World Wine List
World Wine List operates a B2B wine marketplace serving 1,400+ registered winemakers, importers, distributors, and HoReCa buyers across 35 countries. It monetizes mainly through tiered E-label subscriptions (€20–€890/year) compliant with EU Regulation 2021/2117, alongside free marketplace access.
- Company typePrivate
- Founded2015
- HeadquartersSteinhausen, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What World Wine List does
World Wine List (legal entity: Norpexal Supply Chain Participations GmbH) operates a B2B wine marketplace headquartered in Steinhausen, Switzerland. The platform serves winemakers, importers, distributors, and HoReCa buyers across 35 countries, with 1,403+ registered winemakers, an 88,366-winery database, 800+ active offers, and 250,000+ product/producer records. The corporate entity was founded in 2022, though the operating team states it has worked in the wine trade since 2015.
The platform is a free B2B marketplace where suppliers publish wine offers and qualified trade buyers discover and request them. The primary monetization lever is a paid E-label publishing subscription — digital labels compliant with EU Regulation 2021/2117 — sold on annual tiers from €20 (3 labels) up to €890 (unlimited labels). A Calendly-based enterprise demo flow signals an emerging sales-assisted motion toward larger accounts, running alongside the existing self-serve supplier funnel.
The technology architecture combines a marketplace data layer with applied AI: AI-assisted offer matching, multi-language translation across 24 languages, recommendation logic, and process automation. These capabilities are application-layer features rather than proprietary models. Additional infrastructure supports large-scale product data enrichment (250,000+ records), making data quality and multilingual product metadata a partial structural asset around the supplier listing experience.
World Wine List firmographics
Firmographics- Name
- World Wine List
- Legal name
- Norpexal Supply Chain Participations GmbH
- Website
- https://worldwinelist.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- World Wine List operates a B2B wine marketplace serving 1,400+ registered winemakers, importers, distributors, and HoReCa buyers across 35 countries. It monetizes mainly through tiered E-label subscriptions (€20–€890/year) compliant with EU Regulation 2021/2117, alongside free marketplace access.
- Ownership category
- akta.pro rank
World Wine List industry classification
Industry- Product category
- B2B Wine Marketplace
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL)
Keywords
Where World Wine List is headquartered
LocationHeadquarters
- HQ city
- Steinhausen
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
World Wine List business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- E-label Publishing Subscriptions: WWL generates revenue through subscription plans for publishing E-labels. Users can create and manage E-labels for free, but must subscribe to publish them. Subscriptions range from entry-level (3 E-labels) to unlimited, with monthly or annual billing. The platform specifically monetizes at the point of active business engagement when a buyer shows interest.
- B2B Marketplace (Free for Users): The core marketplace connecting wine producers with professional buyers is free for both parties. This creates network effects and drives E-label adoption, but does not directly generate revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 3 E-labels - Entry tier for small wineries |
| Subscription | Annual | 30 E-labels - Small to medium wineries |
| Subscription | Annual | 60 E-labels - Medium wineries |
| Subscription | Annual | 120 E-labels - Larger wineries |
| Subscription | Annual | Unlimited E-labels - Enterprise tier |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
World Wine List product offering
Product offeringCore offering
World Wine List operates a cloud-based B2B marketplace that directly connects wine producers with professional buyers across 35 countries, enabling offer creation, discovery, and negotiation without intermediaries. It also provides a paid E-label and QR code service compliant with EU Regulation 2021/2117, supporting automatic translation into 24 European languages, along with multilingual technical sheet generation.
Product overview
World Wine List operates as a unified B2B marketplace platform for wine professionals, combining a wine marketplace with value-added services. The core platform connects wine producers with professional buyers and enables wine sales, while the WWL E-labels add-on module provides EU-compliant electronic label and QR code generation. Additional services include WWL Technical Sheets for multilingual wine documentation and the WWL Analysis Tab for AI-powered portfolio comparison. The platform is free for buyers, with monetization through optional E-label publication subscriptions for producers.
Differentiator
Problem solved
Functional benefit
Products and services
- WWL B2B Marketplace A free B2B marketplace connecting wine producers with professional buyers worldwide, enabling offer management, supplier discovery, and direct anonymous communication between winemakers and traders across 35 countries.
- WWL E-labels Electronic label and QR code service that creates compliant wine information pages meeting EU Regulation 2021/2117 requirements, with automatic translation into 24 European languages, sold via subscription tiers ranging from 3 labels to unlimited.
