://beforethevowsllc.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Before the Vows is a privately held wedding and event planning company in Chattanooga, Tennessee, offering full-service planning, coordination, officiant, and pre-marital coaching services to engaged couples throughout the Southeast United States.
- Ownership category
- akta.pro rank
Before the Vows | Wedding & Event Planning Services industry classification
Industry- Product category
- Wedding Planning Services
- akta.pro primary industry
- Full-Service Wedding Planning (HSACABAA)
- akta.pro secondary industries
- Day-Of / Month-Of Wedding Coordination (HSACABAC), Pre-Wedding Events Planning (Engagement Party, Bridal Shower, Bachelor/Bachelorette) (HSACABAK), Bachelor/Bachelorette Party Services (HSACACAC), Wedding Budgeting, Timeline & Logistics Management (HSACABAI)
Keywords
Where Before the Vows | Wedding & Event Planning Services is headquartered
LocationHeadquarters
- HQ city
- Chattanooga
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Before the Vows | Wedding & Event Planning Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Wedding Coordination Services: Professional coordination services for couples who plan their own wedding but need final-detail management and vendor communication during the final two months. Includes three planning meetings, onboarding resources, vendor management starting 2 months out, and master timeline/floor plan creation. Pricing starts at $3,500.
- Full-Service Wedding Planning + Design: Comprehensive planning from 'yes' to 'I do', including vendor selection and management, up to 12 planning meetings, custom wedding planning checklist, ceremony and reception design plan with three rounds of edits, budget management, and unlimited phone/email support. Pricing starts at $10,500.
- Wedding Officiant Services: Personalized ceremony design including custom vows and readings, rehearsal coordination, and marriage license guidance. 2026 pricing starts at $450.
- Pre-Marital Coaching: Five structured coaching sessions exploring communication, intimacy, values, and shared goals, with personalized assessment and guided conversations. Flat fee of $950.
- Pop the Questions (Virtual Office Hours): Monthly Zoom office hour meetings (up to 6 sessions) for couples planning their own wedding, with recorded video if unable to attend. Flat fee of $300.
- Other Event Services: Additional services including proposals, engagement parties, bridal showers, bachelor/bachelorette parties, rehearsal dinners, and vow renewals. Pricing available upon inquiry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Wedding Coordination — starts at $3,500 |
| One time/ perpetual license | Multi-year contract | Full-Service Planning + Design — starts at $10,500 |
| One time/ perpetual license | Pay-as-you-go | Wedding Officiant — starting at $450 (2026) |
| One time/ perpetual license | Pay-as-you-go | Pre-Marital Coaching — flat fee of $950 |
| One time/ perpetual license | Pay-as-you-go | Pop the Questions — flat fee of $300 |
| Other | Pay-as-you-go | Other Services — pricing upon inquiry |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Before the Vows | Wedding & Event Planning Services product offering
Product offeringCore offering
Before the Vows is a wedding and event planning company offering a modular service portfolio centered on two core tiers: Wedding Coordination (starting at $3,500) for couples managing their own planning but needing final-stage support, and Full-Service Planning + Design (starting at $10,500) providing end-to-end planning from engagement through wedding day. These are supplemented by add-on modules including Wedding Officiant services, Pre-Marital Coaching led by a Doctor of Psychology, Pop the Questions virtual office hours, and ancillary event services such as proposals, engagement parties, bridal showers, bachelor/bachelorette parties, rehearsal dinners, and vow renewals.
Product overview
Before the Vows is a wedding and event planning company offering a modular service portfolio built around a tiered planning model. The core offering consists of two primary products: Wedding Coordination (starting at $3,500) for couples managing their own planning but needing final-stage support, and Full-Service Planning + Design (starting at $10,500) providing end-to-end planning from engagement through wedding day. These are supplemented by four add-on service modules: Wedding Officiant (starting at $450 in 2026) for ceremony leadership, Pre-Marital Coaching (flat fee $950) for relationship preparation led by a Doctor of Psychology, Pop the Questions! (flat fee $300) for monthly virtual office hours, and Other Services including proposals, engagement parties, bridal showers, bachelor/bachelorette parties, rehearsal dinners, and vow renewals (pricing upon inquiry). All services are delivered by a team headquartered in Chattanooga, Tennessee, serving the Southeast region.
Differentiator
Problem solved
Functional benefit
Products and services
- Wedding Coordination A coordination package for couples who want to stay hands-on during planning but need professional support in the final two months. Includes three planning meetings, onboarding resources, vendor communication management starting 2 months out, and master timeline/floor plan creation. Pricing starts at $3,500.
- Full-Service Wedding Planning + Design Comprehensive wedding planning from engagement to wedding day including vendor selection and management, up to 12 planning meetings, custom planning checklist, ceremony and reception design plan with three rounds of edits, budget management, access to Aisle Planner software, and unlimited phone/email support. Pricing starts at $10,500.
