Below Brew Co

What Below Brew Co does

Below Brew Co is a UK-based alcohol-free craft beer producer, founded at the end of 2020 (originally as Lowtide, rebranded to Below Brew Co in March 2024) and operating under the legal entity Crafty AF Ltd. The company brews a 0.5% ABV range of craft beers — NEIPA, DDH Pale Ale, gluten-free Helles, Hoppy Pilsner, Pastry Stout, IPA, and smoothie sours — and has released 17+ SKUs in three years, with the first 1,000-can production run selling out immediately.

The business sells primarily through a Shopify-powered direct-to-consumer storefront at £3.59 per 440ml can, with mixed cases (£18.99) and a Mixed Taster Pack (£35.99) used to drive product discovery. Recurring revenue is generated through the Seal Subscriptions platform (monthly auto-renewal subscriptions with cancel-anytime flexibility), and a separate B2B channel is served via a Sellar-powered trade portal offering bars, pubs, and bottleshops discount tiers, live stock counts, and direct online payments. Products ship to 10+ countries and the company has begun recruiting its first dedicated hire (a Business Development Representative) to expand UK trade penetration.

Below Brew Co is bootstrapped with no disclosed external funding, and relies on a small remote/hybrid team supplemented by strategic collaborations (Attic Brew Co, Electric Bear, and an annual Falmouth University illustration student competition for label artwork). Its value proposition targets health-conscious and value-conscious adult consumers seeking full-flavour craft beer without alcohol, positioning around accessible pricing, distinctive can artwork, and a "crafty defiance" stance against low-quality alcohol-free alternatives.

Name

Below Brew Co

Legal name

Crafty AF Ltd

Website

https://belowbrewco.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Below Brew Co is a UK-based, bootstrapped alcohol-free craft beer producer (legal entity Crafty AF Ltd) founded in 2020 that brews 17+ full-flavour 0.5% ABV beers and sells them via Shopify DTC, Seal Subscriptions, and a Sellar-powered B2B trade portal to consumers and hospitality venues in 10+ countries.

Ownership category

akta.pro rank

Product category

Alcohol-Free Craft Beer

NAICS

Breweries (31212), Beer and Ale Merchant Wholesalers (42481), Beer, Wine, and Liquor Retailers (44532)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)

akta.pro secondary industries

Alcohol Subscription Clubs & Membership Retail (CRANAAAI), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Alcohol-free craft beer
• Low alcohol brewing
• Craft beer subscription
• Non-alcoholic beer
• Beer e-commerce

Headquarters

HQ city

Remote

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Direct Beer Sales: One-time purchase of individual beers, mixed cases, and taster packs. Individual cans priced at £3.59, mixed cases at £18.99, taster packs at £35.99.
2. Beer Subscriptions: Monthly subscription service via Seal Subscriptions platform. Customers receive recurring monthly beer deliveries with option to save £3.00 on taster pack subscriptions. Auto-renewal with ability to modify or cancel anytime.
3. Merchandise Sales: Branded merchandise including oversized tees (£15.99), tote bags (£5.99), wide boy glasses (£9.99), and 5-panel caps (£12.99). Gift cards available in £30, £50, £100, £150 denominations.
4. Trade/B2B Sales: B2B sales to bars, pubs, and bottleshops through trade portal. Discount tiers for trade customers, online ordering with live stock counts and direct payment options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Below Brew Co brews and sells a core range of alcohol-free craft beers (0.5% ABV) including NEIPA, Juicy DDH Pale Ale, Gluten Free Helles, Hoppy Pilsner, and Pastry Stout, plus mixed cases and a six-beer taster pack. Products are sold direct-to-consumer via Shopify storefront and monthly subscription, and to hospitality trade via a dedicated trade portal with discount tiers. The company also sells branded merchandise and gift cards.

