BENCHMARK GROWERS S A S
Benchmark Growers S A S is a Colombian fresh cut flower grower and exporter founded in 1990, operating 38 farms across the Bogotá and Medellín regions and exporting over 150,000 boxes annually of 30 flower types to international wholesale buyers.
- Company typePrivate
- Founded1990
- HeadquartersTocancipá, Colombia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What BENCHMARK GROWERS S A S does
Benchmark Growers S A S is a Colombian fresh cut flower grower and exporter established in 1990, headquartered in Tocancipá, Cundinamarca (Bogotá region). The company operates 38 farms across the optimal growing regions surrounding Bogotá and Medellín, exporting more than 150,000 full boxes per year of 30 flower types and over 300 varieties to international buyers. It positions itself as one of the leading fresh cut flower brands worldwide, with a 'Science of Care' philosophy combining scientific quality practices with human-centered employee and community engagement.
The company's core product is fresh cut flowers, cultivated under year-round favorable climatic conditions in the Bogotá savanna (44–66°F) and Medellín region, which is used specifically for chrysanthemums. Benchmark Growers maintains a dedicated B2B customer portal (customer.benchmarkgrowers.com) and provides downloadable credit applications in both English and Spanish to facilitate onboarding of international wholesale buyers, importers, and retailers. Marketing reach is modest and digital-led, anchored by a Wix-hosted corporate site, an Instagram profile, and a LinkedIn presence tied to a company principal (Ignacio Gómez Arango). No mobile application is in market.
The business model is B2B export sales with quote-based and credit-account pricing — no public price list is published. Revenue mechanics operate as transaction-based per-box sales to international flower wholesalers and importers. The company has implemented Colombian regulatory compliance frameworks including SAGRILAFT (anti-money laundering) and PTEE (Business Transparency and Ethics), supported by a published Code of Ethics and Conduct. Benchmark Growers is privately held with no disclosed parent company, funding rounds, subsidiaries, or M&A activity in the available data set.
BENCHMARK GROWERS S A S firmographics
Firmographics- Name
- BENCHMARK GROWERS S A S
- Legal name
- Benchmark Growers SAS
- Website
- https://benchmarkgrowers.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Benchmark Growers S A S is a Colombian fresh cut flower grower and exporter founded in 1990, operating 38 farms across the Bogotá and Medellín regions and exporting over 150,000 boxes annually of 30 flower types to international wholesale buyers.
- Ownership category
- akta.pro rank
BENCHMARK GROWERS S A S industry classification
Industry- Product category
- Fresh Cut Flowers
- NAICS
- Greenhouse, Nursery, and Floriculture Production (1114), Nursery and Floriculture Production (11142)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)
Keywords
Where BENCHMARK GROWERS S A S is headquartered
LocationHeadquarters
- HQ city
- Tocancipá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
BENCHMARK GROWERS S A S business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Fresh Cut Flower Export: B2B export of fresh cut flowers to international buyers. The company operates 38 farms in Colombia and exports over 150,000 full boxes per year of 30 flower types and 300+ varieties.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
BENCHMARK GROWERS S A S product offering
Product offeringCore offering
Benchmark Growers cultivates and exports fresh cut flowers from 38 farms in Colombia (Bogotá and Medellín regions), producing over 150,000 full boxes per year across 30 flower types and 300+ varieties. The company sells directly to international flower buyers and wholesalers through a B2B export model supported by a customer portal and credit applications in English and Spanish.
Product overview
Benchmark Growers is a single-product flower grower and exporter with 38 state-of-the-art farms in Colombia (Bogota and Medellin regions). Their core offering is Fresh Cut Flowers, with a portfolio of 30 flower types and over 300 varieties. The company operates a customer portal for account management and offers credit applications in English and Spanish. Established in 1990, they export more than 150,000 full boxes per year.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Cut Flowers Benchmark Growers exports fresh cut flowers from 38 farms in Colombia, offering a portfolio of 30 flower types and more than 300 varieties, with annual exports exceeding 150,000 full boxes. Targeted at international flower wholesalers, importers, and retailers who source fresh cut flowers from Colombia.
Companies that use BENCHMARK GROWERS S A S
Customer profileSegments1 record
Ideal customer profiles1 record
BENCHMARK GROWERS S A S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
BENCHMARK GROWERS S A S partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
BENCHMARK GROWERS S A S competitors and assessment
Company assessmentDirect peers
- Gems Group: Colombian cut flower grower and exporter serving the North American wholesale market with a broad assortment of fresh cut varieties. Highly comparable in geography, channel, and product.