- Wedding Officiant Professional ceremony officiation services including personalized ceremony design, custom vows and readings, rehearsal coordination, and marriage license guidance. 2026 pricing starting at $450.
- Pre-Marital Coaching Five structured coaching sessions led by Evan Lynn (Doctor of Psychology, ICF Certified, SYMBIS Certified) exploring communication, intimacy, values, and shared goals. Includes personalized assessment and guided conversations with practical tools. Flat fee of $950.
- Pop the Questions! Monthly Zoom office hour meetings (up to 6 sessions) with real-time guidance from owner/lead planner Jenny Lynn. Includes recorded video archives, peer connections with other couples, and professional industry support. Flat fee of $300.
- Other Event Services Additional event services including proposal planning, engagement parties, bridal showers, bachelor and bachelorette parties, rehearsal dinners, and vow renewals. Pricing available upon inquiry.
Quantifiable outcome
- Each lead planner takes on a limited number of weddings at a time to ensure personalized support.
- +1 more outcomes
Companies that use Before the Vows | Wedding & Event Planning Services
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
Before the Vows | Wedding & Event Planning Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Before the Vows | Wedding & Event Planning Services partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Before the Vows | Wedding & Event Planning Services competitors and assessment
Company assessmentBroad incumbents
- The Knot Worldwide: The Knot operates The Knot and WeddingWire marketplaces plus planning tools that compete for the same couples across discovery, vendor selection, and day-of coordination. As a broader incumbent with national reach, it competes with Before the Vows on customer acquisition channels and at the lower-priced coordination tier.
- Zola: Zola is a registry-plus-planning platform offering wedding websites, checklists, and vendor marketplaces. It overlaps with Before the Vows on planning workflow and toolset, especially for couples choosing self-coordination, putting downward pressure on the lower-priced coordination package.
Others
- HoneyBook: HoneyBook provides business management, CRM, invoicing, and payments software used by wedding and event professionals. It is an enabling platform parallel to Aisle Planner and serves many of the same boutique planners competing with BTV, and could be adopted by BTV to improve operations.
- Aisle Planner: Aisle Planner is the wedding planning software that Before the Vows uses and bundles into its Full-Service package. As an enabling technology provider it shapes BTV's service delivery but is not a direct competitor; it could become a substitute if couples adopt it directly for self-coordination.
- Loverly: Loverly is a wedding inspiration and real-wedding content platform that has featured Before the Vows weddings. It is an earned-media channel and content competitor rather than a planning services peer, but shapes discovery and SEO in the same customer market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Before the Vows | Wedding & Event Planning Services social profiles
Digital presenceBefore the Vows | Wedding & Event Planning Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Before the Vows | Wedding & Event Planning Services leadership team
Management profileNumber of profiles
Profiles8 records
Before the Vows | Wedding & Event Planning Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Before the Vows | Wedding & Event Planning Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Before the Vows | Wedding & Event Planning Services
What does Before the Vows | Wedding & Event Planning Services do?
Before the Vows is a wedding and event planning company offering a modular service portfolio centered on two core tiers: Wedding Coordination (starting at $3,500) for couples managing their own planning but needing final-stage support, and Full-Service Planning + Design (starting at $10,500) providing end-to-end planning from engagement through wedding day. These are supplemented by add-on modules including Wedding Officiant services, Pre-Marital Coaching led by a Doctor of Psychology, Pop the Questions virtual office hours, and ancillary event services such as proposals, engagement parties, bridal showers, bachelor/bachelorette parties, rehearsal dinners, and vow renewals.
Is Before the Vows | Wedding & Event Planning Services a public or private company?
Before the Vows | Wedding & Event Planning Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Before the Vows | Wedding & Event Planning Services founded?
Before the Vows | Wedding & Event Planning Services was founded in 2019. It employs 1 to 10 people.
Where is Before the Vows | Wedding & Event Planning Services based?
Before the Vows | Wedding & Event Planning Services is headquartered in Chattanooga, United States, in the North America region.
How does Before the Vows | Wedding & Event Planning Services make money?
Six revenue lines are on record. Wedding Coordination Services are the primary driver. The others are full-Service Wedding Planning + Design, wedding Officiant Services, pre-Marital Coaching, pop the Questions (Virtual Office Hours) and other Event Services.
Who are Before the Vows | Wedding & Event Planning Services's main competitors?
Broad incumbents on record are The Knot Worldwide and Zola. Others are HoneyBook, Aisle Planner and Loverly.
Does Before the Vows | Wedding & Event Planning Services have an API?
No public API is recorded for Before the Vows | Wedding & Event Planning Services.
What industry is Before the Vows | Wedding & Event Planning Services in?
Before the Vows | Wedding & Event Planning Services's product category is Wedding Planning Services. Its primary akta.pro industry code is HSACABAA, Full-Service Wedding Planning, with a secondary code of HSACABAC, Day-Of / Month-Of Wedding Coordination.