Benalla Auto Club Group

What Benalla Auto Club Group does

Benalla Auto Club Inc (trading as BAC) is a not-for-profit incorporated association founded on 17 October 1957 in Benalla, Victoria, Australia by local school teacher Bruce Watt. Operating under ABN 14 586 452 297 and governed by an elected volunteer committee (President Barry Stilo, Vice President Ross Wood, Treasurer Garry Quigley, Secretary Charlene Kupke, plus four committee members), the club serves motorsport enthusiasts with interests spanning vintage, classic, and modern vehicles. It is the founding entity behind Winton Motor Raceway, established in 1961, and maintains a strategic co-promotion partnership with the raceway for events including the four-round Winton Super Sprints series and the annual BAC Members Day.

The club's product portfolio centers on an annual membership ($120) that unlocks a suite of benefits: access to the Club Plate Permit Scheme (via VicRoads), a quarterly digital Pitstop Magazine, 20% discounts on BAC and Winton Raceway event entries, free spectator entry to promoted events, and an exclusive annual track day with complimentary BBQ lunch. Core revenue streams are membership subscriptions ($120/year), event entry fees ($156 adult member / $195 adult non-member; $80/$100 junior), and pass-through AASA General Speed License fees ($90 junior / $190 adult). The technology layer is minimal — a Squarespace-hosted website with member sign-in and event registration, email newsletters, a Facebook page, and PDF magazine distribution.

The business model is community-led and event-driven, acquiring members through word-of-mouth within the Australian motorsport community and participation at Winton Raceway. Strategic partnerships anchor the operation: Winton Motor Raceway (core co-promotion), AASA (motorsport sanctioning and licensing), Bowdens Own (Super Sprints sponsor), and Full Throttle Café (Members Day catering). The club has no institutional ownership, no funding rounds, and no disclosed revenue; it operates as a member-funded association with retained earnings reinvested into events and club activities. Customer segments are horizontally segmented into competitors/enthusiasts, spectators/families, and officials/volunteers.

Name

Benalla Auto Club Group

Legal name

Benalla Auto Club Inc

Website

https://benallaautoclub.com.au

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1–10 employees

Short description

Benalla Auto Club Inc is a not-for-profit motorsport club founded in 1957 in Benalla, Victoria, Australia, providing $120 annual memberships, track events at Winton Motor Raceway, and Club Plate Permit Scheme services to motorsport enthusiasts.

Ownership category

akta.pro rank

Headquarters

HQ city

Benalla

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Annual membership fee of $120 provides members with card, online profile, quarterly Pitstop Magazine, BAC stickers, discounted event entry, free spectator entry to promoted events, and access to Club Plate Permit Scheme.
2. Event Entry Fees: Revenue from Winton Super Sprints events: $156 per event for BAC members, $195 for non-members (adults 18+). Junior entry $80 for members, $100 for non-members (14-17 years).
3. Motorsport Licenses: AASA General Speed License fees: $90 for 14-17 years, $190 for 18 years and over. These are required for event participation.
4. Club Plate Permit Scheme: Members can access the VicRoads Club Plate Permit Scheme for vehicle registration through BAC membership, providing an additional membership value proposition.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Benalla Auto Club Inc is a not-for-profit motorsport club that sells annual memberships ($120) giving members access to the Winton Super Sprints four-round racing series, the annual BAC Members Day track experience, a quarterly Pitstop Magazine, the VicRoads Club Plate Permit Scheme for vehicle registration, and member discounts on events and merchandise. The club also generates revenue from event entry fees for both members and non-members at motorsport events held at Winton Motor Raceway in Victoria, Australia.

Product overview

Benalla Auto Club Group operates as a not-for-profit motorsport organization offering a unified membership-based service portfolio. The core offering is the annual BAC Membership ($120) which provides access to the Club Plate Permit Scheme, exclusive track events including Winton Super Sprints and BAC Members Day, quarterly Pitstop Magazine publication, and various discounts on motorsport events. The products function as an integrated ecosystem where membership enables participation in club events and access to regulatory schemes, while the magazine and events serve to engage and retain members.

