Anthem Memory Care
Anthem Memory Care is a private operator of 20+ purpose-built memory care communities across 11 U.S. states, serving individuals with Alzheimer's and dementia through its proprietary Pathways of Purpose program, AI-assisted safety monitoring, and tiered monthly residential fees ranging $4,150–$6,980.
- Company typePrivate
- Founded2009
- HeadquartersLake Oswego, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Anthem Memory Care does
Anthem Memory Care is a privately held, multi-state operator of purpose-built memory care communities serving individuals with Alzheimer's disease and other dementias. Founded in 2009 and headquartered in Lake Oswego, Oregon, the company runs 20+ wholly-owned communities across 11 U.S. states (Arkansas, California, Colorado, Illinois, Kansas, Minnesota, New Mexico, Ohio, Tennessee, Wisconsin), with a 21st community (Rancho Springs) scheduled to open in Rancho Cucamonga, California in December 2026. The company is 100% dedicated to memory care rather than mixed-assistance senior living, which it positions as a clinical specialization versus a service-line extension.
The company's core product is residential memory care delivered through its proprietary "Pathways of Purpose" life-engagement program, layered with a technology stack that includes SafelyYou AI-powered fall detection (Respond) and overnight remote check-ins (Aware), LifeLoop and It's Never 2 Late (iN2L) interactive cognitive engagement platforms, and Vigil real-time alert systems. Each community is staffed by a credentialed Executive Director (commonly a Certified Dementia Practitioner or licensed nursing home administrator) and operates as a local point of care, sales, and family engagement.
The business model is a recurring monthly subscription for residential services: publicly disclosed starting rates range from $4,150 to $6,980 per month depending on community and suite type (private, companion, deluxe). The go-to-market is primarily direct-to-consumer — corporate website with location finder, dedicated phone lines per community, contact forms, and inside sales — supplemented by community-based outreach (intergenerational programs with local schools, food drives, therapy pet programs) and healthcare-provider referral pipelines anchored to regional health systems including Mayo Clinic, Parkwest, Washington Regional, and the VA Ozarks. Quality is signaled externally via WELL Health-Safety Rated 2025 certifications and multiple U.S. News & World Report Best Memory Care 2025 recognitions, including Highline Place for the second consecutive year.
Anthem Memory Care firmographics
Firmographics- Name
- Anthem Memory Care
- Legal name
- Anthem Memory Care
- Website
- https://anthemmemorycare.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Anthem Memory Care is a private operator of 20+ purpose-built memory care communities across 11 U.S. states, serving individuals with Alzheimer's and dementia through its proprietary Pathways of Purpose program, AI-assisted safety monitoring, and tiered monthly residential fees ranging $4,150–$6,980.
- Ownership category
- akta.pro rank
Anthem Memory Care industry classification
Industry- Product category
- Memory Care Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Standalone Memory Care Communities (Purpose-Built) (HLADACAA)
- akta.pro secondary industry
- Behavioral Health–Integrated Dementia Care Communities (Neuropsychiatric/BPSD Programs) (HLADACAE)
Keywords
Where Anthem Memory Care is headquartered
LocationHeadquarters
- HQ city
- Lake Oswego
- HQ country
- United States
- HQ region
- North America
Offices21 records
Markets served
Anthem Memory Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Memory Care Residential Services: Anthem Memory Care generates revenue through monthly residential memory care fees charged to residents and their families. Pricing varies by community and suite type, ranging from approximately $4,150 to $6,980 per month. Revenue is recurring on a monthly basis with additional fees for supplementary services and care levels.
- Memory Care Suite Accommodations: The company offers various suite configurations including private suites, companion suites, and shared bath options at different price points. Additional pricing tiers exist for deluxe suites and larger accommodations, creating a tiered revenue structure within the subscription model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Chelsea Place - Aurora, CO starting at $4,150/month |
| Subscription | Monthly | Churchill Place - Glen Ellyn, IL starting at $5,725/month |
| Subscription | Monthly | Clear Creek - Fayetteville, AR starting at $6,380/month |
| Subscription | Monthly | Concord Place - Knoxville, TN starting at $5,780/month |
| Subscription | Monthly | Emerald Place - Glenview, IL starting at $6,665/month |
| Subscription | Monthly | Grace Point Place - Oak Lawn, IL starting at $5,620/month |
| Subscription | Monthly | Greenridge Place - Westminster, CO starting at $5,140/month |
| Subscription | Monthly | Harvester Place - Burr Ridge, IL starting at $5,620/month |
| Subscription | Monthly | Highline Place - Littleton, CO starting at $6,980/month |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels10 records
Anthem Memory Care product offering
Product offeringCore offering
Anthem Memory Care operates a network of 20+ purpose-built memory care communities across 11 U.S. states, providing specialized residential care and support for individuals with Alzheimer's disease and other dementias. The company's core offering is residential memory care delivered through monthly service subscriptions, anchored by its proprietary Pathways of Purpose life-engagement program and supported by integrated third-party safety and cognitive engagement technologies.
