Be. // A Center for Holistic Mental Health and Healing, LLC

Name

Be. // A Center for Holistic Mental Health and Healing, LLC

Legal name

Be. // A Center for Holistic Mental Health and Healing, LLC

Website

https://beholisticcenter.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Holistic Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Child and Youth Services (62411)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)

akta.pro primary industry

Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

akta.pro secondary industries

Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Holistic mental health services
• Child adolescent therapy
• Complementary alternative therapy
• Therapeutic yoga studio
• Psychological counseling services

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Outpatient Mental Health Services: Individual, family, and group therapy sessions for children, adolescents, and adults. Accepts insurance from major providers including Aetna, Humana, Anthem BlueCross/BlueShield, Optum, Medicaid, Medicare, MHS, Multiplan/Health EOS, Network Health, Cigna Behavioral Health, Tricare, and United HealthCare. Also operates on an out-of-network basis.
2. Yoga and Wellness Classes: Group yoga sessions, specialty workshops, and events. Clients register through Vagaro platform. Various price points from $12 per person for regular yoga to $295 for teacher training intensives.
3. Complementary and Alternative Therapies: Additional services including sound healing, reiki, energy work, nutritional therapy, emotional freedom technique, and infrared sauna sessions offered as adjuncts to traditional mental health services.
4. Waiver Program Services: Provider for CLTS (Children's Long-Term Support), IRIS (Include, Respect, I Self-Direct), and LSS waiver programs, allowing clients to use funding waivers for services.
5. Professional Services for Schools: Consulting, contracting, and coordination services for school systems including direct observation, teacher collaboration, program modification, and staff resources.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Be. is a holistic mental health center that delivers traditional licensed psychological services (individual therapy, family therapy, child/adolescent therapy, play therapy, pet-assisted therapy, art therapy, family support services) alongside complementary and alternative therapies (yoga therapy, sound healing, reiki, Emotional Freedom Technique, craniosacral fascial therapy, nutritional therapy, infrared sauna). It operates the Be. You Yoga Studio as a dedicated 15-20 person facility with aerial hammocks and infrared heating, and runs signature recurring group programs for children, adolescents, siblings of individuals with special needs, and adults. All services are delivered in a single integrative care environment with collaborative cross-discipline practitioners, plus school-system consulting and waiver-program (CLTS, IRIS, LSS) participation.

Product overview

Be. is a holistic mental health center offering a comprehensive suite of integrated services organized around a collaborative practitioner model. The core offerings include traditional psychological services (mental health therapy, play therapy, pet-assisted therapy) combined with complementary and alternative therapies (yoga therapy, sound healing, reiki, nutritional therapy, infrared sauna, EFT). The center also operates the Be. You Yoga Studio as a dedicated facility, and offers specialized group programs for children, adolescents, and families including Be. Seen (sibling support), Be. Accomplished (life skills), and various yoga offerings like Be. At Peace and Be. Exceptional. All services are delivered through a collaborative care model in a unified 1915 character home environment, with practitioners working across psychological and alternative/complementary services to provide holistic, individualized treatment.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Services
• Child & Adolescent Psychotherapy Individualized treatment for children and adolescents using trauma-informed and sensitive therapeutic approaches tailored to each client's unique mental health needs.
• Complementary & Alternative Therapies Holistic integrative services including yoga therapy, sound healing, reiki, emotional freedom technique, craniosacral fascial therapy, and infrared sauna designed to address imbalances in mind, body, and spirit as adjuncts to traditional mental health care.
• Be. You Yoga Studio A dedicated yoga studio with capacity for 15-20 individuals, equipped with aerial hammocks and infrared heating, hosting individual and group yoga sessions, aerial yoga, and space for gatherings and events.
• Be. Seen - Mind Body Spirit Sibling Support Group A biweekly support group for school-aged siblings (ages 7-17) of individuals with special and unique abilities and needs, combining somatic processing through therapeutic movement with emotional and cognitive processing in alternating weeks. Priced at $50 per session.
• Be. Accomplished - Healthy Life Skills Group A biweekly group dedicated to building life skills vital to being successful and navigating life circumstances for youth ages 9-15, led by Certified Life Coach Ann Obermeier. Priced at $50 per session.
• Be. Exceptional - Yoga for Unique Needs & Abilities An inclusive yoga offering designed for teens with unique needs and different abilities, structured to embrace and support each unique being and differing abilities. Priced at $18 per person.
• Be. At Peace - Rest & Restore Yoga An all-abilities yin-inspired yoga class focusing on exploring floor postures to open hips and shoulders for deep, nourishing stretches, held on Mondays. Priced at $12 per person.
• Sound Healing - Peter Hess Sound Massage A restorative sound experience using vibrational frequencies from crystal singing bowls, gongs, chimes, and tuning forks to bring the body back into energetic alignment and recalibrate the nervous system.
• Nutritional Therapy Root cause nutritional therapy built on the principle that real health and overall wellness can be achieved through a holistic and bio-individual approach to nutrition and lifestyle.
• Infrared Sauna Sessions Infrared sauna sessions providing health benefits including deeper sleep, reduced incidence of colds and flus, and fading of tension with muscle relaxation.
• Emotional Freedom Technique (EFT) A gentle tapping technique applied to face and body while speaking specific phrases to release and neutralize strong emotions and reframe them in a positive light.
• Reiki & Energy Work A healing technique based on the principle that a therapist can channel energy into the patient by means of touch to activate natural healing processes and restore energetic balance.
• Craniosacral Fascial Therapy Therapy addressing the craniosacral and fascial systems to support the body's natural healing processes.
• Art Therapy Therapeutic approach using art as a medium for expressing feelings, exploring relationships, and supporting self-fulfillment.
• Family Support Services Comprehensive continuity of care services supporting families through various mental health and healing needs, including integrated sleep support and intervention for parents.
• School-Based Mental Health Services Professional mental health services for K-12 school systems including direct student observation, teacher collaboration, program modification, staff resources, and consulting/contracting.
• Pet-Assisted Therapy Animal-assisted therapy incorporating animals into the treatment plan to enhance and complement the benefits of therapy.
• Play Therapy A treatment approach allowing children to communicate authentically through play, expressing feelings, exploring relationships, and resolving conflict.
• Waiver Services Provider services under Wisconsin waiver programs including CLTS (Children's Long-Term Support), IRIS (Include, Respect, I Self-Direct), and LSS (Lutheran Social Services) waiver funding for qualifying clients.
• Inner Sun Aerial Yoga Teacher Training A 6-hour Yin & Restorative aerial yoga teacher training certification program hosted at Be.'s facility in partnership with Inner Sun Aerial Yoga, taught by Deb Sommerhalder. Certificates can be submitted to Yoga Alliance for CEUs. Priced at $245 per person before November 30th (or March 2nd for the March 2025 session) and $295 thereafter.
• Be. All INtentional Special Event A 2-hour intention setting and manifesting workshop including a journal, lululemon keychain, choice of lululemon mat or leggings, and lululemon belt bag ($200 value). Priced at $150 per person.

