Belia Seniorenresidenzen GmbH

What Belia Seniorenresidenzen GmbH does

Belia Seniorenresidenzen GmbH is a private German operator of senior care facilities headquartered in Winsen/Aller, Lower Saxony, with all operational sites concentrated in North Rhine-Westphalia. Founded in 2016 with Krefeld as the first location, the company has grown to 30+ facilities spanning senior residences (Seniorenresidenzen) with 80-107 single rooms each, Hausgemeinschaften (community-living arrangements), Tagespflegeeinrichtungen (day care), Solitäre Kurzzeitpflege (short-term/respite care), and Servicewohnungen (service apartments for independent living). Service scope covers nursing care, medical treatment, medication management, leisure programs, and on-site catering, organized around small living groups (Wohngruppen) intended to support personalization and community engagement. Belia is part of the Lindhorst Gruppe family enterprise and operates two in-house labor subsidiaries — Beflexa GmbH and Belia Zeitarbeit/Taskforce — that supply flexible staffing across its facilities and new openings.

Revenue is generated almost entirely through recurring monthly fees per resident (residential care, day care, short-term care, service apartment rent), with payment split across private funds, statutory long-term care insurance (Pflegeversicherung), and social assistance where eligible. Go-to-market is direct-to-consumer: families and prospective residents reach Belia through the company website, social channels (YouTube, Facebook, Instagram), local referrals, and a hospital-based welcome team program that pre-visits future residents. Sales are conducted at the facility level across the Ruhr area and Lower Rhine region, with no public pricing disclosure. Customers are B2C seniors and their families; ancillary revenue comes from Beflexa's flexible-staffing services. Technology is not a differentiator — the stack consists of TYPO3 CMS, Monotype web fonts, and Google Analytics — and no AI, app, or proprietary platform is disclosed. The company is privately held under Lindhorst Gruppe, with no external funding rounds or ownership changes reported in the source data.

Name

Belia Seniorenresidenzen GmbH

Legal name

Belia Seniorenresidenzen GmbH

Website

https://belia.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Belia Seniorenresidenzen GmbH operates 30+ senior residences, day-care, short-term care, and service apartments across North Rhine-Westphalia, serving elderly residents and their families under the Lindhorst Gruppe family enterprise.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

akta.pro secondary industries

Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Overnight Respite Care (HSABAGAB), Senior & Transitional Monthly Housing (THAMAFAJ)

Keywords

• Residential care services
• Senior nursing homes
• Day care facilities
• Short-term respite care
• Service apartments seniors

Headquarters

HQ city

Winsen (Aller)

HQ country

Germany

HQ region

Europe

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Care Services: Monthly fees for full-time residential care in senior residences, including room, board, nursing care, and support services. Pricing varies by care level and facility.
2. Day Care (Tagespflege): Day care services for seniors who live at home but need daytime supervision and activities. Part-time recurring revenue.
3. Service Apartments: Rental apartments with service packages for independent seniors who may need future care. Flexible service add-ons available.
4. Short-term Care (Kurzzeitpflege): Temporary residential care for recovery periods or caregiver respite. Typically shorter stays at daily/weekly rates.
5. Staffing Services (Beflexa): Beflexa GmbH, a 100% subsidiary, provides flexible staffing solutions to Belia facilities and potentially external clients in the care sector.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Belia Seniorenresidenzen GmbH operates a network of senior care facilities in North Rhine-Westphalia, providing full-time residential care in single rooms (80–107 places per residence), community-style living arrangements (Hausgemeinschaften), day care (Tagespflege), short-term respite care (Kurzzeitpflege), and service apartments for independent seniors. Services encompass 24/7 nursing care, accommodation, meals, leisure activities, housekeeping, and a centralized quality management system. The first facility opened in Krefeld in 2016, and the company now operates 30+ locations primarily across the Ruhr area and Lower Rhine region.

