Beiramar Shopping

What Beiramar Shopping does

Beiramar Shopping is a privately held regional shopping center located in the central district of Florianópolis, Santa Catarina, Brazil (Rua Bocaiúva, 2.468). Operating for over 30 years since its founding around 1990, it is positioned as the reference retail, gastronomy, leisure, and entertainment destination in Santa Catarina. The property spans multiple floors (L1-L4 retail/entertainment, G1-G3 parking) and houses a tenant mix of 200+ stores including fashion (Carol Bassi, Luiza Barcelos, Aramis, Colcci, Maria Filó, Vans), sportswear and beachwear (Adidas, Calzedonia, Cia Maritima), electronics and home (Koerich, Le Creuset), and a curated F&B ecosystem featuring Outback, Madero, Nipô Sushi, Artusi, Swell Poke, Las Leñas, and the Imperatriz Gourmet specialty hall. Entertainment infrastructure includes the Cineshow cinema on L4 (with 2D, 3D, and a Gold room), 14 free electric vehicle charging points on G2, free Wi-Fi, QR-code/PIX digital parking payments, and a Centro de Saúde & Bem-estar plus Centro Executivo.

The mall's revenue model is anchored in recurring tenant leases across retail, gastronomy, and service operators, supplemented by transaction-fee revenue from paid parking (R$20 first 3 hours for cars; monthly subscriptions at R$500 cars / R$250 motorcycles), cinema ticket sales, and event-driven revenue (e.g., Club do Livro at R$170, Wine Bar bottles from R$49, cinema tickets R$10-R$20). Marketing and customer-acquisition channels are concentrated in its website, organic social (Instagram, Facebook), email newsletter, and a dense calendar of free cultural events (Palco à Beiramar Kids, Arcade Beiramar, Wine Session, Arena Panini) and seasonal promotional campaigns (Black Friday up to 85% off, Reflexos de Natal, Dia dos Namorados). Customer segments are horizontal: local Florianópolis residents and families, domestic tourists, and a growing international tourist base from Latin America and Europe (18% YoY growth).

Operationally, the mall employs 142 staff under Superintendent Leila Martins and Marketing Manager Juliana Ohlweiler Duarte de Oliveira, with private board oversight by Antonio Scherer, Ronaldo Koerich, and Tiago Bez. The company is privately held with no disclosed funding rounds, no public ticker, and no subsidiaries or M&A activity; it operates entirely within Brazil. Recent strategic emphasis has been on tenant-mix upgrade (Altenburg concept store 2026, Maria Filó Dec 2025), experiential event programming, tourism-driven footfall growth, and infrastructure modernization (EV charging, digital parking). No AI/ML, proprietary software platform, or app is disclosed; the technology stack is limited to operational digital infrastructure.

Name

Beiramar Shopping

Legal name

Beiramar Shopping Center

Website

https://beiramarshopping.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Beiramar Shopping is a privately held regional shopping center in central Florianópolis, Santa Catarina, Brazil, operating for 30+ years across multiple floors with 200+ retail, gastronomy, and entertainment tenants, serving local residents, domestic tourists, and a growing international tourist segment.

Ownership category

akta.pro rank

Product category

Shopping Centers

NAICS

General Merchandise Retailers (455), Department Stores (455110)

SIC

Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399)

akta.pro industry

PRIMARYCRAGAJAI

Multi-Price-Point Variety Stores

Consumer Products & Retail/General Merchandise & Department Stores/Variety Stores (Five-and-Dime / General Variety)

Keywords

• Shopping center operations
• Retail leasing services
• Commercial real estate
• Entertainment and dining
• Consumer retail destination

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Tenant Leases: Revenue generated from renting retail space to stores and brands including fashion retailers, accessories, electronics, and other commercial tenants.
2. Restaurant and Gastronomy Tenants: Revenue from food court and restaurant operators including Nipô Sushi, Madero, Outback, Artusi, Jazzinn, and Las Leñas.
3. Parking Services: Paid parking services on G1, G2, G3 floors. Automobile rates: R$20 for first 3 hours, then R$10 per additional fraction. Motorcycle rates: R$15 for first 3 hours, then R$8 per fraction. Monthly passes available for R$500 (cars) and R$250 (motorcycles).
4. Cinema Operations: Cineshow cinema operations generating revenue from ticket sales and concessions.
5. Events and Promotions: Revenue from hosting events, promotional campaigns (Black Friday with up to 85% discounts), and seasonal campaigns like Reflexos de Natal lottery.
6. Service Operations: Revenue from on-site service providers including banks (Itaú, Banco do Brasil, Unicred), lotteries, printing services, laundry, tailoring, key cutting, and automotive detailing.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Beiramar Shopping is a large traditional brick-and-mortar shopping mall located in downtown Florianópolis, Santa Catarina, Brazil. It operates a multi-floor retail complex comprising 142 retail stores, a 30-point food court, anchor tenants including a 12-room Cineshow cinema, and on-site service providers (banks, lottery, key cutting, laundry, tailoring). It also runs adjacent parking facilities, EV charging stations, free Wi-Fi, and a calendar of in-mall events such as fashion shows and children's entertainment programming.