Quantifiable outcome

• Clients report improved emotional regulation and stress reduction through integrative mind-body-spirit approaches

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• lululemonminorGTM or Marketing Partnerlululemon sponsored the Be. All INtentional event - an intention setting and manifesting workshop. The partnership included product donations (journals, lululemon keychains, yoga mats/leggings, belt bags) valued at approximately $200 per participant. The sponsorship aligned with lululemon's 'Be all in' commitment to living a full life.
• CLTS (Children's Long-Term Support)coreOthersBe. is a provider for the Wisconsin Children's Long-Term Support waiver program, allowing eligible children and families to use waiver funding for mental health and healing services.
• IRIS (Include, Respect, I Self-Direct)coreOthersBe. is a provider for the Wisconsin IRIS waiver program, a self-directed long-term care program allowing participants to manage their own services and providers.
• LSS (Lutheran Social Services)minorOthersBe. is a provider for LSS waiver programs in Wisconsin, expanding funding options for clients seeking holistic mental health services.
• Inner Sun Aerial YogaminorStrategic or Co-development PartnerInner Sun Aerial Yoga provides teacher training programs hosted at Be.'s facility. Deb Sommerhalder guides training sessions including Yin & Restorative aerial yoga teacher training, offering 6-hour certificates that can be submitted to Yoga Alliance for CEUs.
• Room to Breathe Massage and WellnessminorOthersCommunity partner and practitioner tenant operating within the Be. collective. Ally V. provides massage therapy services as part of the collaborative practitioner environment.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aligned Modern Health: Multi-clinic integrative health practice combining chiropractic, functional medicine, acupuncture, nutrition, and mental wellness services. Comparable to Be. in providing complementary therapies alongside mental wellness services within a single practitioner-collective clinic model.
• Suncloud Health: Outpatient mental health practice combining psychiatric care, psychotherapy, and holistic modalities (nutrition, TMS, integrative therapies) in a center-based setting. Directly comparable to Be. in offering a wraparound conventional-plus-alternative mental health care model under one roof.
• Two Chairs: Boutique, multi-location therapy practice that matches clients to specialized therapists across multiple modalities (anxiety, depression, trauma, relationships). Comparable to Be. as a curated, in-person outpatient mental health provider with an emphasis on personalized, multi-modal treatment rather than generic talk therapy.
• Amen Clinics: Outpatient psychiatric clinic chain that combines traditional mental health treatment with brain imaging, lifestyle, and integrative protocols. Directly comparable to Be. as a center-based integrative mental health model serving consumers, with similar philosophy of treating the whole person rather than isolated symptoms.
• Embark Behavioral Health: Operator of residential and outpatient mental health programs for adolescents and young adults that incorporate holistic, experiential, and family-centered modalities. Comparable to Be.'s child/adolescent mental health focus and trauma-informed, multi-modal treatment philosophy.
• The Center for Holistic Medicine: Independent clinic providing integrative care that combines conventional medicine with complementary and alternative therapies. Similar in scale, philosophy, and service mix to Be., including practitioner collaboration across disciplines under one roof.

Regional players

• Calm Health: Digital mental health and mindfulness platform extending Calm's meditation expertise into employer and health plan partnerships with clinical-grade therapy and coaching. Comparable to Be. in the mind-body mental wellness category, though distributing via digital channels rather than local in-person services.

Broad incumbents

• Cleveland Clinic Center for Integrative Medicine: Hospital-embedded integrative medicine department offering acupuncture, massage, yoga, meditation, and holistic therapies alongside conventional care. Comparable to Be.'s hybrid clinical/complementary model, though embedded in a much larger health system rather than an independent center.
• Kripalu Center for Yoga & Health: Larger established nonprofit wellness and yoga center offering residential retreats, yoga teacher training, and mind-body-spirit healing programs. Operates in the same philosophical space as Be. (mind-body-spirit integration) but at far greater scale and with a broader curriculum focus rather than clinical mental health licensure.

Emerging players

• Skyterra Wellness Retreat: Wellness retreat destination offering breathwork, sound healing, yoga, reiki, and integrative therapies as core programming. Directly comparable to Be. in the specific alternative therapy modalities offered (sound healing, reiki, breathwork) though structured around residential stays rather than clinical mental health.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Beholisticcenter
• Instagraminstagram.com/be.holisticcenter
• LinkedInlinkedin.com/company/be-a-center-for-holistic-mental-health-and-healing-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be. // A Center for Holistic Mental Health and Healing, LLC