Bella Vita Assisted Living and Memory Care

What Bella Vita Assisted Living and Memory Care does

Bella Vita Assisted Living and Memory Care is a privately held, founder-owned operator of small-format residential assisted living homes in the Phoenix/Scottsdale/Paradise Valley metropolitan area of Arizona. Founded in 2018 by Executive Director Laura Cohen along with co-founders Mark Edgerton and Jessica Edgerton-Furmuzan, the company runs three luxury residential care homes — Las Palmaritas, Cholla, and Camelback — each offering approximately 10 private bedrooms with private bathrooms, for an aggregate licensed capacity of roughly 30 residents. The company's product is built around high staff-to-resident ratios, awake overnight caregivers, and clinically certified staff in dementia, Alzheimer's, and Parkinson's care, delivered in homelike settings positioned as an alternative to large institutional facilities.

The underlying "technology" is the care model itself rather than a software platform: specialized clinical programming anchored in the Montessori Method for memory care, Parkinson's Foundation Community Partners certification, secured environments with keypad locks and alarms, on-site coordination with physical, occupational, and speech therapists, and a full-time Resident Care Director (Jamie Jackson, 15+ years of geriatric care experience). The website and tour-request funnel are built on a standard Wix-based marketing site; there is no proprietary software, app, or AI component disclosed.

Bella Vita generates revenue through an all-inclusive monthly subscription fee per resident, bundling private accommodations, home-cooked meals, ADL assistance, medication management, 24-hour caregiver coverage, daily activities, exercise programming, and on-site medical coordination into a single rate. Pricing is not publicly disclosed and is set after a comprehensive in-person evaluation. The go-to-market is exclusively direct-to-consumer: families find Bella Vita through organic search, blog content, Facebook/YouTube, podcast appearances, healthcare professional referrals, and word-of-mouth, then convert via private in-person tours of the three homes.

Name

Bella Vita Assisted Living and Memory Care

Legal name

Bella Vita Assisted Living and Memory Care

Website

https://bellavitacarehomes.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Bella Vita is a founder-owned, private Arizona operator of three small-format (≈10-bed) luxury residential assisted living homes in Phoenix/Scottsdale/Paradise Valley, serving private-pay seniors who need assisted living, dementia, or Parkinson's care in a homelike setting.

Ownership category

akta.pro rank

Product category

Senior Living / Assisted Living and Memory Care

NAICS

Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

General Assisted Living Facilities (HLADABAA)

Keywords

• Assisted living services
• Memory care services
• Parkinson's disease care
• Residential care homes
• Dementia care programs

Headquarters

HQ city

Scottsdale, Az

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Assisted Living Services: Monthly subscription-based residential care services including room, meals, activities, personal care assistance (ADLs), medication management, and 24/7 caregiver support. All-inclusive pricing model covering housing, care, meals, and amenities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bella Vita operates three small residential assisted living homes (each ~10 private bedrooms) in the Phoenix/Scottsdale/Paradise Valley area, providing all-inclusive monthly care services for seniors. Core offerings include assistance with activities of daily living (dressing, grooming, bathing, incontinence care, medication management), specialized dementia/Alzheimer's memory care using the Montessori Method, and Parkinson's disease care delivered through a Parkinson's Foundation Community Partners certification program. Services are delivered in homelike settings with high staff-to-resident ratios and 24-hour awake caregivers.