Product overview

Beiramar Shopping is a traditional shopping mall in Florianopolis, Santa Catarina, operating for over 30 years. The mall offers a comprehensive retail ecosystem comprising Cineshow cinema (floor L4), diverse gastronomy options on the food court (floor L3) including restaurants like Nipô Sushi, Madero, Outback, Artusi, Jazzin, and Las Leñnas, plus extensive retail stores (Carol Bassi, Luiza Barcelos, Adidas, Le Creuset, Aramis, Dengo). Infrastructure services include multi-level parking (G1-G3) with 14 electric vehicle charging stations, free Wi-Fi (.BEIRAMAR-FREE-Wi-Fi), and banking services (Itaú, Unicred, Banco do Brasil, Banco 24h ATMs). Family amenities include a baby care room (Fraldário), accessible restrooms, information desk with wheelchair/stroller loans, and lost and found. Additional services include key shop, printing, laundry, sewing, taxi stand, lottery outlet, and automotive detailing. The mall hosts regular entertainment events and cultural programming including theater, music performances, and interactive exhibitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Cineshow Cinema
• Parking Services
• EV Charging Station
• Free Wi-Fi
• Children's Entertainment Programming
• Beira-Fashion Runway Events
• Food Court Operations
• Retail Store Mix

Quantifiable outcome

• 12.63% increase in average customer ticket during Reflexos de Natal promotion
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered flagship and core.

• FAM - Festival Audiovisual MercosulflagshipGTM or Marketing Partner · 4 September 2025Beiramar Shopping hosts the FAM (Festival Internacional de Cinema Florianópolis Audiovisual Mercosul) at Cineshow. 29th edition in 2025 featured 73 films from 11 countries, 100+ activities, and ECM+LAB coproduction meetings.
• Instituto Vilson Groh (IVG)coreOthers · 1 August 2025Social initiative partner receiving donations from shopping center events. R$14,000 donated from Mundo Perdido dos Dinossauros event. Part of Conexões Sociais program supporting children and youth education.
• PaniniflagshipGTM or Marketing Partner · 1 June 2025Only official Panini event in Santa Catarina. Arena Panini featured sticker trading, soccer activities, table football, and interactive experiences for children and families.
• Palco à Beiramar KidsflagshipOthers · 1 January 2025Free weekly children's theater program held in the central atrium, featuring musical performances and family entertainment every Sunday.
• CineshowcoreStrategic or Co-development PartnerCineshow operates the cinema within Beiramar Shopping, providing movie screenings and entertainment services. Located on L4, spaces 1002-1006. The cinema shows current releases in 2D and 3D formats, including premium Gold room screenings.
• Imperatriz GourmetcoreStrategic or Co-development PartnerSpecialty food hall operating from 7h to 23h daily, offering premium food products and prepared foods. Part of the shopping center's gastronomy ecosystem.
• World WinecoreStrategic or Co-development PartnerPremium wine retailer that opened Wine Bar within the shopping center. Customers can purchase any bottle including promotional items and consume on-site. Uses Coravin technology for wine service.
• Outback SteakhousecoreChannel Partner/ Reseller/ DistributorAustralian-inspired steakhouse restaurant with full bar, known for Bloomin' Onion. Part of Bold Hospitality Company with 190+ restaurants in Brazil. Hosts World Cup game screenings and football campaigns.
• Madero SteakhousecoreChannel Partner/ Reseller/ DistributorBrazilian steakhouse chain located on L1 floor, showing World Cup games and offering happy hour promotions during sports events.
• AltenburgflagshipChannel Partner/ Reseller/ DistributorMajor Brazilian textile company opening concept store at Beiramar Shopping in August 2026. Store designed with sensory architecture, technology and immersive experiences focused on wellness and sleep quality.
• Maria FilócoreChannel Partner/ Reseller/ DistributorRio de Janeiro fashion brand with 30+ stores nationwide, opened at shopping center in December 2025 presenting Alto Verão 26 collection.
• CalzedoniacoreChannel Partner/ Reseller/ DistributorItalian beachwear and legwear brand hosting exclusive Bikini Tour events. Popular among international tourists due to exchange rates. Located on L2 floor.
• ColccicoreChannel Partner/ Reseller/ DistributorBrazilian fashion brand launching Riviera collection inspired by tropical vibes and spring/summer season.
• Swell PokecoreChannel Partner/ Reseller/ DistributorHawaiian-inspired poke bowl restaurant, fifth unit in southern Brazil. Located in food court on L3, offering healthy and fresh customizable options.
• Monsenhor CervejariacoreChannel Partner/ Reseller/ DistributorCraft brewery on L4 floor showing World Cup games, part of the shopping center's sports viewing ecosystem during major tournaments.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Floripa Shopping: Established shopping center in Florianópolis offering similar multi-category retail, food court, cinema and services — directly competing for the same regional consumer catchment as Beiramar.
• Iguatemi Florianópolis: Direct competitor shopping mall in the Florianópolis metro operated by Iguatemi (one of Brazil's premium mall groups). Directly competes for the same premium fashion, dining and entertainment tenants and tourist/resident shopper base.
• Continente Park Shopping: Major shopping mall in greater Florianópolis (São José) that competes head-to-head for regional and tourist shoppers in the same metropolitan area as Beiramar.

Broad incumbents

• BR Malls: Brazil's largest shopping-center operator with a national footprint including properties in the South region. Direct operational peer for mall leasing, tenant mix management, and traffic-driving event programming.
• Ancar Ivanhoe: One of Brazil's largest privately-held shopping-center operators with a portfolio spanning multiple regions. Strong operational peer for managed-mall economics, tenant retention, and F&B/entertainment programming.
• Multiplan: One of Brazil's largest publicly listed shopping-center operators with a national portfolio of premium malls (including center operations in major capitals). Comparable mall REITs/operator business model though at much larger scale.
• Sonae Sierra Brasil: Brazilian arm of the international retail real estate developer/operator with multiple regional shopping centers. Direct operator peer for asset management, leasing, and tenant curation in mid-to-large malls.

Regional players

• Neumarkt Shopping: Premium-positioned shopping center in Blumenau (neighboring major Santa Catarina city). Comparable multi-tenant mall operating model and luxury/premium tenant positioning but in a different catchment within the same state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/beiramar-shopping

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beiramar Shopping