Product overview
Anthem Memory Care operates a network of 20 dedicated memory care communities across the United States (in Arkansas, California, Colorado, Illinois, Kansas, Minnesota, New Mexico, Ohio, Tennessee, and Wisconsin), providing specialized dementia and Alzheimer's care services. The company's core product is its proprietary Pathways of Purpose life-engagement program, which is implemented consistently across all communities. Each community offers a variety of living options including companion suites and private suites at various price points. The company differentiates through technology integrations including SafelyYou AI-powered fall detection, Lifeloop/iN2L interactive cognitive engagement platforms, and Vigil real-time alert systems. All communities are 100% dedicated to serving individuals with Alzheimer's and other dementias, guided by the philosophy to protect, engage, and love people with memory loss.
Differentiator
Problem solved
Functional benefit
Brands
- Cascade Creek Memory Care: Memory care community in Rochester, MN dedicated to providing exceptional care and support to individuals living with memory loss
- Chelsea Place Memory Care
- Chisholm Place Memory Care
- Churchill Place Memory Care
- Clear Creek Memory Care
- Concord Place Memory Care
- Emerald Place Memory Care
- Franklin Place Memory Care
- Grace Point Place Memory Care
- Greenridge Place Memory Care
- Harvester Place Memory Care
- Highline Place Memory Care
- Liberty Place Memory Care
- Morningside Place Memory Care
- North Ridge Memory Care
- Porter Place Memory Care
- Savoy Place Memory Care
- Vineyard Place Memory Care
- Willow Springs Memory Care
- Willowbrook Place Memory Care
- Rancho Springs Memory Care
Products and services
- Residential Memory Care Services
- Pathways of Purpose Life-Engagement Program
- Memory Care Suite Accommodations
- Cascade Creek Memory Care
- Chelsea Place Memory Care
- Chisholm Place Memory Care
- Churchill Place Memory Care
- Clear Creek Memory Care
- Concord Place Memory Care
- Emerald Place Memory Care
- Franklin Place Memory Care
- Grace Point Place Memory Care
- Greenridge Place Memory Care
- Harvester Place Memory Care
- Highline Place Memory Care
- Liberty Place Memory Care
- Morningside Place Memory Care
- North Ridge Memory Care
- Porter Place Memory Care
- Savoy Place Memory Care
- Vineyard Place Memory Care
- Willow Springs Memory Care
- Willowbrook Place Memory Care
Quantifiable outcome
- U.S. News & World Report Best Memory Care recognition for high performance in activities, enrichment, and food & dining
- +1 more outcomes
Companies that use Anthem Memory Care
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Anthem Memory Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature7 records
Anthem Memory Care partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- SafelyYoucoreSafelyYou provides AI-powered fall detection technology (SafelyYou Respond) and remote overnight human check-ins (SafelyYou Aware) for Anthem Memory Care communities. The partnership enhances resident safety through 24/7 monitoring with consent-based camera technology that detects falls and enables staff response.
- LifeLoopcoreLifeLoop provides interactive technology programs enabling residents to participate in recreation, learning, mental stimulation, and communication with loved ones regardless of cognitive ability level.
- It's Never 2 Late (iN2L)coreiN2L provides interactive technology programs enabling residents with cognitive impairment to engage in recreation, learning, mental stimulation, and communication regardless of ability level.
- VigilcoreVigil provides state-of-the-art real-time alert and silent alarm reporting system for comprehensive resident safety monitoring across Anthem Memory Care communities.
- Veterans Healthcare System of OzarksminorLocal VA healthcare facility near Clear Creek Memory Care in Fayetteville, AR providing healthcare services to veteran residents.
- Parkwest Medical CenterminorNearby hospital providing healthcare services to Concord Place Memory Care residents in Knoxville, TN.
- Turkey Creek Medical CenterminorNearby hospital providing healthcare services to Concord Place Memory Care residents in Knoxville, TN.
