Belrose Classics

What Belrose Classics does

Belrose Classics is a Belgian coachbuilding company that designs and builds bespoke recreations of historic pre-war Bentley automobiles, combining traditional craftsmanship with modern materials and engineering. Founded by Franz Lamot, a former racecar driver handling sales, and Patrick Syen, an entrepreneur supporting the business side, the company operates from a flagship showroom and workshop in Geel, Belgium, with additional sales points in Knokke (Belgium), London (UK), and Marbella (Spain). The company also offers full-service classic car restoration (notably Mercedes-Benz Pagoda models, Jaguar, and Porsche) alongside rally preparation and the proprietary Bentley Boys Tour rally experience, targeting ultra-high-net-worth classic car collectors and rally enthusiasts primarily across Western Europe with a stated global customer footprint spanning North America, the Middle East, East Asia, Africa, and South America.

The core technology is centered on coachbuilding, recreating iconic Bentley Specials (Justine, Speed 6 Blower, B-Racer) and their Peking to Paris endurance variants using modern materials, electronic ignition retrofits replacing mechanical distributors, and specialized rally preparations including auxiliary rear suspension, double fuel tanks, limited slip differentials, reinforced chassis shielding, and extended comfort features. Restoration services encompass nut-and-bolt rebuilds, engine revisions, paintwork, bodywork, upholstery, and wood-trim restoration. An online configurator now enables customers to specify model, exterior colour, interior finish, and options such as Birkin Blower upgrades, cigar humidors, and champagne coolers.

Belrose Classics generates revenue through three primary streams: bespoke Bentley Special sales (priced on request, well above the €47K–€279K range of its resale collection), full-service restoration projects, and rally/event participation including the Bentley Boys Tour (€3,950 per pair excluding VAT). Sales occur through high-touch direct engagement at its showrooms and an event-driven go-to-market model anchored by participation in international car shows (Top Marques Monaco, Techno Classica Essen, Interclassics Maastricht, Retromobile Paris) and endurance rallies (Peking to Paris, Sahara Challenge, Zoute Grand Prix). The team comprises seven staff, including four leadership roles and two recently added mechanics, and the company is privately held by its founders with no external investment disclosed.

Name

Belrose Classics

Legal name

Belrose Classics BV

Website

https://belroseclassics.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Belrose Classics is a Belgian coachbuilder that designs and builds bespoke recreations of pre-war Bentley automobiles and restores classic cars for ultra-high-net-worth collectors, operating from Geel, Belgium with sales points across Europe and a recurring rally event business.

Ownership category

akta.pro rank

Product category

Classic Car Coachbuilding and Restoration

NAICS

Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (336310), Motor Vehicle Seating and Interior Trim Manufacturing (336360), Automotive Parts and Accessories Retailers (44133)

SIC

Motor Vehicles & Passenger Car Bodies (3711), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

Keywords

• Classic car restoration
• Bespoke coachbuilding
• Bentley recreations
• Vintage rally preparation
• Classic car sales

Headquarters

HQ city

Geel

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Bespoke Car Sales: Sale of custom-built Bentley Specials and restored classic cars. Cars are priced on request or listed from €47,000 to €279,000.
2. Restoration Services: Full-service restoration including nut-and-bolt restorations, engine revisions, paintwork, bodywork, upholstery, and wood-trim restoration.
3. Rally Services: Rally preparation, mobile service support during events, logistics, and participation support for endurance rallies like Peking to Paris.
4. Bentley Boys Tour Events: Exclusive rally events for Bentley owners. Participation fee of €3,950 for two people (excl. 21% VAT) including hospitality, rally stages, and luxury accommodations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Belrose Classics is a Belgian coachbuilding company that (re)creates and evokes historic Bentley models as bespoke commissions, combining modern materials with state-of-the-art craftsmanship to deliver the driving sensation of pre-war Bentleys with elevated comfort and reliability. The company also provides full-service classic car restoration (nut-and-bolt restorations, engine revision, paintwork, bodywork, upholstery, wood-trim restoration), rally preparation and on-event support, and operates the Bentley Boys Tour rally experience.