Differentiator

Problem solved

Functional benefit

Products and services

• BAC Membership Annual membership program (AUD $120/year) for individual motorsport enthusiasts, granting access to track events (Winton Super Sprints, BAC Members Day), the quarterly Pitstop Magazine, the VicRoads Club Plate Permit Scheme, a 20% discount on BAC and Winton Raceway event entries, free spectator entry to promoted events, and a member card and online profile.
• Winton Super Sprints Four-round motorsport racing series held annually at Winton Motor Raceway, marketed as one of the most accessible and budget-friendly ways to enter motorsport, with eight vehicle classes and points awarded per round. Entry fees are $156 per event for BAC members and $195 for non-members (adults 18+); junior (14-17) entry is $80 for members and $100 for non-members, with AASA General Speed License required.
• BAC Members Day Annual member-exclusive event at Winton Motor Raceway offering free track access for members and the ability to bring passengers (family and friends) at no additional cost, complemented by a complimentary BBQ lunch.
• Pitstop Magazine Quarterly digital (PDF) publication exclusive to BAC members, featuring club news, motorsport coverage, event recaps, and automotive content, with online archives going back to 2019.
• Club Plate Permit Scheme Service available to BAC members that enables them to obtain and renew VicRoads club registration plates for their vehicles, requiring annual vehicle inspection and compliance with VicRoads regulations.

Quantifiable outcome

• Super Sprints events offer competition at one tenth the cost of a race meeting
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Winton Motor RacewaycoreStrategic or Co-development PartnerBAC has a deep historical partnership with Winton Motor Raceway. The club was instrumental in establishing the circuit in 1961 and continues to co-promote events including the Winton Super Sprints series, BAC Members Day, and participates in Winton Raceway events. The partnership provides members 20% discount on Winton Raceway promoted events.
• Australian Auto Sport Alliance (AASA)coreStrategic or Co-development PartnerAASA is the motorsport sanctioning body that licenses BAC events and competitors. BAC's Code of Conduct includes AASA and Winton Motor Raceway under the BAC Group umbrella. The partnership provides the regulatory framework for motorsport events.
• Bowdens OwnminorGTM or Marketing PartnerSponsor of the Winton Super Sprints 2026 series. Supplies trophies and prize packs for the event.
• Full Throttle CaféminorOthersCatering partner for BAC Members Day events, providing BBQ lunch for members and guests.

Scale indicators5 records

Recent moves9 records

Expansion highlights3 records

Others

• Winton Motor Raceway: The circuit venue established with BAC's involvement in 1961 and now operated as a separate commercial entity. Functions as both a core partner and an ecosystem participant — events like Winton Super Sprints are co-promoted, but the venue is also a customer channel for BAC member event entry.

Direct peers

• Triumph Sports Owners Association of Australia: Australian car club for Triumph owners providing membership, events, and Club Plate Permit access. Comparable to BAC on classic-vehicle enthusiast focus, regulatory scheme administration, and regional Australian footprint.
• Porsche Club of Australia: National Australian car club offering membership, track days, social events, and Club Plate Permit access for Porsche owners. Comparable to BAC on membership-based motorsport access and regulatory scheme services, with a more specialized brand identity.
• Historic Racing Club of Victoria: Victorian motorsport club that organizes historic racing events at circuits including Winton, and is an approved Club Plate Permit issuer for VicRoads. Directly comparable to BAC in membership model, event organization, and regulatory function, competing for the same enthusiast and classic-vehicle owner segment.
• Victorian Sports Sedan Association: Victorian motorsport organizing body that runs race meetings and championship events at circuits including Winton. Directly comparable to BAC in event organization role at Winton Raceway, though more specialized toward a specific vehicle category.
• Mini Car Club of Victoria: Victorian marque club offering membership, motorkhana and social events, and Club Plate Permit access for Mini owners. Operates the same not-for-profit, community-led membership model as BAC at a smaller scale.
• MG Car Club Melbourne: Victorian marque-specific car club providing membership, social events, and Club Plate Permit services for MG owners. Highly comparable to BAC on community-led model, regulatory function, and event programming.
• Mustang Owners Club of Australia: Australian marque-specific car club providing membership, events, and Club Plate Permit access for Mustang owners. Operates the same not-for-profit membership model as BAC and competes for enthusiast members in the Victorian market.

Broad incumbents

• Australian Auto Sport Alliance (AASA): Motorsport sanctioning body in Australia that issues licenses (including the General Speed License BAC members must hold) and sanctions club events. Functions as a regulator and infrastructure layer over grassroots clubs like BAC.
• Motorsport Australia: National federation for four-wheeled motorsport in Australia (formerly CAMS), providing sanctioning, licensing, and event oversight across all disciplines. Operates at a much broader scale than BAC and is the umbrella regulator that licensed the Barjarg circuit in 1959.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bacginc
• LinkedInlinkedin.com/company/benalla-auto-club-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benalla Auto Club Group