- Washington Regional Medical CenterminorNearby hospital providing healthcare services to Clear Creek Memory Care residents in Fayetteville, AR.
- Local Schools and Educational InstitutionscoreAnthem Memory Care communities partner with local schools for intergenerational programs including student volunteer visits, trips to local schools, and shared activities that benefit both students and residents through meaningful engagement and connection.
- Mayo Clinic Hospital (Saint Marys Campus)minorMajor medical facility near Cascade Creek Memory Care in Rochester, MN providing healthcare services to residents.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Anthem Memory Care competitors and assessment
Company assessmentDirect peers
- Enlivant: Enlivant is a memory-care-focused operator with communities across the U.S., operating under a similar specialist thesis to Anthem. Strong direct overlap on resident acuity and operating model.
- Silverado Senior Living: Silverado operates purpose-built memory care communities across multiple U.S. states with a similarly deep clinical focus on dementia care. It is one of the most direct comparables to Anthem's specialist positioning and clinical programming model.
- Pegasus Senior Living: Pegasus operates memory care and assisted living communities with a similarly relationship-driven operating philosophy. Mid-sized operator with comparable suite-based subscription pricing model.
- Benchmark Senior Living: Benchmark is a Northeast-focused operator with a growing memory care portfolio and emphasis on signature programming (e.g., Benchmark Mind & Memory). Comparable regional model and mid-premium pricing.
- Koelsch Communities: Koelsch is a family-owned operator specializing in memory care and assisted living across multiple U.S. states. Closely comparable mid-sized, family/private operator profile and care philosophy.
Broad incumbents
- Atria Senior Living: Atria is a large national senior living operator with dedicated memory care neighborhoods across its portfolio. While broader in scope than Anthem, it competes for the same families in many of Anthem's markets.
- Five Star Senior Living: Five Star operates senior living communities with dedicated memory care across the U.S. It is comparable on resident mix and pricing tier though broader in scope.
- Senior Lifestyle: Senior Lifestyle is a national senior living operator with memory care as a core service line, comparable in mid-market positioning and geographic spread to Anthem.
- Brookdale Senior Living: Brookdale is the largest U.S. senior living operator with memory care as a significant service line. It competes on scale, brand awareness, and breadth of offering against Anthem's specialist value proposition.
- Sunrise Senior Living: Sunrise operates senior living communities with strong memory care programming across the U.S. and Europe. Its Reminiscence neighborhood model competes head-to-head with Anthem's purpose-built approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Anthem Memory Care social profiles
Digital presenceAnthem Memory Care compliance and trust
Trust signalCompliance1 record
Anthem Memory Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anthem Memory Care leadership team
Management profileNumber of profiles
Profiles12 records
Anthem Memory Care subsidiaries and ownership
Company hierarchySubsidiaries21 records
Anthem Memory Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anthem Memory Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anthem Memory Care
What does Anthem Memory Care do?
Anthem Memory Care operates a network of 20+ purpose-built memory care communities across 11 U.S. states, providing specialized residential care and support for individuals with Alzheimer's disease and other dementias. The company's core offering is residential memory care delivered through monthly service subscriptions, anchored by its proprietary Pathways of Purpose life-engagement program and supported by integrated third-party safety and cognitive engagement technologies.
Is Anthem Memory Care a public or private company?
Anthem Memory Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anthem Memory Care founded?
Anthem Memory Care was founded in 2009. It employs 51 to 100 people.
Where is Anthem Memory Care based?
Anthem Memory Care is headquartered in Lake Oswego, United States, in the North America region.
How does Anthem Memory Care make money?
Two revenue lines are on record. Memory Care Residential Services are the primary driver. The others are memory Care Suite Accommodations.
Who are Anthem Memory Care's main competitors?
Direct peers on record are Enlivant, Silverado Senior Living, Pegasus Senior Living, Benchmark Senior Living and Koelsch Communities. Broad incumbents are Atria Senior Living, Five Star Senior Living, Senior Lifestyle, Brookdale Senior Living and Sunrise Senior Living.
Does Anthem Memory Care have an API?
No public API is recorded for Anthem Memory Care.
What industry is Anthem Memory Care in?
Anthem Memory Care's product category is Memory Care Services. Its primary akta.pro industry code is HLADACAA, Standalone Memory Care Communities (Purpose-Built), with a secondary code of HLADACAE, Behavioral Health–Integrated Dementia Care Communities (Neuropsychiatric/BPSD Programs). Its NAICS code is 62331 and its SIC code is 8050.