- WWL Technical Sheets Wine technical sheet creation tool that allows producers to generate professional multilingual wine documentation, shareable via links, QR codes, and downloadable PDFs, replacing inconsistent in-house technical sheets.
Quantifiable outcome
- 60% of purchasing work automated for wine buyers
- +4 more outcomes
Companies that use World Wine List
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
World Wine List technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
World Wine List partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
World Wine List competitors and assessment
Company assessmentBroad incumbents
- Wine-Searcher: Wine-Searcher is the global wine price-comparison engine and B2B/B2C marketplace used by both consumers and trade buyers to locate wines across retailers globally. Comparable to World Wine List in being a wine-discovery/marketplace platform, though it spans both consumer and trade segments broadly rather than focusing on producer-direct B2B.
- Vinous Media: Vinous is a major independent wine review and rating publication with coverage spanning producers, regions, and vintages globally, widely used by wine professionals and collectors. Comparable to World Wine List in serving the professional wine segment and informing producer-buyer sourcing decisions, though as editorial/content rather than transactional infrastructure.
Others
- Tridge: Tridge is a B2B global food and agriculture marketplace connecting producers and buyers across fresh produce, dairy, beverages, and other commodities. Comparable to World Wine List as a two-sided B2B marketplace platform with cross-border producer-buyer matching, albeit in a much broader food/Ag vertical rather than wine specialization.
- CellarTracker: CellarTracker is the largest consumer-side wine cellar management platform, with an embedded marketplace for buying/selling among collectors. Comparable to World Wine List in being a wine-data and trade platform, but skewed to consumer/cellar use cases rather than producer-direct B2B wholesale.
Direct peers
- Liv-ex: Liv-ex is the leading B2B trading platform and marketplace for the global fine wine trade, connecting producers, merchants, and buyers with price discovery and execution. Highly comparable to World Wine List in target customer (professional wine buyers and producers), business model (B2B wine marketplace), and category positioning.
Emerging players
- Tastry: Tastry provides AI-driven wine sensory analysis and recommendation tools used by retailers and producers to match wines to consumer preference. Comparable to World Wine List through its use of AI matching across the wine trade, addressing overlapping producer and buyer customers with technology-forward tooling.
- eProvenance: eProvenance is a B2B wine supply chain platform providing provenance tracking, anti-counterfeiting, and shipment monitoring for wine producers and importers. Comparable to World Wine List as a technology vendor serving wine producers and trade buyers with non-marketplace compliance and trade tooling.
- Wine Lister: Wine Lister provides independent wine market intelligence, ratings, and trade-data products used by wine merchants and producers. Comparable to World Wine List as a B2B data and trade-focused platform serving the wine professional segment, with a narrower focus on market analytics rather than a transactional marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
World Wine List social profiles
Digital presenceWorld Wine List financial estimates
Financial estimateRevenue estimate
Valuation estimate
World Wine List leadership team
Management profileNumber of profiles
Profiles1 record
World Wine List funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
World Wine List M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about World Wine List
What does World Wine List do?
World Wine List operates a cloud-based B2B marketplace that directly connects wine producers with professional buyers across 35 countries, enabling offer creation, discovery, and negotiation without intermediaries. It also provides a paid E-label and QR code service compliant with EU Regulation 2021/2117, supporting automatic translation into 24 European languages, along with multilingual technical sheet generation.
Is World Wine List a public or private company?
World Wine List is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was World Wine List founded?
World Wine List was founded in 2015. It employs 1 to 10 people.
Where is World Wine List based?
World Wine List is headquartered in Steinhausen, Switzerland, in the Europe region.
How does World Wine List make money?
Two revenue lines are on record. E-label Publishing Subscriptions are the primary driver. The others are B2B Marketplace (Free for Users).
Who are World Wine List's main competitors?
Broad incumbents on record are Wine-Searcher and Vinous Media. Others are Tridge and CellarTracker. Liv-ex is listed as a direct peer. Emerging players are Tastry, eProvenance and Wine Lister.
Does World Wine List have an API?
No public API is recorded for World Wine List.
What industry is World Wine List in?
World Wine List's product category is B2B Wine Marketplace. Its primary akta.pro industry code is AFAIAGAL, Beverage Import/Export & Cross-Border Wholesale. Its NAICS code is 42482 and its SIC code is 5180.