- Sunshine Bouquet Company: One of the largest Colombian-origin cut flower growers and exporters serving US/EU wholesale buyers. Direct overlap with Benchmark in variety breadth, B2B export model, and Colombian farm footprint.
- Esmeralda Farms: Cut flower grower with operations in Colombia and Ecuador exporting roses, spray roses, and other fresh cut flowers to global wholesale markets. Closely comparable in geography, product mix, and B2B export model.
- Floramerica S.A.S. Colombian fresh cut flower grower/exporter shipping a wide assortment of varieties to North American and European wholesale buyers — directly comparable in scale, geography, and channel.
- Queens Group / Queens Varieties: Colombian cut flower grower/exporter with a varieties portfolio. Benchmark's website links directly to queensvarieties.com as its 'Portfolio,' indicating an unusually close relationship in product/marketing — a direct comparable in assortment and origin.
- Elite Flower: Major Colombian cut flower grower and exporter with a multi-farm footprint and a similarly broad variety portfolio serving international wholesale and retail channels.
Regional players
- Multiflora: Colombian fresh cut flower producer with significant domestic and regional presence. Comparable in origin and product category, though with a stronger domestic/LatAm tilt than Benchmark's export-heavy mix.
- Hilsea Investments / Caribbean Cuts: Caribbean-region cut flower producer exporting tropical and traditional varieties to North American and European wholesalers. Comparable in B2B export of perishable cut flowers from a low-cost producing geography.
Broad incumbents
- Dümmen Orange: Global floriculture leader breeding and supplying cut flowers, potted plants, and bedding plants worldwide. Overlaps with Benchmark in cut flower varieties and serves overlapping wholesale customers, but at much larger scale and across more geographies.
- Dole plc (Diversified Fresh Produce – Flowers): Global fresh produce company with flower-growing operations in Colombia and other origins supplying supermarkets and wholesalers. Overlaps with Benchmark on Colombian-origin cut flowers and large-scale B2B distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BENCHMARK GROWERS S A S social profiles
Digital presenceBENCHMARK GROWERS S A S compliance and trust
Trust signalCompliance3 records
BENCHMARK GROWERS S A S financial estimates
Financial estimateRevenue estimate
Valuation estimate
BENCHMARK GROWERS S A S leadership team
Management profileNumber of profiles
Profiles1 record
BENCHMARK GROWERS S A S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BENCHMARK GROWERS S A S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BENCHMARK GROWERS S A S
What does BENCHMARK GROWERS S A S do?
Benchmark Growers cultivates and exports fresh cut flowers from 38 farms in Colombia (Bogotá and Medellín regions), producing over 150,000 full boxes per year across 30 flower types and 300+ varieties. The company sells directly to international flower buyers and wholesalers through a B2B export model supported by a customer portal and credit applications in English and Spanish.
Is BENCHMARK GROWERS S A S a public or private company?
BENCHMARK GROWERS S A S is a private company. It is classified as unknown and is currently operating.
When was BENCHMARK GROWERS S A S founded?
BENCHMARK GROWERS S A S was founded in 1990. It employs 1 to 10 people.
Where is BENCHMARK GROWERS S A S based?
BENCHMARK GROWERS S A S is headquartered in Tocancipá, Colombia, in the Latin America region.
How does BENCHMARK GROWERS S A S make money?
One revenue line is on record: fresh Cut Flower Export.
Who are BENCHMARK GROWERS S A S's main competitors?
Direct peers on record are Gems Group, Sunshine Bouquet Company, Esmeralda Farms, Floramerica S.A.S., Queens Group / Queens Varieties and Elite Flower. Regional players are Multiflora and Hilsea Investments / Caribbean Cuts. Broad incumbents are Dümmen Orange and Dole plc (Diversified Fresh Produce – Flowers).
Does BENCHMARK GROWERS S A S have an API?
No public API is recorded for BENCHMARK GROWERS S A S.
What industry is BENCHMARK GROWERS S A S in?
BENCHMARK GROWERS S A S's product category is Fresh Cut Flowers. Its primary akta.pro industry code is AFAGAHAD, Greenhouse Floriculture (Cut Flowers). Its NAICS code is 1114 and its SIC code is 100.