Product overview

Belrose Classics is a Belgian coachbuilding company offering a portfolio of hand-crafted Bentley Specials recreations (Justine, Speed 6 Blower, B-Racer) with Peking to Paris editions, alongside premium Mercedes-Benz Pagoda restorations (Signature Belrose line) and classic car sales. The company provides full restoration services, rally preparation, and organizes the Bentley Boys Tour rally experience. Products range from bespoke roadsters to adventure-ready rally cars, all built with modern materials and state-of-the-art craftsmanship while honoring pre-war automotive heritage.

Differentiator

Problem solved

Functional benefit

Products and services

• Bentley Special Justine Elegantly proportioned Bentley MKVI Special built with the biggest attention to detail and all comfort while respecting the magic of a pre-war Bentley, featuring an MKVI 4½ L engine restored to highest standards with electronic ignition. Targeted at discerning collectors seeking a bespoke pre-war Bentley driving experience with modern reliability.
• Bentley Special Justine "Peking to Paris" Rougher and better-prepared version of the Justine, equipped with 39 additional options including extra jerry cans, spare tyres, strong chassis shields, and limited slip differential, designed for thousands of miles through deserts and fields. Aimed at rally participants tackling the Peking to Paris Motor Challenge and similar endurance events.
• Bentley Special Speed 6 Blower Recreation inspired by Sir Henry 'Tim' Birkin's legendary Blower Bentley, combining the 4½ Litre engine with a supercharger to deliver a pre-war Le Mans driving feeling with modern reliability and comfort. Targeted at collectors seeking an exclusive homage to the iconic supercharged Blower.
• Bentley Special 4.5L Speed 6 "Peking to Paris" Adventure-ready recreation inspired by the iconic Speed 6, designed for the most challenging endurance rallies from Peking to Paris. Features auxiliary rear suspension, double fuel tank, and two electric fuel pumps. Aimed at rally participants who want a Speed 6 prepared for desert and cross-continental conditions.
• Bentley B-Racer Special Hand-built recreation based on early 1930s race car models, powered by an 8-inline B81 6½ litre engine, honoring W.O. Bentley's vision of 'a fast car, a good car, the best in its class.' Targeted at collectors wanting a racing-oriented pre-war Bentley recreation.
• Bentley B-Racer Aero Package Enhanced version of the Bentley B-Racer with an Aero Package featuring aerodynamic modifications for improved performance. Aimed at collectors who want the racing character of the B-Racer with upgraded aerodynamic refinement.
• Restoration Services Full-service restoration including nut-and-bolt restorations, custom work, engine revision, maintenance, rally preparation, paintwork, gearbox repairs, upholstery, wood-trim restoration, and bodywork. Applied to classic vehicles such as Mercedes-Benz Pagoda, Jaguar E-type, Porsche, and other marques. Targeted at classic car owners seeking concours-quality restoration and rally preparation.
• Bentley Boys Tour Exclusive Bentley heritage rally experience combining historic circuits, exclusive access, refined hospitality, scenic roadbook journeys, and luxury accommodations across Europe's most beautiful regions. Aimed at Bentley owners and prospective clients seeking an immersive Belrose community experience; organized for six consecutive years as of 2026.
• Peking to Paris Rally Support Complete support package for the Peking to Paris Motor Challenge, including rally-prepared cars, decades of expertise, and full support before and during the event. Aimed at drivers entering the Peking to Paris and similar endurance rallies with Belrose-prepared vehicles.
• Bespoke Configuration Service Tailor-made Bentley Special configuration service allowing customers to pick model, exterior colour, interior finish, and options including Birkin Blower upgrades, cigar humidor, champagne cooler, vintage tripmaster, and additional fuel tanks. Targeted at prospective Bentley Special buyers designing a fully bespoke commission.