Product overview

Bella Vita Assisted Living and Memory Care operates as a unified assisted living service provider with three residential homes (Las Palmaritas Residence, Cholla Residence, and Camelback Residence) across the Phoenix/Scottsdale/Paradise Valley area. Each residence offers luxury private-bedroom accommodations with specialized care services including Assisted Living, Memory Care, and Parkinson's Care. The company provides an All Inclusive Services package that bundles room accommodations, medical coordination, personalized caregiving, home-cooked meals, and outdoor amenities. The three homes function as smaller, intimate care settings with high staff-to-resident ratios compared to larger institutional facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Las Palmaritas Residence Luxury assisted living residence located in central Phoenix (1002 W. Las Palmaritas Dr., Phoenix, AZ 85021), featuring private bedrooms with private bathrooms, a backyard with walking path, relaxing water feature, and vegetable garden. Provides assisted living services in a homelike environment.
• Cholla Residence Luxury assisted living facility in the Scottsdale, Paradise Valley, and North Phoenix area (4511 E. Cholla St., Phoenix, AZ 85028), with secured entrances and exits, private bedrooms, and private bathrooms. Designed for memory care and assisted living residents.
• Camelback Residence Luxury assisted living facility in the Arcadia Biltmore area (3713 E. Camelback Rd., Phoenix, AZ 85018) featuring 10 private bedrooms with private bathrooms, dedicated exercise area, open floor plan, walking-path backyard, pool with safety gate/alarm, vegetable garden, and covered gazebo. All entrances and exits are secured.
• Assisted Living Services Comprehensive assisted living care for seniors needing assistance with activities of daily living (dressing, grooming, bathing, incontinence care, medication management), with high staff-to-resident ratio and awake caregivers overnight, delivered inside Bella Vita's three residential homes.
• Memory Care Services Specialized dementia and Alzheimer's care using proven techniques including the Montessori Method, with all staff certified in dementia training through ongoing annual continuing education. Delivered inside secured memory care homes featuring keypad locks and alarms to prevent exit-seeking.
• Parkinson's Care Services Specialized Parkinson's disease care including staff education and certification in Parkinson's management, nurse-managed medication recognition, daily exercise focusing on neurological disorder management, coordination with specialized physicians, and one-on-one training sessions in a dedicated workout room.

Quantifiable outcome

• High staff-to-resident ratio during day; awake staff throughout night
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Parkinson's Foundation (Southwest Chapter)coreStrategic or Co-development PartnerBella Vita is a member of the Parkinson's Foundation Community Partners in Parkinson's Care program. The Parkinson's Foundation provides resources and training to staff, educating them on the unique needs of residents with Parkinson's disease. This membership provides access to the latest Parkinson's care methodologies, training materials, and professional resources. The partnership is what sets Bella Vita apart from other care homes and facilities in the Phoenix area.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aegis Living: West Coast operator of upscale assisted living and memory care communities, comparable to Bella Vita in its premium positioning and emphasis on specialized clinical programs.
• Silverado Senior Living: Memory care-focused senior living operator with multiple communities across the western U.S., directly comparable to Bella Vita's specialized dementia and Parkinson's programming.
• Belmont Village Senior Living: Operator of upscale assisted living and memory care communities, comparable to Bella Vita in its premium positioning, multi-tier care offerings, and emphasis on specialized programming.
• Oakmont Senior Living: California-based upscale assisted living and memory care operator, similar in service mix to Bella Vita with comparable premium positioning in affluent markets.
• Kisco Senior Living: Boutique senior living operator with upscale assisted living and memory care communities, comparable to Bella Vita in its premium positioning and personalized care approach.
• Pacifica Senior Living: Multi-state operator offering assisted living and memory care services in residential settings, comparable to Bella Vita in service mix and target demographic.
• Anthem Memory Care: Regional operator of dedicated memory care communities with a similar focus on dementia-specific programming, secured environments, and trained caregiving staff.

Broad incumbents

• Atria Senior Living: National operator of upscale senior living communities, including memory care; a well-capitalized incumbent competing for the same affluent senior demographic in major U.S. metros.
• Brookdale Senior Living: Largest U.S. senior living operator with a national portfolio of assisted living, memory care, and independent living communities; represents the broader competitive set against which Bella Vita's boutique model competes.
• Sunrise Senior Living: Established national senior living provider with assisted living and memory care offerings across the U.S., including dementia-care programs comparable to Bella Vita's specialty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCftafy3IisQIftvkUTL03ug
• Facebookfacebook.com/BellaVitaPHX
• LinkedInlinkedin.com/company/bellavitaliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bella Vita Assisted Living and Memory Care