Product overview

Below Brew Co is an alcohol-free craft beer company offering a core range of 6-8 beers including NEIPAs, pale ales, lagers, pilsners, and pastry stouts. The company sells individual cans (£3.59 each), mixed cases (pales and darks at £18.99), and a Mixed Taster Pack featuring 6 beers (£35.99). Products are available via one-time purchase or monthly subscription through their Shopify e-commerce platform. The company also sells branded merchandise including glasses, apparel, bags, and accessories. The business rebranded from Lowtide Brewing Co in March 2024 and has shipped to over 10 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• NEIPA - The Cosmic Turtle New England IPA core range beer with soft mango, pineapple, and citrus notes; sold at £3.59 per 440ml can to consumers and via trade channels to venues.
• Wild Juice Chase - Juicy DDH Pale Ale Double-dry-hopped pale ale core range beer with mango and passionfruit character; targeted at craft beer drinkers seeking low-alcohol options.
• Heaven & Helles (Gluten Free) - Lager Gluten-free German-style helles lager core range beer with subtle floral and herbal aromas; suitable for gluten-intolerant drinkers.
• Forgot To Take My Pils - Hoppy Pilsner Hoppy pilsner core range beer combining traditional and modern hop varieties; targets drinkers who prefer lagers with stronger hop character.
• Check This Stout - Pastry Stout Pastry stout core range beer with honeycomb and chocolate flavours; positioned as a decadent, dessert-style alcohol-free stout for the winter season.
• Unruly AF - Pale Ale Pale ale core range beer with citrusy peach iced tea character brewed with Citra, Mosaic, and Idaho 7 hops.
• ALL HOPPED UP IPA Bold alcohol-free IPA with grapefruit, mango, papaya, and piney character; available online and through bottleshops.
• Brune DMC Limited Brune-style seasonal beer with rich, toasty malt character and Magnum, First Gold, and Saaz hops; targeted at cooler-month drinkers.
• Mixed Case Pales Pre-curated mixed case of lighter Below Brew Co core range beers (pale ales and IPAs); priced at £18.99 per case for consumers.
• Mixed Case Darks Pre-curated mixed case of darker and richer Below Brew Co core range beers including pastry stout and hop-forward styles; priced at £18.99 per case.
• Mixed Taster Pack Hand-picked six-beer taster pack covering the core range; available as a one-time purchase at £35.99 or as a monthly subscription at £32.99 for discovering new favourites.
• Below Brew Co Gift Cards Digital gift cards for the Below Brew Co online store in £30, £50, £100, and £150 denominations; recipients can choose their preferred alcohol-free craft beers.
• Below Brew Co Trade Portal (B2B) Dedicated B2B trade portal for bars, pubs, and bottleshops offering the full Below Brew Co range with discount tiers, live stock counts, online payments, and shipping information.
• Below Brew Co Beer Subscription Monthly subscription for any individual beer or mixed case, with auto-renewal, no obligation, and the ability to modify or cancel anytime; includes a £3.00 saving on the taster pack option.
• Below Brew Co Branded Merchandise Branded merchandise range for Below Brew Co customers, including a Wide Boy Glass (£9.99), Oversized Tee (£15.99), Tote Bag (£5.99), and 5 Panel Cap (£12.99).

Quantifiable outcome

• 17+ beers released in 3 years
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Electric BearcoreStrategic or Co-development Partner · 1 March 2024Collaboration beer release following March 2024 rebrand. Described as 'even better' than their previous 'Pale of Two Cities' collaboration. Joint development of alcohol-free craft beer.
• Attic Brew CocoreStrategic or Co-development Partner · 1 January 2024New Year collaboration release in January 2024. A New Zealand IPA featuring Nectaron, Superdelic, and Nelson Sauvin hops - described as an incredibly dank and aroma-filled beer with bubblegum, sweet lollipops, passionfruit, gooseberries, and pineapple notes. One-off special collab release.
• Falmouth UniversityminorStrategic or Co-development PartnerAnnual competition with final year illustration students to design artwork for beer labels. Three years running. Previous designs used for golden ale and juicy DDH pale ale labels. Charlotte Lewis won 2024 competition for Tweet & Sour smoothie sour design.
• Charlotte LewisminorStrategic or Co-development PartnerFinal year illustration student at Falmouth University who won the 2024 beer label design competition with a whimsical and impactful design featuring seagulls for the Tweet & Sour smoothie sour beer.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mash Gang: UK indie craft brand selling a deep SKU range of hazy IPAs, lagers, and pastry stouts primarily DTC via Shopify with subscription elements. Comparable on channel mix, packaging aesthetic, and target young craft drinker — though Mash Gang's range skews full-strength.
• Infinite Session Brewing: UK alcohol-free craft brewery with a multi-SKU range sold online and through UK trade. Direct rival for shelf space and DTC share in the same core style categories (pale, IPA, stout).
• Athletic Brewing Company: The leading US craft alcohol-free brewery with a comparable single-product focus (AF craft beer) sold through DTC e-commerce, subscriptions, and wholesale. Most directly comparable brand and category peer in terms of value proposition and channel mix.
• Nirvana Brewery: London-based alcohol-free craft brewery offering styles like IPA, pale ale, and stout in similar off-premise retail formats. Competes head-to-head in the UK DTC and bottleshop channels Below Brew Co targets.
• Big Drop Brewing Co: UK-based alcohol-free craft brewery with DTC and trade distribution, established core range, and similar price points. Closest like-for-like UK competitor addressing the same sober-curious craft consumer.
• Drop Bear Beer Co: Independent AF craft brewery selling a portfolio of lagers, IPAs, and pale ales via DTC e-commerce and UK trade. Compares on business model, target consumer (health-conscious adults), and product breadth.

Broad incumbents

• BrewDog: Mainstream UK/global craft brewer with a substantial alcohol-free line (including AF IPA, AF stout, AF lager) sold through its own bars, DTC, and global trade. Wider portfolio but overlaps directly in the AF craft category.

Regional players

• Healy's Craft Beer: Ireland-based independent craft brewery with a small alcohol-free range. Comparable on indie craft positioning and small-team operator profile; not a direct UK competitor but adjacent in shared no/low-alcohol craft niche.
• Partake Brewing: Canadian alcohol-free craft brewery with DTC and North American wholesale. Compares on alcohol-free-only positioning and style mix, but addresses a different primary geography.
• Two Roots Brewing Co: US-based alcohol-free craft brewery with styles spanning lagers, IPAs, and stouts sold DTC and through US trade. Closest US-direct peer though geographic focus differs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LowtideBrewingCo
• Instagraminstagram.com/belowbrewco
• LinkedInlinkedin.com/company/below-brew-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Below Brew Co