Quantifiable outcome

• 2 teams successfully finished the legendary 2024 Peking to Paris Motor Challenge (14,500 km of pure adventure)
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Hillewaere VerzekeringencoreStrategic or Co-development PartnerInsurance partner for classic car collectors and drivers. Hillewaere owner Roel Druyts is also a passionate Bentley Special rally driver. Provides competitive insurance terms based on taxation value without alarm requirements for exclusive cars and oldtimers.
• Ludo Dierckx TuindesignminorStrategic or Co-development PartnerFriend of Belrose Classics responsible for stunning garden locations used for photoshoots. Provides perfect scenery and hospitality for automotive photography.
• Leadz CommunitycoreStrategic or Co-development PartnerStrategic partnership announced through Leadz Community. Franz Lamot credited as founder of Made by Leadz initiative.
• DelenminorOthersPartner logo displayed on website, appears to be a financial services or private banking relationship.
• TouramicalminorStrategic or Co-development PartnerOrganizer of Tour Andalusia rally. Belrose Bentley Specials participated in the Tour Andalusia event hosted by Touramical.
• Hero EracoreStrategic or Co-development PartnerOrganizer of Peking to Paris Motor Challenge and Sahara Challenge rallies. Belrose Classics prepares cars and supports clients participating in these endurance events.
• FABL (For a Better Life)minorOthersNon-profit organization focusing on welfare of children in and outside Belgium. Belrose Classics donates part of rally profits to support this organization.
• La Butte aux Bois HotelminorChannel Partner/ Reseller/ Distributor5-star hotel (built 1924) used for Bentley Boys Tour events. Houses Michelin 2-star restaurant. Located in Lanaken, Belgium near Maastricht.
• Château d'UrspeltcoreChannel Partner/ Reseller/ DistributorLuxury 5-star castle hotel venue for Bentley Boys Tour 2026. Located in Luxembourg's countryside, offering historic elegance meeting modern comfort.
• VO2 maxminorChannel Partner/ Reseller/ DistributorRetail location in Knokke where Belrose Bentley Specials are displayed.
• Zemes DzilesminorChannel Partner/ Reseller/ DistributorRetail location in Knokke where Belrose Bentley Specials are displayed.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Singer Vehicle Design: California-based restomod specialist restoring and reimagining classic Porsche 911s with bespoke commissions at six-figure price points. Comparable in bespoke coachbuilt-classic positioning, UHNW customer base, and high-touch customer experience model.
• Gunther Werks: California-based Porsche 993 restomod specialist delivering turnkey bespoke commissions. Comparable as a low-volume, high-touch classic-car coachbuilder serving collectors with premium pricing and limited annual production.
• Everrati: UK-based specialist restoring and electrifying iconic classics including Porsche 911 (964) and Land Rover Series IIA. Comparable as a high-end bespoke classic car restorer competing for the same collector pool.
• Bentley Mulliner: Bentley's in-house coachbuilding division producing bespoke and continuation Bentleys (e.g., Blower Continuation Series, Mulliner Bacalar). Directly comparable as a Bentley-focused coachbuilder, though operating at OEM scale rather than as an independent specialist.
• Hemmels: UK-based specialist restoring Mercedes-Benz 190 SL and Pagoda models to concours level. Directly comparable as a Mercedes-Benz Pagoda restoration specialist offering premium nut-and-bolt rebuilds similar to Belrose's Signature Belrose line.
• Kienle Automobiltechnik: Germany-based classic Mercedes-Benz restoration specialist with full in-house coachwork, engine, and trim capabilities. Comparable as a high-end European restoration house offering similar nut-and-bolt and bespoke restoration services.
• Touring Superleggera: Historic Italian coachbuilder revived to produce limited-edition bespoke cars (Aero 3, Disco Volante). Comparable in coachbuilding heritage revival, low-volume bespoke commissions, and ultra-premium positioning.
• Lunaz: UK-based firm restoring and electrifying ultra-luxury classics (Rolls-Royce, Bentley, Jaguar, Range Rover). Comparable in ultra-luxury classic restoration and bespoke craftsmanship targeting UHNW collectors.

Others

• RM Sotheby's: Global classic and collector car auction house. Comparable as a touchpoint in the UHNW collector ecosystem; Belrose clients are the same buyer pool that participates in RM Sotheby's marquee auctions.

Regional players

• The Hague Classic Cars: Dutch classic car specialist dealer and restorer focused on premium European classics. Comparable as a Benelux-region classic car specialist but more dealer-led than bespoke coachbuilder.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@belroseclassics9564
• Facebookfacebook.com/belroseclassics
• Instagraminstagram.com/belrose_classics
• LinkedInlinkedin.com/company/belrose-classics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belrose Classics