Product overview

Belia Seniorenresidenzen GmbH operates a network of senior care facilities across North Rhine-Westphalia, Germany, consisting of three main product lines: Seniorenresidenzen (full-time residential care homes with 80-107 single rooms), Hausgemeinschaften (community living arrangements), and Tagespflegeeinrichtungen (day care facilities with 18+ places). The company also offers Servicewohnungen (service apartments) for independent living with care access, and provides specialized services including Pflegeleistungen (nursing care), Freizeit & Betreuung (leisure activities), and Essen & Genießen (catering). Supporting the core care operations, Belia operates Beflexa GmbH (a 100% subsidiary for flexible staffing) and the Belia Taskforce/Belia Zeitarbeit (mobile staffing teams). The portfolio includes 25+ locations in cities including Bochum, Dortmund, Duisburg, Essen, Gelsenkirchen, Herne, Krefeld, Marl, Moers-Kapellen, Mönchengladbach, Witten, Herten, and Kamp-Lintfort.

Differentiator

Problem solved

Functional benefit

Products and services

• Seniorenresidenzen (Senior Residences)

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Beflexa GmbHcoreOthersBeflexa GmbH is a 100% subsidiary of Belia Seniorenresidenzen GmbH, serving as the company's internal staffing solution and flexible workforce pool. Named 'Beflexianer' employees work across Belia facilities providing coverage and supporting new facility openings. The subsidiary enables flexible resource allocation and career opportunities for staff.
• Belia ZeitarbeitcoreOthersBelia Zeitarbeit is a staffing/temporary employment subsidiary operating under the Belia umbrella, providing mobile staffing support (Taskforce) across facilities in North Rhine-Westphalia. Helps cover staffing needs and supports new facility openings.
• Lindhorst GruppecoreOthersParent company/family enterprise grouping. The Data Protection Officer (Datenschutzbeauftragter) for Belia is provided by the Lindhorst Gruppe. Belia is described as 'Teil eines Familienunternehmens' (part of a family business). The group appears to be the overarching organizational structure.
• Funtime (Bochum)minorStrategic or Co-development PartnerFuntime, a specialist in family services based in Bochum, provides vacation childcare programs for children of Belia employees. The company organizes colorful programs including excursions and activities at the senior residences, supporting work-life balance for staff.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Alloheim Senioren-Residenzen: One of Germany's largest private senior care operators running 200+ residences nationwide. Direct competitor with similar full-time residential, short-term, and day-care offerings; Belia is a regional NRW sub-scale version of this model.
• Cura Seniorencentrum: German private operator of full-time residential care facilities, short-term care, and day care. Closely comparable product mix to Belia and competes for similar NRW/Rhineland customers and caregiver talent.
• Azurit Rohr Seniorenzentren: Privately owned German operator of senior residences and care communities with full-time residential, short-term, and day care. Directly comparable service portfolio and target segment to Belia.
• Convivo Unternehmensgruppe: Privately held German operator of senior residences, assisted living, day care, and service apartments. Highly comparable multi-modality portfolio and similar family-business style to Belia.
• Charleston Holding: Family-owned German senior care operator with residential care homes, day care, and outpatient services. Closely comparable to Belia's family-business positioning, multi-modality offering, and NRW/Ruhr footprint.

Broad incumbents

• Pro Seniore Residenz: Long-established German senior residence brand operating full-time care homes and short-term care nationally. Comparable residential care model to Belia, with broader geographic reach.
• Korian Deutschland (Clariane): German arm of European senior care leader Clariane, offering residential care, assisted living, and home care at national scale. Overlaps with Belia's core offerings but operates as a broader incumbent across multiple European markets.
• Orpea Deutschland (Clariane): German operations of the Clariane/Orpea group, providing residential care and assisted living at scale. Larger, publicly-owned incumbent that competes with Belia in NRW and other regions.

Others

• Johanniter Seniorenhäuser: Non-profit arm of the Johanniter providing residential care, day care, and outpatient services in Germany. Comparable operating model but non-profit governance; competes for caregivers and NRW residents.
• Diakonie Senioreneinrichtungen: Diakonie-affiliated senior residences and care services across Germany. Comparable offerings to Belia (residential, short-term, day care) but faith-based/non-profit governance; competes for talent and residents in NRW.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFqj6kKI5G6MhI6aoNwTy6w/videos
• LinkedInlinkedin.com/company/belia-seniorenresidenzen-gmbh

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belia Seniorenresidenzen GmbH