Hillewaere Verzekeringen

What Hillewaere Verzekeringen does

Hillewaere Verzekeringen is a Belgian insurance brokerage group headquartered in Turnhout, operating since 1980 as an independent multi-insurer intermediary network across Flanders and Brussels. The company places and manages insurance contracts across both non-life and life branches for enterprises, entrepreneurs, families, medical professionals, liberal professions, and sector-specific clients including construction, hospitality, IT, non-profit, and transport. It is organized under the Hillewaere Group Belgium NV holding company, with Hillewaere Insurance NV as the primary operating entity alongside 12+ acquired brokerage subsidiaries operating under retained brand names (Assuria, Toris, Nijs & Janssen, Groep Callens, Andre Colson, Habraken, Perpius, Insurantia, RomRom, Wim Liekens, Zakenkantoor Dienen). The group is regulated by the FSMA (FSMA 104065) as an independent insurance broker and additionally holds credit intermediary status for mortgage loans; its real estate subsidiary Hillewaere Vastgoed BV holds BIV registration (501935).

The distribution model is sales-led, delivered through 14 regional offices across Flanders and Brussels (26 total offices including the real estate division) where face-to-face advisory, claims handling, and sector-specific expertise are provided. Distribution is reinforced by a digital self-service layer: MyBroker enables customers to manage insurance files via PC or mobile, e-GOR provides pension tracking for self-employed and SME clients, and Hillewaere Wingman delivers a health and wellness companion application via the myhealthpartner.be platform. Content marketing, testimonials, events, and a flagship Hillewaere | Christie's Magazine collaboration support top- and mid-funnel demand generation, while a callback request system and direct office contact handle bottom-of-funnel conversion.

Revenue is generated through insurance brokerage commissions, with fees received from insurance companies as part of premiums or charged separately to clients for mediation services, supplemented by portfolio-based fees for additional tasks performed for insurers. The recurring nature of the commission stream, combined with the embedded policy-bundling across the customer segments, produces a subscription-like revenue profile. Leadership is anchored by CEO Roel Druyts, supported by CCO Rebecca Tielemans, COO Wim Gielen, Compliance Director Roos Borms, and Strategic Relations Officer Leen Verheyen.

Name

Hillewaere Verzekeringen

Legal name

Hillewaere Insurance NV

Website

https://hillewaere-verzekeringen.be

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Hillewaere Verzekeringen is a Belgian insurance brokerage group operating 14 regional offices across Flanders and Brussels, providing multi-insurer brokerage to enterprises, entrepreneurs, medical professionals, liberal professions, families, and sector-specific clients, complemented by digital tools and a real estate subsidiary.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Life Insurance (6311), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

akta.pro secondary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

Keywords

• Insurance brokerage services
• Commercial insurance coverage
• Personal insurance policies
• Insurance intermediation
• Risk management advisory

Headquarters

HQ city

Turnhout

HQ country

Belgium

HQ region

Europe

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Insurance Brokerage Commissions: Receives fees from insurance companies as part of premiums or separately charged to clients for insurance mediation services. Also receives portfolio-based fees for additional tasks performed for insurers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hillewaere Verzekeringen is a Belgium-based independent insurance brokerage that advises, places, and manages insurance contracts across both non-life (accidents, vehicles, fire, liability, credit, legal aid, assistance) and life insurance branches. It serves enterprises, entrepreneurs, liberal and medical professionals, and families through 14 regional offices, supported by digital tools including MyBroker for file management, e-GOR for pension tracking, and Hillewaere Wingman for health companionship.

Product overview

Hillewaere Verzekeringen is an insurance brokerage group operating across Flanders and Brussels with 14 regional offices (26 including real estate). The company operates as a multi-brand insurance intermediary network, offering both traditional insurance brokerage services and digital tools. The core offering consists of insurance brokerage for non-life (accidents, vehicles, fire, liability, credit, legal aid, assistance) and life insurance products. Digital tools include MyBroker for policy management, e-GOR for pension tracking, and Hillewaere Wingman for health companionship. Services are organized by customer segment: Enterprise (business insurance), Entrepreneur, Private Life/Family, Medical Professions, Liberal Professions, and Sector-Specific solutions for construction, hospitality, IT, non-profit, and transport sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Hillewaere Medical: Specialized insurance services for medical professionals including doctors, pharmacists, veterinarians, physiotherapists, and self-employed nurses.
• Hillewaere Wingman

Products and services

• Insurance Brokerage Services Full-service independent insurance brokerage offering advice, placement, and management of insurance contracts across non-life and life insurance sectors for individuals, professionals, and businesses.
• Enterprise Insurance (Ondernemingen) Business insurance solutions covering liability, employees, financial protection, cybersecurity, mobility, patrimony, and legal protection for enterprises.

Named customers7 records

Segments10 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core, supporting and flagship.

• MyBrokercoreTechnology or IntegrationDigital platform partnership providing customers with online access to their insurance files. Accessible via PC or mobile application, allowing customers to manage insurance documents and policies digitally.
• e-GORsupportingTechnology or IntegrationOnline tool for self-employed, entrepreneurs and SME managers to monitor their pension file. Provides pension tracking capabilities for customers.
• Christie's BrusselsflagshipStrategic or Co-development PartnerPremium lifestyle magazine collaboration producing Hillewaere | Christie's Magazine featuring art, design, real estate, and culinary content. Positions brand in luxury lifestyle segment.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• Yongo: Belgian digital insurance broker focused on young professionals and millennials. Comparable as a digitally native distribution channel competing for younger Belgian retail clients whom traditional brokers like Hillewaere also target.
• Bolero (by KBC): Belgian online investment and insurance platform under KBC. Comparable as a digital distribution channel competing for self-directed Belgian consumers in the same retail insurance segments Hillewaere's family segment serves.

Broad incumbents

• AG Insurance: One of Belgium's largest insurance carriers and distributors, offering life, health, P&C, and group insurance through brokers and direct channels. Comparable as a major Belgian insurance brand with overlapping product portfolio and distribution reach.
• Belfius Insurance: Belgian insurer offering life, pension, and P&C products through Belfius bank branches and independent brokers. Comparable as a major Belgian insurance provider with multi-line offering and significant regional presence.
• Aon Belgium: Global insurance and reinsurance broker with significant Belgian operations across commercial risk, health, and wealth. Comparable for enterprise brokerage competition, particularly in HR/medical professional liability and pension advisory.
• KBC Insurance: Belgian bancassurer providing life and non-life insurance products through KBC bank's extensive branch network. Comparable as a major Belgian multi-line insurance distributor, though with bank-tied distribution rather than independent brokerage.
• Willis Towers Watson Belgium: Global advisory and brokerage firm operating in Belgium, specializing in risk, insurance, and pension consulting. Comparable for enterprise and professional client segments where sophisticated advisory and cross-border coverage are required.
• Marsh Belgium: Global insurance broker and risk adviser operating in Belgium, serving large enterprises with complex risk and employee benefits needs. Comparable as a competitor for Hillewaere's enterprise and medical professions segments, though at larger deal scale.

Direct peers

• Vanbreda & Co: Leading Belgian independent insurance broker and risk consultant, headquartered in Antwerp. Directly comparable to Hillewaere as a multi-line brokerage serving enterprises, professionals, and private clients across Belgium with a similar advisory-led model.
• DVV Verzekeringen: Belgian insurance broker network affiliated with Belfius bank, operating through regional offices across Belgium. Comparable to Hillewaere in multi-line brokerage, regional agent model, and focus on families, professionals, and SMEs.

Market position

Competitive moat4 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hillewaere Verzekeringen